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All Journal PREMISE: Journal of English Education and Applied Linguistics VIVID Journal of Language and Literature Journal of Language and Literature LLT Journal: A Journal on Language and Language Teaching JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Journal of English Language Teaching and Linguistics Ethical Lingua: Journal of Language Teaching and Literature Madaniya Didaktika: Jurnal Kependidikan Jurnal Sinestesia Studies in English Language and Education ASH-SHAHABAH : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education English Education: English Journal for Teaching and Learning
Warsidi
Universitas Islam Makassar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : LLT Journal: A Journal on Language and Language Teaching

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THE RHETORICAL MODEL OF ENGLISH SALES COPIES POSTED ON INSTAGRAM Warsidi, Warsidi
LLT Journal: A Journal on Language and Language Teaching Vol 27, No 1 (2024): April 2024
Publisher : English Education Study Programme of Sanata Dharma University, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/llt.v27i1.6533

Abstract

In this internet era, the issue of market globalization has led and encouraged both individual and cooperative businesses to improve their creativity for selling products widely. However, studies that underpin this essential issue in linguistic concerns are still limited. Studies on the rhetorical structure of English sales copies, for example, have been rarely conducted, while investigating this fundamental issue is urgently conducted to improve product sales globally. In responding to this urgent need, I investigated the rhetorical model of English sales copies. Data in this study are 30 English sales copies posted on Instagram. These data were collected by three students taking a course in creative writing. For the analysis, I employed genre-based analysis using a top-down approach. The analysis discovered a rhetorical model that fitted the rhetorical structures of the present data set. The model contained three important functional moves, namely establishing a positive impression, establishing customers’ interest, and facilitating the purchasing process. To realize these functional moves, copywriters employed some possible strategies. Compared to earlier literature, the present finding has differences from those found in literature, on the one hand, but similarities, on the other hand. For example, establishing customers’ interest, and facilitating the purchasing process are obligatory, while establishing a positive impression is conventional in the present study.
RHETORICAL PROBLEMS OF INDONESIAN RESEARCH ARTICLE RESULTS AND DISCUSSION IN THE HISTORY AND LAW DISCIPLINES Warsidi, Warsidi; Adnan, Zifirdaus; Maniam, Vegneskumar
LLT Journal: A Journal on Language and Language Teaching Vol 28, No 1 (2025): April 2025
Publisher : English Education Study Programme of Sanata Dharma University, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/llt.v28i1.9095

Abstract

The number of rhetorical studies of research articles (RAs) using a genre approach has increased greatly. However, studies on this area in Indonesian research articles (RAs) published in accredited journals are still limited. None has investigated the rhetorical structures of Indonesian History and Law research article results and discussions (RARDs) published in Indonesian accredited journals. Thus, the present study aims to analyse them rhetorically using English rhetorical models, one is from Tessuto (2015) and the other one is from Hopkins and Dudley-Evans (1988). The reason for employing these models is to determine whether the models could represent the rhetorical structure of the present data sets. These models were alternately tested against both data sets. The results showed that the rhetorical structures of both Indonesian History and Law RARDs are different from those presented in the English-tested models, and the analysis results showed that the present data have their models. These differences indicate problems for Indonesian authors in these two selected disciplines when publishing RAs in reputable English journals. Thus, these findings may contribute to English for Academic Purposes (EAP) for teaching instruction for publishing RAs in reputable English journals for authors in the two disciplines.
Co-Authors Adnan, Zifirdaus Afdal, Zul Akhmad Affandi Akhmad, Fatmawati Alfarabi, Ahmad Tika Alfiandy Kamal Andi Muhammad Irawan Andi Muhammad Irawan, Andi Muhammad Andi Syurganda Asfah, Indrawaty Dahniar Dahniar Damayanti, Neni Efika, Siti Nurul G, Hasriani Halim, Abd Halim, Nur Mutmainna Haris, Andi Muhammad Arif Iskandar Abdul Samad Iskandar Iskandar Maniam, Vegneskumar Muhalim, Muhalim Nur Muthmainnah Halim Rasmawati Siti Nurul Syakila Sri Mulyani Syurganda, Andi Tahir, Tahir Zifirdaus Adnan