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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Manajemen dan Bisnis Indonesia Al-Muzara'ah Jurnal Analisis Bisnis Ekonomi SENTRALISASI Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOLUSI Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMAR (Andalas Management Review) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Jurnal Lemhannas RI DEDIKASI : Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Journal of Indonesia Marketing Association Journal of Sustainable Economic and Business Jurnal Analisis Bisnis Ekonomi Proceeding International Annual Conference Economics, Management, Business, and Accounting
Arief Bowo Prayoga Kasmo
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Role of Halal Awareness, Halal Certification and Green Product Toward Purchase Intention on Shopee Rahmadina, Andini; Bowo Prayoga Kasmo, Arief
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4335

Abstract

This study aims to examine and analyze the influence of halal awareness, halal certification, and green product attributes on purchase intention toward NPURE Acne Face Toner Centella Asiatica on the Shopee platform. The population in this study consists of individuals who use skincare products for acne-prone skin and are familiar with NPURE products in the DKI Jakarta area. The study involved 167 respondents, selected using Hair’s formula for sample size determination. A purposive sampling technique was used to ensure that participants met specific criteria relevant to the research. Data were collected through survey using a questionnaire as the research instrument. The data method applied is the Partial Least Square (PLS). The results show that halal awareness, halal certification, and green product have a positive and significant effect on purchase intention. The implication of this study is to provide relevant insights for PT Penta Natural Kosmetindo and similar enterprises to formulate marketing strategies aligned with consumer preferences in the digital era.
Study on Intention to Using Digital Banking Study: Bank Jago Kasmo, Arief Bowo Prayoga; Khahfi, Aqmal Muhammad; Oteino, Ojatta Dominic
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.29

Abstract

The growth of digital bank users in Indonesia is quite high compared to other countries in Asia, however, in Indonesia the percentage of digital bank users is still below that of traditional bank users. Bank Jago is the digital bank with the highest user growth among digital banks in Indonesia. The objective of this research is to examine the influence of Perceived Ease, Efficiency, and Trust on the Interest in Using Bank Jago as a Digital Bank. The sample selection technique uses purposive sampling with a predetermined sample size of 170 respondents. Data analysis techniques include quantitative descriptive analysis and structural equation modeling. The analyzed equation model includes the outer model, inner model, and hypothesis testing. Based on the results obtained using PLS-SEM software version 3.0, it is found that there is a significant positive influence between the perceived ease, the efficiency, and trust on the interest in using Bank Jago as a digital bank. There are three suggestions according to the results of this study, one of which is to increase the trust of potential customers, digital banks are expected to evaluate the digital-savvy generation by being active in social media and digital platforms to communicate with the digital-savvy generation and other audiences to assist in marketing, service, and stakeholder engagement.
Revitalisasi Pemasaran UMKM melalui Estetika Digital dan Konektivitas Sosial Asep Hendra Prakasa; Arief Bowo Prayoga Kasmo
Solusi Vol. 23 No. 2 (2025): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i2.11910

Abstract

Penelitian ini mengkaji secara mendalam bagaimana persepsi terhadap efisiensi biaya, tingkat interaktivitas, dan kualitas desain mempengaruhi adopsi strategi digital marketing oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor jual beli sepeda motor bekas. Transformasi digital yang semakin masif menuntut UMKM untuk menyesuaikan diri agar tetap relevan dan kompetitif dalam ekosistem bisnis berbasis teknologi. Studi ini melibatkan 90 responden yang merupakan pelaku usaha aktif dan telah menerapkan digital marketing selama lebih dari satu tahun secara konsisten dalam operasional harian mereka. Data diperoleh melalui penyebaran kuesioner terstruktur dan dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan dukungan perangkat lunak SmartPLS 3.0 sebagai alat bantu utama. Temuan menunjukkan bahwa persepsi biaya yang terjangkau mendorong peningkatan intensi penggunaan digital marketing secara signifikan. Selanjutnya, dimensi interaktivitas yang tinggi di platform digital, terutama media sosial, mampu memperkuat hubungan emosional antara pelaku usaha dan konsumen, yang berdampak langsung pada keberlanjutan transaksi. Aspek desain digital yang atraktif, estetis, dan komunikatif juga terbukti berperan signifikan dalam menciptakan persepsi profesionalisme serta meningkatkan daya tarik produk. Hasil penelitian ini tidak hanya memperkaya khazanah literatur dalam bidang pemasaran digital UMKM, tetapi juga menjadi acuan strategis bagi pelaku usaha dalam merumuskan pendekatan pemasaran yang adaptif dan relevan terhadap dinamika perilaku konsumen di era digital. Namun demikian, penelitian ini memiliki keterbatasan pada cakupan wilayah dan fokus sektor usaha yang spesifik, yakni UMKM sepeda motor bekas di wilayah Jabodetabek. Oleh karena itu, studi lanjutan disarankan untuk memperluas populasi dan mempertimbangkan variabel teknologi lainnya guna memperoleh gambaran yang lebih menyeluruh terhadap dinamika digital marketing UMKM.
The Role of Trust in Moderating the Impact of Affiliate and Social Media Marketing on Financial Service Purchase Decisions Yugita, Tesa Uci; Kasmo, Arief Bowo Prayoga
Formosa Journal of Applied Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i8.10726

