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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pijar : Studi Manajemen dan Bisnis JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Application on Economics and Business Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sadat, Andi Muhammad
Fakultas Ekonomi, Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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FACTORS THAT CAN INFLUENCE SUBSCRIBE INTENTION ON KOMPAS.ID MODERATED BY SUBSCRIPTION TYPES Zendrato, Bernadus Orudu Richard; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.382

Abstract

This study aims to analyze the effect of enjoyment, price value, and ubiquity on the subscription intention of Kompas.id users, and see the moderating role of subscription types (basic and premium) in the relationship. A quantitative approach was used with a survey method, involving 400 Kompas.id user respondents in the Jabodetabek area. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results showed that enjoyment and price value had a significant effect on subscription intention. Ubiquity has a significant effect on subscription intention. Moderation tests show that subscription types only moderates the relationship between ubiquity and subscribe intention, while it does not moderate the relationship between enjoyment and price value on subscribe intention. The findings provide theoretical and practical implications for digital marketing strategies in increasing subscription conversion through enjoyable user experience, value for money, and ease of access.
Mengukur Tingkat Customer Engagement pada Akun Instagram @Familymartid Ahsaina Zulfah, Islamia; Sadat, Andi Muhammad; Krissanya, Nofriska
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 3 (2025): October : Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i3.602

Abstract

Seiring dengan perkembangan media sosial yang telah mendorong banyak brand untuk membangun customer engagement secara digital, salah satunya dengan melalui platform Instagram, maka penelitian ini bertujuan untuk mengukur tingkat customer engagement pada akun Instagram @familymartid. Penelitian ini menggunakan kuantitatif deskriptif dengan sampel berupa pengikut akun instagram @familymartid yang berdomisili di DKI Jakarta. Pengumpulan data dilakukan melalui kuesioner terhadap 100 responden dengan menggunakan skala Likert. Teknik analisis data yang digunakan adalah analisis deskriptif berbasis persentase. Hasil penelitian menunjukkan bahwa tingkat customer engagement berada dalam kategori ”tinggi” dengan skor rata-rata 80%. Dimensi behavioral menjadi yang paling dominan (92%), diikuti cognitive (77%), dan emotional (69%). Berdasarkan temuan tersebut, disarankan agar pengelola akun Instagram @familymartid meningkatkan nilai informasi dalam konten, membangun kedekatan emosional dengan audiens, serta mempertahankan strategi interaktif yang sudah efektif.
The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area) Kusumaningrum, Nadila; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1503

Abstract

The increasing competition in Indonesia’s health and beauty retail sector has raised concerns regarding inconsistent service quality and promotional discrepancies that negatively impact customer trust and loyalty. This study aims to examine the influence of service quality and sales promotion on repurchase intention, with customer satisfaction as a mediating variable. The research focuses on Guardian retail consumers in the Greater Bekasi area. Employing a descriptive quantitative approach, data were collected from 200 respondents using a convenience sampling technique and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both service quality and sales promotion significantly and positively affect customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a mediating role in the relationship between service quality, sales promotion, and repurchase intention. These findings highlight the critical role of customer experience in strengthening repurchase behavior and suggest that companies should invest in improving both service quality and promotional strategies to foster customer loyalty in a competitive retail landscape.
EXPLORING THE LOW RATE OF BPR CUSTOMER GROWTH IN JAKARTA Sadat, Andi Muhammad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.703 KB) | DOI: 10.21009/JRMSI.008.2.10

Abstract

Since mid of 2015, the number of BPR customer has declined (Joko Suyanto in Linangkung, 2016). This study intends to describe what factors that influence the low rate of BPR customer growth in Jakarta. The explorative approach was done by employing samples in two steps. First, interviews were conducted on 10 market participants followed by FGD (focus group discussion) to 32 respondents in one of the largest “pasar induk” in Jakarta. Second, FGD results become the guideline for arranging the questionnaires and distributed to 200 respondents in five locations of “pasar induk” in Jakarta by applying quota sampling technique. The collected data were analyzed using factor analysis technique by involving practitioners and academics in the process of identifying and naming the variables. The result proves that the factors that affect the customers reluctant to become BPR customers caused by five factors, namely: attitude (consumer rating for not to choose BPR); subjective norms (the pressure of the relatives); perceived behavioral control (customers control to decide not to choose BPR); intention (the intention not to choose BPR; and behavior (action not to choose BPR).
Pengaruh Sosial Media Marketing terhadap Loyalty Intention melalui Relationship Quality sebagai Mediator pada Pelanggan Tiktok Shop Hafizh, Nirwana; Sadat, Andi Muhammad; Febrilia, Ika
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23072

