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All Journal Scriptura JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Komunikator Isamic Communication Journal Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) urnal Interaksi: Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Info Sains : Informatika dan Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Humanis ASPIRATION Journal Jurnal Ilmu Komunikasi Dan Media Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Spektrum Komunikasi
Cosmas Gatot Haryono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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ACHIEVING STABLE EXCHANGE: USING SOCIAL PENETRATION THEORY TO EXPLORE THE MARRIAGE COUNSELLING PROCESS OF MAWAR SARON CHURCH SURABAYA Santoso, Theodore; Haryono, Cosmas Gatot
ASPIRATION Journal Vol. 4 No. 1 (2023): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i1.58

Abstract

A This study aims to investigate strategies used in Indonesian marriage counselling. How they engage in social penetration, encourages adversarial parties to be more forthcoming and produce stable exchanges. By gathering counseling cases at the Mawar Saron Church in Surabaya, the research was carried out utilizing qualitative research techniques. The theory that is applied is social penetration theory, which views self-disclosure as developing gradually. The findings of this study demonstrate that marriage therapy counselors place a high value on neutrality, dependability, and attentive listening. These three elements are used to ensure that counseling sessions go well and result in the best possible resolution for troubled couples.
THE LENTERA ANAK FOUNDATION'S COMMUNICATION STRATEGY ABOUT THE HAZARDS OF CIGARETTES THROUGH THE #SATUPUNTUNGSEJUTAMASALAH CAMPAIGN Haryono, Cosmas Gatot; Prasetyo, Eko Adit; Reyes, Rowena Capulong
ASPIRATION Journal Vol. 3 No. 1 (2022): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i1.35

Abstract

The purpose of this study is to define and describe the Lentera Anak Foundation's (YLA) usage of communication methods. YLA is a social organization that works to fulfill children's rights in Indonesia and regulate issues that affect children. Researchers chose YLA because they are interested in public communication efforts such as the #SatuPuntungSejutaMasalah (ASingleCount) action, which aimed to raise awareness about the harmful effects of smoking. The researchers sought to know not only what techniques the organization utilized in the campaign and present the difficulties and opportunities they encountered but also to make meaning of the contribution it offered to society. This study employs a constructivist framework and a case study method. The findings, gathered through structured interviews and observation, demonstrated YLA's communication strategy delivering ten previously determined themes about the impact of cigarette butts. #SatuPuntungSejutaMasalah campaign utilized what the researchers termed as CORE Communication tactics: Collaboration for planning, scenario analysis, management, and issues; Organization for development of objectives, content, media, and strategies; Relevance for execution or implementation and the final stage, Engagement for   assessment of the outcomes of the efforts performed
Javanese Women's Gender Reconstruction in Bumi Manusia Film Anggun Mayanti; Haryono, Cosmas Gatot
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.490

Abstract

The film cannot be viewed solely as a form of entertainment. However, the media plays the role of social reality construction. The film Bumi Manusia, which uniquely depicts the female gender, is full of social construction roles. The female character in the film, Nyai Ontosoroh, is described as having different characteristics and abilities than Javanese women in the nineteenth century. As a result, researchers want to examine the film to see how the reconstruction of women's gender occurs in it. The researcher used a qualitative method based on Ferdinand de Saussure's semiotic approach. According to the research findings, this film aims to rebuild women's gender roles and positions that are equal to those of men. Women are figures with equal strength and ideas to men, particularly in leadership, which has traditionally been dominated by men. Nyai Ontosoroh, as a female gender representative, is portrayed as a new reality with strong characters: resilient, not easily defeated, knowledgeable, and capable of leadership. It is hoped that this reconstruction of Nyai Ontosoroh's figure will help to dispel the old stereotype of women as weak, capable of only makeup (macak), cooking (masak), and (giving birth) manak.
Pengaruh Brand Ambasador dan Citra Merk terhadap Minat Beli Barenbliss (Studi pada Komunitas X Oh My Beauty Bank) Siswanto, Victorie Gracia; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1426

Abstract

This research examines the influence of Brand Ambassadors and Brand Image on Purchase Intention of Barenbliss products among members of the X Oh My Beauty Bank community. In the competitive cosmetics industry, companies need effective marketing strategies to stand out. This study employed quantitative research with a deductive approach, utilizing purposive sampling to collect data from 400 respondents who are members of the X Oh My Beauty Bank community, aged at least 18 years, and have used Barenbliss products for over six months. Path analysis revealed that both brand ambassadors and brand image significantly influence purchase intention, both individually and simultaneously. Brand ambassadors, measured through attractiveness, trustworthiness, and expertise, create emotional connections with consumers, while brand image, assessed through recognition, reputation, affinity, and domain, strengthens consumer perception of the brand. The findings suggest that integrating these strategies creates a comprehensive approach to enhance consumer purchase intention in the dynamic cosmetics market.
Pemanfaatan media sosial TikTok sebagai platform pemasaran digital pada akun @dododots.by.zen Arnetta, Devinna Agus Putri; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1451