Abstract

This study aims to evaluate the impact of affiliate marketing, social media marketing, brand image, and service quality on purchasing decisions for financial services, with trust acting as a moderating variable to enhance these purchase decisions, particularly in the context of credit fund distribution. A sample of 324 respondents from across Indonesia was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that affiliate marketing and social media marketing both have significant positive effects on purchasing decisions for financial services. Additionally, brand image also significantly and positively influences purchasing decisions. Contrary to expectations, service quality does not show a significant positive impact on purchasing decisions. Crucially, trust is identified as a key moderating factor, particularly enhancing the relationship between brand image and purchase decisions.
KONFIRMASI MODEL MENTAL DALAM MEMEDIASI SISTEM PENGUKURAN KINERJA KOMPREHENSIF TERHADAP KINERJA MANAJERIAL Prayoga, Arief Bowo; Handayani, Yenny Dwi
Jurnal Analisis Bisnis Ekonomi Vol 12 No 2 (2014)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh sistem pengukuran kinerja komprehensif terhadap kinerja manajerial dengan dimediasi oleh faktor pembelajaran pada tingkat manajer (konfi rmasi model mental) Dengan mengambil sampel Rumah sakit di kota Serang dan Cilegon. Unit analisis adalah level middle dan lower management pada Rumah Sakit di Kota Serang dan Cilegon. Berdasarkan hasil pengolahan data dengan software Smart PLS v.2.0 di peroleh bukti bahwa secara statistik terdapat pengaruh positif signifi kan antara Comprehensive PMS (CPMS) dengan Mental Model Confi rmation (MMC). Begitu pula dengan Mental Model Confi rmation (MMC) terhadap Managerial Performance (MP) dan Comprehensive PMS (CPMS) dengan Managerial performance (MP). Hasil penelitian ini juga membuktikan bahwa konstruk Konfi rmasi Model Mental memediasi hubungan antara Sistem Pengukuran Kinerja yang Komprehensif terhadap Kinerja Manajerial.
The Entrepreneurship Training and Housewives’ Economic Independence: The Strategic Role of MSMEs and Socio-Economic Moderators Kasmo, Arief Bowo Prayoga; Riyanto, Setyo; Sukardiman, Diah Fistiani; Suparno, Joko
AMAR (Andalas Management Review) Vol. 9 No. 2 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.2.35-50.2025

Abstract

Entrepreneurship training has been widely recognized as an effective strategy to enhance the economic empowerment of housewives, particularly in the context of Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the effect of entrepreneurship training on the economic independence of housewives, with MSME strategies as a mediating variable and socio-economic factors as a moderating variable. The research sample consisted of 133 housewives engaged in MSMEs and residing in Kembangan District. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to analyze both direct and indirect relationships among the variables. The results indicate that entrepreneurship training does not have a direct effect on economic independence. However, it significantly influences MSME strategies, which subsequently contribute positively to economic independence. This confirms the role of MSME strategies as an important mediator linking entrepreneurship training to economic outcomes. In addition, socio-economic factors were found to have a direct effect on economic independence, but they did not function effectively as moderating variables. These findings underscore that entrepreneurship training alone is insufficient to economically empower housewives. Its effectiveness depends on the implementation of appropriate MSME strategies. The study highlights the importance of strengthening MSME development as a strategic pathway to enhance the economic independence of housewives, while recognizing socio-economic conditions as direct determinants rather than moderating influences.
Analysis of Perceptions and Preferences of Electric Car Users: A Qualitative Study using Nvivo 14 Ditra Krahara, Yuwan; Harwani, Yuli; Astini, Rina; Prayoga Kasmo, Arief Bowo
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5450

