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All Journal YUME : Journal of Management Revitalisasi : Jurnal Ilmu Manajemen BASKARA: Journal of Business and Entrepreneurship Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Sakti, Pricilia Johani
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Analisis Keputusan Pembelian Smartphone pada Generasi Z Habibie, Fachrul Husain; Aryapranata, Ariawan; Sakti, Pricilia Johani
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6286

Abstract

Technological developments have brought significant changes to consumption patterns, especially among Generation Z who are known to be very technology savvy. One of the important consumption decisions for them is choosing a smartphone. This research aims to analyze the factors that influence smartphone purchasing decisions among Generation Z students at the Trisakti Tourism Institute, with a focus on four main variables, namely price, quality, features and brand. The approach used is quantitative with multiple regression analysis methods. Data collection was carried out by distributing questionnaires to 150 student respondents, which were analyzed using classical assumption tests, validity and reliability tests, and multiple regression. The research results show that price, quality, features and brand have a significant influence on smartphone purchasing decisions, with brand having the greatest influence. Generation Z tends to choose smartphones that offer a combination of affordable prices, good quality and advanced features, and prefers well-known brands. In conclusion, smartphone manufacturers need to consider these four factors when designing marketing strategies. Advice for students to be wiser in choosing products that suit their needs and budget. For manufacturers, it is important to continue to innovate and strengthen their brand image. Lecturers are expected to be able to use these findings in teaching related to consumer behavior.
Pengaruh Promosi Instagram dan Marketplace Shopee untuk Meningkatkan Kesadaran Merek dengan Menggunakan Sensitivitas Harga sebagai Variabel Intervening (Survei Konsumen Keramik Mulia di Toko Aneka Keramik Bekasi) Christian, Nico; Renwarin, Joseph Martinio Jocrien; Rianto, Muhammad Richo; Thamrin, Djuni; Siahaan, Matdio; Sakti, Pricilia Johani
Al-DYAS Vol 4 No 2 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.4960

Abstract

Indonesia's ceramics industry has undergone significant changes in the online business world over the past five years. Many local ceramic companies have developed innovative products and designs to meet the changing tastes of consumers. Ceramic products are now considered important aesthetic elements in the construction of indoor and outdoor areas, and are no longer merely functional everyday items. This study aims to examine the impact of promotional activities on Instagram and the Shopee marketplace, the role of price sensitivity as an intervening variable in the relationship between Instagram promotions and brand awareness of Aneka Keramik stores, and the role of price sensitivity as an intervening variable in the relationship between Shopee marketplace promotions and brand awareness of Aneka Keramik stores. This study employs a quantitative approach, utilizing a questionnaire to collect data through surveys of consumers who purchase Mullia ceramic products from Aneka Keramik stores via the Instagram and Shopee marketplaces.The study's population consists of consumers who have purchased Mullia ceramic products from Toko Aneka Keramik through Instagram and the Shopee marketplace.The study's sampling method is non-probability, employing a purposive sampling approach. The Lameshow formula was used to determine a sample size of 100 people.The results of the study indicate that Instagram promotion has a significant effect on price sensitivity (p < 0.05). Shopee promotion has a significant effect on brand awareness (p = 0.022). Instagram promotion has a significant effect on brand awareness (p = 0.018). The Shopee promotion has no significant impact on brand awareness (p = 0.114), while the Instagram promotion has a significant impact (p = 0.004). The Shopee promotion has no significant impact on brand awareness (p = 0.155). Price sensitivity has a significant impact on brand awareness (p = 0.018).
Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia Chairani, Alda; Sakti, Pricilia Johani; Irfal, Irfal; Pangkerego, Eduard Rudolf
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

This study aims to analyze strategies that can be applied to MSMEs producing candied nutmeg and papaya products in Cibeber Village to enhance their market competitiveness. A qualitative research method using in-depth interviews was conducted with 5 MSME actors and 5 regular consumers. The data collected was analyzed using SWOT analysis, with the Internal Factor Analysis Summary (IFAS) component to assess internal strengths and weaknesses, and the External Factor Analysis Summary (EFAS) to identify external opportunities and threats. The findings indicate that the most appropriate strategy is the ST (Strengths-Threats) strategy, which leverages internal strengths to address external threats such as intense competition and raw material price pressures. The novelty of this research lies in identifying the potential for MSMEs producing candied nutmeg and papaya to grow through improved packaging, product diversification, digital marketing, and more efficient supply chain management. The study recommends that MSMEs focus on utilizing technology for digital marketing, improving product quality, and expanding their market reach to mitigate external threats. Overall, this research offers new insights into marketing and product management strategies for local MSME development.
Kualitas Produk dan Harga Berpengaruh Terhadap Loyalitas Melalui Kepercayaan Pelanggan di Rumah Makan 2 Tak Ampera Cabang Veteran, Jakarta Selatan Adawiyah, Robiatul; Amrullah, Amrullah; Wicaksono, Haryo; Chairani, Alda; Sakti, Pricilia Johani
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1900

