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Strategic Plan Design for Business Formulation and Simple Financial Report Bookkeeping Training Ayu Ambang Lestari; Arie Cahyani; Wiwik Wida Farwati; Ni Putu Karinina Febriyanty
Communautaire: Journal of Community Service Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v4i3.1506

Abstract

This study aims to analyze and identify solutions to the managerial and financial problems faced by micro-enterprises in the barbershop sector. The study is based on a lack of understanding of business planning and basic financial record-keeping, which hinders business growth and competitiveness. The method used is a participatory and applied approach, involving barbershop owners and employees at every stage of the activity. The first stage is needs identification through surveys and interviews, followed by business strategy socialization and simple financial bookkeeping training. Evaluation was conducted using pre- and post-tests to measure the increase in participants' knowledge. The results showed a significant increase in understanding of business planning, operational management, and financial bookkeeping after the training. The recommendations from this study are the need for a longer implementation period, ongoing mentoring, and the involvement of relevant parties such as local governments or financial institutions to increase the sustainability of the program. This study contributes to proving that participatory and practice-based empowerment programs can improve the managerial and financial capacity of micro-enterprises, thereby supporting the growth and competitiveness of small businesses like Matahari Barbershop.
Utilization of Social Media as An Effort to Improve the Competitiveness of Islamic Educational Institutions Wiwik Wida Farwati
Education and Sociedad Journal Vol. 2 No. 1 (2024): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v2i1.553

Abstract

This study aims to determine the transformation of educational marketing strategies as an effort to increase the competitiveness of Islamic educational institutions. This study focuses on how the existence of Islamic educational institutions in multicultural areas. The method used in this study is qualitative research with a phenomenological research type. The results of the research data were then analyzed using thematic analysis according to Braun & Clarke. The results of the study show that social media has greatly influenced consumer behavior and has become a pioneer in educational institution marketing strategies in the current digital era. On the other hand, Institutions that successfully integrate social media into digital marketing strategies like TikTok and Instagram will tend to achieve greater success in achieving marketing goals. This study makes a significant contribution by introducing a new approach to educational marketing that is relevant to current technological developments.
Principal Instructional Leadership in Building a Religious School Culture for Students’ Character Development Wiwik Wida Farwati
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1597

Abstract

This study examines how instructional leadership enacted by madrasah principals strengthens students’ religious character in Islamic primary education. The erosion of religious values among students in the context of globalization and digital culture presents a critical challenge for Islamic schools. Prior studies indicate that character education initiatives often remain fragmented and insufficiently integrated into school culture. This research employed a qualitative case study design at MI Hamzanwadi NW Gelogor, utilizing semi-structured interviews, observations, and document analysis. Data were analyzed through data condensation, display, and verification to ensure analytical rigor. The findings indicate that strengthening religious character begins with participatory program planning informed by contextual needs and collective teacher involvement. Exemplary leadership practices, particularly the principal’s direct engagement in daily religious activities, serve as a key mechanism for internalizing values. Continuous supervision and reflective evaluation further support program sustainability and teacher commitment. These interconnected practices foster a coherent religious school culture that embeds Islamic values into students’ everyday experiences. The study contributes theoretically by framing religious character education as an organizational process mediated by instructional leadership and offers practical guidance for strengthening leadership capacity in Islamic schools. Future research is recommended to employ comparative and longitudinal designs across diverse educational contexts.