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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Komunikasi Jurnal Bisnis dan Akuntansi Journal of Business and Applied Management Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pengabdian dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa International Journal of Application on Economics and Business
Nicholas Wilson
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH WEBSITE DESIGN QUALITY DAN KUALITAS JASA TERHADAP REPURCHASE INTENTION : VARIABEL TRUST SEBAGAI VARIABEL MEDIASI Nicholas Wilson; Keni Keni
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 2 (2018): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.671 KB) | DOI: 10.25105/jmpj.v11i2.3006

Abstract

This research was conducted in order to assess the direct and indirect effect of website design quality and service quality toward consumers’ repurchase intention, both directly and indirectly through trust in the Indonesian e-commerce industry. This research implemented survey method, in which questionnaire were distributed to a total of 270 respondents, thus enabling the data to be analyzed. Data were collected from three cities in the Indonesian regions, which are Jakarta, Bandung, and Tangerang.  Data were analyzed using partial least squares-structural equation modeling (PLS-SEM) method. Based on the results of the data analysis, it was revealed that both website design quality and service quality had a positive impact on Indonesian consumers’ repurchase intention, both directly or indirectly. Furthermore, trust partially mediated the impact between website design quality, service quality, and repurchase intention. 
Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework Nicholas Wilson; Edelyn Edelyn
Journal of Business & Applied Management Vol 15, No 2 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i2.3137

Abstract

This study was conducted in order to determine some reasons or factors which could motivate or influence consumers’ intention to purchase or buy green cosmetics which were marketed in Indonesia. Using and adopting the modified version of the theory of planned behavior (TPB) framework, this study attempted to assess the role of three factors, namely attitude, perceived price and subjective norms, in affecting and influencing Indonesian consumers’ purchase intention to buy green cosmetics. Using and implementing survey method, questionnaires were chosen as the main tools for collecting and gathering all of the data needed from the respondents, in which, all of these questionnaires were distributed to all respondents in a virtual manner using google forms. Respondents who participate in this study are consumers who’ve purchased or bought any kinds of green cosmetic products from any brands which were sold in Indonesia at least twice (2x) for the past 1 year. A non-probability sampling method in the form of purposive sampling method was implemented in order to ensure the conformity of the respondents with the respondents’ criteria set in this study. A total of 786 data were collected all of the respondents, in which, after conducting thorough analysis and assessment concerning the all of these data, a total of 54 data were omitted due to incomplete or unsuitable responses, thus confirming that 732 data were usable to be assessed in this study. Using PLS-SEM method, authors concludes that all three variables, which are attitude, perceived price, and subjective norms play significant roles in affecting consumers’ intention toward buying green cosmetics in Indonesia
The Impact of Store Image and Store Satisfaction in Determining Consumers’ Loyalty toward Convenience Stores in Indonesia Nicholas Wilson; Brian
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.17228

