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All Journal Scriptura JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Komunikator Isamic Communication Journal Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) urnal Interaksi: Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Info Sains : Informatika dan Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Humanis ASPIRATION Journal Jurnal Ilmu Komunikasi Dan Media Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Spektrum Komunikasi

Cosmas Gatot Haryono

Universitas Ciputra

Author-ID : 816337

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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GENEALOGI WACANA PADA PESAN AGITATIF PIDATO PRABOWO SUBIYANTO TENTANG NKRI BUBAR TAHUN 2030 Cosmas Gatot Haryono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 5, No 01 (2019): Accredited by Kemenristekdikti RI SK 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTThe 2019 presidential election (Pilpres) is a very hot political battle compared to the 2014 election. The temperature of national politics has begun to heat up starting several months before the official campaign period set by the KPU. The "open battle" between the Jowoki camp and Prabowo's camp grew stronger through criticism, criticism, and even physical insult to Jokowi who was the incumbent president. One interesting issue of the various polemics that adorn the world of national politics ahead of the 2019 presidential election is the issue of the dissolution of NKRI in 2030. Prabowo states that in 2030 Indonesia is predicted to disband because of the behavior of national political elites who are far from caring for the small people. Apart from weak references, the issue of the dissolution of the NKRI has been a discourse in our national politics in the past few weeks. In this case, Prabowo has succeeded in constructing subjective reality in the social reality of society for the benefit of himself. Through the power he had, Prabowo instilled an understanding of pessimism in the mindsof the public that the state could fail and that the existing government also had the opportunity to fail, it needed to be replaced immediately. In the context of discourse fighting, even though it failed substantially, the speech was quite deceptive and horrendous. Despite experiencing an anti-climax, actually what was revealed by Prabowo was actually enough to help the community to identify some concerns or fears that the interests of many people (Indonesia) would be ruled out by the government. This research is a qualitative research with Faucoult's genealogy discourse method.Keywords; Political Communication, Pessimism, Agitation, Genealogy DiscourseABSTRAKPemilihan presiden (Pilpres) 2019 merupakan pertarungan politik yang sangat panas dibandingkan pemilu 2014. Suhu politik nasional mulai panas sudah dimulai sejak beberapa bulan menjelang masa kampanye resmi yang ditetapkan KPU. “Pertarungan terbuka” antara kubu Jowoki dan kubu Prabowo kian kencangmelalui kritikan, kecaman, bahkan hinaan secara fisik terhadap Jokowi yang adalah presiden petahana. Salah satu isu yang menarik dari berbagai polemik yang menghiasi dunia politik nasional menjelang pilpres 2019 ini adalah isu bubarnya NKRI di tahun 2030. Prabowo menyatakan bahwa tahun 2030 Indonesia diprediksikan akan bubar karena perilaku para elit politik nasional yang jauh dari kepedulian terhadap rakyat kecil. Lepas dari referensi yang lemah, isu bubarnya NKRI telah menjadi wacana dalam politik nasional kita beberapa minggu terakhir. Dalam hal ini, Prabowo telah berhasil mengkonstrukikan realitas subyektif dalam realitas sosial masyarakat untuk kepentingan dirinya. Melalui power yang dimiliknya, Prabowo menanamkan pemahaman pesimisme dalam benak masyarakat bahwa negara bisa saja gagal dan pemerintahan yang ada sekarang pun berpeluang juga untuk gagal, maka perlu diganti segera. Dalam konteks pertarungan wacana, meskipun gagalsecara substansi, pidato tersebut cukup mengecoh dan menghebohkan. Meskipun mengalami anti klimaks, sebenarnya apa yang diungkap Prabowo sebetulnya cukup membantu masyarakat untuk mengidentifikasi tentang adanya beberapa kekhawatiran atau ketakutan bahwa kepentingan masyarakat banyak (Indonesia) akan dikesampingkan oleh pemerintah. Penelitian ini merupakan penelitian kualitatif dengan metode genealogi wacana Faucoult.Kata Kunci; Komunikasi Politik, Pesimisme, Agitasi, Genealogi Wacana

