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All Journal Scriptura JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Komunikator Isamic Communication Journal Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) urnal Interaksi: Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Humaniora Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Value: Jurnal Manajemen dan Akuntansi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Ekonomi Manajemen Sistem Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Engagement and Emergence Journal (CEEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Info Sains : Informatika dan Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Humanis International Journal of Humanities Education and Social Sciences ASPIRATION Journal Jurnal Ilmu Komunikasi Dan Media Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Pemasaran Digital Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia
Cosmas Gatot Haryono
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

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ACHIEVING STABLE EXCHANGE: USING SOCIAL PENETRATION THEORY TO EXPLORE THE MARRIAGE COUNSELLING PROCESS OF MAWAR SARON CHURCH SURABAYA Santoso, Theodore; Haryono, Cosmas Gatot
ASPIRATION Journal Vol. 4 No. 1 (2023): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i1.58

Abstract

A This study aims to investigate strategies used in Indonesian marriage counselling. How they engage in social penetration, encourages adversarial parties to be more forthcoming and produce stable exchanges. By gathering counseling cases at the Mawar Saron Church in Surabaya, the research was carried out utilizing qualitative research techniques. The theory that is applied is social penetration theory, which views self-disclosure as developing gradually. The findings of this study demonstrate that marriage therapy counselors place a high value on neutrality, dependability, and attentive listening. These three elements are used to ensure that counseling sessions go well and result in the best possible resolution for troubled couples.
THE LENTERA ANAK FOUNDATION'S COMMUNICATION STRATEGY ABOUT THE HAZARDS OF CIGARETTES THROUGH THE #SATUPUNTUNGSEJUTAMASALAH CAMPAIGN Haryono, Cosmas Gatot; Prasetyo, Eko Adit; Reyes, Rowena Capulong
ASPIRATION Journal Vol. 3 No. 1 (2022): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i1.35

Abstract

The purpose of this study is to define and describe the Lentera Anak Foundation's (YLA) usage of communication methods. YLA is a social organization that works to fulfill children's rights in Indonesia and regulate issues that affect children. Researchers chose YLA because they are interested in public communication efforts such as the #SatuPuntungSejutaMasalah (ASingleCount) action, which aimed to raise awareness about the harmful effects of smoking. The researchers sought to know not only what techniques the organization utilized in the campaign and present the difficulties and opportunities they encountered but also to make meaning of the contribution it offered to society. This study employs a constructivist framework and a case study method. The findings, gathered through structured interviews and observation, demonstrated YLA's communication strategy delivering ten previously determined themes about the impact of cigarette butts. #SatuPuntungSejutaMasalah campaign utilized what the researchers termed as CORE Communication tactics: Collaboration for planning, scenario analysis, management, and issues; Organization for development of objectives, content, media, and strategies; Relevance for execution or implementation and the final stage, Engagement for   assessment of the outcomes of the efforts performed
Javanese Women's Gender Reconstruction in Bumi Manusia Film Anggun Mayanti; Haryono, Cosmas Gatot
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.490

Abstract

The film cannot be viewed solely as a form of entertainment. However, the media plays the role of social reality construction. The film Bumi Manusia, which uniquely depicts the female gender, is full of social construction roles. The female character in the film, Nyai Ontosoroh, is described as having different characteristics and abilities than Javanese women in the nineteenth century. As a result, researchers want to examine the film to see how the reconstruction of women's gender occurs in it. The researcher used a qualitative method based on Ferdinand de Saussure's semiotic approach. According to the research findings, this film aims to rebuild women's gender roles and positions that are equal to those of men. Women are figures with equal strength and ideas to men, particularly in leadership, which has traditionally been dominated by men. Nyai Ontosoroh, as a female gender representative, is portrayed as a new reality with strong characters: resilient, not easily defeated, knowledgeable, and capable of leadership. It is hoped that this reconstruction of Nyai Ontosoroh's figure will help to dispel the old stereotype of women as weak, capable of only makeup (macak), cooking (masak), and (giving birth) manak.
Pengaruh Brand Ambasador dan Citra Merk terhadap Minat Beli Barenbliss (Studi pada Komunitas X Oh My Beauty Bank) Siswanto, Victorie Gracia; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1426

Abstract

This research examines the influence of Brand Ambassadors and Brand Image on Purchase Intention of Barenbliss products among members of the X Oh My Beauty Bank community. In the competitive cosmetics industry, companies need effective marketing strategies to stand out. This study employed quantitative research with a deductive approach, utilizing purposive sampling to collect data from 400 respondents who are members of the X Oh My Beauty Bank community, aged at least 18 years, and have used Barenbliss products for over six months. Path analysis revealed that both brand ambassadors and brand image significantly influence purchase intention, both individually and simultaneously. Brand ambassadors, measured through attractiveness, trustworthiness, and expertise, create emotional connections with consumers, while brand image, assessed through recognition, reputation, affinity, and domain, strengthens consumer perception of the brand. The findings suggest that integrating these strategies creates a comprehensive approach to enhance consumer purchase intention in the dynamic cosmetics market.
Pemanfaatan media sosial TikTok sebagai platform pemasaran digital pada akun @dododots.by.zen Arnetta, Devinna Agus Putri; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1451