Abstract

This research was conducted to assess and determine how both store image and store satisfaction could affect people’s or consumers’ level of loyalty toward convenience stores in Indonesia, particularly during the current COVID-19 pandemic which had inadvertently made the business environment in Indonesia to be full of uncertainty. The convenience sampling method was chosen to be implemented in this study to ensure that all respondents who participated in this study had satisfied and conformed with the criteria of the respondents set in this study, in which, respondents should be those who live in Indonesia who’ve purchased any kind of products at least 5 times from any convenience stores located within the Jabodetabek area for the past 6 months. Moreover, using questionnaires to obtain all of the data required from the respondents, a total of 250 respondents participated in this study, in which, a total of 227 data had been deemed valid and usable, thus confirming these 227 data will be further analyzed in this study using PLS-SEM method to determine the relationships between variables assessed and discussed in this study. After thoroughly examining and analyzing all of these data, the researchers would like to conclude that both store image and store satisfaction were found as two variables that positively and significantly affected consumers’ level and state of loyalty toward convenience stores in Indonesia during the current COVID-19 pandemic. Penelitian ini dilakukan guna menentukan bagaimana pengaruh yang diberikan oleh store image dan store satisfaction terhadap tingkat loyalitas konsumen terhadap sektor ritel minimarket (convenience stores) di Indonesia, terutama di masa pandemi COVID-19 yang secara tidak langsung telah membuat dunia ataupun sektor bisnis di Indonesia menjadi penuh dengan ketidakpastian. Adapun convenience sampling dipilih sebagai metode sampling pada studi ini guna memastikan bahwa memang seluruh responden yang berpartisipasi pada penelitian ini telah memenuhi seluruh persyaratan ataupun kriteria responden yang telah ditetapkan, yang dimana seluruh responden adalah warga Indonesia yang pernah berbelanja di minimarket apapun di daerah Jabodetabek minimal 5 kali dalam kurun waktu 6 bulan terakhir. Adapun kuesioner digunakan pada penelitian ini, yang dimana dari sebanyak 250 kuesioner yang disebarkan kepada responden, sebanyak 227 data dinyatakan valid serta dapat digunakan untuk dianalisis secara lebih lanjut pada penelitian ini. Adapun setelah menganalisis seluruh data dengan menggunakan metode PLS-SEM, peneliti dapat menyimpulkan bahwa store image dan store satisfaction berperan positif dan signifikan di dalam memengaruhi tingkat loyalitas dari konsumen pada sektor minimarket yang ada di Indonesia.
Extending The Theory of Reasoned Action (TRA) Model to Predict Consumers’ Intention to Purchase Green Cosmetics Nicholas Wilson; Edelyn
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i5.18746

Abstract

This research was conducted to further understand several factors which could strengthen consumers’ intention to buy green products which were comprised of attitude, subjective norms, and perceived price. Using the convenience sampling technique, a total of 669 respondents from the Jabodetabek area who’ve purchased any kinds of green cosmetics products at least once for the past 2 years participated in this study. Due to invalid data, 37 data were omitted, thus confirming that 632 data were usable to be analyzed in this research. Implementing the PLS method to analyze the data, the researchers concluded that attitude, subjective norms, and perceived price significantly affect consumers’ intention to buy green cosmetics. Penelitian ini dilakukan dengan tujuan untuk mengkaji berbagai faktor yang mampu memengaruhi terbentuknya intensi konsumen di dalam membeli produk-produk ramah lingkungan, yang dimana faktor-faktor ini terdiri dari attitude, subjective norms, dan perceived price. Menggunakan teknik convenience sampling, sebanyak 669 responden yang merupakan konsumen yang berasal dari Jabodetabek yang pernah membeli produk kosmetik ramah lingkungan minimal 1 kali dalam kurun waktu 2 tahun terakhir berpartisipasi pada studi ini, yang dimana sebanyak 37 data harus dibuang dikarenakan oleh pengisian data yang tidak lengkap. Alhasil, sebanyak 632 data yang valid selanjutnya dianalisis secara lebih lanjut dengan menggunakan metode PLS. Berdasarkan hasil pengolahan data yang dilakukan, peneliti menyimpulkan bahwa attitude, subjective norms, dan perceived price secara signifikan memengaruhi intensi konsumen di dalam membeli produk kosmetik ramah lingkungan.
DETERMINING FACTORS WHICH COULD AFFECT GUESTS’ WILLINGNESS TO STAY IN A HOTEL DURING THE PANDEMIC Nicholas Wilson
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 5, No 2 (2022): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v5i2.3649

Abstract

                Hotel industry had certainly become one of a few sector which had been affected by the current pandemic situation in a negative way, considering that the travel restriction policies implemented by countries all around the world had significantly reduced the number of tourists visiting and staying in Indonesia. Furthermore, the Community Activities Restrictions Enforcement policy utilized by the Indonesian government had also driven a lot of Indonesians to conduct their work, study and daily activities from inside their own home, thus reducing the number of Indonesians who travel domestically to the other cities or regions in Indonesia, which in turns also reducing the number of domestic guests staying at any hotels in Indonesia. However, many countries’ decision to lift their travel restriction policies starting from the beginning of 2022 had allowed many people to resume their travel activities to the other countries, including to Indonesia, which in turns could increase the number of both domestic and foreign guests staying in the hotels all across Indonesia. Therefore, the objective of this study was to determine the effect given by several factors, namely subjective norm and attitude, in determining people’s willingness to stay in a hotel in the middle of the pandemic situation. Conducted in Indonesia, this quantitative-survey study used questionnaires to gather all data from the respondents. Respondents were individuals’ who’ve ever stayed in any 4-star or 5-star hotels in Indonesia at least once starting from January 01st 2021. There are a total of 188 respondents who filled the questionnaire, in which, these data will later be analyzed using PLS. Based on the results of the data analyses, authors concluded that subjective norm and attitude play significant and positive role in affecting guests’ willingness to stay in the hotels in Indonesia during the pandemic.
INTEGRATING TRA AND TAM THEORY TO EXPLAIN CONSUMERS’ WILLINGNESS TO USE CREDIT CARD IN INDONESIA Nicholas Wilson; Sentot Basuki Prayitno
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.20591