Abstract

This study aims to analyze the use of TikTok as a digital marketing platform by @dododots.by.zen, a reseller of acne patch products. Originally a short video entertainment platform, TikTok has evolved into a powerful tool for interactive marketing, especially among younger generations. Employing a qualitative descriptive method and a case study approach, the research collected data through interviews and documentation. The findings indicate that the account applies an organic content strategy that is light, educational, and emotionally engaging to increase audience interaction. Its success in reaching the target market is driven by relatable narratives, appealing visual presentation, and the strategic use of trending features. Moreover, the brand’s adaptability to TikTok’s algorithm and user preferences ensures sustained relevance and visibility. The study concludes that TikTok serves as an effective medium for brand building and consumer loyalty, particularly among Gen Z, by emphasizing authentic content, community engagement, and emotional storytelling.
Strategi Marketing di Instagram @MichiePudding dalam Meningkatkan Penjualan Suhatta, Alfredo; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1453

Abstract

The increasingly competitive landscape of Micro, Small, and Medium Enterprises (MSMEs), particularly in the food sector, requires businesses to develop innovative marketing approaches to remain competitive. In the digital era, social media especially Instagram plays a vital role in enhancing product visibility through visually appealing content. This study aims to explore the social media marketing content strategy implemented by the @MichiePudding brand in promoting its pudding products. The research employs a qualitative method, using content analysis of Instagram posts and in-depth interviews with key informants including the business owner of @MichiePudding, several customers, and social media specialists. The findings indicate that effective strategies involve regular posting, maintaining aesthetic consistency in product presentation, engaging storytelling, and strategic advertising campaigns. Additionally, the brand's focus on packaging design and visual identity contributes significantly to customer attraction and retention. The research concludes that a well-structured and visually driven Instagram strategy can positively influence sales performance and brand recognition. These insights offer practical recommendations for other MSMEs seeking to optimize their social media presence and adapt to the dynamic digital marketing environment.
Paving the Way for Out-of-School Youth by Strengthening Digital Content Creation Skills Teguh, Monika; Aji, Imanuel Deny Krisna; Rahmawati, Kuncoro Dewi; Senaharjanta, Ignasius Liliek; Haryono, Cosmas Gatot
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19246

Abstract

Education is the right of every citizen. Unfortunately, various social and economic problems cause unfortunate youths to drop out of school. Without the provision of education, these young people are threatened with difficulties in getting a job and a decent life in the future. In response to this problem, a French NGO called Life Project For Youth (LP4Y) provides assistance by providing certified informal education and training for out-of-school youth in various regions of the world, one of which is in Indonesia, in the city of Surabaya. In carrying out its mission LP4Y realizes that they do not always have experts to teach the knowledge or skills needed by the youth, so they collaborate with Ciputra University Surabaya as a partner in developing fostered youth. Specifically in this activity, the purpose of the service carried out is to strengthen the skills of young people in the field of content creation, and encourage their confidence to use these skills. The methods used include training, technology application, and mentoring. Then evaluated through surveys to participants and implementing partners. Participants who took part in the activity consisted of 15 young people. From this activity, participants have succeeded in making photo and video works that become portfolios for them to find jobs in fields that require these skills. Participants also stated that they are more confident to seek employment in fields other than administration due to the new skills they learned. Pendidikan merupakan hak setiap warga negara. Namun sayangnya berbagai permasalahan sosial dan ekonomi menyebabkan pemuda-pemuda yang tidak beruntung harus mengalami putus sekolah. Tanpa adanya bekal pendidikan, maka pemuda ini terancam akan kesulitan mendapatkan pekerjaan dan hidup yang layak ke depannya. Menanggapi permasalahan ini, sebuah LSM dari Perancis bernama Life Project For Youth (LP4Y) memberikan bantuan dengan memberikan pendidikan dan pelatihan informal bersertifikat bagi para pemuda putus sekolah di berbagai wilayah di dunia, salah satunya adalah di Indonesia, di kota Surabaya. LP4Y menyadari bahwa mereka tidak selalu memiliki tenaga ahli untuk mengajarkan ilmu atau skill yang dibutuhkan oleh para pemuda, sehingga mereka menggandeng Universitas Ciputra Surabaya sebagai mitra dalam mengembangkan para pemuda binaan. Secara khusus dalam kegiatan ini, tujuan pengabdian yang dilaksanakan adalah untuk memperkuat skill para pemuda di bidang content creating, serta mendorong kepercayaan diri mereka untuk menggunakan skill tersebut. Metode yang digunakan antara lain pelatihan, penerapan teknologi, dan pendampingan. Kemudian di evaluasi melalui survei kepada peserta maupun mitra pelaksana. Peserta yang mengikuti kegiatan terdiri dari 15 orang pemuda. Dari kegiatan ini, peserta telah berhasil membuat karya foto dan video yang menjadi portofolio bagi mereka untuk mencari pekerjaan di bidang yang membutuhkan skill tersebut. Peserta juga menyatakan mereka lebih percaya diri untuk mencari pekerjaan di bidang lain selain bidang administratif berkat skill bari yang mereka pelajari. Implikasi dari kegiatan pengabdian kepada masyarakat ini adalah para pemuda putus sekolah yang memiliki keterampilan baru di bidang digital content creating.
PROGRAM SAHUR DI TELEVISI, Konspirasi "Indah Nan Mempesona" Antara Kapitalisme dan Industri Budaya Populer Haryono, Cosmas Gatot
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v1i01.1638

