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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Multidisciplinary Journals Social Sciences Journal Journal of Multidisciplinary Research Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Journal of Multidisciplinary Research

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Aisas Marketing Model In Promoting Repaint Services Through Tiktok Social Media (A Study On Tiktok Account @As_Carbon) Putra, Rama Anandra; Narti, Sri; Dianthi, Martha Heriniazwi
Journal of Multidisciplinary Research Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i4.297

Abstract

This study analyzes the content strategy of the TikTok account as_carbon in promoting repaint services based on the AISAS model stages (Attention, Interest, Search, Action, Share). TikTok was chosen due to its ability to spread short, engaging, and potentially viral content organically. Using a qualitative descriptive approach, data was collected through content observation, interviews with the account owner, admin, and active customers, as well as documentation of audience interactions. The results show that as_carbon consistently implements each stage of AISAS. In the Attention stage, the account uses before-after videos with engaging visuals and trending music. Interest is built through educational and informative content about the service process and its advantages. In the Search stage, the audience seeks additional information via WhatsApp and Instagram links in the bio. The Action stage is shown by increased service orders through DM and direct communication. Lastly, the Share stage is evident through customer testimonials and voluntary sharing on social media. The study concludes that the AISAS-based content strategy effectively enhances visibility, builds trust, and drives conversion and audience participation. TikTok proves to be a powerful promotional tool for service-based businesses like repaint.
The Construction of Diabetes Mellitus as a Health Threat in Local Media Reporting: A Framing Analysis of a BETV News Article Dianthi, Martha Heriniazwi; Noprianto , Dwi Aris; Hazairi, Hazairi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.515

Abstract

Diabetes Mellitus is a non-communicable disease that continues to increase and has become a major public health concern, including at the local level. Beyond its biomedical dimension, diabetes is also a health communication issue, as public understanding of the disease is shaped by media coverage. This study aims to examine how Diabetes Mellitus is constructed as a health threat in local media reporting in Bengkulu. The study employs a qualitative approach using Robert M. Entman’s framing analysis to analyze a single news article published by BETV. Data were analyzed through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that Diabetes Mellitus is framed as an increasing health threat, particularly to younger generations, through the emphasis on numerical data and urgent language. The causes of diabetes are predominantly attributed to individual behaviors, such as excessive sugar consumption and unhealthy lifestyles, while structural factors receive limited attention. Moral judgments are implicitly conveyed by positioning individuals as primarily responsible for the disease, and proposed solutions focus on personal behavior change. This study highlights the role of local media in shaping health-related meanings and demonstrates the relevance of framing analysis in health communication research.
Co-Authors Aghisty Firan Marenza Chayono, Idrian Dinero, Rio Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi, Hazairi Hidayat, Rikardo Imran Jayanti, Jetri Putri Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Maryaningsih, Maryaningsih Muhammad Luthfi Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Noprianto , Dwi Aris Putra, Dilmai Putra, Rama Anandra Rio Dinero Sapta Sari Saputra, Chendi Eko Sari, Tina Puspita Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Zarniati, Devi