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Empowering Rural Culinary MSMEs Through Digital Literacy And Branding Strategies Yurniwati Yurniwati; Luciana Luthan; Vima Tista Putriana; Lisa Rahayu; Ghaitsa Nashwa; Ersya Syahira; Andes Setia; Fikra Riberta
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 10 No. 1 (2026): May 2026
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v10i1.11636

Abstract

This community service aimed to help rural culinary MSMEs strengthen their ability to use digital marketing for wider market reach and consistent branding. The program applied a participatory approach through digital literacy training, logo creation, and the use of social media and marketplace platforms. The main beneficiary was Resty Catering & Cake, located in Pesisir Selatan, Indonesia. Activities included on-site training, mentoring, and follow-up monitoring. The results were observed qualitatively and through performance indicators, such as activating two marketplace accounts, publishing promotional content, and initiating online transactions. Within two weeks, the partner recorded five online sales and recruited ten resellers, demonstrating better digital engagement and market access. The results show that digital literacy, combined with technology-based empowerment, has become the primary driver of rural business. The mentoring model introduced here combines branding and digital marketing, offering a practical approach that can be replicated for similar MSMEs to support inclusive economic growth.
Study of Methanol Concentration and Refining Temperature on the Characteristics of Methyl Ester Sulfonate from Waste Cooking Oil Hanjani Putri; Neswati -Neswati; Lisa Rahayu
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 3 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i3.1135

Abstract

Waste cooking oil is often disposed of carelessly, causing environmental pollution. Waste cooking oil still contains high levels of triglycerides, so it can be used in making surfactants. One environmentally friendly surfactant that can be derived from waste cooking oil is methyl ester sulfonate (MES). MES produced from the sulfonation process still contains di-salt. Di-salt can be reduced through a purification process. This research aimed to obtain the best methanol concentration and purification temperature for the characteristics of waste cooking oil. This study used a complete randomized design (CRD) factorial. The study used methanol concentrations of 40 %, 45 %, and 50 %, with purification temperatures of 45 °C, 50 °C, and 55 °C. The best outcome was obtained at a methanol concentration of 50% and a purification temperature of 55 °C, with characteristics including density 0.8626 g/mL, viscosity 2.3739 mPs, acid number 1.04 mg KOH/g, saponification number 152.87 mg KOH/g, and emulsion stability of 100%.
Efektivitas Penggunaan ‘Bios’ dalam Pengolahan Limbah Cair Tahu untuk Menurunkan Kadar BOD dan COD Lisa Rahayu; Vioni Derosya
GreenTech Vol. 3 No. 1 (2026)
Publisher : Departmen Of Agro-industrial Technology, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/greentech.v3i1.87

Abstract

Industri tahu merupakan salah satu industri rumahan yang menghasilkan limbah cair. Limbah cair industri tahu harus diolah terlebih dahulu sebelum dibuang ke aliran sungai sehingga tidak menyebabkan pencemaran. Adapun tujuan dari penelitian ini adalah untuk mengidentifikasi kandungan limbah cair yang dihasilkan oleh industri tahu serta mengetahui efektivitas penggunaan larutan ‘Bios’ dalam pengolahan limbah cair pada industri tahu. Penelitian ini dilaksanakan pada bulan Juni 2024 dengan metode penelitian eksperimen dan dilakukan analisis secara deskriptif. Dari hasil penelitian didapatkan bahwa penggunaan mikroorganisme yang ada didalam larutan merek ‘Bios’ dapat menurunkan kadar BOD, dengan kadar awal BOD sebesar 1365,6 mg/L menjadi 73,23 mg/L. Selanjutnya kadar awal COD sebesar 7057,2 mg/L menjadi 343,95 mg/L pada limbah cair  tahu yang sudah ditampung didalam kolam. Nilai pH dari 3,71 menjadi 6,3. Hasil penelitian menunjukkan bahwa kadar BOD dan nilai pH limbah cair tahu yang sudah diberi perlakuan menggunakan larutan ‘Bios’ ke kolam penampungan limbah sudah memenuhi ambang batas yang ditetapkan. Kadar kedua parameter tersebut berada di bawah baku mutu yang diatur dalam Peraturan Menteri Lingkungan Hidup No. 05 Tahun 2014 tentang Baku Mutu Air Limbah.