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Journal : Jurnal Representamen

How Seo Influences Editorial Decisions In Detikcom’s News Production Akmalia, Shobihatunnisa; Herawati, Maimon; Aunillah, Rinda
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.10949

Abstract

The shift in news production processes, which now places greater emphasis on audience interests, has compelled online news media to consider a strategic position in search engines. Consequently, the utilization of Search Engine Optimization (SEO) by online news media is crucial, with Detikcom being one prominent example. Detikcom has successfully leveraged digital platforms to capture audience attention, securing the top position as the most visited online mass media in Indonesia. Therefore, this study aims to examine how Detikcom utilizes SEO in the news production process. The research will explore how SEO is integrated into Detikcom's editorial considerations during news production. This study employs a descriptive research method with a qualitative approach. The findings indicate several factors influencing the editorial team's consideration of SEO in the news production process. First, the extent to which SEO supports the editorial team in news production is evaluated. In practice, SEO is closely intertwined with the daily routines of Detikcom's editorial team when producing news. Second, SEO can be used as a strategy to reach a broader audience. The use of SEO is considered effective in attracting new audiences and increasing website traffic. Third, the implementation of SEO is done to compete with competitors. This involves analyzing the SEO strategies of competitors, as reflected in the content they produce. Fourth, the varying cultures within each channel result in different approaches to SEO implementation across channels. This correlates with the routines and policies applied within each channel and how each channel perceives the importance of SEO. Keywords: Search Engine Optimization, editorial policy, news production, qualitative descriptive studies
Detik.com and Tempo.co in Framing the Persecution of Papuan Citizen by TNI Tarigan, Inggit Yulis Sutari; Mulyani, Henny Sri; Aunillah, Rinda
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12720

Abstract

A video depicting a Papuan citizen, Definus Kogoya, being brutally beaten by members of the Indonesian National Armed Forces inside a water drum went viral on the social media platform X on March 22, 2024. This incident quickly attracted widespread public attention and became a major topic of discussion in Indonesia. Among the various media outlets covering the issue, Detik and Tempo emerged as the most prominent, publishing a combined total of 41 news reports. The objective of this research is to analyze the messages conveyed through the framing of news coverage by these two media organizations. The study employs the framing analysis approach developed by Gamson and Modigliani, which focuses on how media select and present news stories, including the choice of words, images, and the overall focus of reporting. A qualitative approach is utilized to enable a more comprehensive and in-depth exploration of the issue. Gamson and Modigliani’s framework distinguishes between framing devices—such as metaphors, catchphrases, exemplars, depictions, and visual images—and reasoning devices, which include identifying root causes, appeals to principle, and highlighting consequences. Primary data for this research were collected from online news articles, while secondary data were sourced from relevant books and academic journals. The research sample consists of 13 news reports, with 6 articles from Detik.com and 7 from Tempo.co. The findings reveal significant differences in how the two media outlets frame the incident. Detik.com tends to present the persecution of Definus Kogoya as an event triggered by allegations of arson at a local health center, focusing on the immediate context of the incident. In contrast, Tempo.co frames the event as part of a longstanding, deep-rooted conflict in Papua, attributing the violence to the government’s failure to take decisive action in resolving the broader conflict. These findings highlight how media framing can shape public understanding of sensitive issues and underscore the importance of critical analysis in interpreting news coverage within a wider socio-political context. Keywords: Definus Kogoya, Framing, Gamson and Modigliani, Detik.com, Tempo.co.