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All Journal Cakrawala Pendidikan SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Indonesian Journal of Applied Linguistics (IJAL) TOMALEBBI: Jurnal Pemikiran, Penelitian Hukum, Pendidikan Pancasila dan Kewarganegaraan (PPKn) Phinisi Integration Review The Innovation of Social Studies Journal Pinisi Business Administration Review Curricula : Journal of Teaching and Learning Jurnal Administrasi Bisnis Ash-Shahabah: Jurnal Pendidikan dan Studi Islam IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM
Hasnawi Haris
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Pinisi Business Administration Review

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Eiger Coffee Marketing Strategy in Makassar Nurul Aulia Achmad; Hasnawi Haris; Muh Rizal
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24361

Abstract

This research aims to find out the marketing strategy of Eiger Coffee Makassar, where the data analysis techniques used are SWOT analysis techniques (Strength, Weakness, Opportunities, Threats). Researchers also find out what Eiger coffee Makassar's marketing strategy looks like by using marketing strategy formulation, namely segmentation strategy, target market strategy, and market positioning strategy. Besides, researchers also found out the marketing mix of Eiger Coffee Makassar. This research uses a qualitative approach with descriptive analysis research type. The informants in this study are Manager / Leader Barista Eiger Coffee Makassar, Employees Eiger Cofee Makassar, and Consumer Eiger Coffee Makassar. Data collection techniques through observation methods, interviews, and documentation. The data obtained from the research results are processed using data reduction analysis, data presentation, and conclusion drawing. The results of this study showed that Eiger Coffee Makassar Marketing Strategy on the formulation of Eiger coffee segmentation marketing strategy is focused on consumers who are looking for coffee with good quality and taste but have relatively cheaper prices, targeting Eiger Coffee is a coffee lover consumer who is looking for quality and taste there is no certain age limit, and positioning Eiger Coffee into a coffee shop that focuses on the quality of products served at affordable prices. The marketing mix at Eiger Coffee Makassar includes the product, price, place, and promotion run quite well. While the results shown by swot matrix analysis where the cartesian diagram is in the first quadrant shows that the most appropriate strategy for Eiger Coffee Makassar is SO Strategywhich utilizes Strength to maximize Opportunities.
The Effect of Servise Quality of Old Age Security Program on Customer Satisfaction of Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar Suci Lestari B; Hasnawi Haris; Aris Baharuddin; Muhammad Guntur; Jamaluddin Jamaluddin
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24351

Abstract

Every public service must have service standards and be published as a guarantee of certainty for service recipients. That way through good service, customers will feel valued and do not feel neglected and finally customers as recipients of services offered by government-owned agencies will feel satisfied. This study aims to determine how the influence of the service quality of the old-age insurance program on the satisfaction of the participants of the Social Security Administration for Employment at the Makassar Branch Office. This study uses a quantitative approach with descriptive research type. Data collection techniques are carried out through observation and questionnaires/ questionnaires. The population in this study was 216,014 people by taking 10% of the sample as many as 100 people using the incidental sampling technique. The analytical method used is descriptive statistical analysis and inferential analysis. The results showed that the indicators used in each variable indicated that the quality of BPJS Ketenagakerjaan services at the Makassar Branch Office was in the very good. And for the satisfaction of BPJS Ketenagakerjaan participants, the Makassar branch office is in the high. Meanwhile, based on the correlation test, that there is a strong / high correlation between the two variables. Soit can be concluded that there is a significant influence between the service quality of the old age insurance program on the satisfaction of participants in Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar.
Co-Authors A Wahyuni Anas Malik Andi Kasmawati Andi Wahed Aqifila Maharani Aris Baharuddin Arismunandar Arismunandar Aslinda Aslinda BAKHRANI RAUF Deswita Maharani Dr. Mustari Fajar Arwadi Fitriani B Hamsu Abdul Gani Hasni Hasni Hengki Wijaya Herlina Sakawati Imam Suyitno Irma M Jamaluddin Jamaluddin Khaeruddin, Khaeruddin M. Yunasri Ridhoh Meillianto Edgar Senga Muataring Mustaring Muh Iqbal Jufri Muh. Nur Yamin Muhammad Akbal Muhammad Guntur Muhammad Iqbal Muhammad Luthfi Siraj Muhammad Rapi Muhammad Zul Ahmadi Mustari Mustari Novitasari Novitasari Nurdia Nurdia Nurhikmah H Nurliah Nurliah Nurmaulidiyah Al-Mubakkirah Nurul Aulia Achmad Resniati Ruslan Rifdan . Risma Niswaty Rismawati Rismawati Rosmala dewi S, Muh. Rizal Sahabuddin Sahabuddin Samad, Sulaiman Silvi Sri Wahyuni Sirajuddin Saleh St. Hajar Suardi Suci Lestari B Sultan Sultan Tamrin, Sopian