Garuda - Garba Rujukan Digital

DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP: Studi Kasus Pada Mahasiswa STIE Sakti Alam Kerinci Melifia Liantifa; Gampo Haryono
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students. Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test. Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying. Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN NASABAH MEMILIH PRODUK TABUNGAN SIMASKER PT. BANK PEMBANGUNAN RAKYAT KERINCI Gampo Haryono; Sri Fitriya; Salamah Salamah
Al Fiddhoh: Journal of Banking, Insurance, and Finance Vol. 3 No. 1 (2022): Al-Fiddhoh FEBI IAIN Kerinci: E-Journal of Banking, Insurance, and Finance
Publisher : Institut Agama Islam Negeri Kerinci

This study aims to determine the effect of the marketing mix, namely product, price, location, and promotion, on customer decisions to choose Simasker savings products PT. Kerinci People's Development Bank. In this study using quantitative methods by processing primary data through questionnaires given to customers of Bank Kerinci as many as 50 respondents with Non Probability Sampling technique. The analysis used in this research includes instrument test, statistical test, classical assumption test, and multiple linear test. Based on the results of research tests conducted, namely: 1) Product variable (X1) has a positive and significant effect on Customer Decisions (Y); 2) Price variable (X2) has no effect on customer decisions (Y); 3) Location variable (X3) has no effect on customer decisions; 4) Promotion variable (X4) has a positive and significant effect on customer decisions.

IMPROVING FINANCIAL AND MARKETING MANAGEMENT BASED DIGITAL APPLICATION ON SMEs BATIK TULIS INCUNG KERINCI Ayu Esteka Sari; Zachari Abdallah; Ferry Siswadhi; Maryanto Maryanto; Gampo Haryono
International Journal of Engagement and Empowerment Vol. 2 No. 3 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i3.75

The existence of MSMEs is essential to encourage the wheels of the nation's economy, so the government has to participate in the progress of SMEs. The fact found is that most of the MSMEs still do their financial records traditionally, and the level of awareness still needs to be higher on the importance of business financial statements. They are only armed with the knowledge and expertise they have, so they are still untouched by the media (application) tools in financial management. Likewise, with the implementation of marketing at the MSE. This activity aims to improve the ability of Batik Incung Subala SMEs actors to apply SI-APIK in managing financial reports and using digital marketing to promote their products. This activity resulted in that Batik Incung Subala can application the SI-APIK application in business financial management with continuous assistance and guidance and promoting products using digital marketing

Analysis of Transformational Leadership Dimensional in Improving Knowledge Management of Village Official in Sungai Penuh City Ferry Siswadhi; Gampo Haryono; Kasman Karimi
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.704

A leader is said to be transformational when he can inspire his subordinates to accept the vision of the organization as his own while trying to improve the values of his organization. In the organization, the role of the leader is very big for the achievement of the goals of the organization. This study aims to analyze the Dimensions of Transformational Leadership in Improving Knowledge Management of Village Official in Sungai Penuh City. This research was conducted in Sungai Penuh City with village officials as research subjects. Details of 69 villages in Sungai Penuh City with case studies located in 3 sub-districts, namely Kumun Debai District, Pondok Tinggi District, and Sungai Bungkal District. So from 3 sub-districts with 21 villages, the number of respondents in this study was 124 village officials. Sources of data were obtained from interviews (interviews) and a list of questions (questionnaires). This research uses Structural Equation Models (SEM) data analysis and uses AMOS as an analytical tool. The results showed that the large influence of the dimensions of Transformational leadership which consisted of four consisting of Idealized influence, Individualized consideration, Inspirational motivation, and Intellectual stimulation had an effect of 44.7% on Transformational leadership in Village Official in Sungai Penuh City. Transformational leadership has an effect of 13.3% on the knowledge management of village officials in Sungai Penuh City.

