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All Journal Business UHO: Jurnal Administrasi Bisnis JHP17 (Jurnal Hasil Penelitian) SINERGI: Jurnal Ilmiah Ilmu Manajemen Sketsa Bisnis Jurnal Ilmiah Administrasi Bisnis dan Inovasi Dedication : Jurnal Pengabdian Masyarakat Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Dedication : Jurnal Pengabdian Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Business and Quality Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Studi Administrasi Publik dan ilmu Komunikasi
Andry Herawati
FIA Universitas Dr. Soetomo Surabaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor-Faktor Terhadap Keputusan Pengambilan Kredit Usaha Rakyat Pada Debitur Bank Rakyat Indonesia di Kota Surabaya Andry Herawati; Liling Listyawati; Sarwani
SKeTsa Bisnis (e-jurnal) Vol 7 No 1 (2020)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v7i1.2086

Abstract

Abstract The research aims to analyze the decision-making process of business loans granted by debtors and to identify the factors that influence their decisions. The method used is a survey using a questionnaire instrument as data collection. The sampling technique is carried out by a systematic random sampling method, obtained from 100 debtors of PT BRI (Persero) Tbk. Brantas Unit Kertajaya Branch, and Surabaya Diponegoro Branch Office. Methods of analysis of descriptive-analytical data and two main boxes. The results showed: 1) the process of a decision of the KUR by the debtor in five stages, namely the identification of the needs (the KUR is used as risk capital, the search for information (the KUR information obtained from (bank interest), alternative valuation (low interest is used as a valuation consideration), credit decision making (choose interest rate) and credit withdrawal (satisfied and recommended to others); 2) internal factors have a stronger influence than external factors, this individual factor illustrates that the debtor takes KUR BRI due to a feeling of need from within the debtor Keywords: Internal Factors, External Factors, KUR Decision Abstrak Penelitian ditujukan untuk menganalisis proses keputusan pengambilan kredit usaha rakyat oleh debitur, dan mengidentifikasi faktor-faktoryang mempengaruhi keputusannya. Metode yang digunakan adalah survei dengan menggunakan instrumen kuesioner sebagai pengumpulan data. Teknik pengambilan sampel dilakukan dengan metode systematic random sampling, didapatkan 100 debitur dari PT BRI (Persero) Tbk. Unit Brantas Cabang Kertajaya, dan Kantor Cabang Diponegoro Surabaya. Metode analisis data analisis deskritptif, dan top two boxes.Hasil penelitian menunjukkan :1) proses pengambilan keputusan KUR oleh debitur melalui lima tahap yaitu Indentifiasi kebutuhan (KUR digunakan sebagai modal usaha, pencarian informasi (informasi KUR didapat dari Bank), evaluasi alternatif (bunga yang rendah dijadikan pertimbangan evaluasi), keputusan pengambilan kredit (memilih tingkat bunga), dan pasca pengambilan kredit (puas dan merekomendasikan ke yang Lain) ; 2) faktor internal memiliki pengaruh lebih kuat daripada faktoreksternal, hal ini Faktor individul menggambarkan bahwa debitur mengambil KUR BRI karena rasa kebutuhan dari dalam diri debitur tersebut.Kata Kunci: Faktor Internal, Faktor Eksternal, Keputusan KUR
Analyzing the Influence of Price, Promotion, and Trust on Consumer Purchase Decisions: A Study of Mr. Frozen Food on the Shopee Marketplace Fedianty Augustinah; Ambarwati Octaviani; Dian Ferriswara; Andry Herawati; Liling Listyawati
SKeTsa Bisnis (e-jurnal) Vol 11 No 02 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i02.5522

Abstract

AbstractThis research investigates the impact of price, promotion, and trust on consumer purchasing decisions for Mr. Frozen Food through the Shopee platform. Applying a quantitative approach with a sample of 100 respondents, the study reveals that both price and trust significantly and positively influence purchasing decisions, while promotion has a significant negative effect. The regression analysis shows that all three variables collectively influence purchasing decisions, with an adjusted R square of 98.8%. These results highlight that competitive pricing and consumer trust are key drivers of purchasing behavior, whereas promotional strategies may require reassessment. The study offers valuable insights for shaping marketing strategies within the e-commerce sector. AbstrakStudi ini meneliti dampak harga, promosi, dan kepercayaan terhadap keputusan pembelian konsumen Mr. Frozen Food di platform Shopee. Dengan pendekatan kuantitatif yang melibatkan 100 partisipan, penelitian ini menemukan bahwa harga dan kepercayaan konsumen memiliki pengaruh positif signifikan terhadap keputusan pembelian, sementara promosi berdampak negatif signifikan. Hasil analisis regresi menunjukkan bahwa ketiga variabel tersebut secara simultan memengaruhi keputusan pembelian, dengan nilai adjusted R square sebesar 98,8%. Temuan ini menegaskan pentingnya harga yang kompetitif dan kepercayaan dalam meningkatkan keputusan pembelian konsumen, sementara efektivitas promosi memerlukan evaluasi lebih lanjut. Penelitian ini memberikan kontribusi bagi pengembangan strategi pemasaran di industri e-commerce.
Marketing Marketing Optimization of Sambel Pecel Niki Eco Madiun in the Digital Era: A Study of the Transition from Offline to Online Sales Supriyanto; Sarwani; Andry Herawati; Mochammad Arfani
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2650