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh sosial media marketing terhadap Loyalty Intention dengan mempertimbangkan Relationship Quality sebagai variabel mediator pada pelanggan TikTok Shop. Dalam era bisnis digital, sosial media marketing menjadi alat yang semakin krusial, terutama dalam menarik dan mempertahankan pelanggan. TikTok Shop, sebagai salah satu platform s-commerce yang berkembang pesat, menyediakan kesempatan untuk mengeksplorasi bagaimana strategi pemasaran di media sosial dapat memengaruhi loyalitas pelanggan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Instrumen yang digunakan berupa kuesioner yang disebarkan kepada minimal 200 responden yang berdomisili di Jabodetabek, berusia minimal 17 tahun, dan telah melakukan pembelian minimal enam kali dalam tiga bulan terakhir. Analisis data dilakukan dengan menggunakan teknik Structural Equation Modeling (SEM) melalui software AMOS versi 24 untuk menguji hubungan antara variabel-variabel yang diteliti serta menguji hipotesisnya. Hasil penelitian menunjukkan bahwa Relationship Quality memiliki pengaruh signifikan terhadap Loyalty Intention. Namun, pengalaman negatif pelanggan tidak memengaruhi Relationship Quality. Selain itu, Relationship Quality juga tidak berpengaruh terhadap Customer Trust. Di sisi lain, sosial media marketing memengaruhi Relationship Quality, customer experience memengaruhi sosial media marketing, dan sosial media marketing memengaruhi Customer Trust. Temuan ini memberikan implikasi praktis bagi pengelola TikTok Shop dan praktisi pemasaran digital untuk fokus pada strategi pemasaran yang tidak hanya menarik tetapi juga membangun dan memperkuat hubungan dengan pelanggan. Penggunaan konten yang relevan, interaktif, dan personal dapat meningkatkan Relationship Quality, yang pada akhirnya dapat meningkatkan loyalitas pelanggan.
PENGARUH PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK MELALUI PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI Putra, Freddy Pungky; Sadat, Andi Muhammad; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dengan tujuan guna untuk mengetahui pengaruh perceived quality, perceived price, dan perceived value terhadap purchase intention, kemudian untuk mengetahui pengaruh perceived quality dan perceived price terhadap perceived value, serta pengaruh perceived quality dan perceived price terhadap purchase intention melalui perceived value sebagai variabel mediasi pada kendaraan listrik. Populasi penelitian ini merupakan masyarakat yang berdomisili di Kota Jakarta dengan sampel penelitian berjumlah 250 responden. Teknik pengambilan sampel yang digunakan berupa kuota sampling, yaitu dengan membagi kuota sampel penelitian secara rata sebanyak 50 sampel pada masing-masing wilayah Jakarta Timur, Jakarta Barat, Jakarta Utara, Jakarta Selatan, serta Jakarta Pusat. Pengambilan data dilakukan dengan teknik angket atau survey melalui kuesioner yang disebarkan dengan Google Form. Sementara pada teknik analisis data yang digunakan yaitu dengan SEM-PLS. Hasil penelitian ini menemukan bahwa perceived value, perceived quality, perceived price berpengaruh terhadap purchase intention, perceived price berpengaruh terhadap perceived value, perceived price berpengaruh terhadap purchase intention melalui perceived value. Sementara pada perceived quality terhadap perceived value tidak ditemukan pengaruh yang signifikan, begitupula dengan perceived quality terhadap purchase intention melalui perceived value ditemukan tidak ada pengaruh.
DETERMINASI NIAT MENGGUNAKAN MOBILE INVESTMENT PADA GENERASI Z DI JABODETABEK Ragasiwi, Diah Ayu; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.264

Abstract

The digital transformation in the financial sector has significantly driven the growth of digital investment application usage in Indonesia. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on users’ intention to use digital investment applications, with a case study of Bibit users in the Greater Jakarta area (Jabodetabek). A quantitative approach was employed by distributing questionnaires to 272 respondents, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both perceived usefulness and perceived ease of use have a significant positive effect on intention to use, while perceived risk has a significant negative effect. These findings highlight the importance of developing user-friendly and beneficial features, as well as managing perceived risk, to encourage the intention to use digital investment applications, particularly among younger generations.
PENGARUH INTERAKTIVITAS, KEAHLIAN DAN HIBURAN TERHADAP NIAT PEMBELIAN MELALUI SHOPEE LIVE Kalila, Sekar Ayu; Sadat, Andi Muhammad; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.265

