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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Manajemen dan Bisnis Indonesia Al-Muzara'ah Jurnal Analisis Bisnis Ekonomi SENTRALISASI Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOLUSI Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMAR (Andalas Management Review) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Jurnal Lemhannas RI DEDIKASI : Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Journal of Indonesia Marketing Association
Arief Bowo Prayoga Kasmo
Universitas Mercu Buana
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Repurchase on Fresh Food (Case Study of Sayurbox) Masfufatun Nur; Arief Bowo Prayoga Kasmo
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing online grocery stores have become an attractive choice for consumers to shop for their daily fresh ingredients. This research analyzes the impact of perceived price, product quality, perceived value, and satisfaction on the repurchase intention of fresh food in Sayurbox. The results of the proposed hypothesis were tested using structural equation model on 180 respondents to show that perceived value and product quality contributed to influencing consumer perceived value. Perceived value has been found to be highly correlated with satisfaction, and increased value received by consumers increases satisfaction. Research also reveals that satisfaction has a significant impact on repeat purchase intention. Higher satisfaction means consumers are more likely to shop at the same place. Furthermore, the moderation delivery between perceived value and satisfaction has a positive effect but significant effect, suggesting that delivery influences customer response.
Study on Intention to Using Digital Banking Study: Bank Jago Arief Bowo Prayoga Kasmo; Aqmal Muhammad Khahfi; Ojatta Dominic Oteino
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.29

Abstract

The growth of digital bank users in Indonesia is quite high compared to other countries in Asia, however, in Indonesia the percentage of digital bank users is still below that of traditional bank users. Bank Jago is the digital bank with the highest user growth among digital banks in Indonesia. The objective of this research is to examine the influence of Perceived Ease, Efficiency, and Trust on the Interest in Using Bank Jago as a Digital Bank. The sample selection technique uses purposive sampling with a predetermined sample size of 170 respondents. Data analysis techniques include quantitative descriptive analysis and structural equation modeling. The analyzed equation model includes the outer model, inner model, and hypothesis testing. Based on the results obtained using PLS-SEM software version 3.0, it is found that there is a significant positive influence between the perceived ease, the efficiency, and trust on the interest in using Bank Jago as a digital bank. There are three suggestions according to the results of this study, one of which is to increase the trust of potential customers, digital banks are expected to evaluate the digital-savvy generation by being active in social media and digital platforms to communicate with the digital-savvy generation and other audiences to assist in marketing, service, and stakeholder engagement.
Determinasi Nilai Perusahaan berdasarkan Aspek Total Asset Turn Over, Kepemilikan Manajerial, Keputusan Inverstasi dan Keputusan Pendanaan (Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Periode 2016-2021) Milawati; Nugroho, Lucky; Bowo Prayoga Kasmo, Arief
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.539

Abstract

One of the industries that investors are interested in is the food and beverage industry. However, due to the Covid-19 pandemic in Indonesia, share prices in this industry have decreased significantly and have resulted in a decrease in company value. This study aims to determine the effect of activity ratios, ownership structure, investment decisions and funding decisions on firm value. The populations in this study are food and beverage sub-sector manufacturing companies listed on the IDX for the 2016-2021 period. The design of this research is quantitative research. The research sample consisted of 11 companies selected by purposive sampling. The data used is secondary data with multiple linear regression analysis methods which include descriptive statistical tests, classical assumption tests, model suitability tests, and hypothesis testing. Based on the results of the study indicate that the activity ratio, ownership structure and investment decisions have a significant positive influence on firm value. Meanwhile, funding decisions have no significant effect on firm value.
Creating Millennial Generation Loyalty Through Customer Perceived Value on Halal Local Cosmetic Products Immawati, Siti Asriah; Jumarno, Jumarno; Kasmo, Arief Bowo Prayoga; Tafiprios, Tafiprios
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2950

Abstract

With the rapid growth of Indonesia's cosmetics industry, the cosmetic industry has the opportunity to compete by making halal labelled products.  The aim of this research is to find out how the value the customer considers affects customer loyalty by looking at how satisfied local millennials are with halal cosmetics.  This research involves 250 millennials living in Jabodetabek.  Using Smart-PLS, data is collected through questionnaires distributed through Google Forms.  The results of the analysis show that the value perceived by the customer has a positive and significant impact on the consumer loyalty, the value experienced by the client has a negative and significant effect on consumer satisfaction, and the satisfaction of consumers has a significant and positive effect on the customer loyalty and the average consumer’s satisfaction.
Analysis of Factors Influencing Intention to Purchase “Portable Fire Extinguisher” for Residential House in DKI Jakarta Oktovani, Theresia; Arief Bowo Prayoga Kasmo
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2018

