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Pengaruh Promosi dan Fasilitas terhadap Keputusan Siswa Memilih Sekolah di SMA Nusantara Plus Rahman Nurhakim; Muhammad Tafsiruddin
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 7 No 1 (2024): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v7i1.1751

Abstract

This study aims to determine the influence and relationship between the variables of promotion and facilities on students' decision to choose a school at SMAS Nusantara Plus. The study was conducted on a population of 89 students of class X as new students. The analysis conducted in this study were hypothesis testing, multiple linear regression, coefficient of determination analysis, and ANOVA. Statistical testing was carried out using the IBM SPSS 25 tool. The results of the study showed that there was a positive influence of the variables of promotion and facilities, either partially or simultaneously, on the decision to choose. Based on the regression results, promotion had a greater influence to the decision than facilities. The determination of the variables of promotion and facilities together to the decision to choose was 61.3%, and the remaining 38.7% was influenced by factors that were not included in this study.
Consumer perceptions of product and service quality; a case study of AS Photography's management information system Tafsiruddin, Muh; Saefullah, Aep; Noor, M.Arief; syafran, syafran; Nurhakim, Rahman
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5000

Abstract

Management information systems are an important part of AS Photography in managing business processes effectively and efficiently to improve the quality of products and services. The purpose of this study was to analyse the perceptions of AS Photography Kuningan consumers regarding information system management on product and service quality. This research uses a phenomenological approach in order to focus on individual perceptions, namely consumers of AS Fotografi Kuningan as participants by conducting semi-structured interviews. Qualitative data analysis techniques were applied using NVivo assistance. The results showed that the management information system has a positive impact on the quality of products and services at AS Fotografi Kuningan. There are six elements that can affect the quality of photography services, namely product quality, service quality, consumer value-added experience, the influence of the AS Photography Management Information System, and consumer use of the SIM application. The function of the Management Information System helps in AS Fotografi Kuningan, namely managing customer data, organising work agenda schedules, managing inventory of goods, managing company cash flow, performance analysis, project management, marketing and promotion, data security, team collaboration, increasing operational efficiency. The implications of this research indicate that Management Information Systems can be an effective tool to improve the quality of photography products and services. The management of AS Kuningan Photography needs to utilize SIM optimally to improve competitiveness in the photography industry
Impact Of The Russian-Ukraine Invasion On Wheat Imports In Indonesia Implications On Economic Growth In Indonesia Noor, Muhamad Arief; Pardian, Ramadani; Lesmana, Asep Surya; Nurhakim, Rahman
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.8233

Abstract

This research aims to determine the Impact Of The Russian-Ukraine Invasion On Wheat Imports In Indonesia. Implications For Economic Growth In Indonesia. The data in this study is secondary data in the form of time series data during the period 2010 – 2020. Based on the results of the research and analysis of the discussion, the researchers concluded several things as follows; Wheat consumption variable, rupiah exchange rate and wheat price simultaneously have a significant effect on foreign exchange reserves. With the impact of some of the variables above, Indonesia's wheat imports have increased so that full employment opportunities will be achieved and unemployment will decrease. The variable of wheat consumption partially has a significant and positive effect on imports of Indonesian wheat. The high value of wheat consumption will increase imports of Indonesian wheat in the country so that the need for flour in Indonesia is met. The exchange rate variable partially has a positive and significant and negative effect on Indonesian wheat imports. The international wheat price variable partially has a positive and significant effect on Indonesian wheat imports. Indonesian wheat import variable partially has a significant and positive effect on economic growth. The increase in Indonesian wheat imports indicates that economic growth will increase.The equation obtained shows an increasing trend. The following are the results of the projected volume of wheat imports in Indonesia in 2018-2032 using the linear trend equation. Consumption of wheat flour, imports of corn, exchange rates and international wheat prices have a significant effect on the volume of imports of wheat in Indonesia
Analysis Of Millennial Preferences Between Life Goals And Career Stability In Private Companies Sitna Hajar, Elvira; Oktavia, Nila; Kohar, Abdul; Nurhakim, Rahman
CITACONOMIA : Economic and Business Studies Vol. 3 No. 04 (2024): Oktober - Desember
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v4i02.2245

