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All Journal JPM17: Jurnal Pengabdian Masyarakat Resona : Jurnal Ilmiah Pengabdian Masyarakat Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Jambura Journal of English Teaching and Literature Sintuwu Maroso Journal of English Teaching Anaphora: Journal of Language. Literary and Cultural Studies ABDI MASSA: Jurnal Pengabdian Nasional Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies JUDIKAT: Jurnal Pengabdian Kepada Masyarakat ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education Cultural Narratives ELite Journal: International Journal of Education, Language and Literature Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Nurhadi, Muizzu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Fashion Brands Identity Through the Use of Slogans: A Stylistics Analysis Nurhadi, Muizzu; Silalahi, Pininta Veronika; Arsa, Shabrina Dwi; Bramantyo, Agiel
Cultural Narratives Vol. 1 No. 2 (2023): December
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v1i2.621

Abstract

This research discusses how style has a role in enlivening each word and sentence in the slogan of a brand product in the sphere of advertising from time to time. Through the qualitative descriptive analysis, this research analyses ten slogans from several brand classes, especially on products that have class categorization with stylistic devices to find out the identity function embedded in each word or sentence. The research results show that stylistic devices, especially through lexical features such as vocabulary selection, parts of speech, and metaphor, as well as understanding the deep context of each slogan can show their brand images in advertising. In this way, these stylistic devices sharpen the meaning and reflection of the identity desired by fashion brands to consumers.
NARRATIVE FUNCTION IN KAREN M. MCMANUS’S ONE OF US IS LYING Adam, Navi Maulana; Nurhadi, Muizzu
ELite Journal : International Journal of Education, Language and Literature Vol. 5 No. 3 (2025): ELite Journal (Volume 5 Number 3, July 2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v5n3.p24-32

Abstract

In literary studies, narratology provides tools to dissect such complex narrative structures. A.J. Greimas’s actantial and functional models offer a systematic approach to analyze the roles of characters and the progression of events within a story. This research discusses about actantial and functional model in Karen M. Mcmanus’s One of Us is Lying. This research aims to explain and describe the role of actant and functional model by Greimas’ narrative in shaping the mystery novel. The theory and approach used as a guide to analyse and describe how the structure of mystery fiction portrayed in this novel. Descriptive qualitative is used in this research. The findings of this research show that is total one main actant and functional scheme. The results of this research show that functional model depict dynamic character interactions and plot progression, driven by factors of shifts in time and place, new events, character arguments, character’s arrivals, and conflicts that significantly develop the plot and heighten the tension of the mystery fiction. Among the six actants, the helper actant is plays important role, assisting the subject actant in obtaining their goals through necessary clues and information. Without the helper, the subject would struggle to solve the mystery.
Strategi Peningkatan Kualitas Penjualan Dapur Inko Wonorejo Berbasis Online Melalui E-Commerce Arsya Nandito, Indrian; Wati, Sukma; Agung, Nurril; Hidayatillah, Nur; Nurhadi, Muizzu; Halik, Abdul
Darma Abdi Karya Vol. 4 No. 2 (2025): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v4i2.2522

Abstract

Di era digital di mana transformasi teknologi mendorong inovasi bisnis, proyek layanan masyarakat ini bertujuan untuk meningkatkan kualitas produksi dan memperluas jangkauan pemasaran Dapur INKO di Wonorejo melalui integrasi digital. Inisiatif ini mengatasi tantangan utama yang dihadapi oleh usaha mikro dan kecil lokal—proses produksi yang tidak terstandarisasi, kemasan yang kurang memadai, dan keterbatasan eksposur pasar—dengan memperkenalkan teknik pengemasan vakum canggih dan platform e-commerce. Menggunakan metodologi praktis, proyek ini dimulai dengan observasi lapangan untuk mengevaluasi praktik produksi yang ada, diikuti dengan pelatihan langsung dalam pengemasan vakum menggunakan kemasan multilayer PA/PE untuk meningkatkan penyimpanan produk. Secara bersamaan, toko online didirikan di platform seperti Shopee dan TikTok Shop, disertai dengan pelatihan pemasaran digital untuk memperkuat keterampilan dalam manajemen katalog, optimasi promosi, dan interaksi pelanggan. Hasilnya menunjukkan peningkatan kualitas produk dan umur simpan yang lebih lama, serta akses pasar yang lebih luas dan kinerja penjualan yang meningkat. Hasil ini menyoroti peran kritis inovasi digital dan pengembangan kapasitas dalam memberdayakan usaha lokal untuk mengatasi tantangan operasional dan berkembang di pasar yang semakin kompetitif.  
The Commodification of Woman's Bodies in Halo.Spice’s 18+ Culinary Content Pragita, Bryan; Nurhadi, Muizzu; Sheila Puspa Ayu Saraswati Rudita; Lutfiah Indriani
Cultural Narratives Vol. 3 No. 1 (2025): August
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v3i1.1074