Analysis of Transformational Leadership Dimensional in Improving Knowledge Management of Village Official in Sungai Penuh City Ferry Siswadhi; Gampo Haryono; Kasman Karimi
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.704

A leader is said to be transformational when he can inspire his subordinates to accept the vision of the organization as his own while trying to improve the values of his organization. In the organization, the role of the leader is very big for the achievement of the goals of the organization. This study aims to analyze the Dimensions of Transformational Leadership in Improving Knowledge Management of Village Official in Sungai Penuh City. This research was conducted in Sungai Penuh City with village officials as research subjects. Details of 69 villages in Sungai Penuh City with case studies located in 3 sub-districts, namely Kumun Debai District, Pondok Tinggi District, and Sungai Bungkal District. So from 3 sub-districts with 21 villages, the number of respondents in this study was 124 village officials. Sources of data were obtained from interviews (interviews) and a list of questions (questionnaires). This research uses Structural Equation Models (SEM) data analysis and uses AMOS as an analytical tool. The results showed that the large influence of the dimensions of Transformational leadership which consisted of four consisting of Idealized influence, Individualized consideration, Inspirational motivation, and Intellectual stimulation had an effect of 44.7% on Transformational leadership in Village Official in Sungai Penuh City. Transformational leadership has an effect of 13.3% on the knowledge management of village officials in Sungai Penuh City.

Pengaruh Corporate Image, Trust, Kepuasan terhadap Loyalitas Konsumen Pusat Oleh-Oleh Khas Kerinci Gampo Haryono; Albetris Albetris
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1114

The Covid-19 pandemic has become a difficult time for several aspects, including the world of marketing. This is also felt by MSME business actors. The use of online media can help the defense and life journey of MSMEs. Loyalty is a strong commitment to encourage customers to visit again (Oliver, 1999). Consumer loyalty (Rauyruen & Miller, 2007; Selnes, 1998) is a manifestation and continuation of customer satisfaction in using the facilities and services provided by the company, as well as to remain a customer of a company. In this study, loyalty was measured using the variables Corporate Image, Trust, Consumer Satisfaction Central By - By Khas Kerinci was chosen as the object of research because of the decline in sales during the Covid-19 pandemic. The study was conducted on 100 consumers of the Center by Khas Kerinci with purposive sampling method, and analyzed using the SPSS 22 program.

THE ROLE OF BRAND IMAGE MEDIATION ON CONSUMER INTEREST IN CHOOSING UMRAH AND HAJJ SERVICES IN THE NEW NORMAL ERA Gampo Haryono; Albetris Albetris
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.25397

Lately, there has been a growing interest in undertaking sustainable global tourism destinations particularly to Saudi Arabia. The benefits can be maximized if the government is successful in attracting present pilgrims and influencing their future intentions to visit the country as tourists through service providers in Muslim countries. Therefore, the purpose of this study is to measure the interest buying of pilgrims for the holy land based on the influence of E-WOM, Price, and Brand Image through the mediation model at PT Andalas Jaya Wisata in the New Normal Era. With a purposive technique with two criteria, it is planned to distribute 99 online questionnaires and direct interviews, then analyze the data with the help of Smart PLS. the results of this study show E-WOM variable on Interest Buying variable has not an effect and Price variable on Interest Buying variable has not an effect.

Purchase Determinants Of Customer Loyalty: The Mediating Effect Of E-Trust In E-Commerce Anggil Nopra Lova; Gampo Haryono
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.192

This study aims to find out and explain how the effect of e-service quality and website image on e-customer loyalty when online shopping is mediated by e-customer trust in e-commerce, both directly and indirectly. this research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire which was distributed to 280 respondents who had used the e-commerce service. The results showed that the e-service quality and website image quality had a direct effect on e-customer trust and e-customer loyalty. E-trust has an important role in mediating the relationship between e-service quality and recovery service quality on e-customer loyalty. Therefore, an e-commerce must be able to make customers trusted by providing good e-service quality and good image in the event of a service failure by the company, learning from these findings we must maintain customer trust in terms of customer service so that these customers remain loyal and do not switch to competitors.

