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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Sinergitas PkM & CSR Wacana: Jurnal Ilmiah Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media Semiotika: Jurnal Komunikasi IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Komunikasi Pendidikan Warta Ikatan Sarjana Komunikasi Indonesia Journal of Management and Bussines (JOMB) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) COMMENTATE: Journal of Communication Management ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) IKON Jurnal Pengabdian Kepada Masyarakat Jurnal Netnografi Komunikasi Toplama Journal of Dialogos Jurnal Karya untuk Masyarakat (JKuM) Komuniti: Jurnal Komunikasi dan Teknologi Informasi

Girsang, Lasmery Rosentauly Meissalinya

Universitas Bunda Mulia

Author-ID : 867558

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Other

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TOXIC MASCULINITY DALAM SISTEM PATRIARKI (Analisis Wacana Kritis Van Dijk Dalam Film “Posesif”) Desvira Jufanny; Lasmery R.M. Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 1 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i1.2194

ABSTRACTPatriarchy is defined as positioning the man as the center or central, sole authority. This qualitative research based on critical paradigm analyzes discourses inside the film "Possessive" (2017)—a romance suspense genre. Telling the story of adolescent romance wrapped in violence, this film is interesting to be learnt because of woman’s matter inside, namely violence in courtship. Through Van Dijk's Critical Discourse, a model of several dimensions of analysis was found, including: the dimension of the text, the dimension of social cognition, and the dimension of the social context. It is found that there is interlocking intertwined in highlighting toxic masculinity as a form of negative masculinity in the patriarchal system. This is supported also by the ideology brought by the director and screenwriter of the film "Possessive" to criticize social issuesKeywords: Toxic Masculinity, Patriarchy, Van Dijk’s DiscourseABSTRAKPatriarki dimaknai sebagai pemposisian laki-laki sebagai pusat atau sentral, penguasa tunggal. Penelitian kualitatif berlandaskan paradigma kritis ini menganalisis wacana yang terdapat di dalam film “Posesif” (2017) yang ber-genre romance-suspense. Mengisahkan mengenai kisah percintaan remaja yang berbalut kekerasan, film ini menarik diteliti karena mengangkat permasalahan perempuan yang menurut sebuah riset merupakan permasalahan yang paling tinggi terjadi di ranah privat, yakni kekerasan dalam pacaran. Melalui wacana Kritis Teun A. Van Dijk, ditemukan model dari beberapa dimensi analisis, diantaranya: dimensi teks, dimensi kognisi sosial, dan dimensi konteks sosial. Dari hasil penelitian didapati bahwa terdapat jalinan yang saling terpaut dalam menonjolkan toxic masculinity sebagai bentuk maskulinitas negatif dalam sistem patriarki. Hal tersebut didukung oleh ideologi yang dibawa oleh sutradara dan penulis skenario film “Posesif” untuk mengkritisi isu-isu sosial.Kata Kunci: Toxic Masculinity, Patriarki, Analisis Wacana Van Dijk

MAKNA OPTIMISME DALAM IKLAN POLITIK “WUJUDKAN MIMPI BERSAMA JOKOWI-JK” (Analisis Semiotika Saussure Pada Scene Yang Menunjukkan Tagline JOKOWI-JK ADALAH KITA) Indah Hapsari; Lasmery RM Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.12

The aim of this study was to determine the meaning of the optimism contained in political advertising "Realize Dream Together Jokowi-JK" through the analysis of the signs of verbal and non-verbal contained in the advertisement. The method used in this research is descriptive qualitative study of semiotic analysis of Ferdinand de Saussure. Selected as a research method because semiotics can provide ample scope for interpretation to a study, in this study the ads "Realize Dream Together Jokowi-JK", so as to reveal the meaning of the optimism contained in the advertisement. The data in this study is qualitative data (data that is without numbers - numbers or numbers), so that data are substantive categories which are then interpreted by reference, references, and references - scientific reference. In the data analysis, the authors use elements of semiotics De Saussure to assess any signs contained in the advertisement, among others; signifier (markers) and the signified (signified); (2) form (shape) and content (content); (3) langue (language) and parole (speech, speech); (4) synchronic (synchronous) and diachronic (diachronic); and (5) syntagmatic (syntagmatic) and associative (paradigmatic). The relationship between these elements is analyzed into a significance of meaning that arise. From the analysis has been carried out, political advertising "Realize Dream Together Jokowi-JK" presents many social values in terms of both visual and audiovisual. The impression of the views of researchers considered a success because it can grab the sympathy of the public. Optimism is what hopefully will be able to unite all the people of Indonesia to jointly build the nation. Keywords: Semiotic, Politic Ad, Optimism meaning

