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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Manajemen dan Bisnis Indonesia Al-Muzara'ah Jurnal Analisis Bisnis Ekonomi SENTRALISASI Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOLUSI Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMAR (Andalas Management Review) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Jurnal Lemhannas RI DEDIKASI : Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Journal of Indonesia Marketing Association Jurnal Analisis Bisnis Ekonomi
Arief Bowo Prayoga Kasmo
Universitas Mercu Buana
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Repurchase on Fresh Food (Case Study of Sayurbox) Masfufatun Nur; Arief Bowo Prayoga Kasmo
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing online grocery stores have become an attractive choice for consumers to shop for their daily fresh ingredients. This research analyzes the impact of perceived price, product quality, perceived value, and satisfaction on the repurchase intention of fresh food in Sayurbox. The results of the proposed hypothesis were tested using structural equation model on 180 respondents to show that perceived value and product quality contributed to influencing consumer perceived value. Perceived value has been found to be highly correlated with satisfaction, and increased value received by consumers increases satisfaction. Research also reveals that satisfaction has a significant impact on repeat purchase intention. Higher satisfaction means consumers are more likely to shop at the same place. Furthermore, the moderation delivery between perceived value and satisfaction has a positive effect but significant effect, suggesting that delivery influences customer response.
Determinasi Nilai Perusahaan berdasarkan Aspek Total Asset Turn Over, Kepemilikan Manajerial, Keputusan Inverstasi dan Keputusan Pendanaan (Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Periode 2016-2021) Milawati; Nugroho, Lucky; Bowo Prayoga Kasmo, Arief
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.539

Abstract

One of the industries that investors are interested in is the food and beverage industry. However, due to the Covid-19 pandemic in Indonesia, share prices in this industry have decreased significantly and have resulted in a decrease in company value. This study aims to determine the effect of activity ratios, ownership structure, investment decisions and funding decisions on firm value. The populations in this study are food and beverage sub-sector manufacturing companies listed on the IDX for the 2016-2021 period. The design of this research is quantitative research. The research sample consisted of 11 companies selected by purposive sampling. The data used is secondary data with multiple linear regression analysis methods which include descriptive statistical tests, classical assumption tests, model suitability tests, and hypothesis testing. Based on the results of the study indicate that the activity ratio, ownership structure and investment decisions have a significant positive influence on firm value. Meanwhile, funding decisions have no significant effect on firm value.
Creating Millennial Generation Loyalty Through Customer Perceived Value on Halal Local Cosmetic Products Immawati, Siti Asriah; Jumarno, Jumarno; Kasmo, Arief Bowo Prayoga; Tafiprios, Tafiprios
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2950

Abstract

With the rapid growth of Indonesia's cosmetics industry, the cosmetic industry has the opportunity to compete by making halal labelled products.  The aim of this research is to find out how the value the customer considers affects customer loyalty by looking at how satisfied local millennials are with halal cosmetics.  This research involves 250 millennials living in Jabodetabek.  Using Smart-PLS, data is collected through questionnaires distributed through Google Forms.  The results of the analysis show that the value perceived by the customer has a positive and significant impact on the consumer loyalty, the value experienced by the client has a negative and significant effect on consumer satisfaction, and the satisfaction of consumers has a significant and positive effect on the customer loyalty and the average consumer’s satisfaction.
Analysis of Factors Influencing Intention to Purchase “Portable Fire Extinguisher” for Residential House in DKI Jakarta Oktovani, Theresia; Arief Bowo Prayoga Kasmo
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2018

Abstract

This study aims to analyze the factors that influence the intention to buy Fire Extinguisher products for residential homes in DKI Jakarta area. These factors include Awareness, Knowledge, and Perceived Price as independent variables. Attitude as an intervening variable, and Purchase Intention as the dependent variable. The population of this study is households living in DKI Jakarta, with a total sample of 150 people who will be taken through a questionnaire instrument. The data analysis method uses Structural Equation Model–Partial Least Square (SEM-PLS) which will be processed using Smart-PLS software. The results of the study show that there is a positive and significant influence between the independent variables namely Awareness, Knowledge, and Perceived Price on the dependent variable Purchase Intention. Attitude as an intervening variable can mediate the independent variables on the dependent variable.
MENINGKATKAN KETERAMPILAN PEMASARAN DIGITAL BAGI ANGGOTA PERTUBUHAN MASYARAKAT INDONESIA (PERMAI) PULAU PINANG MALAYSIA: Meningkatkan Keterampilan Pemasaran Digital untuk Anggota Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Pinang, Malaysia Prayoga Kasmo, Arief Bowo; Heliantono, Heliantono; Fistiani Sukardiman, Diah; bin Rahmad, Khozaeni
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 7 No. 2 (2024): Agustus : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v7i2.6633

