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All Journal JPM17: Jurnal Pengabdian Masyarakat Resona : Jurnal Ilmiah Pengabdian Masyarakat Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Jambura Journal of English Teaching and Literature Sintuwu Maroso Journal of English Teaching Anaphora: Journal of Language. Literary and Cultural Studies ABDI MASSA: Jurnal Pengabdian Nasional Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies JUDIKAT: Jurnal Pengabdian Kepada Masyarakat ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education Cultural Narratives ELite Journal: International Journal of Education, Language and Literature Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Nurhadi, Muizzu
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Rhetorical Strategies in Digital Beauty Marketing Maybelline: A Stylistic Analysis Nurhadi, Muizzu; Sabrina, Churiel Ain; Widodo, Alifia Nabila Putri
Jambura Journal of English Teaching and Literature Vol 4, No 2 (2023): Jambura Journal of English Teaching and Literature
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jetl.v4i2.24262

Abstract

In the vibrant realm of digital beauty marketing, YouTube advertisements reign supreme. This study explores the rhetorical strategies used in Maybelline's YouTube ads to entice viewers and influence their purchasing decisions. Through a stylistic approach, it analyses five carefully selected advertisements from Maybelline lip-series products starring actress model Gigi Hadid that focus on grammatical and semantics levels of stylistics. The results of this study show that the use of hyperbole, visual imagery, kinesthetic imagery, and repetition are elements that are often used in Maybelline lip-series product advertising. The findings reveal a sophisticated use of language to persuade consumers to purchase Maybelline products. The findings underline the sophisticated use of language in digital beauty marketing employed by Maybelline to capture audience attention and promote their products. This shows that language style is important in the marketing industry in shaping consumer behavior in the field of beauty advertising.
Fashion Brands Identity Through the Use of Slogans: A Stylistics Analysis Nurhadi, Muizzu; Silalahi, Pininta Veronika; Arsa, Shabrina Dwi; Bramantyo, Agiel
Cultural Narratives Vol. 1 No. 2 (2023): December
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v1i2.621

Abstract

This research discusses how style has a role in enlivening each word and sentence in the slogan of a brand product in the sphere of advertising from time to time. Through the qualitative descriptive analysis, this research analyses ten slogans from several brand classes, especially on products that have class categorization with stylistic devices to find out the identity function embedded in each word or sentence. The research results show that stylistic devices, especially through lexical features such as vocabulary selection, parts of speech, and metaphor, as well as understanding the deep context of each slogan can show their brand images in advertising. In this way, these stylistic devices sharpen the meaning and reflection of the identity desired by fashion brands to consumers.
NARRATIVE FUNCTION IN KAREN M. MCMANUS’S ONE OF US IS LYING Adam, Navi Maulana; Nurhadi, Muizzu
ELite Journal : International Journal of Education, Language and Literature Vol. 5 No. 3 (2025): ELite Journal (Volume 5 Number 3, July 2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v5n3.p24-32

Abstract

In literary studies, narratology provides tools to dissect such complex narrative structures. A.J. Greimas’s actantial and functional models offer a systematic approach to analyze the roles of characters and the progression of events within a story. This research discusses about actantial and functional model in Karen M. Mcmanus’s One of Us is Lying. This research aims to explain and describe the role of actant and functional model by Greimas’ narrative in shaping the mystery novel. The theory and approach used as a guide to analyse and describe how the structure of mystery fiction portrayed in this novel. Descriptive qualitative is used in this research. The findings of this research show that is total one main actant and functional scheme. The results of this research show that functional model depict dynamic character interactions and plot progression, driven by factors of shifts in time and place, new events, character arguments, character’s arrivals, and conflicts that significantly develop the plot and heighten the tension of the mystery fiction. Among the six actants, the helper actant is plays important role, assisting the subject actant in obtaining their goals through necessary clues and information. Without the helper, the subject would struggle to solve the mystery.
Strategi Peningkatan Kualitas Penjualan Dapur Inko Wonorejo Berbasis Online Melalui E-Commerce Arsya Nandito, Indrian; Wati, Sukma; Agung, Nurril; Hidayatillah, Nur; Nurhadi, Muizzu; Halik, Abdul
Darma Abdi Karya Vol. 4 No. 2 (2025): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v4i2.2522

Abstract

Di era digital di mana transformasi teknologi mendorong inovasi bisnis, proyek layanan masyarakat ini bertujuan untuk meningkatkan kualitas produksi dan memperluas jangkauan pemasaran Dapur INKO di Wonorejo melalui integrasi digital. Inisiatif ini mengatasi tantangan utama yang dihadapi oleh usaha mikro dan kecil lokal—proses produksi yang tidak terstandarisasi, kemasan yang kurang memadai, dan keterbatasan eksposur pasar—dengan memperkenalkan teknik pengemasan vakum canggih dan platform e-commerce. Menggunakan metodologi praktis, proyek ini dimulai dengan observasi lapangan untuk mengevaluasi praktik produksi yang ada, diikuti dengan pelatihan langsung dalam pengemasan vakum menggunakan kemasan multilayer PA/PE untuk meningkatkan penyimpanan produk. Secara bersamaan, toko online didirikan di platform seperti Shopee dan TikTok Shop, disertai dengan pelatihan pemasaran digital untuk memperkuat keterampilan dalam manajemen katalog, optimasi promosi, dan interaksi pelanggan. Hasilnya menunjukkan peningkatan kualitas produk dan umur simpan yang lebih lama, serta akses pasar yang lebih luas dan kinerja penjualan yang meningkat. Hasil ini menyoroti peran kritis inovasi digital dan pengembangan kapasitas dalam memberdayakan usaha lokal untuk mengatasi tantangan operasional dan berkembang di pasar yang semakin kompetitif.  
The Commodification of Woman's Bodies in Halo.Spice’s 18+ Culinary Content Pragita, Bryan; Nurhadi, Muizzu; Sheila Puspa Ayu Saraswati Rudita; Lutfiah Indriani
Cultural Narratives Vol. 3 No. 1 (2025): August
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v3i1.1074

