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All Journal International Journal of Environmental, Sustainability, and Social Science International Journal of Business, Law, and Education Jurnal Pengabdian Masyarakat (ABDIRA) Action Research Literate (ARL) Abdimas Indonesian Journal KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS International Journal of Economics (IJEC) West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Multidisciplinary Sustainability Asean
Zeanette Tiarma Lisbet
Universitas Ichsan Satya
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Influence of Soft Skills and Networking on Business Innovation and Startup Sustainability in Indonesia's Creative Industries T. Lisbet, Zeanette; Supriandi, Supriandi; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1777

Abstract

The creative industry in Indonesia is a rapidly growing sector that requires continuous innovation and sustainable business practices. This study examines the influence of soft skills and networking on business innovation and startup sustainability using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 210 respondents, and the analysis utilized a Likert scale (1-5) to measure perceptions. The findings indicate that soft skills significantly impact business innovation and startup sustainability. Networking also plays a crucial role, positively affecting both business innovation and startup sustainability. The results highlight that entrepreneurs with strong soft skills are more likely to develop innovative strategies, while networking is essential for ensuring long-term sustainability. The study provides managerial insights for entrepreneurs, policymakers, and investors, emphasizing the need for entrepreneurial training programs and networking opportunities to foster business growth in Indonesia’s creative industry. 
Co-Authors Ade Onny Siagian Al Faroqi, Fachmi Andi Aseanty, Deasy Donny Juliandri Prihadi Evelyna, Feby Gonzales, Samantha Hajar Mukaromah Hidayat, Gustina Hilda Nanda Priyatna Hilda Nanda Priyatna Ibnu Suryadi Irma Shantilawati Iswanto Iswanto Kartiwa, Aa Meidiana, Rabeka Mendrofa, Syah Abadi Muhtadi, Muhamad Ammar Muliyati Rahmat Jaya Supriandi Supriandi, Supriandi Utami, Rahayu Tri Utomo, Bekti Willy ARAFAH