EKSISTENSI DIRI PARA PELANGGAN STARBUCKS MELALUI RITUAL POSTING INSTASTORY Yona Sylphee Young; Cosmas Gatot Haryono
Jurnal Komunikasi Vol 16, No 1 (2022): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v16i1.11763

Penelitian ini mencoba menganalisis fenomena yang terjadi diantara para pelanggan Starbuck di Indonesia yang sangat suka memposting instastory dengan konten-konten yang berkaitan Starbuck. Fenomena posting instastory tentang starbuck ini mendorong peneliti untuk memahami apa yang terjadi di balik itu. Penelitian dilakukan terhadap empat orang narasumber dengan menggunakan metode etnografi virtual. Metode ini dipilih karena di era serba digital ini, penggunaan internet dan social media meningkat sangat tajam; tetapi sayangnya tidak banyak metode penelitian yang mampu menjangkaunya. Etnografi virtual bisa menjangkaunya melalui penyelidikan terhadap segala entitas yang ada di dalam social media. Hasil dari penelitian ini menunjukkan bahwa kalangan muda memandang aktivitas memposting hal-hal yang berkaitan dengan Starbuck di Instasroty merupakan sebuah ritual wajib meningkatkan status sosial mereka. Menampilkan produk brand terkenal seperti Starbuck akan akan membantu mereka dalam upaya menempatkan diri diantara teman-teman pergaulan mereka.

Discursive Intertextualities of RuangGuru due COVID-19 by the Governor of Central Java Cosmas Gatot Haryono; Rustono Farady Marta; Maichel Chinmi
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

The government decided to make temporary policies due to COVID-19 Pandemic. One of the policies is to close schools temporarily and conduct online learning. There are obstacles for people outside Java Island who have inadequate infrastructure concerning online learning, in other words, they are still struggling to apply online learning. Related to the problem in the time of COVID-19 the researchers try to analyze the news which was published by www.solopos.com entitled “Sekolah di Jateng Libur karena Corona, Belajar Pindah ke Ruang Guru?”. The researcher uses Fairclough Discourse Analysis method to analyze the news. Besides, www.solopos.com wants to show concerns for its target community due to the government’s unfairness. Even though it looks so common, the people of Central Java will easily know what is written not just asking questions, but also trying to convince whether, are they really using RuangGuru to help people around central Java? This research focuses on how we see what is happening in reality. The results, www.solopos.com has their personal importance which can be seen in the selection of vocabularies and their style of how they deliver to their readers, how they selected the attributes of nouns, and many discursive intertextualities which use conjunctions casualties.Keywords: COVID-19, RuangGuru, Central Java Goverment, Discourse Analysis, www.solopos.com ABSTRAKPandemi COVID-19 yang terjadi di awal tahun 2020 ini memaksa pemerintah kita membuat serangkaian kebijakan jangka pendek bagi masyarakatnya. Salah satunya adalah kebijakan yang dilakukan dalam bidang pendidikan adalah proses pembelajaran di rumah masing-masing secara online. Dalam proses pembelajaran secara online terjadi kendala tersendiri bagi masyarakat di luar Pulau Jawa yang memiliki infrastruktur yang kurang memadai. Berkaitan dengan keadaan tersebut tujuan dari riset ini adalah analisa pemberitaan www.solopos.com bertajuk “Sekolah di Jateng Libur karena Corona, Belajar Pindah ke Ruang Guru?” menggunakan metode Analisa Wacana Fairclough. Pada beritanya, Peneliti melihat didalam www.solopos.com juga menunjukkan bahwa mereka mempunyai keberpihakan kepada masyarakat akibat ketidakadilan pemerintah dalam mengambil keputusan dalam masa pandemi ini yang berkaitan dengan pendidikan. Meskipun terkesan biasa saja, masyarakat Jawa Tengah akan mengetahui bahwa berita yang ditulis tidak sekedar bertanya, tetapi juga mencoba meyakinkan apakah benar-benar menggunakan aplikasi RuangGuru? Maka urgensi dan fokus pada penelitian ini agar dapat melihat kebenaran yang sebenarnya tentang perkembangan Pendidikan yang sedang terjadi dipicu juga dengan adanya pandemi COVID-19. Hasil yang ditemukan adalah terdapat suatu kepentingan www.solopos.com yang terlihat dalam pemilihan kosakata dan gaya bahasa atau lingustik yang digunakan pada teks berita, dan atribut nomina yang dipilih serta perpindahan intertekstualitas yang banyak menggunakan konjungsi sebab akibat didalam pemberitaan media Solopos.Kata Kunci: COVID-19, RuangGuru, Pemerintah Jawa Tengah, Analisa Wacana, www.solopos.com

