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Peningkatan Kapasitas Media Digital kepada Pelaku UMKM Setu Babakan Situmeang, Ilona V.O.; Isnaini, Muhamad; Ramadhaniar, Putri; Marvindo, Albert; Girsang, Lasmery
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3294

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi dari kondisi para pedagang kuliner khas Betawi di kawasan Setu Babakan yang belum seluruhnya ‘melek’ media digital. Sebagai pelaku usaha yakni penjual makanan lokal, para mitra berhadapan dengan tantangan dimana pemasaran konvensional tidak sepenuhnya dapat diandalkan mengingat banyak pesaing telah memaksimalkan media digital dalam usaha keseharian. Untuk itu, tim pelaksana PkM mengadakan upaya literasi akan kegunaan media digital untuk mengubah cara pandang dan perilaku mitra guna beradaptasi dengan teknologi. Alhasil dengan mengandalkan sosialisasi sebagai metode utama, tim pelaksana PkM berhasil menarik minat para mitra untuk beralih dan mengimplementasikan kecanggihan teknologi demi membantu meningkatkan pemasaran produk kuliner pedagang di kawasan tersebut.
Communicative Actions of the Online Community Persaudaraan Setia Hati Terate (PSHT) on Instagram Wiyono, Agus Edi; Muhamad Isnaini; RM Girsang, Lasmery
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8973

Abstract

In the rapidly evolving digital era, traditional communities such as Persaudaraan Setia Hati Terate (PSHT) have demonstrated remarkable adaptability by strengthening their collective identity through social media platforms like Instagram. This study aims to analyze communication patterns and identity negotiation within the PSHT community on the Instagram account @pshterateindonesia. Using a netnographic approach—an adaptation of ethnography for online research—data were collected through participatory observation of 18,000 posts, comments, and symbols from 2020 to 2024. The findings reveal how community members build solidarity through online interactions, collective narratives, cultural symbols, and communicative practices that reflect traditional PSHT values. The results indicate that the PSHT community successfully strengthens its collective identity in the digital space through educational content, social activities, and the use of distinctive symbols such as black-and-white uniforms and martial arts techniques. Values of brotherhood, discipline, and service to society form the core of the narratives shared on this platform. However, the study also highlights a paradox between the idealism of brotherhood promoted online and incidents of violence involving PSHT members in real life. These findings provide insights into the adaptation of traditional culture to digital spaces, the role of social media in fostering community solidarity, and the challenges of maintaining value consistency across both realms. This research is relevant for understanding online community phenomena in Indonesia and offers recommendations for community managers on leveraging digital platforms to strengthen organizations and promote positive values.Keywords: identity negotiation; communicative action; PSHT community; Instagram social media; Online Solidarity
DIALOGICAL COMMUNICATION STRATEGY ANALYSIS IN IMPROVING TEACHERS' CRITICAL AWARENESS WITH PAULO FREIRE'S APPROACH (Case Study of Strada Daan Mogot Vocational School, Tangerang City) Laurantius Anggita Yudha Harnoko; Fabianus Fensi; Lasmery RM Girsang
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3704

Abstract

This study aims to explore the role of dialogic communication in increasing teachers' critical awareness through Paulo Freire's critical pedagogy approach. The background of this study is based on the reality of traditional education that still applies the banking education model, where teachers are the only source of knowledge and students are only passive recipients. This model closes the space for dialogue, reflection, and critical thinking. In contrast, Freire's approach emphasizes the importance of equal dialogue between teachers and students as a path to liberation and critical awareness. This study uses a qualitative method with a sociocultural approach and a constructivist paradigm. Data were collected through structured interviews with three teachers from vocational high schools who have different backgrounds, experiences, and involvement in reflective communities. The results of the study indicate that dialogic communication is understood as a process of open exchange of ideas. However, its implementation is still limited by structural obstacles such as time, a dense curriculum, and the hierarchical culture of schools. Teachers who are active in dialogic forums tend to have a higher critical awareness of educational issues. This study confirms that dialogic communication not only increases student participation but is also an effective strategy for forming reflective and transformative teachers. Systemic support is needed so that dialogic communication can develop sustainably in the educational environment.
Optimalisasi Penggunaan Media Sosial dalam Promosi Pariwisata Pulau Untung Jawa Lasmery RM Girsang; Ilona V.O Situmeang; William Althur
Jurnal Karya untuk Masyarakat (JKuM) Vol 6 No 1: JANUARI 2025
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/r2eexm21