Abstract

Dalam kurun waktu 10 tahun terakhir, pembayaran non-tunai telah menjelma sebagai opsi pembayaran yang cukup banyak digunakan oleh masyarakat Indonesia ketika melakukan transaksi akan pembelian suatu barang atau jasa tertentu. Adapun tren ini semakin meningkat di masa pandemi COVID-19, dimana, dikarenakan masyarakat cenderung berusaha untuk meminimalisir kontak fisik dengan orang lain ataupun dengan benda-benda tertentu (termasuk uang fisik) yang dianggap mampu mempercepat penularan virus COVID-19 dari satu pihak kepada pihak lain, maka banyak masyarakat cenderung memilih untuk melakukan transaksi pembayaran secara non-tunai. Namun, hal yang menarik dari fenomena ini adalah bahwa dari berbagai media transaksi non-tunai yang dapat dipilih, kartu kredit masih menjadi salah satu pilihan opsi pembayaran yang cukup banyak digunakan ataupun dipilih oleh masyarakat dibandingkan dengan opsi pembayaran non-tunai lainnya. Dengan demikian, maka studi ini dilakukan guna mengkaji beberapa aspek yang di-hipotesakan mampu mendorong penggunaan kartu kredit sebagai media pembayaran non-tunai di kalangan masyarakat Indonesia dari perspektif theory of reasoned action (TRA) serta technology acceptance model (TAM). Sebanyak 178 data terkumpul dari para responden, dimana, responden merupakan pengguna kartu kredit aktif yang telah menggunakan kartu kredit untuk berbagai transaksi yang telah dilakukan minimal 5 kali dalam 6 bulan terakhir. Metode purposive sampling digunakan untuk memastikan bahwa responden telah memenuhi kriteria yang ditetapkan di dalam studi ini. Dengan menggunakan metode PLS, hasil analisis data menemukan bahwa perceived ease of use, ditambah dengan subjective norm, attitude serta perceived usefulness, merupakan beberapa faktor yang secara signfikan mempengaruhi intensi masyarakat di dalam menggunakan kartu kredit untuk bertransaksi.   For the past 10 years, cashless payment had emerged as one of the most popular payment method used by Indonesians to conduct various transactions for the goods or services that they buy. Such trend intensified during the COVID-19 pandemic, in which, since people decided to limit the amount of physical contact that they had toward various goods (such as physical money) due to fear of contracting the virus, many of these people opted to shift to various forms of cashless payment in order to pay for the products that they’re buying. In this case, surprisingly, compare to the other forms of cashless payments, credit cards still regarded as one of the most preferred cashless payment tool by Indonesians, thus proving the popularity of credit cards despite the influx of several cashless payment applications established in Indonesia which offer similar services to consumers. Therefore, this research aims to specify factors which can affect people’s willingness to use credit cards from the perspectives of both theory of reasoned action (TRA) and technology acceptance model (TAM). 178 respondents filled in the questionnaires, in which, respondents were active credit cards users who’ve used credit cards for various transactions that they’ve conducted at least 5 times in the last 6 months. Using PLS, the results of the data analyses showed that perceived ease of use, together with attitude, subjective norm and perceived usefulness, serve as four significant factors which affect Indonesians’ willingness to use credit cards for the transactions that they conducted.
Redesigning TRA concept to assess millennials’ intention to use public transportation services in Indonesia Herdy Jaya Prawiradipura; Nicholas Wilson
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 3 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i3.23288

