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All Journal Indonesian Journal of Society Engagement (IJSE) JPNM : Jurnal Pustaka Nusantara Multidisiplin Riwayat: Educational Journal of History and Humanities Community Service Journal Of Economic Education Jurnal Pengabdian Tangerang Selatan Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Dinamika Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Indonesia GoodWill Journal of Economics, Management, and Accounting
Bagus Kharismawan
Universitas Negeri Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Virtual Influencer Attractiveness, Humanlikeness, dan Credibility terhadap Purchase Intention pada Pengguna Media Sosial TikTok di DKI Jakarta (Studi Virtual Influencer Laverda Salsabila) Okta Salsabilla; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6gssfh20

Abstract

This study aims to examine the influence of virtual influencer attractiveness, human-likeness, and credibility on purchase intention among TikTok social media users. This research employed a quantitative approach using a survey method. The sample consisted of 110 respondents selected through purposive sampling. The respondents were required to be 17–28 years old, reside in DKI Jakarta, have a TikTok account, be familiar with the virtual influencer Laverda Salsabila featured in this study, and have viewed Laverda Salsabila's promotional content on TikTok. Data were collected using a six-point Likert scale questionnaire and analyzed using IBM SPSS Statistics version 29. The findings indicate that, partially, the attractiveness variable has a positive and significant effect on purchase intention. The credibility variable also has a positive and significant effect on purchase intention. Meanwhile, the human-likeness variable does not have a significant effect on purchase intention.
Pengaruh Kualitas Layanan, Promosi, dan Kepercayaan terhadap Loyalitas Pelanggan Pengguna GoRide pada Aplikasi Gojek di DKI Jakarta Nadira Dwi Aristi; Nadya Fadillah Fidhyallah; Bagus Kharismawan
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1494

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan, promosi, dan kepercayaan terhadap loyalitas pelanggan pengguna GoRide pada aplikasi Gojek di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui kuesioner daring berskala Likert enam poin kepada 109 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai signifikansi 0,047. Promosi juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,012, sedangkan kepercayaan berpengaruh positif dan signifikan dengan nilai signifikansi 0,047. Secara simultan, ketiga variabel berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai F sebesar 97,080 dan signifikansi kurang dari 0,001. Nilai Adjusted R Square sebesar 0,727 menunjukkan bahwa 72,7% variasi loyalitas pelanggan dijelaskan oleh kualitas layanan, promosi, dan kepercayaan. Promosi menjadi variabel paling dominan dengan beta sebesar 0,353. Temuan ini menegaskan pentingnya promosi relevan, layanan konsisten, serta kepercayaan pelanggan. Strategi terpadu diperlukan untuk mempertahankan penggunaan ulang di tengah persaingan transportasi daring Jakarta.
DIGITALISASI BAHAN AJAR UNTUK GURU SMK: DARI PELATIHAN KE TRANSFORMASI KELAS Kusworo Kusworo; Sefrimel Angriani ZN; Ivan Putranto; Sintia Nursafitri; Prima Andriani; Bagus Kharismawan
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol. 4 No. 2 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments in supporting the implementation of learning are a challenge in an effort to provide quality education services. Teachers must be able to adapt to technological developments through various innovations in learning, both related to strategies, methods and media that are integrated with technology in order to be able to meet the needs of students and answer the challenges of technological developments. However, not all teachers are able to quickly implement digital-based learning to meet these demands. This community service activity aims to strengthen the competence of teachers at SMK L'PINA East Jakarta through training on the preparation of digital teaching materials. The methods carried out in service activities are in the form of training, mentoring, and evaluation given to pre-teachers. The results of the service showed a change in the improvement of teacher competence before and after carrying out community service activities, which was 16%. This pre-training and post-training evaluation showed an increase in teachers' confidence and skills in making digital teaching materials. This activity has proven to be a positive contribution in supporting the role of dedicated lecturers to work together in improving the quality of education, especially improving the ability of teachers to provide digital-based teaching materials. Service activities held in the form of training and mentoring as well as continuous evaluation are able to be a catalyst for digital transformation in the school environment. This activity ultimately also strengthens collaboration between universities and partner schools in encouraging innovation in learning and teaching activities. Keywords: Digital Teaching Materials, Quality Of Education, Teacher Training, Educational Technology;.
Pengaruh Brand Image, Health Consciousness, dan Perceived Value terhadap Purchase Intention Produk Mi Instan Indomie di Kalangan Gen Z Kinaya Hazimah; Nadya Fadillah Fidhyallah; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hber5076