Abstract

This study aims to analyze the use of TikTok as a digital marketing platform by @dododots.by.zen, a reseller of acne patch products. Originally a short video entertainment platform, TikTok has evolved into a powerful tool for interactive marketing, especially among younger generations. Employing a qualitative descriptive method and a case study approach, the research collected data through interviews and documentation. The findings indicate that the account applies an organic content strategy that is light, educational, and emotionally engaging to increase audience interaction. Its success in reaching the target market is driven by relatable narratives, appealing visual presentation, and the strategic use of trending features. Moreover, the brand’s adaptability to TikTok’s algorithm and user preferences ensures sustained relevance and visibility. The study concludes that TikTok serves as an effective medium for brand building and consumer loyalty, particularly among Gen Z, by emphasizing authentic content, community engagement, and emotional storytelling.
Strategi Marketing di Instagram @MichiePudding dalam Meningkatkan Penjualan Suhatta, Alfredo; Haryono, Cosmas Gatot
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1453

Abstract

The increasingly competitive landscape of Micro, Small, and Medium Enterprises (MSMEs), particularly in the food sector, requires businesses to develop innovative marketing approaches to remain competitive. In the digital era, social media especially Instagram plays a vital role in enhancing product visibility through visually appealing content. This study aims to explore the social media marketing content strategy implemented by the @MichiePudding brand in promoting its pudding products. The research employs a qualitative method, using content analysis of Instagram posts and in-depth interviews with key informants including the business owner of @MichiePudding, several customers, and social media specialists. The findings indicate that effective strategies involve regular posting, maintaining aesthetic consistency in product presentation, engaging storytelling, and strategic advertising campaigns. Additionally, the brand's focus on packaging design and visual identity contributes significantly to customer attraction and retention. The research concludes that a well-structured and visually driven Instagram strategy can positively influence sales performance and brand recognition. These insights offer practical recommendations for other MSMEs seeking to optimize their social media presence and adapt to the dynamic digital marketing environment.
PROGRAM SAHUR DI TELEVISI, Konspirasi "Indah Nan Mempesona" Antara Kapitalisme dan Industri Budaya Populer Haryono, Cosmas Gatot
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v1i01.1638

Abstract

Perlu disadari bahwa media massa seperti televisi hadir di masyarakat tidak sekedar menjadi sebuah alat untuk produk teknologi yang biasa kita sebut sebagai media komunikasi massa yang "diam", yang hanya menghasilkan sisi positif saja. Tetapi televisi sengan segala program siarannya adalah sebuah instrumen penyebaran nilai yang sangat berpengaruh dalam masarakat luas. Penonton melihat siaran televisi sebagai cermin kehidupan mereka. Apa yang disuguhkan televisi sering dipercaya sebagai representasi dari realitas hidup mereka sehari-hari. Kata kunci : Program sahur, Televisi, Konspirasi, Kapitalisme, Budaya Populer
Pengaruh Integrated Marketing Communication pada Keputusan Pembelian Konsumen Toko Lautan Pasifik Putri, Nova Kirana; Haryono, Cosmas Gatot
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2811

Abstract

  The main challenge faced by labor-intensive industrial businesses such as the furniture industry in the digital era and tight industrial competition is how to attract consumer attention and interest effectively. Many business actors are not yet able to convey marketing messages optimally through appropriate communication channels, resulting in low purchasing decisions. This research aims to determine how much influence the Integrated Marketing Communication (IMC) strategy has on consumer purchasing decisions at the Lautan Pasifik Furniture Store. The approach used in this research is an explanatory quantitative approach, with a sample size of 100 respondents who are consumers of Mebel Lautan Pasifik. Data were collected through distributing questionnaires, then analyzed using simple linear regression analysis techniques. The results of the research show that there is a significant influence between Integrated Marketing Communication and consumer purchasing decisions. This research shows that the more effective the marketing communication strategy implemented, the higher the likelihood of consumers making a decision to purchase furniture products. This research also strengthens the application of the Stimulus-Organism-Response Theory, where communication strategies can shape consumer perceptions and attitudes in influencing interest in carrying out buying and selling which then encourages purchasing decisions. The practical implication of this research is the need for furniture business actors to manage marketing communications in an integrated manner to increase competitiveness and customer loyalty in a competitive market.
PENGEMBANGAN PEMASARAN PRODUK FASHION UNTUK HEWAN PELIHARAAN “ANABUL”: PENGABDIAN MASYARAKAT DI DESA BUNGURASIH, SIDOARJO Haryono, Cosmas Gatot; Pascarina, Patrisia Amanda; Kristianto, Bernard Realino Danu; Lautama, Ciawita Atmadiratna; Githapradana, Dewa Made Weda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25553

