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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Sinergitas PkM & CSR Wacana: Jurnal Ilmiah Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media Semiotika: Jurnal Komunikasi IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Komunikasi Pendidikan Warta Ikatan Sarjana Komunikasi Indonesia Journal of Management and Bussines (JOMB) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) COMMENTATE: Journal of Communication Management ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) IKON Jurnal Pengabdian Kepada Masyarakat Jurnal Netnografi Komunikasi Toplama Journal of Dialogos Jurnal Karya untuk Masyarakat (JKuM) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Girsang, Lasmery Rosentauly Meissalinya
Universitas Bunda Mulia
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ORGANIZATIONAL CULTURE TRANSFORMATION IN DEVELOPING DIGITAL COMMUNICATION STRATEGIES AT ALFAGIFT COMPANY Nababan, Fanny Agustina; Girsang, Lasmery RM
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.205

Abstract

This research aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this research, namely due to factors developing communication strategies and changes towards digitalization. This research is descriptive qualitative research using direct observation methods and in-depth interviews in Alfagift. This research uses phenomenological research with the Kurt Lewin Model (unfreezing, changing, and refreezing), and based on the results of this research it shows that the unfreezing process is a process of acceptance of the transformation that will be carried out in an organizational culture by all its members, then in the transformation process to its implementation is carried out by all members of the organization by carrying out their duties and obligations and being ambitious about the change process, and the last is the process of refreezing or mixing/merging attitudes and behavior towards the new culture. Therefore, the role of management is very important to provide support for every process of transformation that occurs carried out to increase the chances of success in creating a new organizational culture towards digitalization.
Pengelolaan Community Development Program pada UMKM “Kampung Kuliner Pujasera Energi” Girsang, Lasmery RM; Limarandani, Ni Putu
Jurnal Sinergitas PKM & CSR Vol. 7 No. 2 (2023): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i2.6613

Abstract

Program pengembangan komunitas (community development program) merupakan salah satu agenda kegiatan yang wajib dimiliki perusahaan besar, juga BUMN, termasuk Pertamina. Pada artikel ini, tim pelaksana kegiatan pengabdian kepada masyarakat bersinergi dengan pihak industri guna memberi sumbangsih keilmuan secara nyata di tengah kelompok masyarakat. Adalah UMKM ”˜Kampung Kuliner Pujasera Energi’ berlokasi di Kelurahan Tambakharjo (Semarang) menjadi tempat sasaran abdimas. Dalam pelaksanaannya, UMKM yang dibentuk sejak 2019 silam, kini telah menjadi sarana aktualisasi dan pengembangan industri rumah tangga (yakni usaha kuliner) yang telah menunjukkan peningkatan ekonomi bagi pelaku UMKM. Mengusung kerjasama dengan berbagai stakeholder, UMKM terus mengalami perkembangan usaha di bidang kuliner sejalan dengan peningkatan capacity building bagi pelaku aktif UMKM
Daya Tarik Iklan dan Paid Promote Terhadap Minat Beli @sobatpromo Girsang, Lasmery; Situmeang , Ilona
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 16 No. 1 (2024): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v16i1.3911

