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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam EKONOMIS : Journal of Economics and Business Prosiding Seminar Nasional Pakar International Journal of Supply Chain Management Ultima Management : Jurnal Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Manajemen Jurnal Ilmiah Manajemen Ubhara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AICS Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia IIJSE
Anton Wachidin Widjaja
President University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Ultima Management : Jurnal Ilmu Manajemen

 1 
Pengaruh Self-Congruity Terhadap Brand Loyalty Pada Pengguna Telepon Genggam Nokia Elny Widjaja; Anton Wachidin Widjaja
Ultima Management : Jurnal Ilmu Manajemen Vol 1 No 1 (2009): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1474.174 KB)

Abstract

Nowadays, the development of telecommunication industry has showed rapid progress. It is indicated by numerous new comer of cellular phone companies enter the industry with different competitive technology in order to attract customer interest. Such tight competition results in increasing loyalty in certain brand. Until today, no research has put their observation into the influence of self-congruity to brand loyalty, although consumer goods industry is an important and significant sector in Indonesia. The research analyzes positive influence both directly and indirectly to self congruity through functional congruity, product involvement, and brand relationship of Nokia cell phone consumer. Selfcongruity can give direct influence to brand loyalty and it can also give indirect influence to brand loyalty through product involvement, Brand relationship quality, and functional congruity. 200 respondents have participated in the research. Structural Equation Marketing is used to test eight hypotheses which state the influence among variables in the research model. Result indicates that self-congruity has influenced brand loyalty for Nokia cell phone consumer, whether functional congruity has not influenced brand loyalty of Nokia cell phone consumer. Keywords: Telecommunication, brand loyalty, self congruity, functional congruity, Nokia,product involvement
Pengembangan Model Perilaku Konsumen Pria Dalam Membeli Produk Perawatan Kulit (Skin Care) Di Indonesia Very Irawan; Anton Wachidin Widjaja
Ultima Management : Jurnal Ilmu Manajemen Vol 3 No 1 (2011): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1413.467 KB) | DOI: 10.31937/manajemen.v3i1.173

Abstract

Tujuan utama dari penelitian ini adalah untuk meneliti secara mendalam fenomena perilaku konsumen pria dalam membeli produk perawatan kulit di Indonesia. Model Theory of Reasoned Action (TRA) yang telah dikembangkan oleh Ajzen dan Fishbein digunakan sebagai kerangka dasar teoritis dalam penelitian ini, serta dilakukan modifikasi dengan menambahkan variabel keyakinan terhadap atribut produk, efek penuaan, perhatian terhadap kesehatan, dan citra diri. Kuesioner dikembangkan dan didistribusikan pada pria Indonesia antara umur 20-44 tahun di Jakarta dengan menggunakan convenience sampling. Sebanyak 226 kuesioner yang telah diisi secara lengkap kemudian dianalisis dengan menggunakan program LISREL 8.70. Hasil dari penelitian ini menunjukkan bahwa keyakinan terhadap atribut produk, citra diri, efek penuaan, dan sikap memiliki pengaruh terhadap intensi membeli serta perilaku pembelian pria Indonesia dalam membeli produk perawatan kulit. Perhatian terhadap kesehatan memiliki pengaruh yang kurang signifikan dalam penelitian ini. Sedangkan pengaruh normatif memiliki pengaruh yang negatif terhadap intensi membeli. Hasil penelitian ini menunjukkan bahwa perilaku pembelian dan intensi membeli pria Indonesia lebih dikarenakan sikap atau faktor personal, tanpa adanya pengaruh normatif.
Co-Authors Abdullah Sammy Abdullah Sammy Achmad Farid Adhi Setyo Santoso Afriansyah Yus Jazak Anthony Cottan Antonio, Ferdi Damai Emanuel Daniel Ong Kim Kui dedi kurniawan Diomi Shinegi Elny Widjaja Hadi Cahyadi Hally Hanafiah Hally Hanafiah Hartoyo Darmawan Herdiaty, Intan Shella Hermas Kornelius Indrawati, Budi Innocentius Bernarto, Innocentius ivan kristian tojo Jony Oktavian Haryanto Laksana, Yohanes Pamungkas Jati Muhammad Taufani Nina Taniya Pamungkas, Lukas Sangka Parani, Rizaldi Poltak Sinaga Pramono, Rudy Prijono Tjiptoherijanto Purba, John Tampil Purwanto Purwanto Rita Purnamasari Sembel, Jacquelinda Sandra Setyo Hari Wijanto Soehardi Soehardi Sugiarto S Suwinto Johan Tan, Jacob Donald Tito Edwin Hasudungan Hutabarat Udut Damero Vanya Cendana Very Irawan