Abstract

Not all tourist destinations in the Seribu Islands are considered having no obstacles. Among various islands, one of them is Untung Jawa Island which still improves. In fact, the condition of tourist destinations on Untung Jawa Island has kept great potency but has not been managed optimally yet. This was caused by some factors, one of them was less promotion effort carried out by tour guides on the island. Therefore, on December 17, 2024, the community service team conducted sharing and training for participants from "Puja Berhias" members. The community service activities were filled with providing materials related to increasing the effectiveness of tourism promotion through content by relying on storytelling techniques. From the results of the activity, the participants were able to re-explore the narrative of promotional content social media. From simple content at the beginning, it has now become more creative content and has selling value. Hopefully, the community service activities can sharpen the knowledge and skill of the community of Untung Jawa Island.
Peningkatan Kemampuan Komunikasi pada Komunitas Kelompok Sadar Wisata "Puja Berhias" Kepulauan Seribu Girsang, Lasmery RM; Situmeang, Ilona VO; Ramadaniar, Putri; Nataleo, Sally
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.378

Abstract

Kegiatan pengabdian ini mengkaji potensi wisata alam di Kepulauan Seribu dikelola secara maksimal sejalan dengan peningkatan kemampuan sumber daya manusianya. Dalam abdimas ini, penulis menaruh perhatian pada belum seluruh wilayah mengalami kemajuan optimal di bidang pariwisata. Salah satunya adalah Pulau Untung Jawa yang memiliki potensi wisata alam berupa pantai pasir putih. Pada kenyataannya, masih dibutuhkan upaya menggerakkan sumber daya manusia dengan peningkatan keahlian berkomunikasi untuk menarik minat pengunjung agar tinggal lebih lama di pulau. Tampil di garda terdepan di sektor pariwisata, penduduk lokal yang berperan selaku tour guide seyogyanya dibekali dengan kemampuan komunikasi yang handal. Berlatar belakang situasi tersebut, pada Selasa 17 Desember 2024, tim pelaksana kegiatan abdimas memfasilitasi para anggota Kelompok Sadar Wisata (pokdarwis) “Puja Berhias” dengan pelatihan komunikasi efektif.  Oleh karenanya, tujuan kegiatan abdimas berfokus pada peningkatan kapasitas sumber daya manusia dalam hal  menunjang kemampuan mempromosikan destinasi wisata yang ada di pulau. Berbekal materi dan praktik komunikasi efektif, narasumber membekali keterampilan komunikasi dasar dimana hal ini sebagai implementasi teori dan konsep dari komunikasi efektif. Hasil kegiatan menunjukkan seluruh peserta dapat memanfaatkan materi dan pelatihan guna melengkapi kemampuan komunikasi yang lebih profesional.
Communication Patterns and Their Impact on Social Identity in Wangsa Marriages among Balinese Hindus in Sukapura, North Jakarta A. Agung Ketut Patera; Tuty Mutiah; Lasmery RM Girsang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/12gxqk80

Abstract

This study examines the impact of communication patterns on social identity within the Triwangsa marriage system in the Balinese Hindu community. It aims to analyze the formation of communication patterns, the influence of changes in wangsa status on social identity, and the relationship between both aspects. This study is grounded in the concepts of communication patterns, social identity, and cultural symbols, which explain how meaning and social structures are maintained through interaction within the Triwangsa marriage system. A quantitative approach was employed using a survey method. Data were collected through structured questionnaires distributed via Google Forms to 139 respondents from the Paguyuban Agama Hindu at Sukapura Cilincing community in North Jakarta. The data were analyzed using descriptive and inferential statistical techniques. The findings indicate that changes in wangsa status significantly influence communication patterns and contribute to the reconstruction of social identity. This study provides empirical evidence on the transformation of traditional communication patterns within the Triwangsa marriage system and their implications for social identity formation in the Balinese Hindu community.
Pengelolaan Community Development Program pada UMKM “Kampung Kuliner Pujasera Energi” Lasmery RM Girsang; Ni Putu Limarandani
Jurnal Sinergitas PKM & CSR Vol. 7 No. 2 (2023): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i2.6613

Abstract

Program pengembangan komunitas (community development program) merupakan salah satu agenda kegiatan yang wajib dimiliki perusahaan besar, juga BUMN, termasuk Pertamina. Pada artikel ini, tim pelaksana kegiatan pengabdian kepada masyarakat bersinergi dengan pihak industri guna memberi sumbangsih keilmuan secara nyata di tengah kelompok masyarakat. Adalah UMKM ”˜Kampung Kuliner Pujasera Energi’ berlokasi di Kelurahan Tambakharjo (Semarang) menjadi tempat sasaran abdimas. Dalam pelaksanaannya, UMKM yang dibentuk sejak 2019 silam, kini telah menjadi sarana aktualisasi dan pengembangan industri rumah tangga (yakni usaha kuliner) yang telah menunjukkan peningkatan ekonomi bagi pelaku UMKM. Mengusung kerjasama dengan berbagai stakeholder, UMKM terus mengalami perkembangan usaha di bidang kuliner sejalan dengan peningkatan capacity building bagi pelaku aktif UMKM