Abstract

This study examines Indonesian millennials' preferences between pursuing life goals and securing career stability in the private sector. Employing a quantitative approach, it surveyed 400 millennials (born 1981-1996) employed across four sectors: finance, technology, manufacturing, and retail. Data were gathered through an online survey using a validated instrument. Results identify three preference patterns: Pure Purpose-Driven (32%), prioritizing meaning over security; Stability-Dominant (42%), favoring job certainty; and Hybrid (26%), balancing both. Logistic regression (Nagelkerke R² = 0.68) indicates financial pressure as the key determinant, with economically burdened millennials 8.2 times more likely to opt for stability. Family collectivism significantly influences decisions, as 68% of respondents cite family expectations. Sectoral variations are notable, with technology showing higher purpose-driven tendencies. The study refines the "Millennial Paradox" by uncovering three concurrent tensions in Indonesian career choices: idealism versus pragmatism, individual autonomy versus familial obligations, and sectoral constraints versus personal aspirations. Practically, it proposes the "Purpose Within Stability" model, integrating work meaning with financial security to enhance human resource strategies in private firms.
The Role of Microfinance Institutions in Supporting Financial Inclusion and Economic Empowerment in Indonesia Adiguna, Patria; Kusnaedi, Ujang; Hakim, Rahman
Jurnal Ilmiah Akuntansi & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v9i2.6024

Abstract

This research aims to examine the role of Microfinance Institutions (MFIs) in supporting financial inclusion and community economic empowerment, especially for the poor and micro-entrepreneurs in Indonesia. Using a normative juridical approach, this research analyzes the regulations and operations of MFIs based on Law No. 1 Year 2013 on MFIs as well as secondary data from literature and interviews with relevant practitioners. The research was conducted for three months, from June to August 2024, focusing on MFI regulations, operations, and challenges in Indonesia. Data were collected through literature study, legal document analysis, and in-depth interviews with 20 respondents located in the West Jakarta area, including MFI managers, micro business actors, and academics. The results show that MFIs play an important role in providing microfinance, savings, and business advisory services that support economic empowerment and community welfare improvement. However, regulation implementation still faces challenges, including policy harmonization between central and local governments, limited capital, and low financial literacy of customers. In addition, competition with modern financial institutions is also an obstacle to the sustainability of MFIs. This study recommends strengthening regulations, harmonizing policies, and increasing the operational capacity of MFIs through technical support, training, and capital incentives. Financial literacy also needs to be improved so that people can optimally utilize microfinance services. Thus, MFIs can be a more effective instrument in supporting sustainable economic development and financial inclusion in Indonesia.
PENGARUH HARGA TERHADAP MINAT BELI BELANJA DARING (ONLINE SHOPPING) PADA GENERASI Y STUDI KASUS: ALUMNI FISIKA ITB 2009 Nurhakim, Rahman
JURNAL LENTERA AKUNTANSI Vol. 8 No. 1 (2023): JURNAL LENTERA AKUNTANSI, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v8i1.895

Abstract

This study aims to determine the relationship and influence between price and purchase intention on online purchases among millennials. This research was conducted using a survey sampling method using an intentional sampling technique as long as they have made purchases online and are millennials. The results of the research are hypothesis testing, definitive analysis and simple linear regression analysis using the IBM SPSS 25 tool. The results show that the price variable has a positive and significant effect on online buying interest. The correlation between the price variable and the online purchase intention variable is moderate and has a positive effect. Determination of the price variable on buying interest in online purchases is 19.8%, the rest is influenced by other factors not included in this study.Keywords: Price, Interest to Buy Online, Generation Y
Pemberdayaan Masyarakat Dalam Pengelolaan Hewan Kurban Yang Halal Dan Baik Di Masjid Baiturrahman Azzahra, Sitti Aliyah; Saefullah, Aep; Tohiroh, Tohiroh; Abas, Farhat; Rifia, Tetty Nur Intan; Zainuddin, Zulkifli; Putra, Idrisi Raliya; Nurhayati, Nurhayati; Nurhakim, Rahman; Hidayatullah, Syarif; Saputri, Haria; Tahang, Moh
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/x3t9kw02

Abstract

The Community Service conducted by LPPM STIE Ganesha focuses on the management of sacrificial animals, encompassing the entire process from slaughter to the packaging and processing of meat. The objective of this initiative is to enhance the skills and knowledge of the community and the management committee of DKM Masjid Baiturrahman, located at Jl. Legoso Raya No. 31B, RT 06 RW 07, Kelurahan Pisangan, District of East Ciputat, South Tangerang City, particularly regarding halal slaughter practices and the management of sacrificial meat packaging and processing. The methodology utilized by the service team involves direct education through explanations and demonstrations conducted indoors. This approach includes both technical demonstrations and theoretical explanations, with the expectation that they can be applied by the community and the management committee of DKM Masjid Baiturrahman in their daily practices. The outcomes of this community service initiative demonstrate an improvement in the community's understanding and skills related to halal slaughter practices and the processing of sacrificial animals. This improvement is evidenced by the participants' enthusiasm, active engagement in question-and-answer sessions, and participation in discussions by a significant number of DKM Masjid Baiturrahman's management committee. Furthermore, the initiative successfully fosters a spirit of mutual cooperation and collaboration within the community, which are fundamental values in the execution of sacrificial rituals. These activities are anticipated to enhance the management of sacrificial animals at Masjid Baiturrahman to be more effective, efficient, and compliant with religious and health standards
Sosialisasi Santunan Penjaminan PT. Jasa Raharja Akibat Kecelakaan Lalu Lintas Nurhakim, Rahman; Saefullah, Aep; Fahri, Fahri; Arza, Zubair; Firdaus, Adhy; Noor, , M. Arief; Tjiwidjaja, Halim; Hidayatullah, Syarif
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/80wvva94

