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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Journal of Artificial Intelligence and Digital Business PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Digital Business and Global Economy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Journal of Strategic Marketing and Innovation
Adnan Kasofi
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Teknologi Digital Tepat Guna untuk Menunjang Ekonomi UMKM di Kabupaten Indramayu Ringga Sentagi Asa; Fildzah Shabrina; Adnan Kasofi; Adin Nanda Choerunisa; M. Hafiyyan Sudiharjo
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): MARET-APRIL
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5nqpsk15

Abstract

UMKM di Desa Karangsong Kabupaten Indramayu memiliki peran strategis dalam perekonomian daerah, terutama dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Namun, banyak UMKM yang masih menghadapi kendala dalam mengadopsi teknologi digital, baik karena keterbatasan pengetahuan, akses terhadap infrastruktur digital, maupun kurangnya keterampilan dalam memanfaatkan teknologi secara optimal. Pemanfaatan teknologi yang tepat guna, seperti e-commerce, digital marketing, sistem pembayaran elektronik, dan aplikasi manajemen bisnis, dapat membantu UMKM meningkatkan produktivitas, memperluas pasar, serta mengelola usaha dengan lebih efisien. Oleh karena itu, diharapkan pelatihan ini dapat membantu UMKM dalam mengadopsi teknologi digital secara efektif dan berkelanjutan guna mendorong perekonomian secara berkelanjutan.
Pengaruh Status Quo Bias terhadap Resistensi Pengguna Alat Pembayaran Berbasis RFID di MRT Jakarta Raka Echa Pratama; Diena Noviarini; Adnan Kasofi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hg08bt04

Abstract

The transformation of digital payment systems in public transportation has encouraged MRT Jakarta to implement Radio Frequency Identification (RFID) technology through the ALLRIDE Charm product. However, the adoption of this technology may generate user resistance. This study aims to analyze the effects of switching costs, switching benefits, and perceived value on user resistance toward the use of the RFID-based payment system ALLRIDE Charm in MRT Jakarta. This research employs a quantitative approach with a causal associative research design. Data were collected from 306 MRT Jakarta users through an online questionnaire using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results indicate that switching costs and perceived value have a significant effect on user resistance, while switching benefits do not show a significant effect. These findings suggest that users’ perceptions of switching costs and perceived value are the primary factors influencing resistance to the adoption of RFID-based payment systems. In addition, this study develops an RFID reader application prototype as a practical contribution to support the implementation of ALLRIDE Charm. This research provides theoretical contributions to technology adoption studies in the context of public transportation and practical implications for MRT Jakarta in enhancing user acceptance of RFID-based payment systems.
Faktor - Faktor yang Memengaruhi  Purchase Intention O2O Voucher:  Studi Pada Pengguna Tiktok Dinda Mandatain; Ryna Parlyna; Adnan Kasofi; Munawaroh Munawaroh
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/57cc8848

Abstract

The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
Pengaruh Flow Experience, Escapism dan Habit Terhadap Adiksi Media Sosial Tiktok di Jakarta Keiza Zeta Lazuardi; Ryna Parlyna; Adnan Kasofi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d4b76t74

Abstract

This study aims to examine how technological factors through flow experience generated by the algorithm, personal factors in the form of escapism driven by scrolling design, and social factors that shape usage habits through the streak feature contribute to social media addiction among TikTok users. Data were collected through an online survey using Google Forms. Participants in this study were active TikTok users residing in the Jakarta area, aged 18 to 28 years, who use TikTok daily and have consistently utilized the streak feature. The data were analyzed using Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0, involving a total of 160 respondents. The results indicate that flow experience has a positive and significant effect on social media addiction, escapism shows a positive but non-significant effect on social media addiction, and habit is proven to have a positive and significant effect on social media addiction. These findings suggest that deep engagement shaped by the For You Page (FYP) algorithm immerses users in continuous use without conscious interruption; the internal drive for emotional escape through TikTok’s infinite scrolling design is not strong enough to form addiction when not reinforced by other mechanisms; and usage patterns formed through streak gamification operate at an automatic and repetitive level, thereby strengthening users’ attachment to the platform.
Integrasi UTAUT dan TTAT dalam Kerangka IS Dual Factor pada Niat Penggunaan Teknologi AI di Jabodetabek Manda Raihana Laksita; Diena Noviarini; Adnan Kasofi
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/t6fvsw15