PENGARUH DIMENSI-DIMENSI KEPERCAYAAN TERHADAP PERILAKU MILENIAL PADA Lasmery Girsang; Michael Christian
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Nowadays, traditional media to advertise is shifting to the online media. The millenias beccome the vital factor. Further, the technology and the habit to watch ads are important items on it. The habit of this group make online ads are too close. Looking back at the traditional ads media, online ads have some factor to achieve such as informations, entertainment, credibility, economic, and the ads value. This research aims to figure out the impact of those fators to attitude towards online advertising (ATOA) and online behavior (OB) at the millenias. Using SMART PLS 3.0, 100 respondents results that ATOA is not influenced by entertainment and the ads value. Animated and the millenias track record of browsing could be a consideration to the goal. Youtube is one of the spesific online media that could be used for the researches to find out more about the milllenias attitudes towards online advertising. Keywords: belief, attitude, advertising, millenia, online, behavior

KONSTRUKSI PESAN TARI ‘KECAK’ PADA MASYARAKAT BADUNG, BALI Sumiati Sumiati; Lasmery RM Girsang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTBali becomes the world’s tourism that has varied culture, one of them is ‘Tari Kecak’ (‘Tari Cak’ or ‘Fire Dance’). Different with other dance using music (‘gamelan’), ‘Tari Kecak’ just uses the dancer’s sound/shouting like “cak cak ke cak cak ke”as the art. Through qualitative research based on constructive paradigm, the researcher depended on participative observation and in depth interview to the key informants and informants (from local society and tourists). By using Semantic Meaning Theory from Charles Osgood, the results show five meanings from ‘Tari Kecak’, namely (a) avoiding curse, (b) as a belief system, (c) as a holy thing, (d) as an art and culture and also (e) as economic income.Keywords: Message, Tari Kecak, Semantic Meaning TheoryABSTRAKBali merupakan destinasi wisata dunia yang memiliki ragam budaya, salah satunya adalah Tari Kecak (biasa juga disebut sebagai Tari “Cak” atau Tari Api/fire dance). Berbeda dengan tarian lainnya yang menggunakan alat musik (gamelan), tari Kecak hanya memadukan seni dari suara para penari berupa teriakan-teriakan seperti “cak cak ke cak cak ke”. Pada penelitian kualitatif dengan paradigma konstrukstivis ini, peneliti mengedepankan pengamatan partisipatif dan wawancara mendalam kepada enam narasumber (baik warga di Bali maupun wisatawan asing). Dengan menggunakan Teori ‘Pengertian Secara Semantik’ (Charles Osgood), hasil penelitian menunjukkan lima makna pesan dari Tari Kecak, yakni: (a) menghindari karma, (b) kepercayaan, (c) sakral, (d) seni dan budaya, serta (e) pendapatan ekonomi.Kata Kunci: Pesan, Tari Kecak, Teori Pengertian Semantik

PERAN PEREMPUAN DALAM KOMUNITAS MELALUI KAJIAN TEORI SOSIOLOGIS FEMINIS Lasmery RM Girsang
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 24 No 1 (2020): Vol 24 No 1 Bulan April 2020 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.516 KB)

Kajian feminisme semakin berkembang seiring dengan kehadiran para perempuan di hampir semua bidang kehidupan. Pun, peran perempuan juga semakin diperhitungkan dan merupakan suatu keniscayaan. Termasuk kehadiran para perempuan di dalam sebuah komunitas. Dalam penelitian ini, penulis berupaya mengangkat realitas sosial di rusunawa Pulo Gebang (Jakarta Timur) yang ternyata masih ditemukannya pertanyaan-pertanyaan sekitar kehidupan perempuan. Untuk itu, penulis berusaha mendekati fenomena sosial dalam komunitas tersebut melalui Teori Sosiologi Feminis. Berpijak pada penelitian kualitatif kritis, penulis menggunakan studi kasus untuk mengamati perilaku para narasumber. Dari hasil observasi dan wawancara, maka didapati beberapa temuan. Baik sosiologi pengetahuan, pola interaksi sosial serta pengalaman sosial telah terbentuk diantara para narasumber. Sedangkan integrasi kehidupan sosial dan model masyarakat masih membutuhkan waktu untuk menjadi sebuah realitas sosial yang ideal.

