Article Per Year (5 Year)
p-Index From 2021 - 2026
5.096
P-Index
This Author published in this journals
All Journal snimed Seminar Nasional Aplikasi Teknologi Informasi (SNATI) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal E-Komtek Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) KESANS : International Journal of Health and Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) International Journal of Humanities Education and Social Sciences INTERNATIONAL JOURNAL OF MECHANICAL COMPUTATIONAL AND MANUFACTURING RESEARCH JURNAL AKUNTANSI DAN BISNIS Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Manajemen dan Bisnis International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business Gema Lingkungan Kesehatan TGO Journal of Community Development Jurnal Intelek Dan Cendikiawan Nusantara Technologia Journal Jurnal Ilmiah Ilmu Komputer dan Teknologi Informasi (JIKOMTI) Technologia Journal MBA Journal – Management, Business Administration, and Accounting Journal
Muchsam, Yoki
Universitas Sains Indonesia
Aerospace Engineering Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Marketing Mix and Green Marketing Effects on MSME Customer Loyalty through Value and Satisfaction Raspati, Galih; Yuningsih, Yuyun Yuniati; Maulana, Afrizal; Yuda, Mulfi Sandi; Muchsam, Yoki
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7546

Abstract

The rapid growth of healthy food micro, small, and medium enterprises (MSMEs) in Indonesia is driven by increasing consumer awareness of health and environmental sustainability. Nevertheless, intense competition and low switching costs pose challenges for MSMEs in sustaining long-term customer loyalty. This study aims to examine the effects of the marketing mix (7P) and green marketing on customer loyalty, with perceived value and customer satisfaction as mediating variables. A quantitative research design with a cross-sectional survey approach was employed. Data were collected from customers of healthy food MSMEs in Bekasi using structured questionnaires. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess both direct and indirect relationships among variables. The results indicate that the marketing mix (7P) and green marketing have significant positive effects on perceived value, customer satisfaction, and customer loyalty. Perceived value and customer satisfaction also significantly influence customer loyalty and partially mediate the relationships between marketing mix, green marketing, and loyalty. These findings suggest that integrating conventional marketing strategies with sustainability-oriented practices is essential for enhancing customer loyalty in healthy food MSMEs. This study contributes to the literature by proposing an integrated model that combines marketing mix and green marketing in explaining customer loyalty, particularly within a developing-country and peri-urban context. Practically, the findings highlight the importance of improving service quality, pricing transparency, and credible green practices to strengthen competitiveness and customer retention.
Artificial Intelligence and Digital Literacy for Competitiveness and Sustainability of Bandung MSMEs Istikomah, Istikomah; Maulana, Afrizal; Susilawati, Susilawati; Muchsam, Yoki
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7580

Abstract

This research aims to analyze the role of artificial intelligence (AI) in digital marketing and digital literacy on the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in Bandung City during the platform economy era. The development of digital technology opens up great opportunities for MSMEs, but low digital literacy and limited utilization of AI still pose obstacles to increasing competitiveness. The research method uses a mixed methods approach with a survey of 150 MSME owners and in-depth interviews with some respondents. The sample selection was done purposively, while the quantitative data was analyzed using Structural Equation Modeling (SmartPLS 4) and the qualitative data was used for triangulation. The research results indicate that the adoption of AI in digital marketing and digital literacy has a significant positive impact on the competitiveness of MSMEs. Stronger competitiveness is proven to support business sustainability. Additionally, digital literacy serves as a mediator that strengthens the effectiveness of AI-based marketing strategies. This research confirms that improving digital literacy and utilizing AI are crucial strategies for SMEs in facing the challenges of the platform economy. The research results are expected to contribute to the development of policies, business strategies, and academic literature related to the digital transformation of MSMEs in Indonesia.
Determinants of Purchase Intention for Subsidized Housing in Flood-Prone Areas: Evidence from Bekasi Regency Maulana, Mochamad Afrizal; Yuda, Mulfi Sandi; Muchsam, Yoki; Raspati, Galih
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7760