Javanese Women's Gender Reconstruction in Bumi Manusia Film Anggun Mayanti; Cosmas Gatot Haryono
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.490

The film cannot be viewed solely as a form of entertainment. However, the media plays the role of social reality construction. The film Bumi Manusia, which uniquely depicts the female gender, is full of social construction roles. The female character in the film, Nyai Ontosoroh, is described as having different characteristics and abilities than Javanese women in the nineteenth century. As a result, researchers want to examine the film to see how the reconstruction of women's gender occurs in it. The researcher used a qualitative method based on Ferdinand de Saussure's semiotic approach. According to the research findings, this film aims to rebuild women's gender roles and positions that are equal to those of men. Women are figures with equal strength and ideas to men, particularly in leadership, which has traditionally been dominated by men. Nyai Ontosoroh, as a female gender representative, is portrayed as a new reality with strong characters: resilient, not easily defeated, knowledgeable, and capable of leadership. It is hoped that this reconstruction of Nyai Ontosoroh's figure will help to dispel the old stereotype of women as weak, capable of only makeup (macak), cooking (masak), and (giving birth) manak.

Communicating Resistance to the Banality of Online Crime Through Advertising Cosmas Gatot Haryono; Rowena Capulong Reyes
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.22024

Many Indonesians remain unaware of the perils of cybercrime and often perceive it as an inherent risk of engaging with social media platforms. Exploiting societal negligence and carelessness, criminals target individuals with alarming frequency. BCA, through its recent advertisement titled “Don’t Know, Give No!”, has introduced a novel approach to bank advertising in Indonesia. Researchers are intrigued by the discourse of resistance against online crime that BCA Bank seeks to foster through these advertisements. Employing qualitative methods informed by Van Dijk’s critical discourse analysis, this study delves into the nuanced strategies employed by BCA. The findings illuminate BCA’s endeavor to construct a discourse resisting the normalization of cybercriminal activities. BCA endeavors to encourage the public to fortify their digital defenses by adopting prudent and conscientious social media practices, advocating for a thoughtful approach prior to any online action. In this digital epoch, the responsibility for safeguarding personal data transcends traditional banking realms, with customer security becoming contingent upon individual actions and choices.

MAKNA DIBALIK PESAN POLITIK KEBANGSAAN PRESIDEN JOKOWI (ANALISIS WACANA KRITIS FAIRCLAUGH TERHADAP PERNYATAAN SIKAP PRESIDEN JOKO WIDODO MENANGGAPI KERUSUHAN RASIAL DI PAPUA DAN PAPUA BARAT) Haryono, Cosmas Gatot; Setyawan, Djunaedi
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 7 No. 2 (2019): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Penelitian ini bertujuan untuk mencari makna yang ada di balik pernyataan sikap Presiden Joko Widodo ketika menanggapi kerusuhan rasial yang menimpa masyarakat Papua dan Papua Barat beberapa waktu yang lalu. Pidato pernyataan sikap Jokowi tersebut menimbulkan pro dan kontra karena dianggap menyederhanakan persoalan yang terjadi. Aksi demo rusuh yang berujung pada kerusuhan rasial sendiri terjadi diberbagai daerah Papua bukan hanya dikarenakan adanya penangkapan mahasiswa papua oleh Polrestabes Surabaya saja, melainkan karena banyaknya berita dan informasi yang kurang bisa dipertanggung jawabkan bertebaran di media sosial yang sekarang ini menjadi bagian dari kehidupan masyarakat Indonesia. Peneliti menganalisis pidato Presiden tersebut dengan menggunakan analisis wacana kritis Norman Fairclough. Hasilnya menunjukkan bahwa Â presiden mewacanakan persoalan kesejahteraan yang tidak dinikmati masyarakatÂ Papua dan Papua Barat sebagai biang keladi dari kerusuhan rasial yang terjadi. Pernyataan tersebut terlihat dimanfaatkan sebagaiÂ pembenaranÂ untuk program-program Pemerintahan Jokowi di Papua dan Papua Barat, termasuk tentang infrastruktur karena program itulah yang diyakini akan mempercepat kesejahteraan masyarakat Papua dan Papua Barat.