Abstract

Kegiatan pemasaran untuk menarik minat pembeli melalui media sosial senantiasa mengalami peningkatan. Salah satunya di instagram yang beriklan sesuai dengan target konsumen yang dituju dengan menggunakan daya Tarik iklan dan paid promote. Teori yang digunakan adalah Teori Elaborasi Kemungkinan, dengan tiga variabel yaitu Daya Tarik Iklan, Paid Promote dan Minat Beli. Paradigma dalam penelitian ini menggunakan Positivisme, dengan Pendekatan penelitian kuantitatif, Sifat penelitian eksplanatif dan Metode penelitian survey. Populasi dalam penelitian ini Followers dari @sobatpromo dengan menggunakan rumus slovin diperoleh 100 orang responden penelitian. Uji pretest menggunakan 30 responden untuk menjawab 22 item pertanyaan. Menguji tiga variabel: Daya Tarik Iklan, Paid Promo, dan Minat Beli follower @sobatpromo dengan Uji Korelasi Linear dan Berganda, Uji Regresi Berganda dan Uji Hipotesis dengan menggunakan Uji T dan Uji F. Hasil yang diperoleh terdapat pengaruh antara Daya Tarik Iklan dan Paid Promote secara bersama-sama terhadap Minat Beli. Menguji Teori Kemungkinan Elaborasi yang berisikan adanya dua jalur yakni rute utama dan rute pinggiran, didapatkan hasil penelitian dimana semua variabel diterima. Ditemukan bahwa responden memilih rute utama yakni memperoleh informasi secara langsung dari @sobatpromo yang tidak hanya berfokus pada isi pesan atau informasinya saja, melainkan memperhatikan aspek lain seperti penyampaian iklan, promosi yang ditawarkan, sound pada iklan dan hal lainnya.   Marketing activities to attract buyers' interest through social media are always increasing. One of them is on Instagram which advertises according to its target consumers using paid promos. Quantitative research–which applies SPSS as data analysis–got 100 respondents to answer 22 question items and tested three variables: advertising attractiveness, paid promo, and buying interest towards @sobatpromo followers. By testing the Elaboration Likelihood Model which contains two routes, namely the main route and the peripheral route, this research results that all variables were accepted. It was found that respondents chose the main route, in which obtaining the message directly from @sobatpromo; not only focused on the content of the message or information, but also paid attention to other aspects such as the delivery of the advertisement, the promotions offered, the sound of the advertisement and other things.
Pengaruh Kualitas Produk Kopi Starbuck Dan Kualitas Layanan Terhadap Loyalitas Konsumen Girsang, Lasmery RM; Situmeang, Ilona V.O,
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti tertarik mengamati persaingan ketat yang dijalani para pebisnis kopi dengan semakin menjamurnya kafe atau coffee shop di Jakarta. Salah satu merek yang sudah ternama di bisnis kopi yakni Starbucks, kedai kopi asal Amerika Serikat. Keberhasilan perusahaan dalam memenangkan persaingan ketat dengan para kompetitornya membuat perusahaan tersebut semakin kuat. Mengusung pendekatan kuantitatif, penulis mengangkat tiga variabel yakni Kualitas Produk (X1); Kualitas Layanan (X2) serta Loyalitas Konsumen (Y) yang dianalisis melalui Teori Konsistensi Afektif Kognitif dengan asumsi bahwa komponen afeksi senantiasa berhubungan dengan komponen kognisi dan hubungan tersebut dalam keadaan konsisten. Dengan mengandalkan metode purposive sampling, penyebaran kuesioner dibagikan kepada 100 followers (dari total 1.700.000 followers per 20 Agustus 2024) @starbuckindonesia yang berada di Jakarta. Sebagai hasil penelitian, ditemukan Terdapat hubungan yang kuat dan pengaruh positif serta pengaruh yang signifikan secara simultan diantara keseluruhan variabel. Kata Kunci: Produk, layanan, loyalitas konsumen, starbucks, Teori Konsistensi Afektif- Kognitif
Meneropong aktivisme digital akun @rahasiagadis melalui kajian komunikasi bermediasi komputer Lasmery RM Girsang; Roseline
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.9147