Abstract

This study aims to analyze the influence of social media on the consumption of 18+ culinary content presented by Halo.Spice. In this context, Halo.Spice is a platform that utilizes visual appeal and unique narratives to influence consumer preferences and behavior towards exclusive culinary content. This study uses ethnographic approach with a case study method and Digital Sexual Identity framework proposed by Jessica Ringrose, involving data analysis from in-depth interviews with active users and observations of Halo.Spice social media content. The research findings reveal that Halo.Spice’s 18+ culinary content fundamentally functions as a site for the commodification of the female body, achieved through visual fragmentation and objectification. Instead of being just a marketing tool, the body becomes a key digital product used to boost audience participation. Moreover, the study highlights a multifaceted process of audience negotiation. Consumers interpret the content through a lens of modern creative freedom while navigating the tensions between digital expression and existing traditional cultural norms. This demonstrates how niche culinary media becomes a space in which gender representation, commodification and cultural values are contested and reinterpreted by consumers. However, this study has limitations in terms of population coverage, where only certain social media users are the focus of the analysis. The conclusion of this study emphasizes the importance of the role of social media in shaping culinary content consumption patterns and its potential influence on audience behavior and preferences towards sensuality and adult content.
Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett Aprilia Ratna Susanti; Muizzu Nurhadi
ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education Vol. 3 No. 2 (2025): July - December
Publisher : English Literature Studi Program Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashlition.v3i2.1939

Abstract

This study is entitled Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett. This study aims to understand self-actualization and self-actualization traits of Desiree as the central character in the novel, how the character fulfils self-actualization needs, and kinds of self-actualization traits in the novel. It used a descriptive qualitative method as the research design and Maslow’s hierarchy of needs as the theory of this study. The results of this study showed that the protagonist successfully achieved self-actualization indicated trough 15 self-actualization traits i.e., Desiree, the protagonist, shows self-respect, personal courage, truth, greater frustration tolerance, genuineness, honesty, self-acceptance, kindness, unselfishness, bigness, calmness and peace of mind. One of Maslow’s indicators, describes that people who actualized themselves are living their authentic life, less fear and accept their true self. In short, this study highlights that self-actualisation can only be achieved once a person has met all their other needs. Furthermore, the resolution of conflict within the story is a key factor in the protagonist’s attainment of self-actualisation. 
Pelatihan Peningkatan Budidaya Ikan Lele Dengan Sistem Bioflok Di Kelurahan Wonorejo Baity Nur Fadila; Achmad Imam Muhaimin; Toriq Pamungkas; Mutia Firdaus; Diana Anggraeni; Muizzu Nurhadi
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): January 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v2i1.307

Abstract

Sektor perikanan memiliki peluang besar untuk mengembangkan jenis ikan yang umum dibudidayakan di lingkungan perkotaan, seperti ikan lele. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pendampingan dalam budidaya ikan lele dengan memanfaatkan teknologi inovatif berupa sistem bioflok. Kegiatan ini dilaksanakan pada periode Mei hingga Juni 2025 di Kelurahan Wonorejo. Permasalahan utama yang dihadapi oleh kelompok mitra adalah kurangnya fasilitas peralatan pendukung budidaya serta ketidakmerataan ukuran ikan yang dihasilkan. Metode yang digunakan dalam pelaksanaan kegiatan adalah participatory rural appraisal, yang bertujuan untuk melibatkan masyarakat secara aktif. Kegiatan ini terbagi menjadi tiga tahap, yaitu perencanaan, pelaksanaan, serta monitoring dan evaluasi. Bentuk kegiatan meliputi penyediaan aplikasi untuk menghitung takaran pakan, pembuatan kolam bioflok, dan pelatihan dalam formulasi pakan. Hasil kegiatan menunjukkan bahwa budidaya ikan lele dengan sistem bioflok melibatkan beberapa tahapan penting, seperti persiapan media, pemilihan benih, pemberian pakan, pengukuran panjang dan berat ikan, penyortiran, serta pengontrolan secara rutin. Pendampingan ini berhasil meningkatkan pengetahuan dan keterampilan petani serta mahasiswa dalam budidaya ikan lele. Penerapan teknologi bioflok akan lebih efektif apabila dilakukan secara partisipatif oleh mitra, sehingga potensi budidaya dapat dimaksimalkan secara berkelanjutan.
Reversing the Gaze: Alicia Berenson’s Final Act of Resistance in The Silent Patient Alfira Amalia Latif; Muizzu Nurhadi; Erika Citra Sari Hartanto
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6936