REPRESENTASI USIA IDEAL PERNIKAHAN DALAM IKLAN TELEVISI (Kajian Semiotik Tentang Iklan KB Versi Televisi Episode “Pernikahan Dini”) Haryono, Cosmas Gatot
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.1

The fall of the Suharto government coupled with changes and reforms in various fields apparently it does not touch the family planning program. BKKBN noted, the population growth rate after the reform uncontrollable. Early marriage which contributed to high birth rate compared to previous years. Today, the government began to realize and seek to return the brakes on population growth rate, which until now at 2.6 percent. BKKBN various campaigns conducted through various media. One of the themes compelling ads and according to the researchers studied is a theme suited for early marriage. Advertising on television is about the love of a young woman who was rejected by his idol because of problems young age. The boy's love was finally accepted after he finish school and get a job. In this study, researcher used a qualitative research method with a semiotic approach to determine the meaning or message is behind the ad. Data collection method in this paper is a method of documentation, while the method of data analysis used in this paper is the method of semiotic analysis with a semiotic analysis is based on the theory of Roland Barthes, the meaning of the signified, signifier, denotation, connotation, and mythology. Results from this study revealed that the ad about KB represents marriage as an important step in life that must be prepared carefully. Not only is the right age factor alone, but more than that marriage must be accompanied by a readiness partner in terms of economic, health, and the future of generations in denotations and connotations. Proper preparation will only be obtained at the age that had been "ideal" or ready for marriage. Through these ads, BKKBN want to deliver message that early marriage is not an option and should be avoided. In addition, there is a changing targets and campaign goals KB change to young people than ever among the elderly or a new family. Keyword : semiotic, signified, signifier, denotation, and konotation

Representation Of Violence In The Film Malignant 2021 Devina Natalie; Cosmas Gatot Haryono
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 02 (2024): Informatika dan Sains , Edition, June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/infosains.v14i02.4382

Violence refers to physical, verbal, or psychological behaviors carried out to injure or harm others or other beings, including acts of physical abuse, bullying, and warfare. Its impacts often harm societies and individuals, violating human rights principles. Violence can affect the mental and physical conditions of individuals who are victims of it. The purpose of this research is (1) to analyze the meaning conveyed in the film "Malignant" and (2) to analyze the representation of violence depicted by actors within the film "Malignant." The method used by the researcher is a qualitative approach, where the film "Malignant" by James Wan, released in 2021, serves as the primary data source analyzed. The analysis technique used is semiotic analysis from Charles Sanders Peirce, consisting of signs, objects, and the use of signs (interpretant). The analysis results show that the film "Malignant" combines supernatural horror elements with mystery and thriller elements to create a gripping story with many surprises. "Malignant" creates a tense atmosphere with various captivating scenes. It narrates the life of a woman who often receives visions of gruesome murders, which disrupt her peace. These murders are carried out by a terrifying figure. The woman named Madison, portrayed by Annabelle Wallis, also experiences violence from her husband while she is pregnant, leading to a miscarriage. Additionally, at the beginning of the story, her husband is also killed by the same terrifying figure.