Abstract

The digital era has made social media a powerful platform for social activism. One issue that is increasingly getting attention is the issue of sexual violence against women. The issue of sexual violence is one of the many issues that is of public concern because the number of acts of sexual violence is increasing along with. There were 4280 cases of sexual violence that occurred in Indonesia throughout 2023 (data collected by the Indonesia Ministry of Women's Empowerment and Child Protection). To understand this phenomenon, researchers targeted Instagram which actively highlights the issue of sexual violence that occurs in the realm of digital activism on social media. The Instagram account @rahasiagadis uses their social media platform to carry out digital activism, specifically focusing on highlighting the issue of sexual violence against women. By virtual ethnography (netnography), data collection was carried out through interviews with seven informants from @rahasiagadis and online observations (from May to August 2023) to observe the content uploaded, responses from followers, and comments that describe the involvement and views of the community on the issue of sexual violence and after that the interview data was documented verbatim. Meanwhile, data analysis relies on triangulation. By integrating a gender perspective by paying special attention to women's ways, the results of the study (which will be implications for future gender studies and digital activism) show that @rahasiagadis has succeeded in creating an active virtual community and building CMC usage goals that encourage meaningful participation and meet the psychosocial needs of followers.
Optimalisasi Penggunaan Media Sosial dalam Promosi Pariwisata Pulau Untung Jawa Girsang, Lasmery RM; Situmeang, Ilona V.O; Althur, William
Jurnal Karya untuk Masyarakat Vol. 6 No. 1 (2025): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/r2eexm21

Abstract

Not all tourist destinations in the Seribu Islands are considered having no obstacles. Among various islands, one of them is Untung Jawa Island which still improves. In fact, the condition of tourist destinations on Untung Jawa Island has kept great potency but has not been managed optimally yet. This was caused by some factors, one of them was less promotion effort carried out by tour guides on the island. Therefore, on December 17, 2024, the community service team conducted sharing and training for participants from "Puja Berhias" members. The community service activities were filled with providing materials related to increasing the effectiveness of tourism promotion through content by relying on storytelling techniques. From the results of the activity, the participants were able to re-explore the narrative of promotional content social media. From simple content at the beginning, it has now become more creative content and has selling value. Hopefully, the community service activities can sharpen the knowledge and skill of the community of Untung Jawa Island.
Mengulik Peran Pelaku UMKM Perempuan Dalam Adopsi Inovasi Digital Parlyna, Afiane; Girsang, Lasmery RM
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4038

Abstract

MSME entrepreneurs play an important role in efforts to improve the local economy. In particular, women often become MSME leaders. Digital innovation is key to expanding reach, increasing efficiency, and creating new opportunities. This study aims to explore the process of adopting digital innovation by female Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study uses a qualitative approach and a post-positivism paradigm to understand the factors that influence decisions to adopt digital technology, as well as the social and economic impacts of such adoption. Data were collected through interviews with three female MSME informants from Jakarta and Bekasi using the Technology Acceptance Model (TAM) theory, Miles Huberman data analysis techniques and data validity testing using the triangulation method. The results of the study indicate that factors such as education, technological skills, government support, and access to resources play an important role in influencing the adoption of digital technology. In addition, the adoption of digital technology has been shown to increase operational efficiency, expand access to markets, and empower female MSMEs economically and socially.
Peningkatan Kemampuan Komunikasi pada Komunitas Kelompok Sadar Wisata "Puja Berhias" Kepulauan Seribu Girsang, Lasmery RM; Situmeang, Ilona VO; Ramadaniar, Putri; Nataleo, Sally
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.378

Abstract

Kegiatan pengabdian ini mengkaji potensi wisata alam di Kepulauan Seribu dikelola secara maksimal sejalan dengan peningkatan kemampuan sumber daya manusianya. Dalam abdimas ini, penulis menaruh perhatian pada belum seluruh wilayah mengalami kemajuan optimal di bidang pariwisata. Salah satunya adalah Pulau Untung Jawa yang memiliki potensi wisata alam berupa pantai pasir putih. Pada kenyataannya, masih dibutuhkan upaya menggerakkan sumber daya manusia dengan peningkatan keahlian berkomunikasi untuk menarik minat pengunjung agar tinggal lebih lama di pulau. Tampil di garda terdepan di sektor pariwisata, penduduk lokal yang berperan selaku tour guide seyogyanya dibekali dengan kemampuan komunikasi yang handal. Berlatar belakang situasi tersebut, pada Selasa 17 Desember 2024, tim pelaksana kegiatan abdimas memfasilitasi para anggota Kelompok Sadar Wisata (pokdarwis) “Puja Berhias” dengan pelatihan komunikasi efektif.  Oleh karenanya, tujuan kegiatan abdimas berfokus pada peningkatan kapasitas sumber daya manusia dalam hal  menunjang kemampuan mempromosikan destinasi wisata yang ada di pulau. Berbekal materi dan praktik komunikasi efektif, narasumber membekali keterampilan komunikasi dasar dimana hal ini sebagai implementasi teori dan konsep dari komunikasi efektif. Hasil kegiatan menunjukkan seluruh peserta dapat memanfaatkan materi dan pelatihan guna melengkapi kemampuan komunikasi yang lebih profesional.
Examining the Social Construction of Highly Educated Women Girsang, Lasmery RM; Miletresia, Miletresia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1146