Abstract

The transition to electric vehicles (EVs) represents a critical pathway toward sustainable transportation and carbon emission reduction globally. However, in developing countries like Indonesia, EV adoption rates remain significantly low despite increasing environmental awareness and government incentive programs. This study aims to analyze the perceptions and preferences of electric car users in Indonesia through a qualitative approach based on NVivo 14. Involving 15 informants from the Banten region, this study explored motivations, obstacles, and psychological and structural factors that influence consumers' decisions to adopt electric vehicles. The results show that although awareness of environmental benefits is relatively high, purchasing decisions are more influenced by cost efficiency and long-term savings. The findings also reveal the existence of an awareness–action gap, where awareness is not always followed by action. Two other important issues that emerged were charging anxiety due to limited charging infrastructure and low government policy trust due to uncertainty regarding government incentives. These three constructs are not covered by the five classical dimensions of the Diffusion of Innovation (DOI) theory, so this study offers an expansion of the DOI framework to make it more contextual to Indonesia's social, economic, and policy conditions. As a result, the proposed new conceptual model not only explains the purchase intent factor more comprehensively but can also serve as a reference in the formulation of policy strategies and intervention designs that encourage the sustainable adoption of electric vehicles.
Millennial E-Wom Decisions: Investigation Of The Roles Of Partners, Internet, and Gender Siti Asriah Immawati; Arief Bowo Prayoga Kasmo
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 1 (2023): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

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Abstract

The aim of this paper is to find out the influence of the millennials in deciding their purchases through the eWom platform based on the role of peers, the duration of internet use, and gender. The research design is cross-sectional. Around 300 respondents from Indonesia participated in a self-managed survey who had experience using eWom in e-commerce buying local fashion clothes brands online. The study applied PLS-SEM to test the proposed model. Information from peers has been found to have a positive influence on the use of e-WOM. Internet usage positively affects consumer purchasing intentions. Usability perceived by consumers affects the use and purchasing intent of consumers. Gender also influences consumer purchasing intentions.
Analysis of Sustainable Marketing Dimensions on Purchase Intention: Social, Environmental, Economic, and Cultural Responsibility (A Study of Prospective Electric Vehicle Consumers in Jakarta) Kusuma, Aldo Esa; Kasmo, Arief Bowo Prayoga
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.330

Abstract

Objectives: Electric vehicles have been promoted as a sustainable transportation solution; however, consumer purchase intention in Jakarta remains relatively low, indicating a gap between sustainability policies and actual consumer behavior. This study aims to analyze the effect of sustainable marketing dimensions—social, environmental, economic, and cultural responsibility—on prospective consumers’ intention to purchase electric vehicles. Methodology: This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire from 217 respondents selected using purposive sampling, consisting of prospective EV consumers aged 20–40 years, residing in Jakarta, and familiar with electric vehicles. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.14 to examine the direct effects of sustainable marketing dimensions on purchase intention. Findings: The results indicate that social, environmental, economic, and cultural responsibility all have a positive and significant effect on purchase intention. Economic and environmental responsibility exert the strongest influence, while social and cultural responsibility also positively contribute by fostering moral attachment, trust, and alignment with societal norms. Conclusion: Purchase intention toward electric vehicles in Jakarta is shaped by multiple dimensions of sustainable marketing. Effective strategies to encourage adoption should integrate economic, environmental, social, and cultural initiatives to enhance perceived value, trust, and cultural alignment. This highlights the importance of a holistic sustainable marketing approach rather than focusing solely on incentives or technical features. Keywords: Sustainable marketing; Social responsibility; Environmental responsibility; Economic responsibility; Purchase intention.
Co-Authors Achmad Jamil Adhy Purnama Adhy Purnama, Adhy Ali Hanafiah Arif Budi Santoso Asep Hendra Prakasa Bin Rahmad, Khozaeni Charlie Bernando Halomoan Samosir Diah Fistiani Sukardiman Ditra Krahara, Yuwan Eneng Fitri Zakiyah Erna Setiany Heliantono Idris Idris Idris Idris Immawati, Siti Asriah Jamal, Farkhan Najisurya Jumarno, Jumarno Khahfi, Aqmal Muhammad Kusuma, Aldo Esa Lucky Nugroho Maria Maria Masfufatun Nur Memon, Ubedullah Milawati Mohamad Rohadi Oktovani, Theresia Oteino, Ojatta Dominic Rahmadina, Andini Rajut Prasetya Rina Astini Riska Jayanti Rizki Briandana Safitri, Yolanda Santo , Vianty Adelli Setyo Riyanto, Setyo Sukarmi Sukarmi Sukarmi Sukarmi, Sukarmi Suparno, Joko Surender Mor Syifa Fauziah Tafiprios Tafiprios Unang Toto Handiman Yananto Mihadi Putra Yenny Dwi Handayani Yolanda Safitri Yugita, Tesa Uci Yuli Harwani, Yuli