Abstract

Perlu disadari bahwa media massa seperti televisi hadir di masyarakat tidak sekedar menjadi sebuah alat untuk produk teknologi yang biasa kita sebut sebagai media komunikasi massa yang "diam", yang hanya menghasilkan sisi positif saja. Tetapi televisi sengan segala program siarannya adalah sebuah instrumen penyebaran nilai yang sangat berpengaruh dalam masarakat luas. Penonton melihat siaran televisi sebagai cermin kehidupan mereka. Apa yang disuguhkan televisi sering dipercaya sebagai representasi dari realitas hidup mereka sehari-hari. Kata kunci : Program sahur, Televisi, Konspirasi, Kapitalisme, Budaya Populer
Digital Transformation of MSMEs: A Study on the Impact and Motives of Using Third-Party E-Commerce Platforms: Profitable or Not? Liemansyaputri, Sabrina; Sarwoko, Endi; Gatot Haryono, Cosmas
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51131

Abstract

With the development of technology, the lifestyle of today's society has changed. Therefore, it encourages MSMEs to keep up with the technological developments in order to be able to survive in undergoing competition in this new era. This article will discuss the impact and motives of MSME’s in using third party e-commerce platforms. Where most other articles discuss the positive side of the presence of third-party e-commerce platforms for MSME’s. Therefore, the purpose of this article is to deeply understand the impact of digital transformation from both the positive and negative sides of MSME’s in using third-party e-commerce platforms. In addition, this research will identify the factors that influence the success of MSMEs in carrying out digital transformation, as well as the challenges faced by MSME’s in carrying out the digital transformation process in business. This research will use the Uses and Gratifications Theory (UGT) approach to better understand the motives of MSME’s to join or digitize their business by using third party e-commerce platforms. This research uses a descriptive qualitative method by conducting in-depth interviews and observations as primary data and e-journal sources, e-books, websites as secondary data. Deep interviews were conducted with 11 (eleven) MSME owners/managers in Makassar City who have different characteristics such as business size (based on the Central Bureau of Statistics), product type, and length of use of third-party e-commerce platforms. This study found that the digitization of MSME’s through third-party e-commerce platforms has complex dynamics.
Pengaruh Integrated Marketing Communication pada Keputusan Pembelian Konsumen Toko Lautan Pasifik Putri, Nova Kirana; Haryono, Cosmas Gatot
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2811

Abstract

  The main challenge faced by labor-intensive industrial businesses such as the furniture industry in the digital era and tight industrial competition is how to attract consumer attention and interest effectively. Many business actors are not yet able to convey marketing messages optimally through appropriate communication channels, resulting in low purchasing decisions. This research aims to determine how much influence the Integrated Marketing Communication (IMC) strategy has on consumer purchasing decisions at the Lautan Pasifik Furniture Store. The approach used in this research is an explanatory quantitative approach, with a sample size of 100 respondents who are consumers of Mebel Lautan Pasifik. Data were collected through distributing questionnaires, then analyzed using simple linear regression analysis techniques. The results of the research show that there is a significant influence between Integrated Marketing Communication and consumer purchasing decisions. This research shows that the more effective the marketing communication strategy implemented, the higher the likelihood of consumers making a decision to purchase furniture products. This research also strengthens the application of the Stimulus-Organism-Response Theory, where communication strategies can shape consumer perceptions and attitudes in influencing interest in carrying out buying and selling which then encourages purchasing decisions. The practical implication of this research is the need for furniture business actors to manage marketing communications in an integrated manner to increase competitiveness and customer loyalty in a competitive market.
Co-Authors Anggun Mayanti Anggun Mayanti Arnetta, Devinna Agus Putri Burhan Bungin Devina Natalie Dewa Made Weda Githapradana Edward Natanael Elia Ardyan Endi Sarwoko Fahrul Riza Handi, Esther Freya Angelica Herlina, Herlina Ignatia Evelyn Susanti Sitompul Imanuel Deny Krisna Aji Karen Wulan Sari Kayana, Dheandra Mutiara Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Lautama, Ciawita Atmadiratna Liemansyaputri, Sabrina Liony Gita Maichel Chinmi Meysca Meysca Monika Teguh Patrisia Amanda Pascarina Prasetyo, Eko Adit Putri, Nova Kirana Rachmah Ida Ratih Puspa Reyes, Rowena Capulong Rowena Capulong Reyes Rustono - Santoso, Theodore Senaharjanta, Ignasius Liliek Setyawan, Djunaedi Siswanto, Victorie Gracia Suhatta, Alfredo Thomas Bambang Pamungkas Usodo, Sapto Wijaya, Cynthia Wongsodiredjo, Jacklyn Yona Sylphee Young