Abstract

This study discusses the realities faced by single female workers in urban areas who are still bound by stereotypes. It is undeniable that women remain a significant topic of discussion as there are several views that hinder women, particularly in pursuing their achievements in higher education. This article focuses on how women strive to overcome stereotypical views that limit their rights. Examine the increasingly widespread stereotypes that raise society’s awareness on emerging gender-based generalizations. Thus, through recognizing gender roles, women shape their identities by constructing their own realities. Therefore, by applying an exploratory-qualitative approach, the authors found three informants in Jakarta who are challenging societal constructions. Based on the Social Construction Theory, this study shows that even though women have formal education and high jobs, they still face questions from their environment that influence their identity construction.
Dynamics of Communication from Perspective of Creativity in Group Theory Girsang, Lasmery; Razali, Geofakta
COMMENTATE: Journal of Communication Management Vol. 4 No. 1 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004120231

Abstract

This research is a theory review of communications namely Creativity in Group Theory. This theory examines how the processes that appear in ideas, responses, processes or products, are new and relevant. To conduct this research, the authors apply a qualitative-descriptive method to dig detailed information from three informants as participants in Nata Academy’s training program. As the leader/owner of Micro, Small and Medium Enterprises (MSMEs), the informants run their business based on digital marketing. By running the observation and depth interview, authors analyze assumptions/concepts relating to creativity in groups done by the informants while joining a five months course. As the results, the authors find that all informants succeed in implementing creativity in forming, shaping, communicating and promoting the products through digital platforms. The creativity process emerges from brainstorming among the groups. Nevertheless, there are also constraints such as rigor and time pressure that can obstruct emerging creativity. Therefore, in conclusion, good group dynamics through digital marketing can support innovation and creativity. Besides that, through digital marketing, MSME as an aspect of growth in the economy must also be able to increase competitiveness by innovating and being creative.
Co-Authors AA Ketut Patera Albert Marvindo Althur, William Christian, Michael Daniel Susilo Desvira Jufanny Donna Alvita Ellora Ezer, Eben Fensi, Fabianus Geofakta Razali Hasugian , Tesalonika Hasugian, Tesalonika Herly Hutahaean Ignatius Ricky Loyola Ilona V.O Situmeang Ilona Vicenovie Oisina Situmeang Ilona Vicenovie Oisina Situmeang Ilona Vicenovie Oisina Situmeang Ilona VO Situmeang Indah Hapsari Laurantius Anggita Yudha Harnoko Limarandani, Ni Putu Linna Friska Linna Friska Marbun Louwbry, Anastasya Marvindo, Albert Milanita Puspita Pertiwi Miletresia, Miletresia Muhamad Isnaini Nababan, Fanny Agustina Nataleo, Sally Parlyna, Afiane Pasaribu, Sara Debora Uli Putri Ramadaniar Rahmawati, Khina Januar ramadaniar, putri Ramadhaniar, Putri Ricky Wirianto Roseline Setiadarma, Aan Situmeang , Ilona Situmeang, Ilona Oisina Situmeang, Ilona V.O Situmeang, Ilona V.O, Situmeang, Ilona V.O. Situmeang, Ilona Vicenovie Oisina Situmeang, Ilona VO Sumiati Sumiati Sumiati Sumiati Sumiati Sumiati Thomas Bambang Pamungkas Wiyono, Agus Edi