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All Journal Scriptura JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Komunikator Isamic Communication Journal Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) urnal Interaksi: Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Ekonomi Manajemen Sistem Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Info Sains : Informatika dan Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Humanis ASPIRATION Journal Jurnal Ilmu Komunikasi Dan Media Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Spektrum Komunikasi
Cosmas Gatot Haryono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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KEPALSUAN HIDUP DALAM HIPERREALITAS IKLAN Haryono, Cosmas Gatot
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1662

Abstract

Kapitalis (melalui iklan) memanfaatkan kondisi manusia yang terjebak dalam kehidupan yang dipenuhi dengan simulasi untuk mencapai keuntungan  mereka. Di era modern ini, manusia telah terjerembab dalam ruang simulakra dan kehidupan hiperealis untuk kepentingan perluasan penetrasi produk mereka. Situasi ini  dimanfaatkan sebagai sarana untuk memberikan fantasi-fantasi ataupun simulasi-simulasi lain sehingga  menyebabkan manusia tidak bisa lagi membedakan mana yang asli dari yang palsu, yang real dari yang virtual, yang nyata dari fantasi.Peneliti ini didasarkan pada pandangan Jean P. Baudrillard  yang melihat dunia manusia saat ini merupakan suatu dunia simulacra  dipenuhi dengan simulasi dan memmbentuk kehidupan yang hiperrealitas. Media massa (terutama melalui iklan dan film) mempunyai peranan yang sangat besar dalam meciptakan dunia simulacra ini. Faktanya film dan iklan menyuguhkan  begitu banyak kehidupan hiperrealis kepada audiensnya.  Peneliti sangat tertarik untuk mengkaji permasalahan ini dan menggunakan menggunakan analisis naratif Todorovuntuk membongkar iklan komersial Ramayana Departement Store episode #DisneyHakSegalaBangsa yang peneliti pilih sebagai obyek penelitian.Hasil dari penelitian ini menunjukkan bahwa manusia tidak bisa dilepaskan dari lingkaran kepalsuan yang  digambarkan sebagai  “sebuah lingkaran setan kehidupan” karena pada waktunya siapapun korban dari kepalsuan juga akan melakukan hal yang sama kepada yang lainnya.  Melalui iklan ini, Ramayana-lah menggambarkan dirinya sendiri sebagai sumber keaslian yang sebenarnya, dimana kegembiraan dan semua impian akan terwujud. Ramayana hendak menggiring pola konsumsi masyarakat Indonesia agar tetap berada dalam keadaan, dimana mereka terjebak pada komsumsi yang salah kaprah dan menjadi semakin terjerembab dalam pola konsumsi yang kehilangan esensi karena hanya melihat  eksistensi dan citra dirinya.  
The Dominant Factors That Influence Preferences For Visiting Grin Cafe Usodo, Sapto; Riza, Fahrul; Haryono, Cosmas Gatot
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1143

Abstract

This study aims to identify and map the dominant factors influencing customer visit preferences to Grin Kafe, a local café business that has two branches with different characteristics. A quantitative approach is used in this study by applying the Analytical Hierarchy Process (AHP) method, which allows analysis of the relative importance of various factors determining customer visit decisions. The two main variables analyzed include: atmosphere and interior design. Data was collected through a paired comparison questionnaire given to customers who had visited Grin Kafe. The results of the study are expected to provide an overview of the priority of customer perception of these factors, as well as become a strategic basis for the development of services and increase the attractiveness of Grin Kafe, as well as contribute to the development of consumer behavior studies in the local café sector.
PENGEMBANGAN PEMASARAN PRODUK FASHION UNTUK HEWAN PELIHARAAN “ANABUL”: PENGABDIAN MASYARAKAT DI DESA BUNGURASIH, SIDOARJO Haryono, Cosmas Gatot; Pascarina, Patrisia Amanda; Kristianto, Bernard Realino Danu; Lautama, Ciawita Atmadiratna; Githapradana, Dewa Made Weda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25553