Abstract

This study aims to analyze the factors that influence the intention to buy Fire Extinguisher products for residential homes in DKI Jakarta area. These factors include Awareness, Knowledge, and Perceived Price as independent variables. Attitude as an intervening variable, and Purchase Intention as the dependent variable. The population of this study is households living in DKI Jakarta, with a total sample of 150 people who will be taken through a questionnaire instrument. The data analysis method uses Structural Equation Model–Partial Least Square (SEM-PLS) which will be processed using Smart-PLS software. The results of the study show that there is a positive and significant influence between the independent variables namely Awareness, Knowledge, and Perceived Price on the dependent variable Purchase Intention. Attitude as an intervening variable can mediate the independent variables on the dependent variable.
The Role of Trust in Moderating the Impact of Affiliate and Social Media Marketing on Financial Service Purchase Decisions Tesa Uci Yugita; Arief Bowo Prayoga Kasmo
Formosa Journal of Applied Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i8.10726

Abstract

This study aims to evaluate the impact of affiliate marketing, social media marketing, brand image, and service quality on purchasing decisions for financial services, with trust acting as a moderating variable to enhance these purchase decisions, particularly in the context of credit fund distribution. A sample of 324 respondents from across Indonesia was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that affiliate marketing and social media marketing both have significant positive effects on purchasing decisions for financial services. Additionally, brand image also significantly and positively influences purchasing decisions. Contrary to expectations, service quality does not show a significant positive impact on purchasing decisions. Crucially, trust is identified as a key moderating factor, particularly enhancing the relationship between brand image and purchase decisions.
MENINGKATKAN KETERAMPILAN PEMASARAN DIGITAL BAGI ANGGOTA PERTUBUHAN MASYARAKAT INDONESIA (PERMAI) PULAU PINANG MALAYSIA: Meningkatkan Keterampilan Pemasaran Digital untuk Anggota Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Pinang, Malaysia Prayoga Kasmo, Arief Bowo; Heliantono, Heliantono; Fistiani Sukardiman, Diah; bin Rahmad, Khozaeni
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 7 No. 2 (2024): Agustus : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v7i2.6633

Abstract

The Indonesian Community Organization (PERMAI) in Penang, Malaysia, supports a diverse array of MSMEs known for their high-quality food, beverages, and handicrafts. To sustain their growth, these MSMEs must embrace digital marketing. Currently, many rely on outdated manual methods and have limited exposure to digital tools, which hinders their market reach and strategic optimization. In today’s digital age, mastering digital marketing is essential for these businesses to remain competitive and unlock their full potential. The program focuses on three primary goals: (1) Skill Development: Empower MSME entrepreneurs with key digital marketing skills, such as SEO, social media marketing, content creation, and data analytics; (2) Technology Integration: Transition MSMEs from manual to digital marketing systems, enabling effective use of digital tools and platforms; (3) Competitive Edge: Enhance the competitiveness of MSMEs in Penang by equipping them with the knowledge and skills to implement impactful digital marketing strategies. Targeted outcomes include hosting hands-on workshops tailored to MSME needs, providing ongoing support and mentorship, and sharing success stories and best practices through scientific publications and media. By addressing the need for digital marketing skills and setting clear goals, this program aims to boost the digital marketing capabilities of MSMEs in Penang, ensuring their sustained growth and competitive edge.Keywords: Digital Marketing; MSMEs; Technology Integration
Revitalisasi Pemasaran UMKM melalui Estetika Digital dan Konektivitas Sosial Asep Hendra Prakasa; Arief Bowo Prayoga Kasmo
Solusi Vol. 23 No. 2 (2025): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i2.11910

