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Nainggolan, Benhart
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Journal : Management and Business Progress

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Tasya Butik Tebing Tinggi Serta Dampaknya Pada Loyalitas Konsumen Sari, Dea Novita; Nainggolan, Benhart; Barus, Ben Setiawan
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.65

Abstract

This study aims to determine and analyze the effect of product quality and service quality both simultaneously and partially on purchasing decisions and their impact on consumer loyalty at the Tasya Butik Tebing Tinggi store. The method of determining the sample used in this study is to use the Cochran formula as many as 96 samples are consumers of Tasya Butik Stores. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchase Decision variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the service quality variable (X2) affects the purchasing decision variable (Z). Based on the results of the analysis of hypothesis 3, it is concluded that the third hypothesis is accepted, meaning that Product Quality (X1) and Service Quality (X2) have a simultaneous (simultaneous) effect on Purchase Decisions (Z).
Pengaruh Motivasi dan Komitmen Organisasi Terhadap Kepuasan Kerja Pada Karyawan Cafe Kopi Dolok Jl. Jenderal Sudirman Kota Tebing Tinggi Nainggolan, Benhart
Management And Business Progress Vol. 2 No. 2 (2023): Management and Business Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i2.115

Abstract

This study aims to determine how the influence of motivation and Organizational Commitment on Job Satisfaction of employees of Cafe Kopi Dolok Jl. Jenderal Sudirman Tebing Tinggi City. Based on the results of observations made by researchers, it is known that there are several problems regarding job satisfaction at the Cafe Kopi Dolok, including motivation and organizational commitment. The research sample used as many as 31 people with saturated sampling method. This research uses a type of quantitative research with nature of replication research. This research is a replication of previous research where the difference lies only in the object studied. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is accepted, then motivation has an affects on job satisfaction. Hypothesis 2 is accepted, so organizational commitment affects job satisfaction . Hypothesis 3 is accepted, then the variables of motivation and organizational commitment simultaneously affect the job satisfation of employees Cafe Kopi Dolok Jl. Jenderal Sudirman Tebing Tinggi City.
Pengaruh Wom Dan Citra Merek Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Toko Deco 100 Kuala Tanjung Nainggolan, Benhart; Suwadi, Suwadi
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.141

Abstract

This study aims to determine the influence of wom and brand image on repurchase interest with consumer satisfaction as an intervening variable at Deco 100 Kuala Tanjung store. The research method used was a quantitative method using the help of SPSS version 25.00.which was collected from the results of distributing questionnaires to 96 Kuala Tanjung Deco 100 customers. The analytical method used in this study is using instrument tests, namely validity and reliability tests. Classical assumption tests are normality tests, multicolonearity tests, heteroscedasity tests, multiple linear regression analysis, coefficient of determination analysis (R2), hypothesis tests, namely T tests and path analysis (Path analysis). The results of SPSS in this study are Word Of Mouth variables affect consumer satisfaction, Brand Image variables affect consumer satisfaction, Word Of Mouth variables affect Repurchase Interest, Brand Image variables affect Repurchase Interest, consumer satisfaction variables affect Repurchase Interest And path analysis shows Word Of Mouth has no effect on Repurchase Interest through consumer satisfaction, and Brand Image has no effect on Repurchase Interest through consumer satisfaction.
Pengaruh Kualitas Produk, Citra Merek Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Virtako di UD. Rizky Desa Pematang Jering Nainggolan, Benhart
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.185

Abstract

This study aims to determine " The Effect of Product Quality, Brand Image and Consumer Satisfaction on Virtako Purchasing Decisions in UD Rizky Pematang Jering Village. The method of determining the sample used in this study is to use the non probability sampling formula as many as 30 samples who are farmers in Pematang Jering Village. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the Brand Image variable (X2) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is rejected, meaning that the Consumer Satisfaction variable (X2) has no effect on the Puchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the forth hypothesis is accepted, meaning that the Product Quality variable (X1), Brand Image variable (X2), and Consumer Satisfaction variable have a joint effect on the Purchasing Decisions variable (Y).
Co-Authors Anggraeni, Nafa Arlianti, Ashilah Putri Barus, Ben Setiawan Batubara, Rizki Wulanita Fitrianingsih Fitrianingsih Ida Ayu Putu Sri Widnyani Neni Murniati Nursaimatussadiya, Nursaimatussadiya Purba, David Gabriel Marudut Richo, Muhammad Rosida Rosida Rusmewahni, Rusmewahni Sari, Dea Novita Sarwoto Sarwoto, Sarwoto Sianaipar, Christin Natalia Sinaga, Eka Mayastika Siregar, Raysal Januar Surya, Stefany Suwadi Suwadi