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All Journal Business UHO: Jurnal Administrasi Bisnis JHP17 (Jurnal Hasil Penelitian) SINERGI: Jurnal Ilmiah Ilmu Manajemen Sketsa Bisnis Jurnal Ilmiah Administrasi Bisnis dan Inovasi Dedication : Jurnal Pengabdian Masyarakat Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Dedication : Jurnal Pengabdian Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Business and Quality Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Studi Administrasi Publik dan ilmu Komunikasi
Andry Herawati
FIA Universitas Dr. Soetomo Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor-Faktor Terhadap Keputusan Pengambilan Kredit Usaha Rakyat Pada Debitur Bank Rakyat Indonesia di Kota Surabaya Andry Herawati; Liling Listyawati; Sarwani
SKeTsa Bisnis (e-jurnal) Vol 7 No 1 (2020)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v7i1.2086

Abstract

Abstract The research aims to analyze the decision-making process of business loans granted by debtors and to identify the factors that influence their decisions. The method used is a survey using a questionnaire instrument as data collection. The sampling technique is carried out by a systematic random sampling method, obtained from 100 debtors of PT BRI (Persero) Tbk. Brantas Unit Kertajaya Branch, and Surabaya Diponegoro Branch Office. Methods of analysis of descriptive-analytical data and two main boxes. The results showed: 1) the process of a decision of the KUR by the debtor in five stages, namely the identification of the needs (the KUR is used as risk capital, the search for information (the KUR information obtained from (bank interest), alternative valuation (low interest is used as a valuation consideration), credit decision making (choose interest rate) and credit withdrawal (satisfied and recommended to others); 2) internal factors have a stronger influence than external factors, this individual factor illustrates that the debtor takes KUR BRI due to a feeling of need from within the debtor Keywords: Internal Factors, External Factors, KUR Decision Abstrak Penelitian ditujukan untuk menganalisis proses keputusan pengambilan kredit usaha rakyat oleh debitur, dan mengidentifikasi faktor-faktoryang mempengaruhi keputusannya. Metode yang digunakan adalah survei dengan menggunakan instrumen kuesioner sebagai pengumpulan data. Teknik pengambilan sampel dilakukan dengan metode systematic random sampling, didapatkan 100 debitur dari PT BRI (Persero) Tbk. Unit Brantas Cabang Kertajaya, dan Kantor Cabang Diponegoro Surabaya. Metode analisis data analisis deskritptif, dan top two boxes.Hasil penelitian menunjukkan :1) proses pengambilan keputusan KUR oleh debitur melalui lima tahap yaitu Indentifiasi kebutuhan (KUR digunakan sebagai modal usaha, pencarian informasi (informasi KUR didapat dari Bank), evaluasi alternatif (bunga yang rendah dijadikan pertimbangan evaluasi), keputusan pengambilan kredit (memilih tingkat bunga), dan pasca pengambilan kredit (puas dan merekomendasikan ke yang Lain) ; 2) faktor internal memiliki pengaruh lebih kuat daripada faktoreksternal, hal ini Faktor individul menggambarkan bahwa debitur mengambil KUR BRI karena rasa kebutuhan dari dalam diri debitur tersebut.Kata Kunci: Faktor Internal, Faktor Eksternal, Keputusan KUR
Analyzing the Influence of Price, Promotion, and Trust on Consumer Purchase Decisions: A Study of Mr. Frozen Food on the Shopee Marketplace Fedianty Augustinah; Ambarwati Octaviani; Dian Ferriswara; Andry Herawati; Liling Listyawati
SKeTsa Bisnis (e-jurnal) Vol 11 No 02 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i02.5522

Abstract

AbstractThis research investigates the impact of price, promotion, and trust on consumer purchasing decisions for Mr. Frozen Food through the Shopee platform. Applying a quantitative approach with a sample of 100 respondents, the study reveals that both price and trust significantly and positively influence purchasing decisions, while promotion has a significant negative effect. The regression analysis shows that all three variables collectively influence purchasing decisions, with an adjusted R square of 98.8%. These results highlight that competitive pricing and consumer trust are key drivers of purchasing behavior, whereas promotional strategies may require reassessment. The study offers valuable insights for shaping marketing strategies within the e-commerce sector. AbstrakStudi ini meneliti dampak harga, promosi, dan kepercayaan terhadap keputusan pembelian konsumen Mr. Frozen Food di platform Shopee. Dengan pendekatan kuantitatif yang melibatkan 100 partisipan, penelitian ini menemukan bahwa harga dan kepercayaan konsumen memiliki pengaruh positif signifikan terhadap keputusan pembelian, sementara promosi berdampak negatif signifikan. Hasil analisis regresi menunjukkan bahwa ketiga variabel tersebut secara simultan memengaruhi keputusan pembelian, dengan nilai adjusted R square sebesar 98,8%. Temuan ini menegaskan pentingnya harga yang kompetitif dan kepercayaan dalam meningkatkan keputusan pembelian konsumen, sementara efektivitas promosi memerlukan evaluasi lebih lanjut. Penelitian ini memberikan kontribusi bagi pengembangan strategi pemasaran di industri e-commerce.
Marketing Marketing Optimization of Sambel Pecel Niki Eco Madiun in the Digital Era: A Study of the Transition from Offline to Online Sales Supriyanto; Sarwani; Andry Herawati; Mochammad Arfani
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2650

