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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Regress: Journal of Economics & Management AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences
Hadian, Arief
Jurusan Manajemen, Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Pengaruh Promosi Berbasis Sosial Media dan Potongan Harga terhadap Keputusan Pembelian pada Alfamart W418 Desa Bandar Setia Andi Rahman; Muhammad Hilman Fikri; Arief Hadian; Yayuk Yuliana
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2775

Abstract

The purpose of this study was to determine the effect of social media-based promotions and price discounts on purchasing decisions at Alfamart W418 Desa Bandar Setia. The population in this study were consumers of Alfamart W418 from January-March 2021 as many as 25,198 people. The sample in this study obtained by using the Slovin formula, based on the calculation of the minimum number of samples, if the behavior of a population is not known with certainty, then the number of samples can be determined as many as 100 people. This type of research is quantitative research. The data collection instrument used a questionnaire/questionnaire which was then analyzed using the multiple linear regression analysis method. From the results of this study there is an influence between social media-based promotions and price discounts on purchasing decisions at Alfamart W418 Desa Bandar Setia. With the results of the R square test of 0.649 which means 64.9% states that the variables based on social media promotions and price discounts have an effect on purchasing decisions of 64.9% while the remaining 35.1% is influenced by other variables not examined in this study.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien Pengguna BPJS Kesehatan di RSU Muhammadiyah Mandala by Pass Medan Risna Dewi; Muhammad Hilman Fikri; Arief Hadian; Muhammad Rahmat
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2774

Abstract

The purpose of this study was to determine the effect of service quality on patient satisfaction using BPJS Kesehatan at the Rumah Sakit Umum Muhammadiyah Mandala By Pass Medan. The population in this study were patients using BPJS Kesehatan at the RSU Muhammadiyah Mandala By Pass Medan. which amounted to 706 people. The sample in this study amounted to 256 people taken randomly using random sampling technique. This type of research is quantitative research. The data collection instrument used a questionnaire and direct observation of spaciousness which was then analyzed using the multiple linear regression analysis method Y = 8.170 + 0.515 + e, which means that the quality of service affects patient satisfaction. Furthermore, testing with the t test showed 16,376 > 1.65, so it can be concluded that the service quality variable has a significant effect on patient satisfaction. R square shows the coefficient of determination is 0.514, meaning that service quality affects patient satisfaction by 51.4%, while the remaining 48.6 is influenced by other variables not examined in this study.
Pengaruh Brand Awereness, Brand Trust dan Promosi Terhadap Keputusan Pembelian Regulator Gas Siregar, Feby Veronica Aini; Hadian, Arief; Hidayat, Toni; Gami, Emelia Rahmadany Putri; Rahmat, Muhammad
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4571

Abstract

The use of the Kopana Top Gas Brand Gas Regulator makes cooking easier for consumers, alleviating concerns about safety. This, in turn, reduces the risk of unexpected accidents such as fires resulting from gas leaks or gas cylinders losing gas due to loose regulator installation. Not all products offer a safety guarantee, leaving consumers unaware of potentially significant risks. This lack of awareness can make it challenging for consumers to distinguish between products that provide genuine benefits and those that may be less reliable. Therefore, the aim of this research is to examine the impact of the Brand Awareness variable, Brand Trust, and promotional activities on the purchasing decisions regarding the Kopana Top Gas Brand Gas Regulator. The study employed a questionnaire distribution method with 60 respondents selected randomly from a population of 150 potential respondents. Data analysis was conducted using the SPSS version 26 program, involving three testing stages: instrument validation, classical assumption testing, and hypothesis testing. The findings indicate that the variables brand awareness, brand trust, and promotion collectively influence the purchasing decision of the kopana top gas brand gas regulator. specifically, brand trust emerges as the most influential factor in shaping purchasing decisions.
Pengaruh Customer Experience, dan Customer Trust, Terhadap Kepuasan Konsumen Menggunakan Uang Aplikasi (E-Money) Dana Devi, Nabila; Hadian, Arief; Yuliana, Yayuk; Harahap, Nur’ain; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4573

Abstract

This research aims to determine the influence of customer experience variables and customer trust variables on consumer satisfaction in the context of the use of money for community study fund applications in the Medan Amplas sub-district. It is recommended that future research should consider expanding the respondent pool to include individuals from various locations, as there are numerous users of this digital wallet. This research utilizes quantitative methods with a questionnaire-based research design, involving 97 respondents in the Medan Amplas sub-district. Data collection techniques encompass observation, questionnaires, and documentation, while data analysis employs validity, reliability, and classical assumption tests. The data analysis method involves multiple linear regression using the SPSS 20 program. The t-test results demonstrate that both the customer experience variable and the customer trust variable influence consumer satisfaction when using Dana e-money. The F-test results show that the customer experience variable and the customer trust variable simultaneously affect consumer satisfaction among those using Dana e-money in the Medan Amplas sub-district, as indicated by the calculated F-value exceeding the critical F-table value. The adjusted coefficient of determination (R Square) indicates that 32.4% of the dependent variable can be explained by the independent variables, while the remaining 67.6% is attributable to other variables not examined in this study.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Adrial Falahi Afni Suhaida Andi Rahman Anggia Sari Lubis, Anggia Sari Anggita Mawaddah Harahap Ardhansyah Putra Hrp Bagus Arya Wijaya Bambang Hermanto Darwis, Ahmad Dedi Juliandri Panjaitan Devi, Nabila Dwi Saraswati Emelia Rahmadany Putri Gami Gami, Emelia Rahmadany Putri Gloria Citra Christiany Br Sitepu Habra, Mhd Dani Hakim, Muhammad Ihsan Harahap, Laila Handayani harahap, nur'ain Harahap, Nur’ain Hardi Mulyono Hartanti, Trika Hidayat, Toni Indra Utama Intan Muliana Ismed Batubara Isnaini Fadila Putri Julianto Hutasuhut Lita Kania Lubis, Elya Puspita Lukman Nasution Manurung, Hildayani Manurung, Reyfaldi Nurhidayah Mhd Dani Habra Muhammad Hilman Fikri Muhammad Rahmat Nadia Oktavia Br. Purba Nanda Fradilla Pulungan, Intan Sari Caramoy Rahmat, Muhammad Ririn Wandira Risna Dewi Sari Wulandari Siregar, Feby Veronica Aini Siti Lam'ah Nasution Sugiar Trika Hartanti Yeltriana Yuli Oktaviani Zulfahmi Siregar