PRODUK WISATA, KELOMPOK ACUAN DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG DI OBJEK WISATA AIR PANAS SEMURUP KABUPATEN KERINCI Gampo Haryono; Fiqri Erlanda Putra
Jurnal Ekonomi Sakti Vol 12 No 2 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i2.305

This study aims to identify the influence of tourism products, reference groups and location on the decision to visit the Semurup Hot Spring Tourism Object, Kerinci Regency. This research was conducted to test whether there is the influence between variables, specifically to test the hypothesis in the structural equation. The data analysis technique used in this research is Multiple Linear Regression analysis technique. The results showed that tourism products had a significant influence on visiting decisions, as evidenced by t count > t table (2.182 > 1.987934 ) and with a significant value = 0.032 <0.05. The reference group has a significant influence on the visiting decision as evidenced by t count > t table (2,911 > 1.987934) and a significant value = 0.005 <0.05. Location have a significant influence on visiting decisions as evidenced by t count > t table (2.631 > 1.987934) and a significant value = 0.010 <0.05. Tourism Products, Reference Groups and Location have a significant influence on visiting decisions as evidenced by F count > F table (11.240 > 2.710647) and a significant value = 0.000 <0.05.

Optimalisasi Produktivitas Usaha Tahu Sumedang Husin Pelayang Raya - Maryanto; Gampo Haryono; Ayu Esteka Sari; Zachari Abdallah; Dede Pramurza
Prosiding Seminar Nasional Unimus Vol 5 (2022): Inovasi Riset dan Pengabdian Masyarakat Guna Menunjang Pencapaian Sustainable Developm
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Mitra dalam PKMS ini Usaha Tahu Sumedang Husin beralamat di Desa Pelayang Raya Kota Sungai Penuh. Usaha Tahu Sumedang dirintis Pak Husin dari Tahun 2012. Pengabdi mengidentifikasikanbeberapa permasalahan prioritas yang dihadapi diantaranya : a) Belum adanya pengetahuan dan keterampilan yang cukup berkaitan dengan pembukuan keuangan yang tidak diperhatikan. Dengan beranggapan jika selama usaha dikerjakan sendiri, uang tidak akan pergi kemana-mana danmenganggap bahwa pembukuan membuat menjadi makin rumit dan makan waktu dalam mengelola usahanya. b) Proses produksi dari Usaha Tahu masih tradisional. Hal ini ditunjukkan dari : Alat penggiling kedelei yang masih sederhana yang dibuat dari rakitan Mitra denganmenggunakan Galon air sebagai wadahnya, dengan menggunkan mesin diesel yang tidak efektif dan efisien. c) Penyusunan dari Laporan keungan yang masih sederhana dengan pembukuan manual. Berdasarkan permasalahan prioritas yang harus ditangani maka beberapa solusi yang ditawarkan tim PKMS kepada mitra adalah: a). Memberikan pelatihan dan pendampingan berupa: pelatihan pembukuan keuangan dan penyusunan laporan keuangan, Dengan pembukuan akan mengetahuiseberapa untung atau rugi yang dialami usaha yang sedang berjalan. b) Memberikan transfer Teknologi Tepat Guna (TTG) berupa alat-alat produksi yang dimodifikasi berupa alat penggiling kedelai yang sesuai dan aman dengan standar c) Memberikan pelatihan dan pendampingan padapenggunaan Alikasi online untuk laporan Keuangan pada Aplikasi SIAPIK. Sedangkan target luaran PKMS adalah 1. Meningkatkan pengetahuan dan keterampilan pelaku usaha dalam pengelolaan manajemen keuangan usahanya, peningkatan proses produksi serta peningkatan manejerial UMKM (Pemasaran produk). Tahapan pelaksanaan PKMS meliputi: Analisis Situasi dan Kondisi Mitra, Sosialisasi PKMS, pelatihan dan pendampingan dan Evaluasi PKMS. Kata Kunci : UMKM Tahu, Pelatihan Laporan Keuangan, Peningkatan Produktivitas, Aplikasi SIAPIK, Peningkatan Penjualan

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