Abstract

Desa Bungurasih adalah desa perbatasan Surabaya dan Sidoarjo yaitu berlokasi di Kecamatan Waru, Kabupaten Sidoarjo. Letak desa ini sangat strategis karena berdekatan dengan Terminal terbesar di Indonesia, Terminal Purabaya (Terminal Bungurasih). Mata pencaharian dari warga Desa Bungurasih rata-rata adalah pegawai dan wirausaha. Karena aksesnya dekat dengan pabrik dan kantor, usaha yang dimiliki oleh warga kebanyakan bergerak di bidang kos-kosan, dan losmen atau hotel mini. Melihat jumlah ketimpangan yang terjadi pada persentase pekerja dan pengangguran, terdapat beberapa hal permasalahan yang mempengaruhi. Pertama, adanya berbagai macam jenis usaha yang dijalankan masyarakat Bungurasih tetapi selama ini masih didominasi oleh bisnis makanan. Ditinjau dari segi kreativitas, masyarakat cenderung menjual jenis makanan atau barang yang sama tanpa melakukan inovasi yang berbeda. Permasalahan ini memicu adanya hambatan kedua yaitu desa Bungurasih belum mampu untuk menemukan serta menonjolkan potensi yang dapat dikembangkan di dalam desa. Melalui Abdimas ini, harapannya dapat membantu UMKM di Bungurasih dalam hal digitalisasi berupa foto produk dan pelatihan penggunaan media sosial untuk mempromosikan produknya terutama produk fesyen yang diperuntukkan untuk hewan peliharaan atau “Anabul”. Luaran dari abdimas ini adalah kemampuan membuat unique selling point, perancangan branding, dan juga foto produk dan platform digital.
Analisis Resepsi Khalayak Terhadap Strategi Kampanye ‘Gemoy’ dalam Gerakan Politik Prabowo Subiyanto Pada Pemilihan Presiden 2024 (Studi Pada Khalayak Pengguna Media Sosial TikTok) Vallene Laurencia Viendry Sujarwo; Cosmas Gatot Haryono
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4241

Abstract

This study examines the reception of voters across generations (Gen X, Y, Z) who are active TikTok users toward the “Gemoy” campaign strategy of Prabowo-Gibran in the 2024 Presidential Election, employing Alfred Schutz’s phenomenological approach. Data were collected through interviews with active TikTok voters of various ages and analysis of engagement metrics, including 1.19 billion views, 73.6 million likes, and 3.36 million comments on campaign content. The findings reveal diverse responses, ranging from high enthusiasm and engagement among young voters to more critical attitudes regarding substance in other groups. Visual and humorous strategies were found effective in fostering emotional connection and expanding the reach of political messages in the digital era. This study highlights new dynamics in Indonesian political communication, where entertainment- and image-based approaches on social media contribute to shifts in voter behavior and patterns of political engagement among the younger generation.
Co-Authors Alfiana Firda Afnaini Anggun Mayanti Anggun Mayanti Arnetta, Devinna Agus Putri Aslam Khitami Burhan Bungin Devina Natalie Dewa Made Weda Githapradana Dwi Sasongko, Yohanes Probo Edward Natanael Elia Ardyan Endi Sarwoko Fahrul Riza Fahrul Riza Fahrul Riza Fariz Hilman Perdana Handi, Esther Freya Angelica Herlina Herlina Herlina, Herlina Ignatia Evelyn Susanti Sitompul Imanuel Deny Krisna Aji Irzameingindra Putri Radjamin Joanne Mareris Sukisman Karen Wulan Sari Kayana, Dheandra Mutiara Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Lautama, Ciawita Atmadiratna Liony Gita Louisa Christine Hartanto Maichel Chinmi Melisa Suwardi Meysca Meysca Monika Teguh Nor Aeni Sonnarya Patrisia Amanda Pascarina Prasetyo, Eko Adit Putri, Nova Kirana Rachmah Ida Ratih Puspa Rena Wida Arias Reyes, Rowena Capulong Rowena Capulong Reyes Rustono - Sabrina Liemansyaputri Santoso, Theodore Sapto Usodo Senaharjanta, Ignasius Liliek Setyawan, Djunaedi Siswanto, Victorie Gracia Suhatta, Alfredo Sukisman, Joanne Mareris Thomas Bambang Pamungkas Vallene Laurencia Viendry Sujarwo Wijaya, Cynthia Wongsodiredjo, Jacklyn Yona Sylphee Young Yuli Kartika Dewi Yuli Kartika Dewi