Abstract

This study aims to examine the influence of brand image, health consciousness, and perceived value on purchase intention for Indomie instant noodles among Generation Z in the Greater Jakarta area. A quantitative approach using a survey method was employed. The study population consists of Generation Z residents in the Jabodetabek area. A purposive sampling technique was used, resulting in 110 respondents who met the study criteria. Data collection was conducted through an online questionnaire using a five-point Likert scale. Data analysis was performed using IBM SPSS Statistics version 27, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, partial tests, and the coefficient of determination. The results indicate that Brand Image has a positive and significant effect on Purchase Intention. Health Consciousness does not have a significant effect on Purchase Intention. Meanwhile, Perceived Value has a positive and significant effect on Purchase Intention. The coefficient of determination value of 0.648 indicates that 64.8% of the variation in Purchase Intention can be explained by the variables Brand Image, Health Consciousness, and Perceived Value, while the remaining 35.2% is influenced by other factors outside the research model.
Penguatan Kompetensi Belajar Peserta Didik PKBM Cipta Tunas Karya, Kota Tangerang Melalui Pembelajaran Berbasis Teknologi Digital Ivan Putranto; Sefrimel Angriani ZN; Bagus Kharismawan; Kusworo Kusworo; Prima Andriani
Indonesian Journal of Society Engagement Vol. 7 No. 1: April 2026
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v7i1.285

Abstract

This community service activity aims to improve the learning competencies of PKBM Cipta Tunas Karya students through the use of digital technology in the learning process. The activity is implemented through five stages, namely socialisation, training, technology implementation, mentoring and evaluation, and program sustainability. The training is conducted using a hands-on approach (learning by doing) through the introduction and utilisation of DigiCipta as a digital learning portal integrated with Canva, Google Classroom, and Wayground. Evaluation of the activity is carried out through comparing pre-test and post-test results, observing learning activities, monitoring the use of DigiCipta, and collecting feedback from students and tutors. The results of the activity show an increase in all competency indicators measured. The average overall score increased from 2.97 in the pre-test to 4.076 in the post-test, with an increase of 1.106 points. The highest increase occurred in the indicator of involvement in digital learning activities at 1.57 points, while the lowest increase was in the indicator of digital literacy and competence at 0.87 points. Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi belajar peserta didik PKBM Cipta Tunas Karya melalui pemanfaatan teknologi digital dalam proses pembelajaran. Kegiatan dilaksanakan melalui lima tahapan, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, serta keberlanjutan program. Pelatihan dilakukan dengan pendekatan praktik langsung (learning by doing) melalui pengenalan dan pemanfaatan DigiCipta sebagai portal pembelajaran digital yang terintegrasi dengan Canva, Google Classroom, dan Wayground. Evaluasi kegiatan dilakukan melalui perbandingan hasil pre-test dan post-test, observasi aktivitas pembelajaran, pemantauan penggunaan DigiCipta, serta pengumpulan umpan balik dari peserta didik dan tutor. Hasil kegiatan menunjukkan adanya peningkatan pada seluruh indikator kompetensi yang diukur. Rata-rata skor keseluruhan meningkat dari 2,97 pada pre-test menjadi 4,076 pada post-test, dengan peningkatan sebesar 1,106 poin. Peningkatan tertinggi terjadi pada indikator keterlibatan dalam aktivitas pembelajaran digital sebesar 1,57 poin, sedangkan peningkatan terendah terdapat pada indikator literasi dan kompetensi digital sebesar 0,87 poin. Kata Kunci: kompetensi belajar; teknologi digital; digicipta; pkbm
Clustering Bank Financial Performance: Persistence and Migration among Indonesian Listed Banks Bagus Kharismawan; Tiwi Movita Fitriana
GoodWill Vol. 6 No. 2 (2026): October 2026
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/goodwill.v62.782