Abstract

The subsidized housing sector in Indonesia, implemented through the Housing Financing Liquidity Facility (FLPP) program, plays a crucial role in improving access to adequate housing for low-income households by offering affordable prices and long-term financing schemes. However, the realization of subsidized housing in Bekasi Regency has declined sharply, from 20,004 units in 2022 to 13,908 units in 2024, representing a decrease of 30.5 percent. This trend indicates a weakening of purchase intention, suggesting that affordability alone is insufficient to sustain demand. This study aims to examine the effects of subsidized housing price, perceived flood risk, infrastructure quality, and building quality on housing purchase intention within the FLPP program in Bekasi Regency. A quantitative explanatory approach was applied using primary data collected through structured questionnaires from 100 respondents consisting of residents and prospective buyers of FLPP housing. Multiple linear regression analysis was employed to assess both partial and simultaneous effects of the independent variables. The results indicate that subsidized housing price, infrastructure quality, and building quality have positive and significant effects on housing purchase intention. Conversely, perceived flood risk has a negative and significant effect, indicating that higher flood risk perceptions reduce buyers’ willingness to purchase subsidized housing. These findings suggest that purchase intention is influenced by a comprehensive evaluation of affordability, environmental safety, and physical housing conditions. Therefore, improving flood risk mitigation and infrastructure quality, alongside maintaining affordable prices, is essential for enhancing the sustainability and effectiveness of subsidized housing programs.
Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital Muchsam, yoki; Yoki Muchsam; , Galih Respati; Mulfi Sandi Yuda; Mochamad Afrizal Maulana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2602

Abstract

Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a Systematic Literature Review (SLR), utilising the Scopus database, with selection based on inclusion-exclusion criteria, data extraction, and thematic analysis of selected journals. The anticipated impact of E-HRM is its support for Green HRM through the digitalization of HR processes that reduce resource usage, the establishment of digital platforms for environmental awareness, and data-driven impact measurement. The integration of both significantly enhances sustainable performance across three dimensions: environmental (a 20-30% reduction in carbon footprint), economic (15-25% cost savings), and social (30-40% increase in employee engagement). Key implementation factors include technological readiness, management commitment, and alignment with ESG strategies. This research contributes a conceptual framework for the integration of E-HRM and Green HRM, along with practical recommendations for achieving sustainable competitive advantage in the digital age.
Penerapan Algoritma Decision Tree dalam Klasifikasi Data “Framingham” Untuk Menunjukkan Risiko Seseorang Terkena Penyakit Jantung dalam 10 Tahun Mendatang Agung Rachmat Raharja; Jayadi; Angga Pramudianto; Yoki Muchsam
Technologia Journal Vol. 1 No. 1 (2024): Tecnologia Journal-February
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/cwgzp962

Abstract

Heart disease is one of the deadliest diseases in Indonesia and in the world, many of the sufferers do not know the risk of heart disease. This research will analyze and identify factors that will affect the risk of heart disease. With the decision tree algorithm approach which is one of the methods of machine learning that can produce predictive models based on a series of logical decisions. The application is done by classifying framingham data to assess the risk of heart disease in the next 10 years. The result is a Decision Tree model used to predict the risk of heart disease based on the Framingham dataset. The model achieved 74% accuracy on the test data
Digital Industry: Talent Mapping and Triple Helix Partnerships for Strengthening Services Exports Yoki Muchsam; Mochamad Afrizal Maulana; Cegunawan Cegunawan; Mulfi Sandi Yuda
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.852

Abstract

The digital industry is rapidly expanding and serves as a crucial driver of the global economy. However, developing countries like Indonesia are confronted with a significant digital talent gap and insufficient structured collaboration among government, industry, and academia, which hinders their competitiveness in the digital services export market. This study aims to review academic and policy literature on digital talent mapping and the Triple Helix model (government, industry, academia) as strategic tools to enhance digital services exports, particularly in emerging economies like Indonesia. Employing a systematic literature review (SLR) methodology, the study follows five phases: problem identification, literature search, inclusion and exclusion criteria, data extraction and synthesis, and thematic analysis, synthesizing insights from 25 publications dated between 2023 and 2025. The findings reveal that advanced economies have effectively integrated talent mapping with the Triple Helix model to foster growth in digital services exports. In contrast, Indonesia faces several challenges, including outdated curricula, a lack of integrated labor market data, and weak cross-sectoral coordination. The study highlights the necessity for further research to explore innovative solutions and collaborative frameworks that can address these challenges, ultimately enhancing Indonesia's capacity to compete in the global digital services market.
THE EFFECT OF PERCEPTIONS OF EASE, USEFULNESS, AND TRUST ON THE INTEREST IN USING ACCOUNTING INFORMATION SYSTEMS AMONG TIKTOK SHOP BUSINESS OPERATORS IN THE CITY OF SUKABUMI Azzahra, Ghefira Nuramalia; Hardianto, Ade Manggala; Firizkiansah, Angge; Muchsam, Yoki; Novitasari, Yuli
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 2 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i2.429

