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PELATIHAN PEMBUATAN PAKAN IKAN MANDIRI DAN PEMASARAN DIGITAL UNTUK PENINGKATAN DAYA SAING USAHA PERIKANAN AIR TAWAR DI PALANGKA RAYA, KALIMANTAN TENGAH Muh. Supwatul Hakim; Riandy Putra; Devi Yuliantina; Ersa Aini Safira; Tasya Amalia; Rahmita Sari
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4878

Abstract

The fishing industry in Palangka Raya City, Central Kalimantan Province, has great potential for development. However, farmers face problems related to feed availability and prices, as well as limitations in digital marketing. This community service program aims to provide skills to the “Berkat Bersama” Business Group through training in independent fish feed production using local materials with automatic machines and digital marketing training. The activities were carried out in a participatory manner, including preparation and coordination, procurement of materials, assembly of feed printing equipment, module development, dissemination of information on the importance of quality feed and the use of local materials, and training on marketing strategies using digital media. Monitoring and evaluation were conducted through pre-tests, post-tests, and participant testimonials. The pre-test results showed that the majority of participants were in the “Poor Understanding” (75%) and “No Understanding” (12.5%) categories. After the training, there were no more participants in these two categories, while 12.5% of participants reached the “Fair Understanding” category, 25% “Understanding,” and 25% “Very Understanding.” Participant testimonials reinforce that this program is useful as a means to increase independence in feed supply, expand the marketing network for fishery products, and strengthen the competitiveness and sustainability of freshwater fish farming businesses in Palangka Raya.
Humanistic Da’wah Literacy Among Z Generation: An Analysis of the Communication of Islamic Humanist Values on TikTok and Instagram via the @kadamsidik00 Account Sari, Rahmita; Islami, Nafa Aqla; Jariah, Ainun; Yuliantina, Devi; Asmianur, Refa
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 8 No. 1 (2026): Juni (In Press)
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital media has transformed Islamic da’wah practices, making them more interactive and aligned with the characteristics of the Z Generation that has grown up in a digital ecosystem. This study focuses on the patterns of humanistic da’wah developed by Z Generation da’wah creators through social media. The research problem lies in the limited existing studies on how Z Generation creators construct, communicate, and internalize the values of Islamic humanism through digital platforms such as TikTok and Instagram. This study employs a qualitative method with a netnographic approach to observe the activities, content, and digital interactions on the Kadam Sidik (@kadamsidik00) da’wah account on TikTok and Instagram. Data was collected through observations of content posts, communication patterns, and audience responses, which were then analyzed thematically. The results indicate that the applied da’wah patterns reflect a humanistic approach through the use of language that is communicative, empathetic, non-judgmental, and relevant to the emotional experiences of the Z Generation. The dominant values of Islamic humanism include empathy, tolerance, equality, and respect for human dignity. The communication strategies employed are dialogic, creative, and participatory, thereby fostering an emotional connection between the preacher and the audience. These findings indicate that the success of digital da’wah among Z Generation is determined not only by religious content but also by the ability to integrate a humanistic approach with digital communication strategies that align with the characteristics of the young audience. Perkembangan media digital telah mengubah praktik dakwah Islam menjadi lebih interaktif dan dekat dengan karakteristik Generasi Z sebagai kelompok yang tumbuh dalam ekosistem digital. Penelitian ini berfokus pada pola dakwah humanis yang dikembangkan oleh kreator dakwah Generasi Z melalui media sosial. Permasalahan penelitian terletak pada masih terbatasnya kajian mengenai bagaimana kreator Generasi Z membangun, mengomunikasikan, dan menginternalisasikan nilai-nilai humanisme Islam melalui platform digital seperti TikTok dan Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan netnografi untuk mengamati aktivitas, konten, dan interaksi digital pada akun dakwah Kadam Sidik (@kadamsidik00) di TikTok dan Instagram. Data dikumpulkan melalui observasi terhadap unggahan konten, pola komunikasi, serta respons audiens yang kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa pola dakwah yang diterapkan mencerminkan karakter dakwah humanis melalui penggunaan bahasa yang komunikatif, empatik, tidak menghakimi, dan relevan dengan pengalaman emosional Generasi Z. Nilai-nilai humanisme Islam yang dominan meliputi empati, toleransi, kesetaraan, dan penghormatan terhadap martabat manusia. Strategi komunikasi yang digunakan bersifat dialogis, kreatif, dan partisipatif sehingga mampu membangun kedekatan emosional antara dai dan audiens. Temuan ini menunjukkan bahwa keberhasilan dakwah digital pada Generasi Z tidak hanya ditentukan oleh substansi keagamaan, tetapi juga oleh kemampuan mengintegrasikan pendekatan humanis dan strategi komunikasi digital yang sesuai dengan karakteristik audiens muda.