Abstract

Indonesian listed banks operate within the same financial system, yet their financial profiles can differ substantially and may evolve differently over time. This study identifies financial-performance clusters among Indonesian listed banks and examines whether banks remain within or migrate between these profiles. The analysis covers 47 banks listed on the Indonesia Stock Exchange during 2022–2025, resulting in 188 bank-year observations. Net profit margin (NPM), return on assets (ROA), and debt-to-equity ratio (DER) were standardized and analyzed using Ward’s hierarchical clustering followed by K-Means clustering. Four distinct financial profiles were identified: a Severe-Loss Profile, a High-Profitability and Low-Leverage Profile, a High-Leverage Profile, and a Moderate-Profitability and Lower-Leverage Profile. Despite substantial cross-sectional heterogeneity, cluster membership was remarkably persistent over time. Of 141 possible annual bank transitions, 129 (91.5%) remained within the same cluster, while only 12 (8.5%) represented migration. At the bank level, 38 of 47 banks (80.9%) maintained the same financial profile throughout all three annual transitions, with only nine banks migrating at least once. These findings show that financial heterogeneity among Indonesian listed banks coexists with substantial temporal persistence. By extending financial-ratio clustering from static classification to longitudinal tracking, this study provides a simple framework for identifying both persistent financial profiles and changes in banks’ relative financial positions.
Clicking with Confidence: Understanding Consumer Information Processing Using the Heuristic-Systematic Model in the Indonesian Context Prima Andriani; Bagus Kharismawan; Daru Putri Kusumaningtyas
Jurnal Dinamika Manajemen Vol. 17 No. 2 (2026): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i2.58708

Abstract

This study aims to examine the processing of advertising information by customers in the context of e-marketplaces, specifically regarding the influence of personalization, trust in recommendation product, flow experience, application design quality, and advertising value on advertising click behavior. Data collection in this study used a questionnaire designed using a Likert scale and then distributed to respondents using a purposive sampling technique. The respondent criteria in this study included customers who had shopping experience at one of the three largest e-marketplaces in Indonesia. Data analysis was conducted using the Structural Equation Modeling (SEM) method with a path analysis approach. Personalization, application design quality, and flow experience have a positive influence on advertising value. Meanwhile, trust in recommendation products have no influence on advertising value. In addition, advertising value has a positive influence on advertising click. This research contributes closely to information processing and the use of customer data as a strategy for mapping information that must be presented to customers in the context of digital advertising. This study provides suggestions for optimizing the interface design of platforms in e-marketplaces to facilitate information search, create accurate recommendation systems, and optimally utilize customer data to design personalized advertising, so that match their preferences or product search history.
Co-Authors Ahmad Salahudin Andini Destyaningrum Andriani, Prima Angriani ZN, Sefrimel Annisa Lutfia Corry Yohana Daru Putri Kusumaningtyas Fidhyallah, Nadya Fadillah Ivan Putranto Ivan Putranto Kinaya Hazimah Kusworo Kusworo Kusworo Kusworo Kusworo Kusworo Muhammad Saddam Husaini Nadhifah Azzura Nadira Dwi Aristi Nursafitri, Sintia Okta Salsabilla Prima Andriani Prima Andriani Prima Andriani Putranto, Ivan Sefrimel Angriani ZN Sefrimel Angriani ZN Sintia Nursafitri Sintia Nursafitri Terrylina Arvinta Monoarfa Tiwi Movita Fitriana Zn, Sefrimel Angriani