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Membangun Brandmark Produk Rengginang UMKM Desa Karang Harum Bernad Hananto; Wiranta; Iin Masriah; Suhrowardi; M Ulil Albab
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.17

Abstract

Karang Harum Village is one of the villages located in Kedungwaringin District, Bekasi Regency. In Karangharum Village, there are several home industries that process various raw products around their homes into processed products that have added value. One of the home industries that is still running today is the rengginang industry. The rengginang industry in this village is developing well and is still producing today. However, the absence of packaging and labeling makes this industry slightly hampered in terms of marketing. The method used in this community service activity is the method of mentoring and educating the community regarding marketing strategies, especially packaging and labeling. The final result of this study is packaging branding, labeling for rengginang processed products, and registration of the industry with the Health Service and the Industry, Trade, and Cooperatives Service, Bekasi Regency as a home industry based on processed agricultural products because the main ingredient is rice flour. Product labeling and registration of products with the relevant agencies are expected to spur and develop this industry on a wider scale.
Pembangunan Sentra Kreasi Desa Sebagai Wadah Aspirasi Menuju Desa Karangmekar Yang Sehat Dan Sejahtera Suhrowardi; Iin Masriah; Enur Hotimah; Dede NI; Rahadian SA
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.18

Abstract

Karangmekar Village is one of the locations considered suitable for carrying out community service. Karangmekar Village also has advantages in its geographical location. This potential should be developed as regional income, but this is not in line with the socio-economic development and welfare or education of the village community. This can be seen from the low percentage of the number of residents working as factory employees not because the industrial sector cannot absorb workers from Karangmekar Village, but rather because of the low work ethic of the local population, usually they do not last long working in the factory and leave without any clear work. The impact is that there is a socio-economic gap between the local population and the newcomers. The concept designed by the STEBIS YPII Community Service team to be implemented and developed in order to answer all the problems that arise in Karangmekar Village is "Development of Village Creative Centers as a Container for Aspirations Towards a Healthy and Prosperous Karangmekar Village" and this service activity collaborates with local BUMDES partners so that the efforts made in this Service can synergize with one of the functions of BUMDES.
Repurchase Intention of Halal Culinary Mie Gacoan: Experience Satisfaction with Site Image and Content Moderation Nur 'Aeni; Surya Bintarti; Salina; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/bgk52y04

Abstract

This study aims to analyze how Experience Satisfaction influences Revisit Intention, moderated by Site Image & Content among Generation Z consumers of Mie Gacoan. This study uses a quantitative approach with primary data sources. A total of 250 participants were selected as the sample using Purposive Sampling based on the Non-Probability Sampling method. The collected data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) statistical tool. The results of the study indicate that: 1) Experience Satisfaction has a positive and significant effect on Revisit Intention among Generation Z consumers of Mie Gacoan; 2) Site Image does not moderate the relationship between Experience Satisfaction and Revisit Intention among Generation Z consumers of Mie Gacoan; 3) Content also does not moderate the relationship between Site Image and Revisit Intention among Generation Z consumers of Mie Gacoan.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Optimalisasi Penerapan Sertifikasi Halal UMKM Halal Melalui Manajemen Supply Chain Management Nasrun Baldah; Suhrowardi; Andi Suhandi; Bernad Hananto; Iin Masriah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/d3b1bm20

Abstract

The Department of Cooperatives, Micro, Small and Medium Enterprises (MSMEs) in the Kedung Waringin District Government, Bekasi Regency is currently actively trying to develop business potential by collaborating with MSMEs. Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors, and the MSME participants can apply the training knowledge they have obtained in marketing management (administration) in developing quality products (turnover) and effective and efficient services.space.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Optimalisasi Penerapan Sertifikasi Halal UMKM Halal Melalui Manajemen Supply Chain Management Nasrun Baldah; Suhrowardi; Andi Suhandi; Bernad Hananto; Iin Masriah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/d3b1bm20