ANALISIS SEMIOTIKA PEMASARAN OSWALD DENGAN SISTEM CONSUMER BRANDSCAPE PADA IKLAN MS GLOW FOR MEN #SEMUAJUGABISA Linna Friska; Lasmery Rosentauly Maissalinya Girsang
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Advertising has the power to change the mindset of an exposed audience. Therefore, advertisements must attract the attention of audiences by displaying advertising visualizations that are packaged in a unique way but cannot be separated from the main message to be conveyed to the audience. The more unique an ad will get a lot of responses from the audience and it is possible that the ad will go viral. This study aims to reveal the meaning of MS Glow For Men's viral advertisement titled #SemuaJugabisa. The virality of the MS Glow For Men ad on social media Instagram is due to the presentation of unusual visualizations and an advertising story wrapped in comedy featuring well-known comedians in Indonesia, Babe Cabiita and Marshel Widianto who are also brand ambassadors of MS Glow For Men. The results of the research through Oswald's Marketing Semiotics analysis with the Consumer Brandscape system reveal the meaning behind the MS Glow For Men #SemuaJugabisa advertisement, where MS Glow For Men has the motivation to break the concept of beauty standards for brand ambassadors, advertising stars and all men in using facial care products. So that the goal of MS Glow For Men is achieved, which is to make all men have a well-groomed, clean and radiant face or what is known as 'glowing'. Keywords: Semiotics, Oswald Marketing Semiotics, Consumer Brandscape, Beauty Standard, Men's Skincare

Pemanfaatan Media Sosial sebagai Sarana Komunikasi Pemasaran untuk Meningkatkan Brand Addiction Milanita Puspita Pertiwi; Muhammad Isnaini; Lasmery Rosentauly Maissalinya Girsang
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3609

This study aims to find out how to use social media as a means of marketing communication for Femiaura Beauty to increase brand addiction, especially in the Tangerang Serpong area. The research method used is a qualitative method with observation and interviews. The interviews conducted were validated using triangulation of data sources. Respondents in this study were owners of Femiaura Beauty, 3 employees of Femiaura Beauty, and 7 customers of Femiaura Beauty. The collected data is analyzed using The Circular Mode of Somee analysis model, including elements of share, optimize, manage, engagement. The results showed that Femiaura beauty has used social media as a means of marketing communication well. Sales generated from social media are increasing. Many customers also promote word of mouth, review on social media, and recommend to their friends. In addition, with the existence of social media, customers become easier to communicate, no need to come to the treatment center. In conclusion, social media can be used as a means of communication in increasing brand addiction. Keywords: Brand Addiction, E-Marketing, Social Media

PENGELOLAAN COMMUNITY DEVELOPMENT PROGRAM PADA UMKM “KAMPUNG KULINER PUJASERA ENERGI” Ni Putu Limarandani; AA Ketut Patera; Lasmery RM Girsang
MULIA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 1 (2023): MULIA (Jurnal Pengabdian kepada Masyarakat) September 2022
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/mulia.v2i1.199

The community development program is one of the activity agendas that must be owned by large companies, as well as state-owned enterprises, including Pertamina. In this article, the team implementing community service activities synergizes with industry to make a real scientific contribution among community groups. The MSME 'Culinary Pujasera Energi Village' located in Tambakharjo Village (Semarang) is the target for public service. In practice, MSMEs, which were formed in 2019, has now become a means of actualizing and developing home industries (namely culinary businesses) which have shown an increase in the economy for MSME players. Carrying out cooperation with various stakeholders, MSMEs continue to experience business development in the culinary field in line with increased capacity building for active MSMEs actors.