Abstract

The Indonesian Community Organization (PERMAI) in Penang, Malaysia, supports a diverse array of MSMEs known for their high-quality food, beverages, and handicrafts. To sustain their growth, these MSMEs must embrace digital marketing. Currently, many rely on outdated manual methods and have limited exposure to digital tools, which hinders their market reach and strategic optimization. In today’s digital age, mastering digital marketing is essential for these businesses to remain competitive and unlock their full potential. The program focuses on three primary goals: (1) Skill Development: Empower MSME entrepreneurs with key digital marketing skills, such as SEO, social media marketing, content creation, and data analytics; (2) Technology Integration: Transition MSMEs from manual to digital marketing systems, enabling effective use of digital tools and platforms; (3) Competitive Edge: Enhance the competitiveness of MSMEs in Penang by equipping them with the knowledge and skills to implement impactful digital marketing strategies. Targeted outcomes include hosting hands-on workshops tailored to MSME needs, providing ongoing support and mentorship, and sharing success stories and best practices through scientific publications and media. By addressing the need for digital marketing skills and setting clear goals, this program aims to boost the digital marketing capabilities of MSMEs in Penang, ensuring their sustained growth and competitive edge.Keywords: Digital Marketing; MSMEs; Technology Integration
Transformasi Perpustakaan sebagai Pusat Literasi Keuangan Syariah: Mendorong Kemandirian Pemuda Desa Ciputri Nugroho, Lucky; Putra, Yananto Mihadi; Kasmo, Arief Bowo Prayoga; Purnama, Adhy; Briandana, Rizki; Jamil, Achmad; Setiany, Erna
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v4i1.241

Abstract

The low level of Islamic economic and financial literacy among the Ciputri Village Youth Organization is challenging to build youth economic independence. This Community Service activity aims to improve understanding and skills of Islamic finance through a community-based education approach, supported by the optimization of the function of the library as a literacy center. The program is carried out through socialization, interactive training, simulation, mentoring, and strengthening the collection of Islamic financial literature in village libraries. The activity results showed a significant increase in participants' understanding, the formation of the Sharia Literacy Ambassador Community, and the increasing role of libraries in supporting Islamic financial education. Key recommendations include ongoing mentoring, digital media development, and cross-sectoral collaboration to maintain the program's sustainability and expand the benefits of this education.
Integrating Corporate Strategy with Digital Transformation, Cybersecurity, and Sustainability Arief Bowo Prayoga Kasmo; Surender Mor; Lucky Nugroho; Mohamad Rohadi; Adhy Purnama
Jurnal Lemhannas RI Vol 13 No 1 (2025)
Publisher : Lembaga Ketahanan Nasional Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55960/jlri.v13i1.1062

Abstract

Purpose: This study proposes an integrative strategic model that aligns corporate vision, mission, and long-term goals with digital transformation, cybersecurity, and sustainability in response to disruption and geopolitical complexity in the Indo-Pacific region. Study Design/Methodology/Approach: Using a descriptive qualitative method, the study draws on Absorptive Capacity Theory and Actor-Network Theory. Secondary data are analysed through literature and document review to assess how organisations absorb external knowledge and coordinate across sectors to develop resilient strategies. Findings: The study identifies a strategic gap between corporate objectives and the implementation of digital and sustainability initiatives. It highlights the urgency of embedding ESG principles, digital security, and adaptive planning into strategic frameworks. The proposed model promotes a learning-oriented and networked organisation capable of aligning operational resilience with long-term goals. Originality/Value: This study introduces a novel interdisciplinary framework that integrates strategic management, ESG transformation, and cybersecurity. Unlike conventional models, it places equal emphasis on innovation, risk governance, and sustainability. The model offers practical insights for corporate leaders and informs policymakers in designing integrated digital governance and ESG metrics to strengthen national resilience.
The Online Fruit and Vegetable Purchase Decisions: The Roles of Lifestyle, Promotion, and Service Quality Sukardiman, Diah Fistiani; Santo , Vianty Adelli; Kasmo, Arief Bowo Prayoga
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.23-35.2025

