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All Journal Jurnal Rekayasa Sistem Industri EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Environmental Engineering & Waste Management JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Soshum Insentif Jurnal Agregasi Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering Jurnal Media Teknik dan Sistem Industri BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Business, Law, and Education International Journal of Community Service MOVE: Journal of Community Service and Engagement IJFBP International Journal of Family Business Practices International Journal of Community Service (IJCS) Electronic Journal of Education, Social Economics and Technology Journal of Community Service and Society Empowerment IIJSE Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Syafei, M. Yani
Department Of Industrial Engineering, President University, Cikarang
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Journal : International Journal of Community Service (IJCS)

 1 
Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
Mentoring and MSME Machinery in Start-up Business Planning: A Thai Snack Case Study Sutisnawati, Yayah; Syafei, M. Yani; Srisuk, Prattana; Irawan, Nico; Astillero, Marlon Rael
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1571

Abstract

This study explores the role of mentoring and the utilization of MSMEs machinery as strategic factors in preparing effective business plans for young start-ups, with a focus on Thai snack micro, small, and medium enterprises (MSMEs). Mentoring is examined as a source of guidance, knowledge transfer, and confidence building, while UMKM machinery is considered as a technological variable that enhances production efficiency and product quality. Using a case study approach, data were collected through interviews, observations, and document analysis from selected Thai snack MSMEs. The findings indicate that mentoring significantly improves entrepreneurs’ ability to structure comprehensive business plans, identify market opportunities, and manage risks. Simultaneously, the adoption of UMKM machinery contributes to operational scalability and competitiveness, enabling young start-ups to meet market demand more effectively. The integration of mentoring and machinery adoption provides a synergistic effect, resulting in stronger strategic planning and sustainable business growth. This study highlights the importance of combining human capital development with technological adoption to support the success of young entrepreneurs in the MSME sector.
Strengthening Financial Management Skills among OTOP Entrepreneurs through Digital Tools Soffan, Raden Muhamad; Syafei, M. Yani; Rahayu, Siti Kurnia; Surya, Desayu Eka; Yang, Zhuo; Wannapong, Chanchon; Qudsiy, Asroyuddin El; Maulana⁠, Rendi
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1567

Abstract

This study aimed to strengthen financial management skills among OTOP (One Tambon One Product) entrepreneurs in Bangprong Subdistrict, Bangkok, Thailand, through digital tools. Many OTOP businesses face challenges in maintaining proper financial records, limiting access to external financing. A training program was implemented on August 26, 2025, combining lectures, hands-on practice, consultation, and digital tool simulations using Microsoft Excel.The results showed a significant improvement in participants’ financial literacy, with test scores rising from 48.6% to 82.4%. About 80% of participants successfully completed digital transaction simulations, and 60% continued using these tools after two weeks. Participants reported greater confidence in managing their business finances, though infrastructure and sustained usage remain challenges.The study concludes that digital-based training effectively improves financial literacy and adoption technology, but long-term success requires continuous mentoring, collaboration with stakeholders, and integration of widely used digital platforms.
Mentoring as a Strategic Approach in Preparing Business Plans for Young Start-ups: A Case Study of Thai Snack MSMEs Syafei, M. Yani; Thapjun, Aujchara; Vorachat, Chonchanok; Wiryo, Purwadhi Sawal; Rohendi, Acep; Handayani, Nining; Sutisnawati, Yayah; Fitra, Eldeast Jane Abdul
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1604

Abstract

The ability to design a structured and feasible business plan is one of the critical factors for the sustainability of start-ups, especially those run by young entrepreneurs with limited managerial experience. This study aims to explore the role of mentoring in assisting young start-ups in preparing comprehensive business plans, with a case study on a micro, small, and medium enterprise (MSME) producing Thai snack products. Using a qualitative approach, data were collected through mentoring sessions, in-depth interviews, and observation of the business planning process. Improving entrepreneurs’ understanding of market analysis, financial projection, product positioning, and risk management. Moreover, mentoring enhances the confidence and strategic decision-making abilities of young business owners. The case study of the Thai snack MSME demonstrates that structured mentoring not only improves the quality of the business plan but also increases the potential for business growth and sustainability. This research contributes to the literature on entrepreneurship education and provides practical insights into how mentoring programs can be optimized to strengthen the competitiveness of young start-ups in the food industry.
Co-Authors Acep Rohendi Adikusuma Dai, Karnadi Akhdiyatul’aein, Muhammad Alfita Intan Putri PD Amroni, Amroni Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Andriani, Diana Aprilianti, Dhani Aqsha, Muhammad Farhan Asep Suryana Astillero, Marlon Rael Azhari, Andressa Noviar Budi Hermawan Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dedi Triyanto Dhimas Tribuana Dina Luviyanti Dwi Hardiana, Candra Eman Suherman Fakbua, Nidanuch Filda Rahmiati Firmansyah, Deri Fitra, Eldeast Jane Abdul Haryadi, Yudi Hendar Rubedo Hening Herziatra Hernady, Joddy Hikmat, Acep Arna Iffan, Muhammad Jonathan Andianto Komara, Nandang Lestari, Novi Mariana, Brina Masduki Maulana⁠, Rendi Mohamad Nur Isnanda Muliany, Febriyan musrifah, ai Narimawati, Umi Narimawati Natasyashinta Liviadrianne Nico Irawan Nining Handayani Novianti, Windi Nur, Hafni Rizanuddin Nurdiansyah, Deni Permadi, Candra Pradipto, Hendro Iwan Primanintyo, Burhan Puri Swastika Gusti Krisna Dewi Purwanto Purwanto Purwanto Purwanto Putri Iswahyudi, Dina Azizah Qudsiy, Asroyuddin El Rael Astillero, Marlon Rahayu, Siti Kurnia Rahma Wahdiniwaty Rosmiyanti, Yanti Sarip Hidayat, Sarip Soffan, Raden Muhamad Sophia Louren Srisuk, Prattana Surya, Desayu Eka Susetyo, Dwinanto Priyo Susilawati, Erna Sutisnawati, Yayah Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Thapjun, Aujchara Tisa Lokadipati LS Tri Sutrisno Umi Narimawati Umiyati, Hesti Vorachat, Chonchanok Wahdiniwaty, Rahma Wahdiniwaty Wannapong, Chanchon Wardhani, Kristina Wiryo, Purwadhi Sawal Wulandari, Anna Yang, Zhuo