Pengaruh Komunikasi E-WOM, Konten Video, Intensitas Menonton dan Review Konsumen terhadap Keputusan Berwisata Kuliner Lasmery RM Girsang; Ilona Vicenovie Oisina Situmeang
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 1 (2023): IKRAITH-HUMANIORA Vol 7 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

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The media with all its content exists to fulfill human information needs, including culinary information. In its development, social media platforms are the most active media and are frequently used in seeking and gratification to people’s information needs. On the other hand, from the culinary business side, one of the promotion tools becoming viral now is by making videos on YouTube. Consisting of food or beverage product reviews, now food vloggers dominate YouTube. Including “Mgdalenaf” YouTube which has reached 4.19 million subscribers (data as of December 24, 2022), which contains information, videos, and reviews of culinary connoisseurs regarding food products that are currently viral, delicious, and at affordable prices which are the object of this research. By using Theory of Use and Gratification, this study search for looking at relationship/influence between variables, namely E-WOM, Video Content, Watching Intensity, and Consumer Reviews on Culinary Tourism Decisions. By using simple random sampling of 100 respondents (using the Slovin formula), the results show there are influences among all variables based on classical assumption testing, linear correlation test, multiple correlation test, multiple regression, normality test, and hypothesis test T-test and F test (Cronbach Alpha value > 0.60 and sig value < 0.05). Thus, the reliability and validity were tested against 48 statement items which were responded to by all respondents

Viral Marketing, Daya Tarik, Kampanye, Pesan Kampanye Dan Kualitas Produk Terhadap Minat Beli Produk Lasmery RM Girsang; Ilona Vicenovie Oisina Situmeang
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 2 (2023): IKRAITH-HUMANIORA Vol 7 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian kuantitatif ini mengangkat realitas semakin meningkatnya viral marketing yang digunakan untuk menarik atensi calon pembeli. Fenomena tersebut seiring dengan maraknya pemasaran digital di sisi produsen, termasuk juga meningkatnya antusias k-popers di sisi khalayak khususnya atas produk mie lemonilo. Dalam konteks penelitian ini, produsen menggandeng NCT Dream, mengusung gaya kampanye hidup sehat sebagai iklan produk yang ditujukan kepada para penggemar (NCTZen). Dengan ragam variabel lainnya yakni daya tarik, intensitas dan pesan kampanye, kualitas produk serta minat beli, penulis mengelaborasi Teori Konsistensi Afektif-Kognitif berdasarkan teknik statistik SPSS. Hasil respon dari 100 sampel (dengan teknik purposive sampling) dari total populasi akun twitter @Lemonilo (33.500 followers) menunjukkan terbuktinya korelasi dan pengaruh dari keseluruhan variabel

Co-Authors AA Ketut Patera Albert Marvindo Althur, William Christian, Michael Daniel Susilo Desvira Jufanny Donna Alvita Ellora Ezer, Eben Fensi, Fabianus Geofakta Razali Hasugian , Tesalonika Hasugian, Tesalonika Herly Hutahaean Ignatius Ricky Loyola Ilona V.O Situmeang Ilona Vicenovie Oisina Situmeang Ilona Vicenovie Oisina Situmeang Ilona Vicenovie Oisina Situmeang Ilona VO Situmeang Indah Hapsari Laurantius Anggita Yudha Harnoko Limarandani, Ni Putu Linna Friska Linna Friska Marbun Louwbry, Anastasya Marvindo, Albert Milanita Puspita Pertiwi Miletresia, Miletresia Muhamad Isnaini Nababan, Fanny Agustina Nataleo, Sally Parlyna, Afiane Pasaribu, Sara Debora Uli Putri Ramadaniar Rahmawati, Khina Januar ramadaniar, putri Ramadhaniar, Putri Ricky Wirianto Roseline Setiadarma, Aan Situmeang , Ilona Situmeang, Ilona Oisina Situmeang, Ilona V.O Situmeang, Ilona V.O, Situmeang, Ilona V.O. Situmeang, Ilona Vicenovie Oisina Situmeang, Ilona VO Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Thomas Bambang Pamungkas Wiyono, Agus Edi

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