Abstract

This study aims to analyze the influence of social media on the consumption of 18+ culinary content presented by Halo.Spice. In this context, Halo.Spice is a platform that utilizes visual appeal and unique narratives to influence consumer preferences and behavior towards exclusive culinary content. This study uses ethnographic approach with a case study method and Digital Sexual Identity framework proposed by Jessica Ringrose, involving data analysis from in-depth interviews with active users and observations of Halo.Spice social media content. The research findings reveal that Halo.Spice’s 18+ culinary content fundamentally functions as a site for the commodification of the female body, achieved through visual fragmentation and objectification. Instead of being just a marketing tool, the body becomes a key digital product used to boost audience participation. Moreover, the study highlights a multifaceted process of audience negotiation. Consumers interpret the content through a lens of modern creative freedom while navigating the tensions between digital expression and existing traditional cultural norms. This demonstrates how niche culinary media becomes a space in which gender representation, commodification and cultural values are contested and reinterpreted by consumers. However, this study has limitations in terms of population coverage, where only certain social media users are the focus of the analysis. The conclusion of this study emphasizes the importance of the role of social media in shaping culinary content consumption patterns and its potential influence on audience behavior and preferences towards sensuality and adult content.
Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett Aprilia Ratna Susanti; Muizzu Nurhadi
ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education Vol. 3 No. 2 (2025): July - December
Publisher : English Literature Studi Program Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashlition.v3i2.1939

Abstract

This study is entitled Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett. This study aims to understand self-actualization and self-actualization traits of Desiree as the central character in the novel, how the character fulfils self-actualization needs, and kinds of self-actualization traits in the novel. It used a descriptive qualitative method as the research design and Maslow’s hierarchy of needs as the theory of this study. The results of this study showed that the protagonist successfully achieved self-actualization indicated trough 15 self-actualization traits i.e., Desiree, the protagonist, shows self-respect, personal courage, truth, greater frustration tolerance, genuineness, honesty, self-acceptance, kindness, unselfishness, bigness, calmness and peace of mind. One of Maslow’s indicators, describes that people who actualized themselves are living their authentic life, less fear and accept their true self. In short, this study highlights that self-actualisation can only be achieved once a person has met all their other needs. Furthermore, the resolution of conflict within the story is a key factor in the protagonist’s attainment of self-actualisation. 
Co-Authors Abdul Halik Abdul Halik Abytha Ayu Erlanda Tanjung Adam, Navi Maulana Agung, Nurril Alifah Adjani Prasetyo Almeida Prastiwi Amoynindi Dewanti Ardilla Anggia Putria Anggraeni, Diana Aprilia Ratna Susanti Arsa, Shabrina Dwi Arsya Nandito, Indrian Asyiva, Ainilya Salwa Ayutia Kusumastuti Berya Kamayan Adi Martinus Bramantya Pradipta Bramantyo, Agiel Chaerunnisya, Rayoeng Dwi Daniel Filbert Dheny Jatmiko, Dheny Dinda Sabila Dinera Qurrotul Aini Eva Amalijah Fadila, Baity Nur Felicia Meila Harijanto Firda Azzahwa Firdaus, Mutia Hasanah, Luluk Ulfa Hidayatillah, Nur Kinanti, Aliyah Dewi Linusia Marsih Lutfiah Indriani Maharani, Angelia Brigita Mateus Rudi Supsiadji Mirza Fathima Kamalia Jauhar Mohammad Rafli Kurniawan Muhaimin, Achmad Imam Muhammad Fadhilah Putra Nabila Hani Apriliana Nabila Myisha Nadya Zerlinda Febrianti Pamuji, Indah Ratri Sekar Pamungkas, Toriq Pariyanto Pariyanto, Pariyanto Perkasa, Aditya Rangga Pininta Veronika Silalahi Pragita, Bryan pramesthi, gita winandha Putri, Seffina Nabilla Rahmawati, Amayda Eka Rofinus, Christine Ananda Donna Sabila, Dinda Sabrina, Churiel Ain Saiful Anam Selvia, Dila sembada, Yoga septian alea Sheila Puspa Ayu Saraswati Rudita Tri Pramesti Tri Pramesti Ulfa, Chery Narasyah Chiora Utomo, Mochammad Ibnu Prasetyo Wati, Sukma Widodo, Alifia Nabila Putri Y.B. Agung Prasaja Yeni Marlia Wardani