Abstract

The transformation of modern lifestyles and technological advancements has driven a significant increase in the online purchase of fresh products, such as fruits and vegetables. This study aims to analyze the influence of lifestyle, promotion, and service quality on consumers’ purchasing decisions on the GoFruit.id platform. The population in this research comprises consumers who have made purchases on GoFruit.id, although the total population size is unknown. A sample of 100 respondents was obtained using purposive sampling and determined using the Rao formula (2006). Data were collected through a survey using structured questionnaires and analyzed using the Partial Least Squares (PLS) method. The results indicate that lifestyle has a positive and significant influence on purchase decisions. Similarly, service quality also shows a positive and significant effect. However, promotion does not have a significant effect on consumers' purchasing decisions. These findings suggest that online fruit and vegetable retailers should prioritize improving service quality and aligning products with consumer lifestyles rather than relying heavily on promotional strategies. Keywords: lifestyle, promotion, service quality, purchase decision, online shopping
BOOSTING DIGITAL MARKETING IN ASIAN SMES THROUGH CULTURAL SENSITIVITY: SYSTEMATIC INSIGHTS AND FUTURE DIRECTIONS Kasmo, Arief Bowo Prayoga; Sukardiman, Diah Fistiani; Riyanto, Setyo; Handiman, Unang Toto; Memon, Ubedullah
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v27i1.2762

Abstract

This study presents a systematic literature review on the impact of culture on digital marketing, addressing a crucial gap in understanding how cultural differences shape consumer interactions with brands. Given the increasing globalization of markets and the diverse cultural backgrounds of consumers, understanding culture’s impact on marketing is critical for developing effective strategies that resonate across different regions. The study employs the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) model to systematically filter articles indexed by Scopus, utilizing the Publish or Perish tool for initial identification. Out of 1222 articles collected, 62 articles were selected after eliminating those that were not relevant to the research scope. The findings demonstrate that cultural factors significantly influence in digital marketing strategies, consumer behavior, consumer involvement, and the establishment of consumer loyalty. Theoretically, this study expands on existing marketing theories by integrating cultural dimensions into models of consumer behavior and brand engagement, emphasizing the need for culturally adaptive marketing frameworks. Practically, these findings provide marketers with insights into tailoring their strategies to accommodate cultural differences, thereby enhancing brand relevance and fostering long-term consumer loyalty. Additionally, a model framework for a future research agenda is proposed, focusing on integrating cultural variables into marketing decision-making processes. This framework aims to examine specific cultural factors and their impact on marketing at various levels, including strategy formulation, consumer engagement, and loyalty development. By understanding these relationships, marketers can develop more precise strategies that effectively connect with culturally diverse consumer groups, thereby enhancing marketing performance
Unveiling Motivations Behind Eco-Conscious Choices for Sustainable Cookware Jamal, Farkhan Najisurya; Kasmo, Arief Bowo Prayoga
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1478

Abstract

Purpose – The increasing health and environmental awareness among customers has drastically influenced their buying habits, particularly related to the cookware industry. This research is carried out to investigate the relation of environmental knowledge, environmental concern, and eco-label with purchase intention toward sustainable cookware products. Methodology/approach – Quantitative techniques were used in this study, gathering responses from 175 participants chosen through purposive sampling technique. Data analysis was performed using the PLS-SEM approach. Findings – Research indicates environmental knowledge shows no discernible and significant effect in shaping consumers’ purchase intention. There is a significant and favorable influence on purchase intention from both environmental concern and eco-label. These results emphasise the significance of environmental values and credible product labeling in influencing consumers’ intentions to purchase sustainable cookware.
Co-Authors Achmad Jamil Adhy Purnama Adhy Purnama, Adhy Ali Hanafiah Arif Budi Santoso Asep Hendra Prakasa Bin Rahmad, Khozaeni Charlie Bernando Halomoan Samosir Diah Fistiani Sukardiman Eneng Fitri Zakiyah Erna Setiany Heliantono Idris Idris Idris Idris Immawati, Siti Asriah Jamal, Farkhan Najisurya Jumarno, Jumarno Khahfi, Aqmal Muhammad Lucky Nugroho Maria Maria Masfufatun Nur Memon, Ubedullah Milawati Mohamad Rohadi Oktovani, Theresia Oteino, Ojatta Dominic Rahmadina, Andini Rajut Prasetya Riska Jayanti Rizki Briandana Safitri, Yolanda Santo , Vianty Adelli Setyo Riyanto, Setyo Sukarmi Sukarmi Sukarmi Sukarmi, Sukarmi Suparno, Joko Surender Mor Syifa Fauziah Tafiprios Tafiprios Unang Toto Handiman Yananto Mihadi Putra Yenny Dwi Handayani Yolanda Safitri Yugita, Tesa Uci