Optimasi Sosial Media Marketing dengan Brand Equity untuk Meningkatkan Customer Willingness to Pay for Premium Property pada Citraland City CPI Wijaya, Cynthia; Ardyan, E. Elia; Gatot Haryono , Cosmas
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 8 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i8.5015

Pembelian properti memerlukan keputusan yang kompleks dan konsumen cenderung melakukan pencarian informasi yang panjang. Sosial media marketing merupakan salah satu strategi efektif yang dapat digunakan untuk memberikan informasi dan berkomunikasi dengan konsumen. Persepsi dan pola pikir baik atas suatu brand mampu meningkatkan keinginan konsumen untuk membayar lebih. Penelitian ini bertujuan melihat pengaruh mediasi Branding Equity (BE) dalam sosial media marketing (SMM) serta pengaruhnya terhadap customer Willingness To Pay (WTP) pada Citraland City CPI. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pemilik unit di CitraLand City CPI. Analisis data dilakukan dengan metode SEM-PLS. Hasil penelitian menunjukkan bahwa variabel SMM memengaruhi WTP dengan nilai R-square 0,852 (85,2%), sementara variabel BE dipengaruhi oleh SMM dengan nilai R-square 0,790 (79%). Hubungan langsung antara SMM dan WTP memiliki koefisien jalur sebesar 0,646 dengan t-statistik 4,682. Hubungan SMM terhadap BE memiliki koefisien jalur sebesar 0,889, sedangkan hubungan BE terhadap WTP memiliki koefisien 0,299. Mediasi BE memperkuat hubungan SMM terhadap WTP dengan koefisien 0,266. Seluruh variabel memiliki hubungan signifikan. Brand Equity sebagai variable mediator terbuksi mampu memperkuat hubungan antara sosial media marketing dan keinginan konsumen untuk membayar properti premium. Kesimpulannya, BE berperan penting sebagai mediator dalam memperkuat efek SMM terhadap WTP untuk properti premium. Strategi pemasaran melalui media sosial yang optimal dapat meningkatkan persepsi konsumen terhadap nilai merek, mendorong kesediaan mereka membayar harga premium. Implikasi penelitian ini membuka peluang pengembangan strategi pemasaran berbasis media sosial yang lebih efektif untuk produk high involvement, seperti properti premium.

Digital Public Relations of Partai Keadilan Sejahtera in Attracting Young Voters Teguh, Monika; Kayana, Dheandra Mutiara; Haryono, Cosmas Gatot; Handi, Esther Freya Angelica; Wongsodiredjo, Jacklyn
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.19493

Indonesia has just held elections for both the legislative and executive in 2024. In this year's elections, young voters from generation z dominated the number of voters. Therefore, many parties participating in the 2024 election are starting to pay attention to these young voters. Partai Keadilan Sejahtera (PKS) is one of the parties that has succeeded in gaining an increase in votes in the 2024 elections. This cannot be separated from their efforts to carry out digital PR for generation z. Therefore, this research aims to describe the digital PR strategy carried out by PKS in an effort to attract young voters. This research uses qualitative methods, case studies, with interviews and document studies as data collection methods. The results of this research show that there are four digital PR strategies used, namely Attracting Visitors through Search, Engagement Dialogue, Building Campaign Buzz, and Defensive/Crisis. This entire strategy is implemented in an integrated, sustainable manner so as to attract young voters.

Co-Authors Anggun Mayanti Anggun Mayanti Arnetta, Devinna Agus Putri Burhan Bungin Devina Natalie Dewa Made Weda Githapradana Edward Natanael Elia Ardyan Endi Sarwoko Fahrul Riza Handi, Esther Freya Angelica Herlina, Herlina Ignatia Evelyn Susanti Sitompul Imanuel Deny Krisna Aji Karen Wulan Sari Kayana, Dheandra Mutiara Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Lautama, Ciawita Atmadiratna Liemansyaputri, Sabrina Liony Gita Maichel Chinmi Meysca Meysca Monika Teguh Patrisia Amanda Pascarina Prasetyo, Eko Adit Putri, Nova Kirana Rachmah Ida Ratih Puspa Reyes, Rowena Capulong Rowena Capulong Reyes Rustono - Santoso, Theodore Senaharjanta, Ignasius Liliek Setyawan, Djunaedi Siswanto, Victorie Gracia Suhatta, Alfredo Thomas Bambang Pamungkas Usodo, Sapto Wijaya, Cynthia Wongsodiredjo, Jacklyn Yona Sylphee Young

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