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All Journal Jurnal Pengabdian Magister Pendidikan IPA Agrimansion: Agribusiness Management & Extension Jurnal SIAR ILMUWAN TANI Agroteksos Jurnal Ilmiah Mahasiswa Agrokomplek Sasambo: Jurnal Abdimas (Journal of Community Service)
Shelly Sylvia Agustina
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Edukasi Pemasaran Melalui Marketplace pada Poklahsar Anggun di Desa Gondang Kecamatan Gangga Kabupaten Lombok Utara Nasution, Ade Rezkika; Shelly Sylvia Agustina; Farah Ainun Jamil; Mutiara Mita Kasia; Eko Supriastuti
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.14112

Abstract

In North Lombok Regency, the Anggun Fish Farming Group (Poklahsar Anggun) is a fishery product processing and marketing group that produces locally sourced salted fish. Despite its sustainable production capabilities, its marketing activities are still limited to traditional markets. Several studies have shown that the use of social media and marketplaces not only serves as a promotional medium but also as a sales channel that can increase sales volume and marketing efficiency for small businesses. This community service activity focuses on expanding the target market through the use of social media and marketplaces as an adaptive and sustainable marketing strategy. The approach involves disseminating materials and direct practice. The implementation process is structured into three main stages: preparation, implementation, and evaluation. The use of Facebook Marketplace as the primary marketing medium has proven to be suitable for the group members' conditions and capabilities, particularly in addressing limited business capital. The implementation of an open order system is a relevant solution to minimize the risk of loss and reduce the need for initial capital for procuring raw fish. This strategy not only contributes to business sustainability but also opens up opportunities to expand market reach beyond traditional markets. The suggestion in this activity is for Poklahsar Anggun to manage its Facebook Marketplace account consistently and sustainably, then gradually expand the use of other digital marketing media such as WhatsApp Business and supporting social media.
Co-Authors Efendy Efendy Eka Nurminda Dewi Mandalika Eko Supriastuti Fadli Farah Ainun Jamil Febrilia, Baiq Rika Ayu Ibrahim M. Yusuf M. Yusuf Mulyawati, Sri Mutiara Mita Kasia Nasution, Ade Rezkika Ni Made Nike Zeamita Widiyanti Nursan, Muhammad Rifani Nur Sindy Setiawan Shahab, Mohammad Alwi Sri Maryati Supriastuti, Eko Syarif Husni Wuryantoro