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Sulistyowati, Nur Wahyuning
Universitas PGRI Madiun
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Journal : sentralisasi

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PT INKA's Export Marketing Strategy Towards Competitive Advantage Noviati, Putri; Nuraina, Elva; Sulistyowati, Nur Wahyuning
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1512

Abstract

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview and documentation data collection techniques. The results of the study revealed that PT. INKA has: (1) Strength, very competitive pricing power and strong human resources, especially the marketing team, in addition to the influence of marketing assistance from the ambassador (RI for overseas); (2) Weaknesses in the export marketing strategy lie in production, one of which is engines and wheels which are still imported by China, which does not yet have the International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts to further strengthen the penetration of Indonesian companies in the African region; (4) Threats, to providers of facilities and infrastructure needs that must be obtained from imports from other countries, besides that competitors are afraid to dare to reduce interest costs or extend the tenor for the purchase of goods. The high taxes that must be issued for the delivery of goods are the biggest threat, this is confirmed by the informants.
PT INKA's Export Marketing Strategy Towards Competitive Advantage Putri Noviati; Elva Nuraina; Nur Wahyuning Sulistyowati
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1512

Abstract

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview and documentation data collection techniques. The results of the study revealed that PT. INKA has: (1) Strength, very competitive pricing power and strong human resources, especially the marketing team, in addition to the influence of marketing assistance from the ambassador (RI for overseas); (2) Weaknesses in the export marketing strategy lie in production, one of which is engines and wheels which are still imported by China, which does not yet have the International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts to further strengthen the penetration of Indonesian companies in the African region; (4) Threats, to providers of facilities and infrastructure needs that must be obtained from imports from other countries, besides that competitors are afraid to dare to reduce interest costs or extend the tenor for the purchase of goods. The high taxes that must be issued for the delivery of goods are the biggest threat, this is confirmed by the informants.
Co-Authors Afdhal Chatra Agus Wibowo Aisila Tri Yulian Ak. S.E. Desak Nyoman Sri Werastuti . Anantawikrama Tungga Atmadja Andri Ardhiyansyah Andri Ardhiyansyah Andriana Friska Desiani Angelina Bertha Aprilya Putri Sabrina Anita Ninasari Arief Yanto Rukmana Arifin Dwi Prihananto Atik Setianingrum Ayu Andini Cantik Wasitaningsih Caubita Valentin Dea Erviyana Devi Nurkumalasari, Ariska Dewi Alfiyanti Dewi Santika Risti Dhea Luthfi Amanda Nasution Dhety Chusumastuti Diza Satrina Luchindawati Diza Satrina Luchindawati Diza Dodik Krisdianto Eftanasta Cheisar Kurniawan Eko Nursalim Eko Sudarmanto Elly Astuti Elly Astuti, Elly Elva Nuraina Ema Cintya Sitorus Endang Supriatna Essy Nursafitri Siregar Esti Handayani Esti Handayani Eva Kusuma Abdi Jayanti Fadhilah Afifah Rahman Farida Styaningrum Farida Styaningrum Fauzan Zaghlul Khozin Febriananda Nuriazizah Febriyanty, Anisa Ferdiana Wahyu Lestari Fuat’dah, Devit Anisatul Hendhy Indra Pratama Herlin Rosalina Febriyanti Herlin Hidayatulloh, A.Nururrochman I Made Pradana Adiputra Ida Nur Indah Filailil Ilfiana Candra Wulansari Ilham Jiensa Wijaya Imam Mukhlis Indah Puspita Sari Indah Ratna Sari Indah Sulistya Intan Amalia Fadilah Isharijadi Isharijadi - Isharijadi . Isharijadi Isharijadi Isharijadi Isharijadi Jainudin Jogik Nurcahyono Kelik Sussolaikah Liana Vivin Wihartanti Liana Vivin Wihartanti Liana Vivin Wihartanti, Liana Vivin Linda Nurendah Santi Lisa Apriyana Liza Ninda Sari Loso Judijanto Lucy Sri Musmini Lutfi Angga Tiasto Manahan Kristiano Siagian Maureen Nila Riskiana Meilinda Ike Wulandari Melia Maya Kristiana Melina Fahrin Azizi Mellinda Subarno Muhammad A'ffar Muhammad Faiz Aqeel Nanda Hidayati Nanda Hidayati Nasruddin Nasruddin Nik Amah Ningrum, Puspa Widya Nisa Fardani Nora Erfianingtyas Noviati, Putri Nugrahaningtyas, Andien Oktavia, Dita Refa PROBO MAHAYU Puji Lestari PURWANTI PURWANTI Purweni Widhianningrum Puspa Damayanti Puspita Ambarwangi Putri Noviati Putri Rizkhi Laras Sasti Qofifah, Salmaa Nur R Gevin Maulana Rachmad Rara Ulfah Ikhtiarini Ratna Ayu Dewi Ratri Diska Amalia Rega Sulthon Afandi Rika Lestari Ningsih Rina Destiana Rinda Novika Sari Rio Ahmad Junaedi Rita Juliana Rizka Amisa Putri Roswanisa Sabil Mokodenseho Salsabilla Nirmalasari Satrijo Budiwibowo SATRIJO BUDIWOBOWO Septya Yesa Putri Ardhani Serly Olivia Prasmadani Setya Sela Pangesty Sherina Lutfi Ramadhani Sherina Sidrotun Naim Siti Rahayu Stevia Putri Irawan Sugeng Hadi Utomo Supri Wahyudi Utomo, Supri Supri Wahyuning Utomo Susanti Susanti Susiana Dewi Sussolaikah, Kelik Sutoto, Agung Syafika Ramadhani Titin Ervita Munawaroh Titin Ervita Munawaroh Titin Tiyas Yuniarti Tri Nurjanah Tria Sahara Wahjoedi Wahjoedi Wardani, Tiyas Ayu Wareka Indra Rukmana Wida Listiana Widhianningrum Purweni Winda Apriliastuty Wiratna Nuryaningsih Wulandari, Meilinda Ike Yuli Retno Windiarini Rahayu Yunita Lizya Agustin Yusdita, Elana Era Yusi Helma Yunita Yustina Sasa Safira Sari Yusuf Muhtar Ahmadi