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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia J-MAS (Jurnal Manajemen dan Sains) International Journal of Environmental, Sustainability, and Social Science Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Application on Economics and Business Jurnal Bisnis, Manajemen, dan Keuangan Journal of Business Application
Sadat, Andi Muhammad
Fakultas Ekonomi, Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Factors Affecting the Intention to Buy Electric Vehicles Through the Integration of Technology Acceptance Model and Prior Experience Saleh, Hendra Noor; Maupa, Haris; Cokki, Cokki; Sadat, Andi Muhammad
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.730

Abstract

To enhance the adoption of electric vehicles (EVs), governments have implemented regulatory policies, such as providing incentives. However, this approach is temporary and relies on the active involvement of manufacturers to better understand the driving factors behind EV adoption. While previous studies, largely based on behavioral theory, emphasize psychological and environmental factors, individual subjective factors also play a crucial role. This study introduces a novel approach by integrating variables from the Technology Acceptance Model (TAM)—perceived usefulness and perceived ease of use—with consumer experience variables, namely technology discomfort and customer experience. The goal is to improve TAM's explanatory power regarding the intention to buy EVs from the consumer perspective. The research targeted residents of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) aged 17 and older, all of whom had prior experience with Battery Electric Vehicles (BEVs). Data was collected from 330 respondents through an online survey. Structural Equation Modeling (SEM) with AMOS was used for the analysis. The results indicated that perceived usefulness, perceived ease of use, and customer experience significantly influenced intention to buy, while perceived usefulness did not significantly affect customer experience. Customer experience mediated the relationship between perceived ease of use and intention to buy, but did not mediate the effect of perceived usefulness. Additionally, technology discomfort negatively impacted perceived usefulness and ease of use, although it did not significantly affect customer experience. These findings suggest that while government incentives remain important, a market-driven approach that focuses on improving consumer perceptions and experiences is critical for accelerating EV adoption.
EXAMINING THE FACTORS INFLUENCING THE INTENTION TO BUY AN ELECTRIC VEHICLE Saleh, Hendra Noor; Maupa, Haris; Sadat, Andi Muhammad
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3574-3585

Abstract

Even though electric vehicles have been introduced for a long time, demand for electric vehicles still needs to be improved. Therefore, research on consumer adoption of electric vehicles needs to be carried out to fill the existing research gaps. This research examines the relationship between Perceived usefulness, Perceived ease of use, and Customers' experience on Intention to buy an electric vehicle. A total of 269 respondents who live in DKI Jakarta were collected through an online survey using a purposive sampling technique. Data processing was carried out using a PLS-SEM approach using Smart PLS3 software. The results show that all of the five proposed hypotheses are significant. This means that Perceived usefulness, Perceived ease of use, and Customers' experience are essential variables that can significantly influence customers' Intention to buy an electric vehicle. This research contributes to providing information for companies and regulators regarding understanding consumer behavior in purchasing electric vehicles.
Pengaruh Digital Marketing, E-WOM, Destination Branding dan Green Marketing Terhadap Visit Intention Desa Wisata Nandika, Thania Sanique; Sadat, Andi Muhammad; Febrilia, Ika
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.14