Abstract

The Department of Cooperatives, Micro, Small and Medium Enterprises (MSMEs) in the Kedung Waringin District Government, Bekasi Regency is currently actively trying to develop business potential by collaborating with MSMEs. Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors, and the MSME participants can apply the training knowledge they have obtained in marketing management (administration) in developing quality products (turnover) and effective and efficient services.space.
Startegi SWOT dalam Pengembangan Ekonomi Berbasis Syariah Di Era Digital Andi Suhandi; Iin Masriah; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 01 (2025): JPIES Edisi Januari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/22fy8c70

Abstract

Artikel ini mengkaji pengembangan ekonomi berbasis syariah di era digital. Tema ini diangkat dengan dasar pemikiran bahwa ekonomi berbasis syariah menemui masalah yang tidak mudah. Tidak hanya adanya pengetahuan masyarakat yang minim, yang berakibat munculnya asumsi persamaan ekonomi syariah dengan ekonomi konvensional, akan tetapi juga terjadi penurunan ekonomii syariah di Indonesia. Belum lagi adanya era digitalisasi yang mutlak merubah praktik ekonomi syariah. Kajian dibatasi pada aspek peluang, tantangan, kekuatan dan kelemahan.. Dengan menggunakan pendekatan kualitatif dengan metode studi pustaka, maka dapat disimpulkan  bahwa ekonomi syariah merupakan ekonomi yang bebasis Islam. Ia harus mengadopsi digitalisasi pada zaman sekarang. Adapun mengenai beberapa peluang ekonomi syariah di era digital adalah masyarakat Indonesia sebagai Muslim terbesar dan promosi produk dengan bentuk digitalisasi; tantangannya ialah sumber daya manusia dan cyber security (keamanan siber); sedangkan kendalanya yang dihadapi adalah kurangnya  kesadaran masyarakat yang minim dan keterbatasan teknologi. Adanya peluang, tantangan, dan kendala tersebut berimplikasi pada pengembangan ekonomi syariah yang harus bertumpu pada aspek digital dengan segala macam kekurangannya. Kata Kunci: Ekonomi Syariah, Era Digital, Tantangan, Peluang, Kendala.
Pendidikan Karakter Berbasis Riyadhoh TQN Suryalaya dalam Perspektif KH. A. Shohibul Wafa Tajul ‘Arifin ra. (Abah Anom) Kusmana, Ratna; Suhrowardi; Kurniawan, Ase
THORIQOTUNA: Jurnal Pendidikan Islam Vol. 8 No. 1 (2025): THORIQOTUNA: Jurnal Pendidikan Islam
Publisher : Prodi PAI IAILM Suryalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47971/tjpi.v8i1.1509

Abstract

This study aims to identify and analyze the implementation of character education based on riyadhoh in the Qadiriyah Naqsyabandiyah Order (TQN) Suryalaya according to Abah Anom's view. The research method used is qualitative research with data collection techniques using observation, interview and documentation techniques. Observations were conducted to directly see the amaliyah riyadhoh applied at the Suryalaya Islamic Boarding School, while interviews were conducted with ikhwan akhwat or students, as well as figures who understand the teachings of Abah Anom. Documentation is used to collect data from various written sources, such as books, articles, and official documents of Islamic boarding schools. The results of the study indicate that riyadhoh-based character education at TQN Suryalaya includes spiritual training and special practices aimed at getting closer to Allah SWT, improving morals, and forming a strong personality. Riyadhoh taught by Abah Anom includes dhikr, khotaman, manaqiban, pilgrimage, fasting, qiyamullail, and various other forms of worship that are carried out consistently and carried out under the guidance of a mursyid. The implementation of this character education has a positive impact on the formation of the character of students, such as increasing patience, honesty, discipline, and responsibility. From the results of observations and interviews, character education through riyadhoh amaliyah activities has been applied well and in accordance with applicable regulations, although there are several obstacles for brothers and sisters who still deviate in their behavior, but can be minimized so that the morals of students have seen an increase after participating in riyadhoh activities, namely in terms of behaviour, words and deeds. This study provides results that riyadhoh in TQN Suryalaya in Abah Anom's perspective is not only a spiritual practice, but also an effective method in character education that is able to shape ikhwan akhwat into individuals with noble morals and strong personalities.