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PENGARUH NILAI-NILAI KARAKTER LOKAL TERHADAP CITRA PRODUK KAPULAGA DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI DI DESA ORAHILI GOMO, NIAS SELATAN Zenni Riana; Nur Augus Fahmi; Imamul Khaira; Supriadi Supriadi; Evi Susilawati; Evi Syuriani Harahap; Muhammad Endang Asmara
Journal of Education Technology and Civic Literacy (JET CIVIL) Vol 6, No 2 (2026): Edisi April
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jetcivil.v6i2.13726

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai-nilai karakter lokal terhadap citra produk Kapulaga dengan kepercayaan konsumen sebagai variabel mediasi di Desa Orahili Gomo, Nias Selatan. Kapulaga merupakan komoditas pertanian unggulan yang memiliki nilai ekonomi tinggi namun belum dioptimalkan melalui pendekatan pemasaran berbasis nilai budaya lokal. Nilai-nilai karakter lokal masyarakat Nias, yang dikenal melalui filosofi `Fondrako` (musyawarah adat), `Fangowalu` (kejujuran), dan `Si'ulu` (kepemimpinan berintegritas), diyakini memiliki potensi besar dalam membentuk kepercayaan konsumen dan memperkuat citra produk unggulan daerah. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori melalui survei cross-sectional. Populasi penelitian adalah 120 konsumen Kapulaga di wilayah Nias Selatan yang dipilih menggunakan teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner tertutup berskala Likert 5 poin yang telah divalidasi oleh para pakar. Analisis data menggunakan IBM SPSS versi 25 dengan uji asumsi klasik, regresi linier berganda, dan analisis jalur (path analysis) untuk menguji peran mediasi kepercayaan konsumen. Hasil penelitian menunjukkan bahwa nilai-nilai karakter lokal berpengaruh positif dan signifikan terhadap kepercayaan konsumen (β = 0,614; p = 0,003) dan citra produk Kapulaga (β = 0,578; p = 0,006). Kepercayaan konsumen terbukti memediasi secara parsial hubungan antara nilai-nilai karakter lokal dan citra produk (β = 0,421; p = 0,012). Temuan ini menegaskan bahwa internalisasi nilai karakter lokal dalam strategi pemasaran produk pertanian dapat menjadi instrumen efektif dalam membangun kepercayaan konsumen dan memperkuat citra produk Kapulaga sebagai komoditas unggulan Nias Selatan. Penelitian ini dilaksanakan pada Semester 5 Tahun 2026.
INTEGRITAS PEMBELAJARAN DI ERA GENERATIVE AI: PERAN LITERASI AI DAN KESADARAN ETIKA MAHASISWA PENDIDIKAN EKONOMI Evi Syuriani Harahap; Imamul Khaira; Richna Handayani
Journal of Education Technology and Civic Literacy (JET CIVIL) Vol 6, No 2 (2026): Edisi April
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jetcivil.v6i2.13959

Abstract

Penelitian ini bertujuan menganalisis pengaruh literasi AI (X1) dan kesadaran etika (X2) terhadap integritas pembelajaran mahasiswa Pendidikan Ekonomi (Y) di era Generative AI. Metode yang digunakan adalah regresi linear berganda dengan pendekatan kuantitatif. Populasi penelitian adalah seluruh mahasiswa semester 3–8 Program Studi Pendidikan Ekonomi Universitas Negeri Medan yang berjumlah 475 orang; semester 3–8 dipilih karena mahasiswa pada semester awal masih minim pengalaman dalam penggunaan AI untuk keperluan akademik. Sampel sebanyak 214 mahasiswa diambil menggunakan rumus Slovin dengan teknik proportional random sampling. Instrumen berupa kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya. Uji asumsi klasik meliputi normalitas (Kolmogorov-Smirnov), multikolinearitas (VIF), dan heteroskedastisitas (Glejser). Hasil penelitian menunjukkan literasi AI berpengaruh positif dan signifikan terhadap integritas pembelajaran (β=0,412; p
Economic Growth and Income Inequality in Indonesia: A Systematic Review and Meta-Analysis of Two Decades of Research Evi Syuriani Harahap; Imamul Khaira
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ax9kt271

Abstract

The relationship between economic growth and income inequality is a central policy challenge in Indonesia. This article presents a systematic review and qualitative meta-analysis of 21 empirical studies (2007-2025) examining this nexus at national and sub-national levels. The analysis reveals a lack of consensus on the direction of causality, with different studies supporting conflicting or insignificant relationships. Similarly, the validity of the Kuznets Curve hypothesis is found to be context-dependent, holding true in some provinces but not others. The review also identifies crucial mediating factors, including financial inclusion, education, and governance, which significantly influence the growth-inequality dynamic. Overall, the findings underscore the complexity of this relationship, calling for a policy shift away from a purely growth-centric paradigm towards more inclusive and regionally-tailored development strategies to ensure equitable outcomes.
The Role of MSMEs in Driving the Regional Economy: A Case Study of Medan City Richna Handriyani; Shintami Oktavia; Evi Syuriani Harahap
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/n7nggh60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have become the main driving force of the local economy in Indonesia, including in Medan City. As grassroots economic entities, MSMEs not only contribute significantly to the Gross Regional Domestic Product (GRDP), but also play a role in creating jobs, reducing social disparities, and accelerating the process of equitable development. This study is a literature review that aims to examine in depth the role of MSMEs in driving the regional economy in Medan City based on the results of the latest research published in national and international journals. The analysis was conducted on various aspects, such as the economic contribution of MSMEs, structural and policy challenges, the role of digitalization in increasing competitiveness, and the social impact on community welfare. The results of the study indicate that MSMEs in Medan City play a central role in economic development, but still face various obstacles such as access to financing, limited digitalization, and managerial limitations. Therefore, a strengthening strategy based on collaboration between MSME actors, local governments, financial institutions, and local communities is needed. This study provides a conceptual contribution in building a comprehensive understanding of the contribution of MSMEs as an instrument of sustainable regional development.
ANALISIS RESPONS SISWA TERHADAP PENGGUNAAN GOOGLE SITES SEBAGAI MEDIA PEMBELAJARAN PADA MATERI PERMINTAAN, PENAWARAN, DAN HARGA KESEIMBANGAN DI KELAS X-5 SMAN 1 MEDAN Samuel Revaldo Jeverson Siboro; Bona Vintura Suyana Pandiangan; Josua Pane; Excaudia Mazmuris Siringoringo; Evi Syuriani Harahap
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.16012

Abstract

This study aims to analyze student responses to the use of Google Sites as a learning medium for demand, supply, and equilibrium price material in class X-5 SMAN 1 Medan. The research employed a qualitative descriptive approach with 13 students as research subjects. Data were collected through in-depth interviews using four structured questions covering aspects of comprehension ease, visual display perception, learning engagement level, and conceptual understanding in real-life contexts. The results indicate that 61.5% of students found Google Sites helpful or very helpful in understanding economics material, 84.6% gave positive assessments of Google Sites' visual display, 69.2% found learning through Google Sites more engaging than conventional instruction, and 69.2% reported better understanding of demand, supply, and equilibrium price concepts in real-life contexts. However, 30.8% of students still considered the teacher's lecture method more effective due to direct interaction and instant feedback. These findings suggest that Google Sites holds significant potential as a digital learning medium, but its effectiveness would be more optimal when synergistically integrated with conventional instructional methods. The findings align with the Multimedia Learning Theory (Mayer, 2009), Constructivism Theory, and previous research on the effectiveness of technology-based learning media.