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All Journal Jurnal Kreativitas PKM Jurnal Public Policy Bantenese Jurnal Pengabdian Masyarakat Jurnal Sosial Humaniora Sigli Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Journal of Law, Poliitic and Humanities MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Journal Education and Government Wiyata Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Pengabdian Multidisiplin Indonesia Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Sultan Adam : Jurnal Hukum dan Sosial
Urbanus Ola Hurek
Universitas Katolik Widya Mandira
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengembangan Inovasi Desain Tenun Sebagai Produk Ekonomi Kreatif Melalui Pemasaran Digital Facebook di Desa Laranwutun Arnold Moruk Pawarrangan; Urbanus Ola Hurek; Meylisa Yuliastuti Sahan
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3056

Abstract

This MBKM program aims to develop innovative woven textile designs in Laranwutun Village, Ile Ape District, Lembata Regency, as an effort to enhance the economic value of local products through the utilization of digital marketing based on Facebook. Laranwutun Village possesses significant potential in traditional ikat weaving; however, artisans still face challenges in design development and rely on conventional marketing practices. The program was implemented over a two-month period involving MBKM students, local weavers, and MSME actors. The implementation methods included mentoring in creating innovative textile designs by combining traditional motifs with modern color trends, product photography training, and training on the use of Facebook for promotion and sales. The results indicate an improvement in artisans’ ability to create new designs, enhanced product visual quality, and expanded digital marketing reach. Following the training, five artisans actively utilized Facebook as a promotional medium and successfully received orders from outside the region.Overall, this MBKM activity contributes to strengthening the creative economy based on local culture and enhancing the independence of woven-textile entrepreneurs in Laranwutun Village through accessible and sustainable digital technology utilization.
Co-Authors , Ignasius L. Wangge Apolonaris Gai Aprilianus Ndarinu Arnold Moruk Pawarrangan Carles Bay Koda Claudiana N.B Djawa Deprian L. R. Oy Nuwa Emanuel Kosat Eusabius Separera Niron Eusabius Separera Niron Fauth, Peter Fay , David Mariano Frans Bapa Tokan Frans Bapa Tokan Koni, Maria Melania Lamawuran, Yosef Dion Laurensius Bai Li, Dominggus Elcid Luge, Dili Maria Fatima Coo Maria Helena Aisa Lalan Koten Martha Veronika Diaz Medho, Yohana Fransiska Meylisa Yuliastuti Sahan Mikael Thomas Susu Mikhael Rajamuda Bataona Mikhael Thomas Susu Na'u, Sandriani Palmalius Putra Seran Pele, Kornelis Andito Rodriques Servatius Rodriques Servatius Ronaldo T. G. Panggo Selvia Hildegardis Hoar Servatius, Rodriques Stepahanie Perdana Ayu Lawalu Veronika I.A. Boro Veronika Ina Assan Boro Veronika Ina Assan Boro Vinsensius Alfridus Ekho Making Yanto, Marianus Diaz Yohana Fransiska Medho Yohanes Kornelius Ethelbert