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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Informatika JRSI (Jurnal Rekayasa Sistem dan Industri) Syntax Literate: Jurnal Ilmiah Indonesia JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management JUMANJI (Jurnal Masyarakat Informatika Unjani) Jurnal Teknologi dan Informasi Jurnal Sistem Cerdas Jurnal Desain JOISIE (Journal Of Information Systems And Informatics Engineering) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Syntax Idea Jurnal Darma Agung JOINT (Journal of Information Technology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Responsif : Riset Sains dan Informatika Brilliance: Research of Artificial Intelligence Journal of Informatics and Communication Technology (JICT) Jurnal Inovasi Masyarakat Jurnal Informatika Teknologi dan Sains (Jinteks) Tedc Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Indonesia Sosial Teknologi Jurnal Informatika: Jurnal Pengembangan IT Journal of Informatics and Communication Technology (JICT) Jurnal Teknik Informatika dan Teknologi Informasi
Ari Purno Wahyu Wibowo
Universitas Widyatama Bandung, Indonesia
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

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Implementation of Business Intelligence for Analysis Data of Drug Sales Using Exploratory Data Analysis (EDA) and Visualization Data Using Looker Studio Oktafialfa, Geraldyo; Purno Wahyu , Ari
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.51669

Abstract

This study aims to analyze pharmaceutical sales performance by leveraging big data and advanced information technology tools, providing insights for improved business strategies. Using the Exploratory Data Analysis (EDA) method, the study processes raw sales data through spreadsheet applications to identify key patterns and trends. The findings are then visualized with Looker Studio on an intelligent dashboard tailored to the needs of the marketing team. The dashboard enables quick, data-driven decision-making by displaying performance metrics and trends relevant to sales and marketing strategies. The results reveal critical insights into sales behavior, including high-performing products, regional sales variations, and temporal sales trends. The analysis equips the marketing team with actionable data to refine their strategies, prioritize product focus, and adjust marketing efforts in response to identified patterns. In conclusion, the use of EDA and data visualization provides a structured approach to big data interpretation, allowing the company to optimize business and marketing performance. The study underscores the potential of data-driven dashboards to enhance strategic planning, suggesting broader applications in various data-intensive business environments.
Co-Authors A m i n u d i n Agung Rachmat Raharja Al-Husaini, Muhammad Albani Akbar Aminudin Ananta Billy Ocean Andhika Dwi Syahputra Bagus Alit Prasetyo Baramukti Dewayana Bayu Dwi Rizkyadha Putra Benny Yustim Bob Foster Candra Perdana Chaniago, M Benny Christopher Prananta Sembiring Dani Hamdani Dani Hamdani Dani Hamdani, Dani Diah Sri Rejeki Diany Dimas Naufal Hakiki Egi Abinowi Egi Abinowi Endang Amalia Faisal Muttaqin, Helmy Fajar Sapta Ramadhan Faris Rai Fadhil Gavin Haryanto Hutagalung Ghifari, Muhammad Al Gilang Gemilang Ramadhan Putra Gilang Pratama Putra Hafizh Cahaya Putra, Vito Haria Saputry Haria Saputry Wahyuni Helmy Faisal Mutaqien Helmy Faisal Muttaqin Helmy Faisal Muttaqin Heri Heryono Heri Heryono Herwan Rahmansyah Heryono, Heri Heryono, Heri Heryono Hesti Pratiwi Hilma Najya I Ketut Suada Ignatius Oki Dewa Brata Ilham Dzulfiqar Almaarif Indra Aliyudin Indra Guna Noviantama Jumadil Saputra Kaffah Imanuddin M R Santosa Kanugrahan, Ghanim Khansa Nurul Andini Khevin Asyahda Luginawati, Syita M Benny Chaniago Merryam Agustine Merryam Agustine Merryam Agustine Mualwan, Rifqi Muhamad Rizky Fauzan Muhammad Aiman Abdul Hafizh Muhammad Arief Fahrizal Muhammad Benny Chaniago Muhammad Benny Chaniago Muhammad Fiqh Nurhidayat Muhammad Rais Fauzan Muhammad Rifky Saiful Qadr Muhammad Zacky Sudardjat Muttaqin, Helmy Faisal Nashrullah, Naufal Nenden Aryani Goddess Oktafialfa, Geraldyo Putra, Bayu Dwi Rizkyadha Putra, Gilang Pratama Rahayu, Ria Sri Resti Dewi Sri Retno Paryati Reyta, Fitriani Ria Fatimah Setiawati Rian Andrivani Rian Pirnandi Turnip Riky Arisandi Sadar Putra Sadeli Siti Mardiana Siti Mardiana Suhendri Suhendri Suhendri Suhendri Sukenda Sukenda Sulianta, Feri Sunjana * Sunjana Sunjana Syita Luginawati Tanjung, Muhammad Ali Akbar Taufik Hidayat Ulil Surtia Zulpratita Umi Hayati Yan Puspitarani Yusuf, Revy Muhammad