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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Cermat : Jurnal Cendekiawan dan Riset Multidisiplin Akademik Terintegrasi JUPIKMAS
Zulfitri Yani
Politeknik Negeri Padang
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Perancangan Website Menggunakan Platform SITE123 Sebagai Media Promosi Digital Bagi Umkm Munchies Bread Di Kota Bukittinggi Leni Afriliani; Monica Sari; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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The development of information technology requires Micro, Small, and Medium Enterprises (MSMEs) to transform conventional marketing into digital strategies. Munchies Bread is an MSME in Bukittinggi specializing in bakery and hampers that previously relied solely on social media marketing, resulting in unintegrated and scattered information. This Project-Based Learning (PBL) activity aims to design and implement an informative and professional website for Munchies Bread using the SITE123 platform. The method encompasses multi-stage approaches, including MSME initial assessment, structured interviews, information architecture mapping, digital content design, deployment, and testing. The resulting website integrates primary menus: Home, About, Our Menu, Services, Testimonials, and Contact. The implementation shows that the web design successfully optimizes digital information management, strengthens professional brand credibility, and enhances accessibility for wider target markets. Future developments include integrating direct transactional e-commerce features and automated messaging services.
Implementasi Website Berbasis Webflow sebagai Media Promosi Digital UMKM Jajanan Sulthan Food and Drink Marcella Deani Putri; Dwivira Alviani Prista; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In today's digital age, the use of information technology is no longer just an essential strategic need to maintain competitiveness and business continuity. Along with technological developments, marketing has also evolved. The development of the internet and digital technology has changed the way we market. Digital marketing makes it possible to market products and services through websites, social media, email, and mobile applications. This has had a positive impact on Micro, Small, and Medium Enterprises (MSMEs). An effective strategy for marketing products digitally is through an attractive and easily accessible website. One digital marketing strategy through a website is using the Webflow platform. This study focuses on the design and implementation of a website for the MSME "Jajanan Sulthan Food and Drink" using the Webflow platform. The results show that the use of a website increases the effectiveness of MSME product marketing through interactive and informative digital media. The research method used is a case study with a qualitative approach through interviews. This research is expected to provide an innovative solution for MSMEs in expanding market reach and increasing product sales sustainably.
Perancangan dan Pembuatan Website UMKM Menggunakan Platform Webflow sebagai Media Promosi Digital M Fatur Rahman; Fauziah Zulvios; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Digital marketing has now become one of the key factors for micro, small, and medium enterprises (MSMEs) in promoting their products. This journal focuses on digital marketing strategies through Webflow for Queen Laundry MSME to enhance visibility and market penetration. The journal begins by providing context on the importance of digital marketing in the era of information and communication technology. In addition, this study explores the success of marketing through Webflow by examining website platforms relevant to Queen Laundry’s target market. The digital marketing methods through Webflow include creating an attractive website design, integrating customer testimonials, and implementing interactive and informative content strategies. Through the analysis of website traffic data, social media interactions, and customer data, this journal evaluates the effectiveness of these strategies in increasing online presence and customer engagement. The results of the study show that digital marketing through Webflow has a positive impact on brand awareness, consumer engagement, and customer loyalty improvement for Queen Laundry. This journal provides practical recommendations for Queen Laundry MSME to improve the effectiveness of digital marketing through Webflow, including enhancing content quality, developing relevant customer engagement strategies, and utilizing analytical data for better decision-making.