Abstract

Transformasi digital telah menjadi elemen penting dalam memperkuat daya saing UMKM dalam era ekonomi berbasis teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh pemasaran digital dan kaitannya dengan transformasi digital terhadap peningkatan penjualan pada UMKM Sambell Pelcell Niki Elco Madiun dalam proses peralihan sistem pemasaran dari offline ke online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif Data primer diperoleh melalui distribusi kuesioner kepada 97 responden konsumen yang telah melakukan pembelian selama tahun 2025. Analisis data dilakukan dengan menggunakan regresi linier berganda melalui program SPSS versi 26. Hasil penelitian menunjukkan bahwa hubungan pemasaran digital dan transformasi digital berpengaruh positif dan signifikan terhadap peningkatan penjualan, baik secara parsial maupun simultan. Variabel pemasaran digital terbukti memiliki pengaruh dominan terhadap peningkatan penjualan dibandingkan dengan hubungan transformasi digital. Temuan ini menyiratkan bahwa optimalisasi strategi pemasaran digital yang disertai dengan hubungan teknologi dan kompetensi digital pelaku bisnis merupakan faktor kunci dalam meningkatkan kinerja penjualan UMKM yang bertransisi ke platform daring.
The Effect The Effect of Product Differentiation and Customer Relationship on the Increase in Organic Fertilizer Sales in Sidoarjo Regency Ridwan; Ferriswara, Dian; Herawati, Andry; Ayuningtiyas, Galuh Ajeng
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2676

Abstract

This study is intended to evaluate the impact of product differentiation and customer relations on the increase in organic fertilizer sales volume in the Sidoarjo Regency area. A quantitative approach was applied through a survey involving 120 participants, namely farmers and organic fertilizer traders in the area. Sample selection was carried out by stratified random sampling technique. Information collection was carried out through a questionnaire, then processed using multiple linear regression analysis with the support of SPSS software version 25. The findings of the study revealed that product differentiation had a significant positive effect on the increase in organic fertilizer sales, with a coefficient of 0.458 (p<0.05). Similarly, customer relationships showed a significant positive impact on the increase in sales, with a coefficient of 0.412 (p<0.05). Simultaneously, product differentiation and customer relationships contributed significantly to the increase in organic fertilizer sales, with a percentage of 71.6% (R² = 0.716), while the remaining 28.4% were influenced by external variables that had not yet been explored. This study suggests that organic fertilizer makers in Sidoarjo Regency continue to innovate in product differentiation and strengthen long-term ties with consumers to encourage higher sales.
The Influence of Brand Awareness and Customer Reviews on the Purchase Decision of Pahlawan Steamed Coating Product Surabaya Erlin Febrilianti; Liling Listyawati; Andry Herawati; Fedianty Augustinah
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.645

Abstract

The rapid growth of Indonesia's tourism sector, especially in East Java, has increasingly created fierce competition between local culinary brands. Steamed coating product Surabaya, as one of the leading souvenirs, appears on a solid brand awerness representation with an authentic customer experience. This study empirically examines the influence of Brand Awareness and Customer Review on the Purchase Decision of Steamed Layer Products of Surabaya Heroes. A causal quantitative approach was applied by purposive sampling on 96 offline and online buyer respondents. Primary data was obtained through questionnaires, analyzed using multiple linear regression supported by validity, reliability, classical assumptions, and hypothesis tests. The results showed that there was a simultaneous positive influence of the two variables on the purchase decision (F = 92.484; Sig. = 0.000). Partially, Brand Awareness (t = 6.457; β = 0.485) was more dominant than Customer Reviews (t = 5.685; β = 0.427). Adjusted R² = 0.658 explains 65.8% of the variation in purchasing decisions, with the rest by other factors. These findings underscore the urgency of brand equity and digital management reviews to build consumer trust as well as competitive advantage.
Co-Authors Abdillah, Wahyu Abdillah, Wahyu Agus Prasetiyo Ambarwati Octaviani Anita Asnawi Augustinah, fedianty Damajanti Sri Lestari Elsa Alvina Kambuayo Erlin Febrilianti Fedianty Augustinah Ferriswara, Dian Firdanti Allivia Syahputri Galuh Ajeng Ayuningtiyas Hamdani, R. Kartono Heru Suprihhadi Indrarini DG Kamariyah, Sri L, Damajanti Sri Lestari, Damajanti Sri Liling Listyawati Liling Listyawati Liling Listyawati Listyawati, Liling Listyawati, Liling Mastuki Mastuki Mochammad Arfani Nita Nurliawati Ridwan Roekminiati, Sri Sarwani Sarwani Sarwani Sarwani, Sarwani Sedarmayanti, Sedarmayanti Sri Kamariyah Supriyanto Tarissa Cornelia Susantie Vivi Puspitasari Wamer Wahyu Utami, Wahyu