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All Journal EKONOMIS : Journal of Economics and Business Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Jurnal Ilmiah Inovasi Jurnal Mantik Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan PEKAT : Jurnal Pengabdian Kepada Masyarakat Blantika : Multidisciplinary Journal Journal of Business Management Jurnal Penelitian dan Pengkajian Ilmiah KANGMAS: Karya Scientific Community Service is a journal Buletin Dharmas Andalas The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Maulana Firmansyah, Akbar
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Journal : Journal of Business Management

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Halal, Health, or Hype? Generational Shifts in Ready-to-Drink Coffee Preferences in Indonesia’s Semi-Urban Markets: Halal, Kesehatan, atau Tren? Pergeseran Preferensi Kopi Siap Minum Antar Generasi di Pasar Semi-Urban Indonesia Akbar Maulana Firmansyah; Rachman, Fariza
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.30

Abstract

The rapid growth of Indonesia’s ready-to-drink (RTD) coffee market, fueled by urbanization and shifting consumer lifestyles, underscores the need to understand how cultural, religious, and globalized factors shape purchasing decisions, particularly among younger generations in semi-urban regions. This study investigates the relative influence of Halal certification, health labels, and brand origin (international versus local) on Gen Y and Gen Z consumers in Jember, East Java, a Muslim-majority semi-urban market. Using a quantitative cross-sectional design with a sizeable number of respondents, the research combined validated Likert-scale surveys and statistical analyses, including logistic regression and factor analysis, to test hypotheses derived from consumer behavior theories. Results revealed Halal certification as the strongest predictor for both generations, although Gen Z reinterpreted Halal as a quality marker rather than a religious obligation. Health labels demonstrated a negligible impact that was overshadowed by taste and price preferences. Brand origin preferences diverged sharply, with Gen Y favoring international brands while Gen Z exhibited a hybrid glocal identity that balances local cultural resonance with global trends. These findings highlight generational shifts in religiosity, the legacy of globalization, and the challenges of health positioning in indulgence-driven markets. The study offers actionable insights for marketers to tailor RTD coffee strategies by prioritizing Halal compliance for trust, leveraging Gen Z’s digital engagement for glocal branding, and innovating sensory-driven health claims. Theoretically, it advances consumer behavior literature in emerging markets by contextualizing the interplay of cultural authenticity, generational identity, and ethical consumption.
Framework for Rural Development through an Modern Agribusiness System Based on Local Commodities: A Pilot Study in Suci Village, Jember Regency, East Java, Indonesia Widyatami, Linda Ekadewi; Wiyono, Luluk Cahyo; Widianta, Moh. Munih Dian; Lestari, Datik; Firmansyah, Akbar Maulana
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.183

Abstract

The development of agribusiness based on village level flagship commodities cannot be carried out in a partial or fragmented manner. It requires an integrated agribusiness system approach that encompasses the entire value chain from upstream to downstream. The objective of this study is to identify the potential of village flagship commodities within an integrated agribusiness system and to develop an Agribusiness Modernization System (AMS) through a case study conducted in Suci Village, Panti Subdistrict, Jember Regency, East Java. Agribusiness modernization has been shown to facilitate the introduction of appropriate technologies, enhance value-chain efficiency for agricultural products, and strengthen the capacities of farmers and local enterprises. Flagship commodities can be determined not merely by historical quantitative advantages but by competitive potential validated through four empirical domains: (1) biophysical contextuality verification, (2) sensory quality validation, (3) market valuation assessment, and (4) institutional readiness analysis. This study demonstrates that integrating the pillars of socio-economic governance with biophysical potential yields a comprehensive approach to rural development. The Place-Based Commodity Selection Framework provides a definitive answer to the fundamental question of commodity selection by moving beyond descriptive–historical methods toward a prescriptive–strategic paradigm. The four-domain analysis convincingly identifies coffee as the flagship commodity of Suci Village, with validation supported by convergent evidence on biophysical suitability, sensory quality potential, significant economic value opportunities, and institutional preparedness. Thus, this study makes a practical contribution to the development of sustainable and competitive rural agribusiness.
Co-Authors Al Ayyubi, Waridad Umais Amelia Dwi Nugrahaini Ansyah, Rahmat Husein Andri Atmojo, Titin Andriani Datik Lestari Humaidi, Taufiq Rahman Krismiratsih, Fitri Maghfiroh, Canggih Nailil Musi, Ngani Alwirya Mutmainah, Dini Nafisatul Nadhifah, Fairuz Pratama, Mudafiq Riyan Pristiwaningsih, Estin Roso Rachman, Fariza Rizky, Dian Roso Pristiwaningsih, Estin Sekar Ayu Wulandari Setiawan, Akas Bagus Sofiani Napitupulu, Tia SUMARLINA Sumiati Sumiati Syahnaz, Cindiah Taufik Hidayat Widianta, Moh. Munih Dian Widyatami, Linda Ekadewi Wiyono, Luluk Cahyo Yanuan Putra, Mohammad Edwinsyah