Desain dan Pengembangan Website UMKM Salad Buah by Navama Untuk Meningkatkan Citra dan Penjualan Online Annisa Rahayu Irfany; Diva Ramadhan Fianda; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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UMKM merupakan sektor penting dalam pertumbuhan ekonomi nasional, namun banyak pelaku UMKM yang masih menghadapi kendala dalam promosi digital. Salad Buah by Navama adalah salah satu UMKM di bidang kuliner yang memerlukan media pemasaran modern untuk memperluas jangkauan konsumen. Kegiatan pengabdian masyarakat ini bertujuan merancang web design berbasis landing page menggunakan platform Netlify untuk meningkatkan branding, pemasaran, serta aksesibilitas informasi produk. Metode perancangan dilakukan melalui analisis kebutuhan, desain antarmuka dengan pendekatan user centered design, serta implementasi web sederhana dengan tampilan modern. Hasil yang dicapai adalah website interaktif beralamat di https://saladbuahbynavama1.netlify.app/  yang memuat informasi produk, profil usaha, kontak, dan keunggulan layanan. Penerapan web design ini terbukti meningkatkan visibilitas UMKM secara online dan menjadi sarana promosi yang efektif.  
Penerapan Digital Web Design Marketing dalam Meningkatkan Strategi Pemasaran UMKM Kuliner Abak Chef The Bastley Dea Stevy Husna; Maha Rani; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their marketing strategies through the implementation of digital web design marketing. This study aims to analyze how the utilization of a website designed with a strategic web design approach can support the promotion and sales of products in the culinary MSME Abak Chef The Bastley. The developed website showcases the business profile, menu offerings, delivery services, and promotional content optimized to attract online customers. The research methods include literature study, direct observation, and document analysis related to the MSME’s profile. The results reveal that the presence of a website facilitates easier access to product information, expands marketing reach, and enhances the professional image of the MSME in the eyes of consumers. Therefore, implementing digital web design marketing proves to be an effective strategy for culinary MSMEs to adapt to the digital marketing era and improve business competitiveness. costs.
Pemanfaatan Web Design Untuk Meningkatkan Pemasaran Pondok Pical Sate Ima Rasyadah Fadhillah; Riva Nurul Hasanah; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This Project-Based Learning project aims to provide an understanding of the creative implementation of electronic or online sales at Pondok Pical Sate Ima to make the marketing process more effective and efficient. The research method used was qualitative, with data sourced from Pondok Pical Sate Ima, one of the MSMEs in Padang City. This research focused on creating a marketplace using HTML code as a form of implementing digital technology in the sales system. Data collection techniques were conducted through surveys and interviews, using mobile phones for documentation and writing materials for taking notes as needed. The results indicate that Pondok Pical Sate Ima has a desire to innovate and adapt to new technologies creatively and innovatively, thus managing risks and competing with technological developments in today's society.
Pemanfaatan Google Sites sebagai Strategi Promosi Digital UMKM Roti Tenong Cabang Pasar Baru Aisyah Rendini; Nurul Hikmah Farisy; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study discusses the use of Google Sites as a digital promotion strategy for the Pasar Baru branch of Roti Tenong MSME. The method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that the implementation of Google Sites makes it easier for business actors to display their profiles, product catalogs, and contact information professionally. In addition, this site contributes to increasing consumer interest and ease of access to product information online. The use of Google Sites is also considered efficient because it does not require high creation and maintenance costs. Based on the results of the study, it can be concluded that Google Sites is an effective, practical, and relevant alternative solution for MSMEs in developing digital promotion strategies in the current era of technological transformation.