Abstract

Desa Bungurasih adalah desa perbatasan Surabaya dan Sidoarjo yaitu berlokasi di Kecamatan Waru, Kabupaten Sidoarjo. Letak desa ini sangat strategis karena berdekatan dengan Terminal terbesar di Indonesia, Terminal Purabaya (Terminal Bungurasih). Mata pencaharian dari warga Desa Bungurasih rata-rata adalah pegawai dan wirausaha. Karena aksesnya dekat dengan pabrik dan kantor, usaha yang dimiliki oleh warga kebanyakan bergerak di bidang kos-kosan, dan losmen atau hotel mini. Melihat jumlah ketimpangan yang terjadi pada persentase pekerja dan pengangguran, terdapat beberapa hal permasalahan yang mempengaruhi. Pertama, adanya berbagai macam jenis usaha yang dijalankan masyarakat Bungurasih tetapi selama ini masih didominasi oleh bisnis makanan. Ditinjau dari segi kreativitas, masyarakat cenderung menjual jenis makanan atau barang yang sama tanpa melakukan inovasi yang berbeda. Permasalahan ini memicu adanya hambatan kedua yaitu desa Bungurasih belum mampu untuk menemukan serta menonjolkan potensi yang dapat dikembangkan di dalam desa. Melalui Abdimas ini, harapannya dapat membantu UMKM di Bungurasih dalam hal digitalisasi berupa foto produk dan pelatihan penggunaan media sosial untuk mempromosikan produknya terutama produk fesyen yang diperuntukkan untuk hewan peliharaan atau “Anabul”. Luaran dari abdimas ini adalah kemampuan membuat unique selling point, perancangan branding, dan juga foto produk dan platform digital.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Teguh, Monika; Ida, Rachmah; Puspa, Ratih; Bungin, Burhan; Haryono, Cosmas Gatot
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Analysis of the Influence of Social Media Marketing on Purchase Decisions in Limited Market Pharmacies with Digital Literacy as a Moderating Variable Arias, Rena Wida; Sarwoko, Endi; Haryono, Cosmas Gatot
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6900

Abstract

This study aims to analyze the influence of social media marketing on consumer purchase decisions in pharmacies operating in limited market areas, and to evaluate the moderating role of digital literacy. The research is motivated by stagnant sales performance at Laris Farma Pharmacy in Blitar Regency, despite its promising market potential. Social media marketing is proposed as an alternative strategy to reach a wider consumer base, with consideration of the varying levels of digital literacy among the local population. A quantitative approach with an explanatory research method was employed. Data were collected through an online questionnaire distributed to 100 consumers who had made purchases and were exposed to digital promotions. The analysis used Moderated Regression Analysis (MRA). The results indicate that social media marketing has a significant and positive effect on purchase decisions. Furthermore, digital literacy strengthens the relationship between social media marketing and consumer purchasing behavior. These findings suggest that the effectiveness of digital marketing strategies in limited markets is highly dependent on consumers’ readiness to access and interpret digital information. This study offers practical implications for local businesses to integrate social media promotions with efforts to improve consumer digital literacy in order to foster sustainable business growth.
Analisis Resepsi Khalayak Terhadap Strategi Kampanye ‘Gemoy’ dalam Gerakan Politik Prabowo Subiyanto Pada Pemilihan Presiden 2024 (Studi Pada Khalayak Pengguna Media Sosial TikTok) Vallene Laurencia Viendry Sujarwo; Cosmas Gatot Haryono
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4241

Abstract

This study examines the reception of voters across generations (Gen X, Y, Z) who are active TikTok users toward the “Gemoy” campaign strategy of Prabowo-Gibran in the 2024 Presidential Election, employing Alfred Schutz’s phenomenological approach. Data were collected through interviews with active TikTok voters of various ages and analysis of engagement metrics, including 1.19 billion views, 73.6 million likes, and 3.36 million comments on campaign content. The findings reveal diverse responses, ranging from high enthusiasm and engagement among young voters to more critical attitudes regarding substance in other groups. Visual and humorous strategies were found effective in fostering emotional connection and expanding the reach of political messages in the digital era. This study highlights new dynamics in Indonesian political communication, where entertainment- and image-based approaches on social media contribute to shifts in voter behavior and patterns of political engagement among the younger generation.
Co-Authors Anggun Mayanti Anggun Mayanti Arias, Rena Wida Arnetta, Devinna Agus Putri Burhan Bungin Devina Natalie Dewa Made Weda Githapradana Edward Natanael Elia Ardyan Endi Sarwoko Fahrul Riza Handi, Esther Freya Angelica Herlina, Herlina Ignatia Evelyn Susanti Sitompul Imanuel Deny Krisna Aji Karen Wulan Sari Kayana, Dheandra Mutiara Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Lautama, Ciawita Atmadiratna Liemansyaputri, Sabrina Liony Gita Maichel Chinmi Meysca Meysca Monika Teguh Patrisia Amanda Pascarina Prasetyo, Eko Adit Putri, Nova Kirana Rachmah Ida Ratih Puspa Reyes, Rowena Capulong Rowena Capulong Reyes Rustono - Santoso, Theodore Senaharjanta, Ignasius Liliek Setyawan, Djunaedi Siswanto, Victorie Gracia Suhatta, Alfredo Thomas Bambang Pamungkas Usodo, Sapto Vallene Laurencia Viendry Sujarwo Wijaya, Cynthia Wongsodiredjo, Jacklyn Yona Sylphee Young