Abstract

Transformasi digital telah menjadi elemen penting dalam memperkuat daya saing UMKM dalam era ekonomi berbasis teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh pemasaran digital dan kaitannya dengan transformasi digital terhadap peningkatan penjualan pada UMKM Sambell Pelcell Niki Elco Madiun dalam proses peralihan sistem pemasaran dari offline ke online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif Data primer diperoleh melalui distribusi kuesioner kepada 97 responden konsumen yang telah melakukan pembelian selama tahun 2025. Analisis data dilakukan dengan menggunakan regresi linier berganda melalui program SPSS versi 26. Hasil penelitian menunjukkan bahwa hubungan pemasaran digital dan transformasi digital berpengaruh positif dan signifikan terhadap peningkatan penjualan, baik secara parsial maupun simultan. Variabel pemasaran digital terbukti memiliki pengaruh dominan terhadap peningkatan penjualan dibandingkan dengan hubungan transformasi digital. Temuan ini menyiratkan bahwa optimalisasi strategi pemasaran digital yang disertai dengan hubungan teknologi dan kompetensi digital pelaku bisnis merupakan faktor kunci dalam meningkatkan kinerja penjualan UMKM yang bertransisi ke platform daring.
The Influence of Online Customer Reviews and Product Quality Perception on Skintific Purchase Decisions on Tiktok Shop Ayu Nabila Fransiska; Liling Listyawati; Andry Herawati; Damajanti Sri Lestari
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 4 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i4.493

Abstract

This study is intended to identify the impact of Online Customer Reviews and Product Quality Perceptions on Skintific Purchase Decisions on TikTok Shop. This study applies a quantitative approach through causal methods. Involving 96 respondents who have purchased and used Skintific products on the platform. Data analysis was carried out through the stages of classical assumption tests (normality, multicollinearity, and heteroscedasticity), and used multiple linear regression to test the research hypothesis. The findings show that online customer reviews and product quality perceptions have a positive and significant influence on purchase decisions, both when tested individually and together. The adjusted coefficient of determination (Adjusted R²) reaches 0.875, which means that 87.5% of the variation in purchase decisions can be explained by the two independent variables, while the remaining 12.5% is influenced by external elements outside of this model. Among the two variables studied, Online Customer Reviews were proven to have a dominant influence on Purchase Decisions, with a higher Beta value than Product Quality Perception. This conclusion emphasizes that positive reviews from customers and a good view of product quality are the main drivers for consumers to purchase Skintific products on TikTok Shop. Thus, companies are advised to maintain product reputation through consistent quality as well as optimize digital communication strategies based on customer reviews to improve consumer purchasing decisions.
The Effect The Effect of Product Differentiation and Customer Relationship on the Increase in Organic Fertilizer Sales in Sidoarjo Regency Ridwan; Ferriswara, Dian; Herawati, Andry; Ayuningtiyas, Galuh Ajeng
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2676

Abstract

This study is intended to evaluate the impact of product differentiation and customer relations on the increase in organic fertilizer sales volume in the Sidoarjo Regency area. A quantitative approach was applied through a survey involving 120 participants, namely farmers and organic fertilizer traders in the area. Sample selection was carried out by stratified random sampling technique. Information collection was carried out through a questionnaire, then processed using multiple linear regression analysis with the support of SPSS software version 25. The findings of the study revealed that product differentiation had a significant positive effect on the increase in organic fertilizer sales, with a coefficient of 0.458 (p<0.05). Similarly, customer relationships showed a significant positive impact on the increase in sales, with a coefficient of 0.412 (p<0.05). Simultaneously, product differentiation and customer relationships contributed significantly to the increase in organic fertilizer sales, with a percentage of 71.6% (R² = 0.716), while the remaining 28.4% were influenced by external variables that had not yet been explored. This study suggests that organic fertilizer makers in Sidoarjo Regency continue to innovate in product differentiation and strengthen long-term ties with consumers to encourage higher sales.
Peningkatan Kinerja Pemasaran UMKM Melalui Content Marketing dan Adopsi E-Commerce: Mengkaji Peran Digital Customer Engagement Herawati, Andry; Sri Utami Ady; Nur Sayidah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8682

Abstract

This study examines the effect of content marketing and e-commerce adoption on the marketing performance of micro, small, and medium enterprises (MSMEs), with digital customer engagement as a mediating variable, using a PLS-SEM approach. Data were collected through a survey of 160 MSME actors in Blitar and analyzed using SmartPLS 4. The results indicate that content marketing and e-commerce adoption have a positive and significant effect on digital customer engagement; however, neither variable has a direct effect on marketing performance. Digital customer engagement is found to have a strong influence on marketing performance and to fully mediate the relationship between content marketing, e-commerce adoption, and marketing performance. These findings highlight that the success of digital marketing strategies among MSMEs in the digital era depends largely on the ability of business actors to build and sustain customer engagement, rather than merely adopting digital content or e-commerce platforms to enhance competitiveness.
Work–Life Balance, Lingkungan Kerja, dan Kesehatan Mental Sebagai Prediktor Kinerja: Peran Mediasi Kepuasan Kerja pada Ruko Araya Tahap 1 Surabaya Alfina, Nova; Asnawi, Anita; Herawati, Andry; Ayuningtyas, Galuh Ajeng
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.10446