Abstract

This study attempts to re-design the original concept of the theory of reasoned action (TRA) in order to explain millennials’ intention to use public transportation services in Indonesia. Using quantitative-survey method, a total of 137 respondents participated in this study. Respondents are millennials living in Indonesia who had used public transportation services (trains, buses, or MRT) regularly over the past 6 months. Using PLS, authors concluded that all three antecedents, namely attitude, perceived service affordability and subjective norms significantly influence millennials’ intention to use public transportation services in Indonesia. Penelitian ini mencoba untuk mengembangkan konsep dasar dari theory of reasoned action (TRA) guna menjelaskan keinginan dari para generasi milenial di dalam menggunakan jasa transportasi umum yang tersedia di Indonesia. Menggunakan metode survei-kuantitatif, sebanyak 137 responden berpartisipasi pada penelitian ini. Adapun para responden merupakan individu yang telah menggunakan jasa transportasi umum di Indonesia (baik bus, kereta ataupun MRT) secara berkala dalam kurun waktu 6 bulan terakhir. Dengan menggunakan metode PLS, peneliti menyimpulkan bahwa ketiga faktor, yaitu attitude, perceived service affordability, dan subjective norms, secara signifikan memengaruhi intensi para kaum milenial di dalam menggunakan jasa transportasi umum di Indonesia.
Assessing factors determining people’s decision to adopt electric motorcycles (EMs) through the lens of the technology acceptance model (TAM) Wilson, Nicholas; Prayitno, Sentot Basuki
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.26239

Abstract

Over recent years, the Indonesian government has been consistently encouraging its citizens to transition from traditional, fuel-based vehicles to environmentally friendly electric-powered vehicles. Among these electric vehicles, Electric Motorcycles (EMs) have made their way into the Indonesian market. However, the adoption of EMs remains relatively low compared to conventional motorcycles due to various factors. This study aims to comprehensively analyze the determinants affecting individuals’ decisions to adopt EMs, focusing on the Technology Acceptance Model (TAM) framework. Next, to collect data from respondents, a survey method employing questionnaires was utilized, employing a purposive sampling technique to ensure that all participants met the predetermined criteria. Specifically, respondents were individuals who had adopted EMs from various brands within the past year. A 5-point Likert scale was employed to gauge respondents’ opinions and perceptions. Over approximately four months, from March 2023 to July 2023, questionnaires were distributed, resulting in the successful collection of 58 valid responses. Subsequently, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the gathered data. The findings of the analysis reveal that two key factors, namely, perceived ease of use and perceived usefulness, exert significant and positive influence on individuals’ decisions to adopt electric motorcycles (EMs). Dalam kurun waktu beberapa tahun terakhir, pemerintah Indonesia secara aktif dan masif mendorong masyarakatnya untuk mulai beralih dari kendaraan BBM konvensional ke kendaraan listrik (electric vehicle) yang lebih ramah lingkungan. Adapun salah satu jenis kendaraan listrik (electric vehicle) yang dijual (dan tersedia) di Indonesia adalah motor listrik (electric motorcycle). Namun, terlepas dari berbagai usaha yang telah dilakukan oleh pemerintah, serta dikarenakan oleh satu dan lain hal, jumlah masyarakat yang telah membeli dan menggunakan motor listrik ini cenderung masih sangat sedikit dibandingkan dengan jumlah masyarakat yang membeli motor konvensional berbahan bakar minyak. Alhasil, berdasarkan pada fenomena ini, maka studi ini mencoba untuk menganalisis faktor-faktor yang cenderung mampu memengaruhi keputusan masyarakat di dalam mengadopsi motor listrik di Indonesia dari perspektif Technology Acceptance Model (TAM). Mengimplementasikan metode survei dengan kuesioner digunakan sebagai alat untuk mengumpulkan data dari para responden, metode sampling berupa purposive sampling diterapkan dengan tujuan untuk memastikan agar seluruh responden yang berpartisipasi telah memenuhi kriteria yang ditentukan dalam penelitian ini. Adapun kriteria responden yang ditetapkan adalah masyarakat Indonesia yang telah mengadopsi motor listrik (merek apa pun) dalam kurun waktu 1 tahun terakhir. Berikutnya, sebanyak 58 data berhasil dikumpulkan dari para responden, dimana, seluruh data ini kemudian dianalisis dengan menggunakan metode PLS-SEM. Berdasarkan pada hasil analisis data yang telah dilakukan, peneliti menyimpulkan bahwa kedua faktor yang diuji, yaitu perceived usefulness dan perceived ease of use, secara signifikan memengaruhi keputusan seseorang di dalam mengadopsi motor listrik.
BAGAIMANA CARA YANG TEPAT DI DALAM MENGATUR SERTA MENENTUKAN JALAN HIDUP SERTA KARIR KITA KEDEPANNYA? Wilson, Nicholas
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i2.2326