Abstract

Penelitian ini mengkaji secara mendalam bagaimana persepsi terhadap efisiensi biaya, tingkat interaktivitas, dan kualitas desain mempengaruhi adopsi strategi digital marketing oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor jual beli sepeda motor bekas. Transformasi digital yang semakin masif menuntut UMKM untuk menyesuaikan diri agar tetap relevan dan kompetitif dalam ekosistem bisnis berbasis teknologi. Studi ini melibatkan 90 responden yang merupakan pelaku usaha aktif dan telah menerapkan digital marketing selama lebih dari satu tahun secara konsisten dalam operasional harian mereka. Data diperoleh melalui penyebaran kuesioner terstruktur dan dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan dukungan perangkat lunak SmartPLS 3.0 sebagai alat bantu utama. Temuan menunjukkan bahwa persepsi biaya yang terjangkau mendorong peningkatan intensi penggunaan digital marketing secara signifikan. Selanjutnya, dimensi interaktivitas yang tinggi di platform digital, terutama media sosial, mampu memperkuat hubungan emosional antara pelaku usaha dan konsumen, yang berdampak langsung pada keberlanjutan transaksi. Aspek desain digital yang atraktif, estetis, dan komunikatif juga terbukti berperan signifikan dalam menciptakan persepsi profesionalisme serta meningkatkan daya tarik produk. Hasil penelitian ini tidak hanya memperkaya khazanah literatur dalam bidang pemasaran digital UMKM, tetapi juga menjadi acuan strategis bagi pelaku usaha dalam merumuskan pendekatan pemasaran yang adaptif dan relevan terhadap dinamika perilaku konsumen di era digital. Namun demikian, penelitian ini memiliki keterbatasan pada cakupan wilayah dan fokus sektor usaha yang spesifik, yakni UMKM sepeda motor bekas di wilayah Jabodetabek. Oleh karena itu, studi lanjutan disarankan untuk memperluas populasi dan mempertimbangkan variabel teknologi lainnya guna memperoleh gambaran yang lebih menyeluruh terhadap dinamika digital marketing UMKM.
Transformasi Perpustakaan sebagai Pusat Literasi Keuangan Syariah: Mendorong Kemandirian Pemuda Desa Ciputri Nugroho, Lucky; Putra, Yananto Mihadi; Kasmo, Arief Bowo Prayoga; Purnama, Adhy; Briandana, Rizki; Jamil, Achmad; Setiany, Erna
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v4i1.241

Abstract

The low level of Islamic economic and financial literacy among the Ciputri Village Youth Organization is challenging to build youth economic independence. This Community Service activity aims to improve understanding and skills of Islamic finance through a community-based education approach, supported by the optimization of the function of the library as a literacy center. The program is carried out through socialization, interactive training, simulation, mentoring, and strengthening the collection of Islamic financial literature in village libraries. The activity results showed a significant increase in participants' understanding, the formation of the Sharia Literacy Ambassador Community, and the increasing role of libraries in supporting Islamic financial education. Key recommendations include ongoing mentoring, digital media development, and cross-sectoral collaboration to maintain the program's sustainability and expand the benefits of this education.
Integrating Corporate Strategy with Digital Transformation, Cybersecurity, and Sustainability Arief Bowo Prayoga Kasmo; Surender Mor; Lucky Nugroho; Mohamad Rohadi; Adhy Purnama
Jurnal Lemhannas RI Vol 13 No 1 (2025)
Publisher : Lembaga Ketahanan Nasional Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55960/jlri.v13i1.1062

Abstract

Purpose: This study proposes an integrative strategic model that aligns corporate vision, mission, and long-term goals with digital transformation, cybersecurity, and sustainability in response to disruption and geopolitical complexity in the Indo-Pacific region. Study Design/Methodology/Approach: Using a descriptive qualitative method, the study draws on Absorptive Capacity Theory and Actor-Network Theory. Secondary data are analysed through literature and document review to assess how organisations absorb external knowledge and coordinate across sectors to develop resilient strategies. Findings: The study identifies a strategic gap between corporate objectives and the implementation of digital and sustainability initiatives. It highlights the urgency of embedding ESG principles, digital security, and adaptive planning into strategic frameworks. The proposed model promotes a learning-oriented and networked organisation capable of aligning operational resilience with long-term goals. Originality/Value: This study introduces a novel interdisciplinary framework that integrates strategic management, ESG transformation, and cybersecurity. Unlike conventional models, it places equal emphasis on innovation, risk governance, and sustainability. The model offers practical insights for corporate leaders and informs policymakers in designing integrated digital governance and ESG metrics to strengthen national resilience.
Co-Authors Achmad Jamil Adhy Purnama Adhy Purnama, Adhy Ali Hanafiah Aqmal Muhammad Khahfi Arif Budi Santoso Asep Hendra Prakasa Bin Rahmad, Khozaeni Charlie Bernando Halomoan Samosir Diah Fistiani Sukardiman Eneng Fitri Zakiyah Erna Setiany Heliantono Idris Idris Idris Idris Immawati, Siti Asriah Jamal, Farkhan Najisurya Jumarno, Jumarno Lucky Nugroho Maria Maria Masfufatun Nur Memon, Ubedullah Milawati Mohamad Rohadi Ojatta Dominic Oteino Oktovani, Theresia Rahmadina, Andini Rajut Prasetya Riska Jayanti Rizki Briandana Safitri, Yolanda Santo , Vianty Adelli Setyo Riyanto, Setyo Sukarmi Sukarmi Sukarmi Sukarmi, Sukarmi Surender Mor Syifa Fauziah Tafiprios Tafiprios Tesa Uci Yugita Unang Toto Handiman Yananto Mihadi Putra Yenny Dwi Handayani Yolanda Safitri