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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Regress: Journal of Economics & Management AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences
Hadian, Arief
Jurusan Manajemen, Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
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Journal : Jurnal Abdimas Bina Bangsa

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MENINGKATKAN PERAN BADAN USAHA MILIK DESA DALAM MEMASARKAN PRODUK UNGGULAN LOKAL Julianto Hutasuhut; Abd. Rasyid Syamsuri; Adrial Falahi; Ardhansyah Putra Harahap; Arief Hadian; Dwi Saraswati; Siti Lam'ah Nasution
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.336

Abstract

Village-Owned Enterprises (BUMDes) have emerged as a novel alternative approach to enhancing the economy and welfare of rural communities by tapping into the potential of villages. However, the reality is that only a few BUMDes are able to positively contribute to economic development and the betterment of community welfare, including those in Pematang Johar village. To address this, a community service initiative was conducted in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency. The main objective of the program was to provide education and socialization on the "Marketing Mix" marketing strategy and the consignment sales system to the management of BUMDes Johar Mandiri, the manager of Sawah Tourism business, and micro and small businesses in Pematang Johar village. The aim was to enable BUMDes and the community to build more extensive business collaborations in local economic development and community welfare. The program in Pematang Johar village went according to plan, with partners displaying a cooperative and enthusiastic attitude throughout the activity. Furthermore, partners actively engaged in discussions and sought clarification, demonstrating increased motivation to follow up on the community service program. The activity had a direct impact on the partners, enhancing their comprehension of the "Marketing Mix" concept and the consignment sales system, and inspiring them to pursue business collaborations by implementing the program offered to develop Sawah Tourism in Pematang Johar. Ultimately, the partners hope for more intense collaboration as a follow-up to this community service program to further enhance community welfare in Pematang Johar village in the Medan Labuhan District of Deli Serdang Regency.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Adrial Falahi Afni Suhaida Andi Rahman Anggia Sari Lubis, Anggia Sari Anggita Mawaddah Harahap Ardhansyah Putra Hrp Bagus Arya Wijaya Bambang Hermanto Darwis, Ahmad Dedi Juliandri Panjaitan Devi, Nabila Dwi Saraswati Emelia Rahmadany Putri Gami Gami, Emelia Rahmadany Putri Gloria Citra Christiany Br Sitepu Habra, Mhd Dani Hakim, Muhammad Ihsan Harahap, Laila Handayani harahap, nur'ain Harahap, Nur’ain Hardi Mulyono Hartanti, Trika Hidayat, Toni Indra Utama Intan Muliana Ismed Batubara Isnaini Fadila Putri Julianto Hutasuhut Lita Kania Lubis, Elya Puspita Lukman Nasution Manurung, Hildayani Manurung, Reyfaldi Nurhidayah Mhd Dani Habra Muhammad Hilman Fikri Muhammad Rahmat Nadia Oktavia Br. Purba Nanda Fradilla Pulungan, Intan Sari Caramoy Rahmat, Muhammad Ririn Wandira Risna Dewi Sari Wulandari Siregar, Feby Veronica Aini Siti Lam'ah Nasution Sugiar Trika Hartanti Yeltriana Yuli Oktaviani Zulfahmi Siregar