Abstract

Driving activities on the highway are inseparable from various risks such as accidents and death. The government as the executor to protect the public makes some rules aimed at ensuring the implementation of accident insurance that occurs while driving. The government established PT Jasa Raharja to implement the rules that have been made, both in the form of Laws, Government Regulations or Minister of Finance Regulations. Information on traffic accident insurance is not known by all levels of society, both in terms of claim procedures, requirements and also types of accidents that can be covered, so that many people end up being burdened by the accidents that occur. STIE Ganesha conducts community service programs in collaboration with related parties to provide socialization about driving safety on the highway, including socialization about guarantees for traffic accident victims carried out by PT Jasa Raharja. The participants who were targeted in this socialization were students, offline motorcycle taxi drivers, surrounding communities and also STIE Ganesha employees. This service went well so that the participants could understand the material given during the event and could become a liaison between the community and information about traffic accident guarantees.
Resiliensi Loyalitas Konsumen pada Merek Fashion Muslim Lokal: Perspektif Etnosentris dan Indentitas Budaya Rahman Nurhakim; Lena Farsiah; Fisy Amalia; Elvira Sitna Hajar; Syarif Hidayatullah
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masuknya produk fashion asing menjadi tantangan kompetitif yang besar bagi eksistensi merek lokal, namun sebagian konsumen tetap mempertahankan ketangguhan loyalitas terhadap produk domestik di tengah godaan harga dan prestise produk impor. Meskipun demikian, eksplorasi kualitatif mengenai bagaimana resiliensi loyalitas ini terbentuk dan bertahan dalam kompetisi asimetris tersebut masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk menganalisis secara mendalam persepsi, sikap, dan sentimen konsumen fashion muslim terhadap merek lokal saat dihadapkan pada gempuran produk impor, sekaligus mengidentifikasi determinan utama yang membangun resiliensi loyalitas mereka. Melalui pendekatan kualitatif deskriptif, pengumpulan data dilakukan menggunakan teknik wawancara mendalam terhadap delapan informan perempuan (20–45 tahun) yang dipilih melalui purposive sampling. Data dianalisis menggunakan model interaktif Miles et al. melalui kondensasi data, penyajian data, dan penarikan kesimpulan, serta diuji keabsahannya melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa konsumen memiliki persepsi superior terhadap merek lokal berkat keunggulan fungsional seperti kenyamanan material di iklim tropis, harga yang terjangkau, dan kesesuaian potongan pakaian dengan standar kesopanan syariat Islam. Resiliensi loyalitas terbukti sangat tangguh karena didorong oleh tiga determinan psikologis: (1) etnosentrisme konsumen yang memicu kesadaran moral untuk mendukung UMKM; (2) identitas budaya (brand local iconness) yang relevan; serta (3) keterikatan emosional yang solid. Penelitian ini memberikan kontribusi dengan memperluas pemahaman mengenai loyalitas merek lokal sebagai konstruksi yang tidak hanya bersifat transaksional, tetapi juga dibentuk secara kuat oleh identitas budaya dan komitmen moral konsumen.
Analisis Prioritas Kritis Berbasis Prinsip Pareto dalam Tata Kelola Sumber Daya Penelitian: Strategi Peningkatan Efisiensi dan Efektivitas Riset di STIE Ganesha M. Tafsiruddin; Zulkifli Zainuddin; Rasmawati A.R; Rahman Nurhakim; Aep Saefullah
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6975

Abstract

This study aims to identify the dominant factors affecting the efficiency and effectiveness of research activities at STIE Ganesha through the application of the Pareto Principle. Variations in research performance among teams, particularly in terms of outputs, timeliness, and resource utilization, serve as the foundation for this analysis. A descriptive quantitative method was employed, involving lecturers participating in research and community service grants during 2024–2025. Data were collected through Likert-scale questionnaires, structured interviews, and documentation reviews. The findings reveal that limited research facilities and inefficient use of funds account for 79.6% of research obstacles, while other factors—including team collaboration, time management, institutional support, and research outputs—contribute minimally. These results highlight the need for strategic prioritization in strengthening research infrastructure, improving financial efficiency, and implementing evidence-based research management. The Pareto Principle proves to be an effective decision-making tool for optimizing research resources and developing more targeted and sustainable institutional research policies.