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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Entrepreneur dan Entrepreneurship (JEE) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Kewirausahaan dan Inovasi Jurnal Ilmiah Administrasi Publik
Noermijati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek Irwanto, Agus; Rohman, Fatchur; Noermijati
Jurnal Aplikasi Manajemen Vol. 11 No. 1 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research had the purpose to analyze the effect of quality product, competitive strategypricing, on the satisfaction customer and create word of mouth on customer housing madani group. Respondentsin this research were are customer live in house madani group amounted to 92 persons. Datawere are analyzed used Partial Least Square (PLS). Result of this research he results showed a positiveinfluence quality product and significant impact on customer satisfaction, strategy pricing, and a significantpositive effect on Customer satisfaction has positive and significant impact on positive WOM satisfaction.
Co-Authors Agus Irwanto Ananda Sabil Hussein Ardhita Widyadhana Arief Alamsyah Armanu As'ad, Achmad Shofiyyuddin Badjie, Gibriel Budi Handrianto Cahyaningrum, Desy Dwi Carnelia, Yafia Christin Susilowati Deannova, Haiqal Harvany Desi Tri Kurniawati Djumahir Estetia, Diva Fedora Farid Rokhman Djoemadi Fatchur Rohman Fayya Marietza Hidayah Firdaus, Ema Zahra Halida Savira Made Widya Santhi Mintarti Rahayu Nur Khusniyah Indrawati PRASTIWI, LITA ERA Putri, Ajeng Ayu Manggali Putri, Hayyu Nurabida Qolby, Muhammad Rohid Raden Pamungkas Al Amin Renny Annisa Siti Aisjah Sugeng Budiono SULASTRI Sya'bani, Fadhilah Syaikani, Nanda Lutfi Taffian, Markus Yussar Taufiq Ismail Vildayanti, Rina Ayu Wijaya, Prakuta