Abstract

The use of live shopping has increasingly developed as part of the shift in consumer shopping behavior in the digital era. However, in the past two years, there has been a decline in purchases through this feature, particularly on the Shopee Live platform. This condition indicates that the popularity of live shopping has not been fully followed by an increase in consumers’ purchase intention. This study aims to examine the influence of interactivity, streamer expertise, and entertainment on purchase intention in the context of Shopee Live. The research adopts the Stimulus-Organism-Response (SOR) theory to explain how stimulus elements affect consumers’ behavioral responses. Data were collected from 180 respondents who had previously watched Shopee Live in the Jabodetabek area, using purposive sampling. The research instrument was distributed through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results show that interactivity, streamer expertise, and entertainment have a positive and significant effect on consumers’ purchase intention through Shopee Live.
The Effect of E-Trust, Information Quality and User Interface Quality on E-Customer Loyalty Through E-Satisfaction as an Intervening Variable: (Study on Tokopedia Users in Jabodetabek) Kedaton, Nyi Raden Sekar; Sadat, Andi Muhammad; Sari, Dewi Agustin Pratama
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.350

Abstract

In this modern era, individuals or groups of people experience high dependence on technology and the digital world. The development of technology and the digital era has changed the way consumers fulfill their needs. Consumers now tend to switch to online purchases, which are considered more practical, fast and efficient than conventional purchases. This study was conducted to determine the effect of e-trust, information quality and user interface quality on e-customer loyalty through e-satisfaction as an intervening variable. The population in this study were Tokopedia users in Jabodetabek. The sample collection technique used was purposive sampling and the sample used was 229 people. The data analysis method used is path analysis with Structural Equation Modeling (SEM), which is then processed using AMOS. The results showed that e-trust has a positive and significant effect on e-satisfaction, information quality has a negative and significant effect on e-satisfaction, user interface quality has a positive and significant effect on e-satisfaction, e-trust has a positive and insignificant effect on customer loyalty, and the variables e-satisfaction, information quality and user interface quality each have a positive and significant effect on customer loyalty, while e-satisfaction is not able to mediate the influence between e-trust, information quality and user interface quality on customer loyalty.
PREDICTING THE ADOPTION OF INSURTECH AMONG GENERATION Z IN INDONESIA Umran, M. Fankar; Sadat, Andi Muhammad; Maupa, Haris
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3182-3190

Abstract

The emergence of Insurtech services in Indonesia has been a transformative force, changing how insurance companies operate and reach their customers. However, most insurance companies still use conventionally by relying on agents and brokers to provide insurance purchases and payments. The success and growth of the insurance industry require technological support to make the process efficient and profitable. This research aims to empirically identify the factors that influence insurance industry customers to adopt Insurtech services among Generation Z in Indonesia, which is known to be technologically literate and reaches 28% of the total population. This research is quantitative, where the research questionnaire will be distributed using Google Forms to a minimum of 310 respondents based on the Cochran formula. Six hypotheses were developed based on the literature and will be tested using the Structural Equation Modeling (SEM) approach with software AMOS version 23. The results are expected to contribute to academics, insurance companies, and regulators regarding the determining factors for the adoption of Insurtech services in Indonesia.
Co-Authors Agustinus Purna Irawan Ahsaina Zulfah, Islamia Alyandro, Bryan Amanda, Nur Anisa Annisa Lutfia Aprili, Adelia Nur Basrah Saidani Basrah Saidani Cokki, Cokki Hafizh, Nirwana Haris Maupa Haryati, Dinda Ika Febrilia Kalila, Sekar Ayu Kasofi, Adnan Kedaton, Nyi Raden Sekar Khairiyadi, Mochamad Rizky Krissanya, Nofriska Kusumaningrum, Nadila Mei-Lan Lin Monoarfa, Terrylina Arvinta Muhammad Fawaiq, Muhammad Nandika, Thania Sanique Putra, Freddy Pungky Ragasiwi, Diah Ayu Rahmi Rahmi Rivai P, Agung Kresnamurti Saleh, Hendra Noor Sari, Dewi Agustin Pratama Selvianingrum, Meisar Sholikhah Sholikhah Umran, M. Fankar Usep Suhud Zendrato, Bernadus Orudu Richard