Abstract

ABSTRACT This study aims to determine the effect of Digital Marketing on Visit Intention, the effect of e-WOM on Visit Intention, the effect of Destination Branding on Visit Intention, and the effect of Green Marketing on Visit Intention to the Tourist Village, of Bogor. The data collection method used is a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 238 respondents. The software used in data analysis is SPSS Version 25.0. and SEM (Structural Equation Model) from LISREL. Based on the research results, it can be concluded that the first hypothesis "digital marketing has a positive and significant effect on visit intention" is accepted, and the second hypothesis "e-WOM has a positive and significant effect on visit intention" is accepted, the third hypothesis is "destination branding has a positive effect and significant to visit intention" is accepted, and the fourth hypothesis namely "green marketing has a positive and significant effect on visit intention" is accepted. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh Digital Marketing terhadap Visit Intention, pengaruh e-WOM terhadap Visit Intention, pengaruh Destination Branding terhadap Visit Intention, dan pengaruh Green Marketing terhadap Visit Intention Desa Wisata. Pengumpulan data pada penelitian ini menggunakan metode survei dengan menyebarkan instrumen berupa kuesioner. Jumlah responden pada penelitian ini adalah sebanyak 238 orang. Teknik analisis data pada penelitian ini menggunakan aplikasi SPSS Versi 25.0 dan SEM (Structural Equation Model) dari LISREL Dari empat hipotesis yang diajukan dalam penelitian ini semuanya menunjukan hasil yang signifikan. Berdasarkan hasil penelitian, dapat diambil kesimpulan bahwa hipotesis pertama yaitu "digital marketing berpengaruh positif dan signifikan terhadap visit intention" diterima, hipotesis kedua yaitu "e-WOM berpengaruh positif dan signifikan terhadap visit intention" diterima, hipotesis ketiga yaitu "destination branding berpengaruh positif dan signifikan terhadap visit intention" diterima, dan hipotesis keempat yaitu "green marketing berpengaruh positif dan signifikan terhadap visit intention" diterima.
The Influence of Environmental Consciousness, Green Lifestyle, Influencer Credibility, and Social Media Engagement on Purchase Intention of Slow Fashion Products on the TikTok Application among Generation Z ASHSIDIK, Fajar; WIBOWO, Setyo Ferry; SADAT, Andi Muhammad
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1459

Abstract

This study analyzes the influence of environmental awareness, green lifestyle, influencer credibility, and social media engagement on slow fashion purchase intentions among Generation Z on TikTok. The massive fast fashion industry contributes to environmental problems, with significant clothing waste in Indonesia. Slow fashion offers sustainable solutions, but its implementation remains limited. Generation Z, as primary consumers of fast fashion and active TikTok users, has the potential to be a driver of change. Using quantitative methods on 200 Generation Z respondents in Greater Jakarta (Jabodetabek) who were exposed to slow fashion content on TikTok, the results show that environmental awareness positively influences slow fashion purchase intentions and green lifestyle. Influencer credibility increases social media engagement, which in turn influences green lifestyle and purchase intentions. However, green lifestyle does not directly influence slow fashion purchase intentions, as Generation Z may prioritize mindful clothing consumption (e.g., capsule wardrobes) over simply purchasing new products. Influencer credibility also does not directly influence purchase intentions, possibly due to skepticism of promotional content or a lack of influencer expertise in sustainable fashion. In conclusion, increasing environmental awareness and engaging social media engagement are crucial to driving slow fashion purchase intentions among Generation Z. Marketing strategies must go beyond influencer credibility alone to effectively drive purchases. This research provides valuable insights into understanding consumer behavior and desires.
FACTORS THAT CAN INFLUENCE SUBSCRIBE INTENTION ON KOMPAS.ID MODERATED BY SUBSCRIPTION TYPES Zendrato, Bernadus Orudu Richard; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.382

Abstract

This study aims to analyze the effect of enjoyment, price value, and ubiquity on the subscription intention of Kompas.id users, and see the moderating role of subscription types (basic and premium) in the relationship. A quantitative approach was used with a survey method, involving 400 Kompas.id user respondents in the Jabodetabek area. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results showed that enjoyment and price value had a significant effect on subscription intention. Ubiquity has a significant effect on subscription intention. Moderation tests show that subscription types only moderates the relationship between ubiquity and subscribe intention, while it does not moderate the relationship between enjoyment and price value on subscribe intention. The findings provide theoretical and practical implications for digital marketing strategies in increasing subscription conversion through enjoyable user experience, value for money, and ease of access.
Mengukur Tingkat Customer Engagement pada Akun Instagram @Familymartid Ahsaina Zulfah, Islamia; Sadat, Andi Muhammad; Krissanya, Nofriska
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 3 (2025): October : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i3.602

