Article Per Year (5 Year)
p-Index From 2020 - 2025
5.474
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Graha Pengabdian AKMENIKA Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal J-CEKI Ekopedia: Jurnal Ilmiah Ekonomi
kasnowo, kasnowo
Fakultas Ekonomi Universitas Islam Majapahit
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Management and Social Sciences

 1 
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Promosi Terhadap Keputusan Pembelian Knalpot Home Industry Fajar Hamid Alwi; Ahsan Sumantika; Anindita Imam Basri; Kasnowo Kasnowo
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.319

Abstract

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.
Co-Authors Ahsan Sumantika Alfina Indar Rohmawati Alkaf Hidayat, Syahri Amila Qurniyati Anindita Imam Basri Anisa Wijaya Putri Anita Bella Susilowati Azimatul Khabibah Azizah Apriliani Tri Kartikadewi Bahril Ilmiddaviq, Muhammad Baidlowi, Imam Budiarjo, Mokhammad Satrio Dewi Rahmawati DEWI RAHMAWATI Diana Rosa Amanda Dwihandoko, Toto Heru Efa Irdhayanti Elfa Rosyidah Fajar Hamid Alwi Hari Setiono Hari Setiono, Hari Hidayat, M. Syamsul Ilmidaviq, Muhammad Bahril Imam Baidlowi Baidlowi Indira Purwita Sari Indriswari, Tiyas Kelfin Luqi Anto Khairunnisa Khairunnisa M. Syamsul Hidayat M. Syamsul Hidayat Mohammad Arif Saifudin Muhammad Novian Adi Permana Murti Sumarni Mutiara Novia Yuanti Nabilah Nova Purnamasari Nersiwad Nersiwad, Nersiwad Ningrum, Ajeng Puspa Nur Ainiyah Nur Ainiyah Putri, Angelia Maysa Rahayu Rahayu Ramadan Gibrihi Ramadan, Bryan Rini Armin Rini Armin Rochmadona, Arum Rofida Wijayantiningsih Rosyidah, Elfa Rudy Irwansyah Ryan Bagus Priadi Septifana Rosiani Setyariningsih, Eny Shandy Darma Pramulia Siti Zahrotul Mufidah Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Teguh Sugiharto Vyka Ahsanta Salsabila Wahyu Apiyanto, Muhammad Yohanes Jibrail Mado