Abstract

This study examines how Alicia Berenson responds to the power relations exercised by Theo Faber in Alex Michaelides’s The Silent Patient (2019). The research problem arises from the tendency to view subordinate characters within clinical institutions as entirely passive, whereas Michel Foucault’s notion of power relations always leaves room for resistance. This study aims to identify the forms of Alicia’s responses to the institutional, epistemic, and disciplinary control exercised over her by Theo. Using a qualitative descriptive method, data in the form of narrative excerpts, dialogues, and diary entries were collected and analysed through Foucault’s concepts of institutional power, power-knowledge, discipline and surveillance, and resistance. The findings show that Alicia’s responses develop in four forms: her sustained silence as an active refusal to be extracted, her diary and painting as alternative spaces of expression that resist clinical classification, her direct confrontational acts that momentarily reverse the observing and observed positions, and her final disclosure of knowledge that reverses the informational asymmetry between her and Theo. The study concludes that although none of these responses fully dismantles the power structures confining her, their presence demonstrates that a dominated subject retains agency within power relations.
Decoding the Taboo: A Semiotic Look at Bincang Ranjang Tito Mahesa Wijaya; Niken Hafshah Aabidah; Dick Juan Valentino; Ahmad Aqila Farid Fadilla; Muizzu Nurhadi
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6975

Abstract

This study examines the YouTube podcast Bincang Ranjang, an Indonesian show in which guests, mostly women, openly discuss their sex lives, a topic traditionally treated as private and taboo. Using Roland Barthes' semiotic concepts of denotation/connotation, myth, and second-order signification, this research analyzes two texts: a primary episode transcript and a secondary interview with the show's host, Anisa Alatas. The findings show that the show negotiates the line between taboo and public acceptability through a consistent lexicon of euphemism, verbal purification rituals, a visual-verbal contradiction in how the host presents herself, and a moral closure that restores conventional gender norms after each story. These findings suggest that Bincang Ranjang does not eliminate the taboo surrounding sexuality in Indonesian pop culture, but rather constructs a sign system that allows taboo content and public acceptability to coexist.
Reflecting 1960s–1970s New York Society in Patti Smith's Just Kids: A Sociology of Literature Perspective Mailida Nur Setiana; Muizzu Nurhadi; Nailil Muna
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6994

Abstract

This study examines how Patti Smith’s memoir Just Kids (2010) reflects the social conditions of New York City during the 1960s and 1970s, a period characterized by the tension between conventional social values and the emergence of bohemian culture. Previous studies have primarily focused on the memoir’s autobiographical aspects, artistic collaboration, identity, and trauma, while comparatively little attention has been given to its portrayal of the broader social realities of the era. This study addresses that gap by analyzing the memoir through Alan Swingewood’s sociology of literature, which views literary works as reflections of the social, historical, and cultural contexts in which they are produced. Employing a descriptive qualitative method, the study collected textual data through close reading, classified the data into thematic categories, and interpreted them in relation to the historical context of 1960s–1970s New York. The findings reveal that Just Kids portrays a society shaped by traditional expectations surrounding sexuality, marriage, religion, and family, while also depicting economic hardship, housing insecurity, and low-wage employment experienced by emerging artists. The memoir further reflects the impact of major historical events, including the Vietnam War, the assassination of Robert F. Kennedy, and the attempted assassination of Andy Warhol, demonstrating how these events influenced both collective consciousness and individual lives. Overall, the findings confirm that Just Kids functions not only as a personal memoir but also as a social document that captures the complexities of New York society during a period of cultural transformation and the emergence of bohemian culture as an alternative way of life.
Negotiating taboo, gender, and shame in reyben entertainment's comment section Brian Ramadhan Sono; Adya Zahira Nur Naomi; Surya Adi Wibowo; Dhea Chrisnatalia Sinambela; Tilka Asyarotun Kaamilah; Muizzu Nurhadi
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6995