Abstract

This study examines the influence of variables within the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Threat Avoidance Theory (TTAT), integrated through an IS Dual Factor approach, on Generative AI usage intention among users in the Jabodetabek region, addressing a gap in prior research that has tended to examine enabling and inhibiting factors along separate trajectories despite users experiencing these dual pulls simultaneously in practice, and thereby demonstrating the relevance of the IS Dual Factor framework, which treats the two sets of determinants as distinct yet concurrently operating constructs. A quantitative survey method was employed involving 200 respondents domiciled in Jabodetabek who possess knowledge of and/or experience using Generative AI technology, with data collected through an online questionnaire from September 2025 to April 2026 and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) via IBM AMOS, encompassing Confirmatory Factor Analysis and structural model testing. The results indicate that all six hypotheses were supported, with Performance Expectancy (β = 0.564) and Facilitating Conditions (β = 0.566) emerging as the strongest predictors, followed by Effort Expectancy (β = 0.379) and Social Influence (β = 0.243), which also exerted significant positive effects, while on the inhibiting side Perceived Threats (β = −0.277) significantly reduced usage intention and Perceived Avoidability (β = 0.287) functioned as a buffer attenuating this negative effect, collectively demonstrating that integrating UTAUT and TTAT within an IS Dual Factor framework yields a more comprehensive predictive model than unidimensional approaches for explaining Generative AI usage intention among Indonesia's urban population.  
The Influence of E-Service Quality and Price Fairness on E-Loyalty through E-Satisfaction among Shopee Sellers Vera Deyana Cindy; Ryna Parlyna; Adnan Kasofi; Munawaroh
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.017.1.1

Abstract

Due to the swift expansion of e-commerce in Indonesia, Shopee has become the most dominant marketplace. However, Shopee faces strategic difficulties in retaining seller loyalty due to the rise of new rival, especially with regard to thoughts about administrative costs and the standards of services provided. This study uses the theory of S-O-R to examine price fairness and e-service quality influence on Shopee sellers' e-loyalty through e-satisfaction as a mediating variable. Using a judgmental sampling approach, 205 Shopee sellers that run businesses in the Greater Jakarta region and have been actively selling during the last six months represent the study's sample. A six-point Likert scale questionnaire was used to gather the data, and Microsoft Excel and SmartPLS 4 were used for analysis. The findings indicate that e-service quality positively and significantly influenced e-satisfaction and e-loyalty. Price fairness, on the other hand, positively and significantly affects e-satisfaction but has insignificant influence on e-loyalty. Moreover, e-satisfaction positively and significantly influenced e-loyalty. E-satisfaction indirectly mediates the relationship between price fairness and e-loyalty, but not the relationship between e-service quality and e-loyalty.
Factors Influencing User Satisfaction with the Academic Information System (SIAKAD) Using the DeLone & McLean Model Rahma Fitriana; Adnan Kasofi; Ringga Sentagi Asa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s45r4151

Abstract

This study examines the influence of System Quality, Service Quality, and Information Quality on the usage and user satisfaction regarding the Academic Information System (SIAKAD) at U iversitas Negeri Jakarta (UNJ), utilizing the DeLone and McLean Information Systems Success Model (2003) as a conceptual framework. Although SIAKAD supports critical academic activities, it has encountered operational issues, including system disruptions and access-related complaints during course registration periods. This quantitative study employed a survey method involving 185 students from the Digital Business program (cohorts 2022–2024). Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS software. The results indicate that all seven proposed hypotheses were supported: system quality, service quality, and information quality each exert a positive and significant influence on usage and user satisfaction, while usage has a positive and significant influence on user satisfaction. Information Quality emerged as the strongest predictor of Usage, whereas Usage was the strongest predictor of User Satisfaction. These findings confirm the relevance of the DeLone and McLean model in the context of an academic information system with mandatory usage, and provide empirical insights for improving the quality of SIAKAD services at Universitas Negeri Jakarta.
Pengaruh Persepsi Ad Intrusiveness dan Content Quality terhadap Consumer Behavior dengan Variabel Mediasi Consumer Satisfaction (Studi Pada Konsumen Media Online Detikcom) Muhammad Fathi Farhan; Osly Usman; Adnan Kasofi
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x0ked595

