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Confirmatory Factor Analysis (CFA) To Measure Competitive Advantage in Tourism Village From Supply Tourism Perspectives Ayu Esteka Sari; Gampo Haryono; Reni Yuliviona
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The competitiveness of the tourism sector is the capacity of tourism businesses to attract foreign and domestic visitors visiting a particular tourist destination. Increasing competitiveness can be achieved by utilizing existing resources, improving management capabilities so that they have competitiveness. The purpose of this study is to analyze Competitive Advantage in Tourism Village From Supply Tourism Perspectives using Confirmatory Factor Analysis (CFA) analysis. The population in this study is visitors from tourist attractions in the tourist village of Apar, with the number of samples is 100 respondents. Analysis of the Confirmatory factor analysis (CFA) method was performed using AMOS 25. The result of the construct reliability (CR) value of the latent variable natural resources and environment with the result is 0.7296. The result of the construct reliability (CR) value of the latent built environment variable with the result is 0.7018. The result of the construct reliability (CR) value of the latent variable Operating Sectors with the result is 0.81006 and the result of the construct reliability (CR) value of the latent variable of hospitality and cultural resources produces a value of 0.9558.

Marketing Communication For Colleges Through The Word-Of-Mouth Method budaya, indra; Haryono, Gampo; Perdana, Afdal Chatra; Desi, Dona Elvia
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Promotion of a university can be done using the Word-of-Mouth marketing communication method. This marketing method will use its consumers to promote its products to others. This promotion can be done using interpersonal communication. This study aims to find a model of word-of-mouth marketing communication that occurs at the STIE Sakti Alam Kerinci college. A qualitative approach through exploratory methods will be used in this study. This study then found that before deciding to go to college, the perpetrator of the communication would consider the situational and personal factors of the interlocutor. By using the communication model of Riley and Riley as its foundation, the word-of-mouth model is strongly influenced by the activities that occur between personal communication between its members.

Analysis of tourist satisfaction in realising returns and recommending rural tourism destinations in Jambi province Haryono, Gampo; Sarmigi, Elex; Siswadhi, Ferry
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244331

The province of Jambi has significant potential in developing rural tourism, with various unique destinations rich in culture and natural beauty that attract visitors. However, the challenge lies in maintaining and increasing tourist visits and encouraging them to recommend these destinations to others. This study aims to analyze the factors influencing tourist satisfaction in realizing repeat visits and recommending rural tourism destinations in Jambi Province. This research employs a survey method by collecting data through questionnaires distributed to 180 tourists who have visited rural tourism destinations in Jambi. The collected data is analyzed using multiple regression analysis techniques with the help of SmartPLS to determine the impact of independent variables on the dependent variable. The results show that the destination image does not significantly influence tourists' intentions to recommend the destination to others but can enhance tourist satisfaction. In contrast, the perceived value by tourists positively impacts the intention to recommend but does not affect satisfaction or repeat visits. The uniqueness of the destination can improve satisfaction and attract repeat visits, although it does not directly influence recommendations. Tourist satisfaction itself does not significantly impact recommendations, and repeat visits do not affect the intention to recommend the destination. The implication of this study is that rural tourism destination managers in Jambi Province need to focus on creating unique experiences and enhancing the perceived value for tourists to improve the appeal and sustainability of the destination.

Determination of Organizational Resilience: Entrepreneurial Orientation Moderation of Government Policy on Tourism in Jambi Province Haryono, Gampo; Lova, Anggil Nopra
The Future of Education Journal Vol 4 No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i1.404

This study aims to analyze the influence of entrepreneurial orientation on the resilience of tourism village actors in Jambi Province mediated by government policies. Respondents in this study were tourism actors consisting of tourism owners and managers in Jambi Province. The total number of respondents was 240 respondents. To find out whether the model created based on observation data was carried out using SEM-PLS. The results of this study found that Entrepreneurial Orientation and partial government policies have a significant influence on resilience, government policies also have a significant influence on the resilience of Tourism Village Actors in Jambi Province. Through harmonious collaboration between tourism actors and the government, a strong and sustainable tourism ecosystem can be created. This collaboration will help tourism actors in overcoming various dynamic challenges and support improving their welfare in the future.

THE ROLE OF GOVERNMENT AND INFRASTRUCTURE IN INCREASING TOURIST INTEREST IN KERINCI REGENCY: A SWOT ANALYSIS: GAMPO HARYONO Haryono, Gampo
Qawwam : The Leader's Writing Vol. 5 No. 2 (2024): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v5i2.386

This study examines the role of government and infrastructure in increasing tourist interest in Kerinci Regency using the SWOT analysis method. Kerinci Regency has great tourism with various natural attractions, but requires further development. further development. The role of local government includes the preparation of a tourism master plan, budget allocation, ease of licensing, promotion, and empowerment. plan, budget allocation, ease of licensing, promotion, and community empowerment. community. Infrastructure assessment includes accessibility, accommodation, supporting facilities, utilities, and tourism facilities and infrastructure. supporting facilities, utilities, and tourism facilities and infrastructure. SWOT was used to identify internal and external factors that influence tourism development in Kerinci Regency. The results of the research are expected to provide the right strategy to increase tourist interest and tourists and encourage regional economic growth.