Abstract

This study aims to analyze the effect of product quality and price on customer loyalty at Rumah Makan Ampera 2 Tak, Veteran Branch, Bandung, with trust as a mediating variable. A quantitative approach was used, employing Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 4.0). Data were collected from 150 respondents through a questionnaire distributed to customers who had visited the restaurant more than twice. The results show that both product quality and price significantly influence customer trust and loyalty. Moreover, trust is proven to mediate the relationship between product quality and price on customer loyalty. These findings indicate that consistent food quality, high-quality ingredients, hygienic presentation, and fair, transparent pricing are crucial factors in building trust and maintaining customer loyalty. In conclusion, trust serves as a key element that bridges customers' perceptions of product and price with their decision to remain loyal. It is recommended that the management maintain food quality standards and pricing transparency, while also enhancing communication and service to build sustainable customer trust. Keywords: product quality, price, trust, customer loyalty
The Influence of Micro-Influencers on Consumer Interest in Visiting Fine Dining Restaurants Chairani, Alda; Sakti, Pricilia Johani; Pangkerego, Eduard Rudolf; Azizah, Zahra Nur; Saputri, Nur Fathma Ragil Herma
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.286

Abstract

This study aims to analyze the influence of micro-influencers on consumer visit intentions to fine dining restaurants. Micro-influencers, with followers ranging from 500 to 5.000, are considered more authentic and trusted compared to larger influencers. The research uses a quantitative method with purposive sampling on 271 respondents who have viewed micro-influencer content related to fine dining restaurants. Data was collected through a 5-point Likert questionnaire and analyzed using SPSS and PLS-SEM. The results are expected to explain the impact of hedonic and utilitarian values of micro-influencers on consumer visit interest. These findings provide practical contributions for restaurant operators in formulating effective digital promotion strategies. The implications of this research are divided into three parts: theoretically, it strengthens digital marketing studies by showing that the hedonic aspect is more dominant than functional benefits in fine dining; practically, restaurants need to choose micro-influencers with high engagement that align with their brand image to emphasize emotional experiences; and from a policy perspective, this research could serve as input for regulators in formulating endorsement ethics by micro-influencers. Keywords: micro-influencer, hedonic value, utilitarian value, visit interest, fine dining
Pengaruh Kualitas Makanan dan Harga Terhadap Keputusan Berkunjung di Rumah Makan Khas Betawi Babeh Sadeli, Tangerang Selatan Hendradewi, Savitri; Dewi, Triana Rosalina; Abduh, Mohammad Syaltut; Sakti, Pricilia Johani
YUME : Journal of Management Vol 6, No 3 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i3.6223

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas makanan dan harga terhadap keputusan berkunjung. Penelitian ini merupakan deskriptif kuantitatif yang menggunakan metode analisis regeresi berganda. Jenis penelitian ini adalah deskriptif kuantitatif menggunakan metode analisis regresi berganda. Populasi  dalam penelitian adalah seluruh pengunjung yang datang ke Rumah Makan Khas Betawi Babeh Sadeli, sedangkan jumlah sampel dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel  menggunakan accidental sampling. Hasil penelitian menunjukkan kualitas makanan dan harga berpengaruh signifikan terhadap keputusan berkunjung. Kualitas makanan Rumah Makan Khas Betawi Babeh Sadeli sangat berpengaruh pada keputusan berkunjung, karena kelezatan dan konsistensi rasa menciptakan kesan positif, meningkatkan kepuasan pelanggan. Harga sangat memengaruhi keputusan berkunjung di Rumah Makan Khas Betawi Babeh Sadeli, karena keterjangkauan harga makanan dan minuman berpengaruh pada daya beli dan kepuasan pelanggan yang dapat mendorong pelanggan untuk kembali. Kata Kunci: Kualitas Makanan, Harga, Keputusan Berkunjung
Co-Authors Amrullah Amrullah Aryapranata, Ariawan Azizah, Zahra Nur Chairani, Alda Christian, Nico Dewi, Triana Rosalina Fachrul Husain Habibie, Fachrul Husain Haryo Wicaksono, Haryo Irfal, Irfal Mohammad Syaltut Abduh, Mohammad Syaltut Pangkerego, Eduard Rudolf Renwarin, Joseph Martinio Jocrien Rianto, Muhammad Richo Robiatul Adawiyah Saputri, Nur Fathma Ragil Herma Savitri Hendradewi Siahaan, Matdio Thamrin, Djuni