Abstract

The purpose of this study is to gain new insights and analyze the influence of perceptions of ad intrusiveness and content quality on consumer behavior through consumer satisfaction as a mediation with a study on detikcom online media consumers. This study uses a quantitative method through a survey distributed with an online questionnaire, which was conducted on 240 students domiciled in DKI Jakarta with a purposive sampling technique. Through the analysis test with the Structural Equation Model (SEM) using SmartPLS, it shows that ad intrusiveness has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. Then content quality also has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. In addition, consumer satisfaction also has a positive and significant impact on consumer behavior on detikcom online media. This study shows that there is a negative perception of annoying ads on their satisfaction and behavior when doing activities on the detikcom site. In addition, content quality is one of the positive impacts in obtaining consumer satisfaction and behavior when accessing the detikcom site. This is a consideration so that the display of advertisements as a means of digital marketing on the detikcom site can be managed properly, so as not to interfere with consumer activities that can cause negative perceptions. Then consistency to always maintain the quality of content from the information presented by the detikcom site, so that consumer trust in accessing the detikcom site continues to increase. This study will help advertising managers on online media related to consumer views, to strive for marketing effectiveness through advertising displays so that they can work optimally.
Faktor dan Efek Jangka Panjang Fomo Terhadap Pembelian Ulang Konsumen (Studi Kasus Tren Mie Gacoan di Media Sosial Tiktok) Muhammad Arifin Ridwan; Usep Suhud; Adnan Kasofi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Circular Economy and Green Innovation for Sustainable Business D
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ye45j517

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor digital seperti social media influencer, social media engagement, dan electronic word of mouth (eWOM) terhadap fear of missing out (FoMO), serta dampak FoMO terhadap niat pembelian ulang konsumen dalam konteks tren Mie Gacoan di media sosial TikTok. Fenomena FoMO kini menjadi salah satu faktor psikologis yang memengaruhi perilaku konsumen, terutama dalam mengambil keputusan pembelian produk yang sedang populer di media sosial. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei dan teknik analisis structural equation modeling (SEM) yang didukung oleh 250 responden di wilayah DKI Jakarta. Hasil penelitian menunjukan bahwa social media influencer, social media engagement, dan eWOM berpengaruh positif terhadap repurchase intention. Temuan ini mengindikasikan bawha FoMO tidak hanya berdampak sesaat, tetapi juga dapat menciptakan efek jangka panjang terhadap loyalitas konsumen. Implikasi praktis dari penelitian ini adalah pentingnya pemanfaatan strategi pemasaran berbasis psikologis konsumen dalam membentuk dan mempertahankan perilaku pembelian ulang.
Analisis Faktor Kepuasan dan Niat Penggunaan Berkelanjutan Mobile Banking: Tinjauan User Experience, E-Service Quality, Perceived Security Adristy Yumi Andini; Usep Suhud; Adnan Kasofi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Circular Economy and Green Innovation for Sustainable Business D
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vc49td50

Abstract

This study aims to examine the factors influencing users' continuance intention in using mobile banking, with a case study on the Wondr application by BNI. The main focus of this research lies in three variables: user experience, e-service quality, and perceived security, as well as their impact on customer satisfaction and continuance intention to use. The study employed a quantitative approach through the distribution of questionnaires. Data collection was conducted using a non-probability sampling method with a purposive sampling technique, involving 280 respondents who are active users of the Wondr application. The collected data were analyzed using Structural Equation Modeling (SEM) with the assistance of SPSS 27.0 and AMOS 29.0 software. The results show that user experience, e-service quality, and perceived security have a significant influence on customer satisfaction. Furthermore, user experience and customer satisfaction significantly affect continuance intention to use. However, e-service quality and perceived security do not have a significant impact on continuance intention. These findings provide practical contributions to the development of user retention strategies in mobile banking services.
Co-Authors Adib Pradipta Adin Nanda Choerunisa Adristy Yumi Andini Ammar Shiddiq Yulianto Andhika Satya Aryaguna Andrian Haro Atia Tiara Trisnawan Bella Nathaya Chantika Bianca Ayu Anindira Bintang Muhamad Harsya Diena Noviarini Dinda Mandatain Diya Aldin Fadeyushka Dyah Ratu Dwihapsari Farhan Taruna Faza Hibatul Haqqi Fildzah Shabrina Firgiawan Akbar Hasna Azzahidah Hilsya Faiqotul Innayah Jasmine Lamia Safira Keiza Zeta Lazuardi Khansa Puti Zharifah Muza M. Hafiyyan Sudiharjo Manda Raihana Laksita Mellani Indriyani Mohammad Akeyla Zedidiah Muhammad Arifin Ridwan Muhammad Faisal Muhammad Fathi Farhan Munawaroh Munawaroh Nayla Zannata Mugni Nazwa Ramadhani Osly Usman Rahma Fitriana Raihan Kamilun Amin Raka Echa Pratama Ranty Pratiwi Regina Humaningtyas Purba Reysa Almaira Anandita Rika Meilandari Siagian Ringga Sentagi Asa Rosdiana Damayanti Ryna Parlyna Sabo Hermawan Syadin Alivia Yusuf Tasha Dwi Oktora Usep Suhud Vera Deyana Cindy Wahid Pasha Purnama Yahya Abdurrahman Adib