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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Publik (Jurnal Ilmu Administrasi) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Public Policy The Journal of Society and Media Journal of Political Issues Attractive : Innovative Education Journal Legal Protection for the Partnership Agreement Parties Journal of Indonesian Society Empowerment Indonesian Social Science Review Komunikatif : Jurnal Ilmiah Komunikasi Journal of Communication Research
Elviria, Samia
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Instagram sebagai Media Edukasi Investasi: Analisis Multimodal Akun @AKADEMICRYPTOCOM Bisri, Ahmad Vicky Nihalani; Elviria, Samia; Yusnaini, Yusnaini
Indonesian Social Science Review Vol. 4 No. 1 (2026)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v4i1.368

Abstract

This study aims to analyze the use of Instagram as a medium for cryptocurrency investment education on the account @akademicryptocom through a multimodal content analysis approach. The analytical framework is based on multimodality theory developed by Gunther Kress and Theo van Leeuwen, which emphasizes the integration of various semiotic modes in meaning-making. This research employs a qualitative method using observation and documentation techniques on Feed and Reels content published by the account. The analysis focuses on how textual, visual; audio, movement, and layout elements are constructed to convey educational messages related to cryptocurrency investment. The findings indicate that @akademicryptocom utilizes visual strength, informative design, and relatively simple language to enhance audience understanding. The integration of these multimodal elements contributes to the development of systematic and accessible educational content for social media users. However, the effectiveness of educational communication still faces several challenges, including limited two-way interaction, the use of technical terms that are not fully simplified, and potential distractions inherent in the social media environment. This study highlights that optimizing multimodal strategies is essential for improving the quality and effectiveness of cryptocurrency investment education on Instagram. Penelitian ini bertujuan menganalisis pemanfaatan Instagram sebagai media edukasi investasi kripto pada akun @akademicryptocom melalui pendekatan analisis konten multimodal. Kerangka analisis mengacu pada teori multimodalitas yang dikembangkan oleh Gunther Kress dan Theo van Leeuwen, yang menekankan integrasi berbagai mode semiotik dalam membangun makna. Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi terhadap konten Feed dan Reels yang dipublikasikan akun tersebut. Analisis difokuskan pada bagaimana elemen teks, visual, audio, gerak, dan tata letak dikonstruksi untuk menyampaikan pesan edukatif terkait investasi kripto. Hasil penelitian menunjukkan bahwa akun @akademicryptocom memanfaatkan kekuatan visual, desain informatif, serta penggunaan bahasa yang relatif sederhana untuk meningkatkan pemahaman audiens. Integrasi elemen multimodal tersebut berkontribusi dalam membangun pesan yang lebih sistematis dan mudah diakses oleh pengguna media sosial. Namun demikian, efektivitas komunikasi edukatif masih menghadapi beberapa hambatan, antara lain keterbatasan interaksi dua arah, penggunaan istilah teknis yang belum sepenuhnya disederhanakan, serta potensi distraksi yang melekat pada karakteristik platform media sosial. Penelitian ini menegaskan bahwa optimalisasi strategi multimodal menjadi faktor penting dalam meningkatkan kualitas dan efektivitas komunikasi edukasi investasi kripto di Instagram.
The Dynamics of Policy Communication and Electability: A Case Study of M. Syukur in the 2024 Merangin Regional Elections HM, Pahrudin; Elviria, Samia; Supriyanto, Supriyanto; Linayati Lestari; Sutri Destemi Elsi; Muhammad Ahalla Tsauro
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p202-223

Abstract

This study examines M. Syukur’s political communication strategies and their impact on his electability in the 2024 Merangin Regional Election. In an era of increasing demands for transparency, local issue responsiveness, and digital engagement, effective communication plays a key role in electoral success. Using a qualitative case study approach, this research draws on field observations, in-depth interviews, and content analysis of campaign materials, media coverage, and social media activity. The analysis is guided by political communication theory, agenda-setting, and electability models. The findings reveal that M. Syukur applied a hybrid communication strategy combining a strong digital presence—particularly on Facebook, Instagram, and TikTok—with populist local narratives. His messaging emphasized accessibility, religious-cultural values, and economic empowerment, appealing to rural communities and young voters. Emotional and visual framing helped construct his image as a “candidate of the people,” while grassroots engagement strengthened voter trust.These strategies significantly influenced public perception and voter support across diverse demographics. The study highlights that multi-channel, culturally sensitive communication can enhance candidate visibility, credibility, and electability in local democratic contexts
Co-Authors Ahmad, Zakly Hanafi Arzeti, Dinda Syakilla Dwi Putri Bisri, Ahmad Vicky Nihalani Hatta Abdi Muhammad HM, Pahrudin Linayati Lestari, Linayati Magfirah, Noor Khalida Maghfirah, Noor Khalida Mairita, Desy Muhaimin Muhaimin Muhammad Ahalla Tsauro Salman Salman Salman Senjaya, Burlian Suhendri Suhendri Supriyanto Supriyanto Suryawahyuni Latief Sutri Destemi Elsi Syafrial Syafrial Talia, Agnes Wiyanto Hidayatullah Yusnaini Yusnaini Zaki, M.