Strategi Pengembangan Pemasaran Digital Menggunakan Webflow pada UMKM Ayam Geprek Atuk di Kota Padang Ilham Azhar Fikri; Romi Romi; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Pemasaran digital kini menjadi salah satu faktor penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam mempromosikan produknya. Jurnal ini berfokus pada strategi pemasaran digital melalui Webflow bagi UMKM Ayam Geprek Atuk untuk meningkatkan visibilitas dan penetrasi pasar. Jurnal ini diawali dengan memberikan konteks pentingnya pemasaran digital di era teknologi informasi dan komunikasi. Selain itu, penelitian ini mengeksplorasi keberhasilan pemasaran melalui Webflow dengan mengkaji platform website yang relevan dengan target pasar UMKM Ayam Geprek Atuk. Metode pemasaran digital melalui Webflow meliputi pembuatan tampilan website yang menarik, integrasi testimoni pelanggan, serta penerapan strategi konten yang interaktif dan informatif. Melalui analisis data lalu lintas situs web, interaksi media sosial, dan data pelanggan, jurnal ini mengevaluasi efektivitas strategi tersebut dalam meningkatkan kehadiran online dan keterlibatan pelanggan. Hasil penelitian menunjukkan bahwa pemasaran digital melalui Webflow memberikan dampak positif terhadap kesadaran merek, keterlibatan konsumen, dan peningkatan loyalitas pelanggan pada Ayam Geprek Atuk. Selain itu, jurnal ini juga menyoroti tantangan yang mungkin dihadapi UMKM ketika menerapkan strategi pemasaran digital, seperti keterbatasan anggaran dan kurangnya pemahaman tentang manfaat pemasaran digital. Jurnal ini memberikan rekomendasi praktis bagi UMKM Ayam Geprek Atuk untuk meningkatkan efektivitas pemasaran digital melalui Webflow, termasuk peningkatan kualitas konten, strategi keterlibatan pelanggan yang relevan, serta pemanfaatan data analitik untuk pengambilan keputusan yang lebih tepat. Webflow juga dapat dimanfaatkan untuk meningkatkan kualitas konten, memperkuat strategi keterlibatan blogger yang relevan, serta menggunakan data analitis secara optimal.
Perancangan Website E-Commers SRC Bunda Untuk Media Penjualan Produk Nasywa Adillah; Desi Fauziah Bahri; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The design of the SRC Bunda e-commerce website was carried out to simplify and modernize the buying and selling process in stores. In the current digital era, people's shopping habits have changed a lot. Many customers prefer to shop online because it is considered more practical, time-saving and flexible. Seeing these changes, SRC Bunda as a grocery store that sells daily necessities is trying to adapt by implementing a web-based sales system.  This website was developed using HTML, CSS, and JavaScript by displaying the main features in the form of product search, product categories, and a shopping basket that is connected directly to WhatsApp to simplify the ordering process. The design process focuses on ease of use, an attractive interface, and ease of access on various devices such as laptops and smartphones.  The implementation results show that the website can run well, the visual appearance is attractive, and the navigation is easy to understand by users from various groups. With this website, it is hoped that store sales will increase, service to customers will become more efficient, and be able to support the digitalization of MSMEs so they can compete in the modern market.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma Risma; Tiara Dwi Andriansyah; Sularno Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Co-Authors Agsel Anugrah Budiman Aisyah Putri Aisyah Rendini Amalia Zahra Annisa Rahayu Irfany Azzahra Triana Putri Cendra Wadisma Chelsi Aprilia Hidayat Dea Stevy Husna Desi Fauziah Bahri Diva Ramadhan Fianda Dwivira Alviani Prista Efni Yusnita Endah Rahayu Enzialita Adrin Faiqah Fauziah Zulvios Gina Nofa Lisa Gita Aulia Rahman Hanifa Zahra Haris Haris Harun Arrahman Hasri Awal Husna, Rifdatul Ilham Azhar Fikri Iqbal kurniawan Irhan Fernando Leni Afriliani M Fatur Rahman Maha Rani Marcella Deani Putri Monica Sari Nabila Anisafira Nafizhsa Aqshonia Anelka Nasywa Adillah Novadilastri Novi Kristina Zalukhu Nur Azizah Nurul Hikmah Farisy Olifia Syafriani Rafi Ramadino Rasyadah Fadhillah Ressi Illahi Riandana Afira Risma Risma Riva Nurul Hasanah Romi Romi Ruri Hartika Zain Sintia Sintia Siti Nabila Olivia Putri Suci Aprima Dani Sularno Sularno Sularno Sularno Sularno Sularno Tari Nurlaini Tiara Dwi Andriansyah Vania Azzahra Zengga Zengga