Abstract

This study investigates how Indonesian digital audiences decode taboo narratives of female sexual agency and familial transgression through the comment section of the YouTube channel Reyben Entertainment, using Stuart Hall's (1980) Encoding/Decoding Model as an analytical approach and gender studies as the primary theoretical lens. Rather than treating the video text itself as the object of analysis, the study centers audience interpretation, examining how viewers negotiate the tension between a guest's framed sexual autonomy and the patriarchal norms that continue to police women's bodies and choices in Indonesian public discourse. Drawing on gender studies concepts such as the male gaze (Mulvey, 1975), Kodrat (the culturally inscribed expectation of proper womanhood), and Aib (shame as a disciplinary mechanism), the research reads comment discourse as a site where gender norms are reproduced, contested, and renegotiated rather than merely stated or accepted. Employing Creswell's (2014) six-step qualitative analysis process, forty-five audience comments were coded and organized to trace patterns of dominant-hegemonic, negotiated, and oppositional decoding. Findings show a fragmented reception landscape shaped primarily by gendered moral expectation: an oppositional majority condemns the guest's conduct as a violation of prescribed womanhood and family honor, alongside a critically literate segment that exposes the video's commercial fabrication; a negotiated cluster reframes her narrative through domestic duty and propriety rather than outright condemnation; while a dominant-hegemonic minority consumes the content voyeuristically, reproducing the very objectifying gaze the video's moral framing claims to critique. The study argues that these comment sections function as active sites of gendered ideological negotiation, where audiences continuously reassert, soften, or resist patriarchal expectations of women rather than passively receiving media messages. This research extends existing literature by shifting focus from production-side analysis and formal media texts to grassroots, gendered audience reception within unregulated, algorithmically evasive digital spaces.
Co-Authors Abdul Halik Abdul Halik Abytha Ayu Erlanda Tanjung Achmad Imam Muhaimin Adam, Navi Maulana Adya Zahira Nur Naomi Agung, Nurril Ahmad Aqila Farid Fadilla Alfira Amalia Latif Alifah Adjani Prasetyo Almeida Prastiwi Amoynindi Dewanti Ardilla Anggia Putria Aprilia Ratna Susanti Arsa, Shabrina Dwi Arsya Nandito, Indrian Asyiva, Ainilya Salwa Ayutia Kusumastuti Baity Nur Fadila Berya Kamayan Adi Martinus Bramantya Pradipta Bramantyo, Agiel Brian Ramadhan Sono Chaerunnisya, Rayoeng Dwi Daniel Filbert Dhea Chrisnatalia Sinambela Dheny Jatmiko, Dheny Diana Anggraeni Dick Juan Valentino Dinda Sabila Dinera Qurrotul Aini Erika Citra Sari Hartanto Eva Amalijah Felicia Meila Harijanto Firda Azzahwa Hasanah, Luluk Ulfa Hidayatillah, Nur I Putu Nanda Sheila Yudha Kinanti, Aliyah Dewi Linusia Marsih Llilyanti Ina Bora Lutfiah Indriani Maharani, Angelia Brigita Mailida Nur Setiana Mateus Rudi Supsiadji Mirza Fathima Kamalia Jauhar Mohammad Rafli Kurniawan Muhammad Fadhilah Putra Mutia Firdaus Nabila Hani Apriliana Nabila Myisha Nadya Zerlinda Febrianti Nailil Muna Niken Hafshah Aabidah Pamuji, Indah Ratri Sekar Pariyanto Pariyanto, Pariyanto Perkasa, Aditya Rangga Pininta Veronika Silalahi Pragita, Bryan pramesthi, gita winandha Putri, Seffina Nabilla Rahmawati, Amayda Eka Rofinus, Christine Ananda Donna Sabila, Dinda Sabrina, Churiel Ain Saiful Anam Selvia, Dila sembada, Yoga septian alea Sheila Puspa Ayu Saraswati Rudita Stephen albert Waworuntu Steven Erduadus Surya Adi Wibowo Tilka Asyarotun Kaamilah Tito Mahesa Wijaya Toriq Pamungkas Tri Pramesti Tri Pramesti Ulfa, Chery Narasyah Chiora Utomo, Mochammad Ibnu Prasetyo Wati, Sukma Widodo, Alifia Nabila Putri Y.B. Agung Prasaja Yeni Marlia Wardani