Abstract

Seiring dengan perkembangan media sosial yang telah mendorong banyak brand untuk membangun customer engagement secara digital, salah satunya dengan melalui platform Instagram, maka penelitian ini bertujuan untuk mengukur tingkat customer engagement pada akun Instagram @familymartid. Penelitian ini menggunakan kuantitatif deskriptif dengan sampel berupa pengikut akun instagram @familymartid yang berdomisili di DKI Jakarta. Pengumpulan data dilakukan melalui kuesioner terhadap 100 responden dengan menggunakan skala Likert. Teknik analisis data yang digunakan adalah analisis deskriptif berbasis persentase. Hasil penelitian menunjukkan bahwa tingkat customer engagement berada dalam kategori ”tinggi” dengan skor rata-rata 80%. Dimensi behavioral menjadi yang paling dominan (92%), diikuti cognitive (77%), dan emotional (69%). Berdasarkan temuan tersebut, disarankan agar pengelola akun Instagram @familymartid meningkatkan nilai informasi dalam konten, membangun kedekatan emosional dengan audiens, serta mempertahankan strategi interaktif yang sudah efektif.
The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area) Kusumaningrum, Nadila; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1503

Abstract

The increasing competition in Indonesia’s health and beauty retail sector has raised concerns regarding inconsistent service quality and promotional discrepancies that negatively impact customer trust and loyalty. This study aims to examine the influence of service quality and sales promotion on repurchase intention, with customer satisfaction as a mediating variable. The research focuses on Guardian retail consumers in the Greater Bekasi area. Employing a descriptive quantitative approach, data were collected from 200 respondents using a convenience sampling technique and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both service quality and sales promotion significantly and positively affect customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a mediating role in the relationship between service quality, sales promotion, and repurchase intention. These findings highlight the critical role of customer experience in strengthening repurchase behavior and suggest that companies should invest in improving both service quality and promotional strategies to foster customer loyalty in a competitive retail landscape.
The The Influence of Perceived Usefulness, Perceived Easy of Use, and Perceived Value on Intention To Use E-Commerce Syamillah, Fidelia; Sadat, Andi Muhammad; Berutu, Meta Bara
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.7

Abstract

This research looks into how the ideas of usefulness, ease of use, and value affect the desire of Generation Z to use online shopping sites. Information was gathered from online shoppers living in the Jabodetabek region by employing a quantitative approach through survey methods. The findings show that all three factors heavily influence the desire to use. Perceived1 Usefulness plays a key role in driving user intention, using a technology becomes more appealing to people when they see the advantages, such as saving time, easy transactions, and increased productivity. These advantages, as mentioned in the Technology Acceptance Model (TAM), have a significant impact on how likely people are to start using it. The way people see how easy it is to use something matters a lot. This means that if an online shopping site is simple to use, people are more likely to want to use it. This is especially true for younger people like those in Gen Z who grew up with technology. Furthermore, Perceived1 Value shows a strong influence on Intention1 to Use, indicating that users value platforms that offer not only convenience and functionality but also emotional and economic benefits. These findings emphasize the importance of designing e-commerce platforms that are not only useful and easy to use but also deliver a holistic and positive user experience.
Co-Authors Agustinus Purna Irawan Ahsaina Zulfah, Islamia Alyandro, Bryan Aprili, Adelia Nur ASHSIDIK, Fajar Basrah Saidani Basrah Saidani Berutu, Meta Bara Cokki, Cokki Hafizh, Nirwana Haris Maupa Haryati, Dinda Ika Febrilia Kedaton, Nyi Raden Sekar Krissanya, Nofriska Kusumaningrum, Nadila Mei-Lan Lin Monoarfa, Terrylina Arvinta Muhammad Fawaiq, Muhammad Nandika, Thania Sanique Rivai P, Agung Kresnamurti Safitri, Dewi Nur Indah Saleh, Hendra Noor Sari, Dewi Agustin Pratama Setyo Ferry Wibowo Sholikhah Sholikhah Syamillah, Fidelia Umran, M. Fankar Usep Suhud Zendrato, Bernadus Orudu Richard