Purchase Determinants Of Customer Loyalty: The Mediating Effect Of E-Trust In E-Commerce Lova, Anggil Nopra; Haryono, Gampo
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.192

This study aims to find out and explain how the effect of e-service quality and website image on e-customer loyalty when online shopping is mediated by e-customer trust in e-commerce, both directly and indirectly. this research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire which was distributed to 280 respondents who had used the e-commerce service. The results showed that the e-service quality and website image quality had a direct effect on e-customer trust and e-customer loyalty. E-trust has an important role in mediating the relationship between e-service quality and recovery service quality on e-customer loyalty. Therefore, an e-commerce must be able to make customers trusted by providing good e-service quality and good image in the event of a service failure by the company, learning from these findings we must maintain customer trust in terms of customer service so that these customers remain loyal and do not switch to competitors.

EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING INTENTION MEDIATED BY DESTINATION IMAGE AT THE RAWA BENTO TOURISM OBJECT Haryono, Gampo; Albetris, Albetris
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.31927

This research aims to examine the effect of E-WOM on visiting intention mediating destination image at the Rawa Bento tourist attraction. The data used in this research are primary data and secondary data. The research period starts from April to August 2023. The sampling technique used is non-probability sampling with a purposive sampling method. The sample size in this study refers to the sampling formula from Hair et al (2010), with sixteen statements as indicators, so the sample size is 90 respondents. This research uses a quantitative approach with data processing and analysis using SEM PLS analysis namely Smart PLS. The research results show that E-WoM on destination image has no effect, E-WoM on visiting intention has no effect. Destination image has a significant effect on visiting intention. E-WOM (Electronic Word of Mouth) on visiting Intention mediated Destination Image has no effect.

Analysis of tourist satisfaction in realising returns and recommending rural tourism destinations in Jambi province Haryono, Gampo; Sarmigi, Elex; Siswadhi, Ferry
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244331

The province of Jambi has significant potential in developing rural tourism, with various unique destinations rich in culture and natural beauty that attract visitors. However, the challenge lies in maintaining and increasing tourist visits and encouraging them to recommend these destinations to others. This study aims to analyze the factors influencing tourist satisfaction in realizing repeat visits and recommending rural tourism destinations in Jambi Province. This research employs a survey method by collecting data through questionnaires distributed to 180 tourists who have visited rural tourism destinations in Jambi. The collected data is analyzed using multiple regression analysis techniques with the help of SmartPLS to determine the impact of independent variables on the dependent variable. The results show that the destination image does not significantly influence tourists' intentions to recommend the destination to others but can enhance tourist satisfaction. In contrast, the perceived value by tourists positively impacts the intention to recommend but does not affect satisfaction or repeat visits. The uniqueness of the destination can improve satisfaction and attract repeat visits, although it does not directly influence recommendations. Tourist satisfaction itself does not significantly impact recommendations, and repeat visits do not affect the intention to recommend the destination. The implication of this study is that rural tourism destination managers in Jambi Province need to focus on creating unique experiences and enhancing the perceived value for tourists to improve the appeal and sustainability of the destination.

The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Siswadhi, Ferry; Haryono, Gampo; Lestari, Anggia Ayu; Yelnim, Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics. This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector. This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.

TOURIST SATISFACTION AS A MEDIATOR OF THE INFLUENCE OF PRICE AND FACILITIES ON VISITING DECISIONS TO LAKE LINGKAT Haryono, Gampo; Sukmawati, Dina
Asian Journal of Islamic Economic Studies Vol. 2 No. 2 (2025): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v2i2.5868

Tourism is a modern industry that contributes significantly to economic growth through employment, income generation, and improvements in living standards while activating other sectors in the host region. This study employs a quantitative descriptive approach with a survey method to collect primary data from respondents. The research was conducted at Lake Lingkat, one of the leading natural tourist destinations in Kerinci Regency. The choice of Lake Lingkat as a research location is due to its increasing visitor numbers and natural attraction. The validity tests on all variables Ticket Price, Tourist Facilities, Visiting Decisions, and Tourist Satisfaction show valid results, and the reliability tests indicate all instruments are reliable with Cronbach’s Alpha values above the 0.60 threshold. The findings of the study are as follows: (1) Ticket Price does not have a direct effect on Visiting Decisions; (2) Tourist Facilities have a direct influence on Visiting Decisions; (3) Ticket Price and Tourist Facilities do not directly affect Tourist Satisfaction; (4) Tourist Satisfaction does not have a direct influence on Visiting Decisions; (5) Ticket Price and Facilities indirectly affect Visiting Decisions through Tourist Satisfaction, confirming that Tourist Satisfaction acts as a mediating variable.

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