Abstract

The phenomenon of high work pressure and the instability of the psychological condition of employees in small businesses prompts the need for a comprehensive study of the factors that shape their performance. This study aims to analyze the influence of work-life balance (WLB), work environment (WE), and mental health (MH) on employee performance (WP), with job satisfaction (JS) as a mediating variable in employees working at Ruko Araya Phase 1 Surabaya. The quantitative method was used through the distribution of questionnaires to 109 respondents, which were then analyzed using Structural Equation Modelling (SEM). The results showed that WLB and MH had a significant effect on JS, while WE did not show a significant effect. JS has proven to be instrumental in improving WP and mediating the relationship between WLB and WP. On the other hand, MH affects performance directly or indirectly through JS. These findings confirm that the psychological aspect of employees has a more dominant role than structural conditions in the small business environment. The practical implications of this study emphasize the importance of policies that support work-life balance and mental health to sustainably strengthen employee satisfaction and productivity.
Pengaruh Komunikasi Pemasaran Digital dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Berkunjung pada Ekowisata Mangrove Wonorejo Surabaya Herawati, Andry; Syahputra, Fandy; Lestari, Damajanti Sri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11562

Abstract

This study investigates how digital marketing communication and electronic word of mouth (e-WOM) shape tourists’ decisions to visit Wonorejo Mangrove Ecotourism in Surabaya. The research was conducted using a quantitative design with a causal–associative framework, involving 96 respondents selected through purposive sampling. Data were gathered using a structured Likert-scale questionnaire and processed using multiple linear regression analysis. The findings demonstrate that digital marketing communication and e-WOM collectively exert a statistically significant and positive influence on tourists’ visiting decisions. In addition, each variable independently contributes a significant positive effect to the decision-making process. The determination coefficient reveals that a substantial portion of variance in visiting decisions is accounted for by the combined role of digital marketing communication and e-WOM. These results underline the critical role of strengthening digital communication strategies and systematically managing online consumer-generated content to improve destination attractiveness and encourage tourist visitation in ecotourism contexts.
Pengaruh Customer Experience dan Brand Image terhadap Word of Mouth Marketing di Ahass Sumber Rejeki Baru Kenjeran Surabaya Al Ghifari R.M., Herdito; Herawati, Andry; Asnawi, Anita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.11641

Abstract

The increasing population of motor vehicles in Indonesia compels after-sales service providers to improve marketing tactics based on recommendations to maintain market share. This study aims to analyze and explain the significance of the influence of customer experience and brand image on the effectiveness of Word of Mouth (WOM) marketing among customers of the AHASS Sumber Rejeki Baru Kenjeran workshop in Surabaya. Employing a quantitative approach, data were collected via electronic questionnaires from 160 respondents selected using the Slovin formula. Instrument testing (validity and reliability), multiple linear regression analysis to test hypotheses partially (t-test) and concurrently (F-test), and traditional assumption tests (normality, linearity, heteroscedasticity, and multicollinearity) were among the data analysis techniques used. This study finds the regression equation Y = 0.121 + 0.463X₁ + 0.507X₂ reveal that both customer experience and brand image have a favorable and noteworthy impact on WOM. Empirical findings indicate that brand image is the variable that dominates in triggering customer recommendation behavior, supported by a high coefficient of determination (R-squared) of 83.9%. This study concludes that strengthening the synergy between satisfying service experiences and a robust institutional image is key to expanding customer-based promotional reach within the automotive sector.
Co-Authors Abdillah, Wahyu Abdillah, Wahyu Agus Prasetiyo Al Ghifari R.M., Herdito Alfina, Nova Ambarwati Octaviani Anita Asnawi asnawi, anita Augustinah, fedianty Ayu Nabila Fransiska Ayuningtyas, Galuh Ajeng Damajanti Sri Lestari Elsa Alvina Kambuayo Fedianty Augustinah Ferriswara, Dian Firdanti Allivia Syahputri Galuh Ajeng Ayuningtiyas Hamdani, R. Kartono Heru Suprihhadi Indrarini DG Kamariyah, Sri L, Damajanti Sri Lestari, Damajanti Sri Liling Listyawati Liling Listyawati Liling Listyawati Listyawati, Liling Listyawati, Liling Mastuki Mastuki Mochammad Arfani Nita Nurliawati Nur Sayidah Ridwan Roekminiati, Sri Sarwani Sarwani Sarwani Sarwani, Sarwani Sedarmayanti, Sedarmayanti Sri Kamariyah SRI UTAMI ADY Supriyanto Syahputra, Fandy Tarissa Cornelia Susantie Vivi Puspitasari Wamer Wahyu Utami, Wahyu