Abstract

This community service activity was conducted in order to ensure that younger and future generations finally have several insights regarding the importance of determining and setting the career path that they want to achieve in the future from the present time in order to ensure that they won’t get lost in determining what they really want to do during the course of their life. It is mainly because most people, particularly those who are from the younger generations, tend to not have a specific and clear intention of what they want to do, or what they want to achieve in their life, in which, they tend to just follow through with their life without having any clear intentions of what they really want to achieve in their life. Therefore, it is important for the younger generations to fully understand the importance and the crucial aspect of understanding their passion, their interest, or their affection toward certain field that they wish to do, in which, such passion could eventually and potentially become their career which they could develop for the entirety of their life. This community service was conducted virtually through Google Meet because of the current COVID-19 pandemic which hamper the possibility that this community service activity was conducted physically to the participants. Meanwhile, a total of 27 participants who participated in this community service session are senior high school students from Bunda Mulia Senior High School. Furthermore, regarding the completion of this activity, author was hopeful that all participants could finally understand the importance of setting their own objectives and career path that they want to pursue in their life in order to prevent them from experiencing much confusion regarding what kind of job or what they want to do during the entirety of their life.
ENHANCING BOTH COMPANIES AND CONSUMERS’ INTENTION TO BOTH PRODUCE AND CONSUME GREEN PRODUCT Wilson, Nicholas
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3163

Abstract

Green business, green marketing or sustainable business activities had emerged as some of the most discussed and most popular concept within the realm of business, in which, due to the continuous destruction of wildlife and environment all around the world, many people, non-governmental organizations, entrepreneurs, companies and government had constantly pushed and urged many businesses to do or conduct their business activities in a proper and sustainable way which won’t have any damaging or negative impact toward the surrounding environment. Meanwhile, at the same time, consumers were also constantly being “pushed” by these same parties to play a more active role in ensuring that the negative impact of these business activities toward the environment won’t escalate by stop consuming, buying or using non-green product which is not sustainable and could bring a dire impact toward the nature and the surrounding environment in the future. Therefore, this community services activities were designed or conducted in order to give some information, suggestions, or understanding to both businesses and consumers, not only in order to ensure that both of these parties will fully understand the main concept of green business, but also in order to ensure that both parties will eventually and actually conduct both of their businesses and consumption activities in a more sustainable way
Co-Authors Adrianto, Fajri Alexander , Alexander Brian Budi, Budi Dharmawan, Purnama Diayudha, Lanang Edelyn Edelyn Edelyn Fransisca Iriani Roesmala Dewi Grace Putlia Helena, Stevani Herdy Jaya Prawiradipura Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ica Rika Candraningrat Ida Puspitowati Innocentius Bernarto, Innocentius Jessica Jessica Keni , Keni Keni Keni KENI KENI Kevin Goldie Makmud, Stanley Tulus Marcellino Jason Ferdinand Sugiyanto Meilisa Alvita Osman, Feranvin Pendi, Marina Prayitno, Sentot Basuki Purnama Dharmawan Regina Christella Rowena, Janny Samuel, Samuel Sentot Basuki Prayitno Sundoro, Hary Saputra Susilawaty, Lilis Tan, Pauline Tan, Pauline H. Pattyranie Teoh, Ai Ping Theodorus, Evan Warisadi, Alain Moelya Wibisono, Jensen Wijaya, Brendi Yeo, Wei Ming