Abstract

This study aims to analyze the effect of perceived ease of use, perceived usefulness, and trust on interest in using AIS and to answer how these three factors influence business actors' decisions to adopt the system. The study uses a quantitative approach with a survey design involving 140 respondents selected through purposive sampling, a 1-5 Likert-scale questionnaire, and multiple linear regression analysis. The results show that perceived ease of use and perceived usefulness have positive, significant effects on interest in using the system, with p-values of 0.000 and 0.002, respectively. Meanwhile, trust had no effect, with a significance value of 0.591. However, the three variables also had a significant impact on interest in using the accounting information system, as indicated by the F test (p = 0.000). These findings contribute to a stronger understanding of technology acceptance factors and provide a practical basis for business practitioners and system developers to improve the system's ease of use and benefits, thereby increasing user interest.
Pengaruh Brand Ambassador dan Brand Image terhadap Purchase Intention Produk Kecantikan Lokal pada E-Commerce Shopee Revilla Dwiayu Nastiti Montiaque; Yoki Muchsam; Ziyadi Ali Ikromi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7086

Abstract

The study is expected to help entrepreneurs develop successful and efficient digital marketing strategies, focusing on using Brand Ambassador and the enhancement of Brand Image on e-commerce platforms. The search aims to analyze the influence of Brand Ambassadot and Brand Image on Purchase Intention of Azarine bauty products on Shopee Platform, both individually and simultaneously. The study employs a quantitative approach with a survey method. Data were collected from 100 Shopee users in Klapanunggal District through Likert Scale questionnaire and analyzed using Multiple Linier Regression. Primary data were obtained online via Google Form, whie secondary data were drawn from various literature sources. The dependent variable is Purchase Intention (Y), while the independent variable examined Brand Ambassador (X1) and Brand Image (X2). Data management this study includes Descriptive Analysis, Instrument Testing, Multiple Linier Regression, Classical Assumption Testing, and Hypothesis Testing. The results shoes dad Brand Ambassador and Brand Image have a positive and significant effect on Purchase Intention. The findings emphasize the importance of selecting public figure and strengthening Brand Image in increasing consumer buying interest on e-commerce platforms. The study demonstrates that high-quality Brand Ambassador and Brand Image positively impact consumers Purchase Intention to make purchases.  
Integrating Hospital Safety Index and HRM to Enhance Disaster Preparedness Yoki Muchsam; Mulfi Sandi Yuda; Fani Ananda Prisilia; Dina Destiani
Gema Lingkungan Kesehatan Vol. 24 No. 2 (2026): Gema Lingkungan Kesehatan (on progress)
Publisher : Poltekkes Kemenkes Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36568/gelinkes.v24i2.453

Abstract

Flooding is a catastrophic environmental health risk in Bekasi Regency and has continually posed adverse impacts on hospital operation interruptions and patient safety. These effects highlight the importance of environmentally literate and people-focused preparedness. The purpose of this study was to evaluate a combined model for managing the hospital safety and human resource planning which introduced the Hospital Safety Index (HSI) and human resource management into a competency-based approach, aiming that hospitals be able to provide their essential services throughout environmental events. This was a qualitative case study on Bekasi Regional General Hospital in flood-prone area. Three in-depth interviews were conducted with hospital decision makers, doctors and nurses as well as K3RS staff; two Focus Group Discussions; questionnaires and document analysis. Based on a modified HSI instrument (40 HOSDIP items), SWOT-TOWS matrices, and Balanced Scorecard (BSC) indicators, environmental safety readiness and HRM-driven response mechanisms were evaluated in this research. The results reveal that the HSI of the hospital is in Category B (moderate safe) mainly due to important gaps in Staff training, Emergency operations coordination and Logistic which directly impacts on the capacity of the facility to manage environmental health risks during flooding. The embedding of HRM in HSI-based assessments enhanced strategic fit and facilitated the development of more flexible preparedness capabilities aligned with BSC themes. The results show that HSI-HRM-BSC composes an evidential model for enhancing hospital resilience to environmental hazards. That preparedness is not only based on safe infrastructure, but also involves the management of competent, coordinated and adaptable human resources which stresses the centrality of people‐centred approaches for mitigating health impacts from environmental disasters.  
EFFECTIVE MARKETING STRATEGIES IN THE FACE OF DECLINING SALES IN THE HOUSING INDUSTRY Mulfi Sandi Yuda; Uwen Abdul Faqih; Yoki Muchsam; M Afrizal Maulana
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 1 No. 02 (2025): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saat ini, persaingan dalam industri perumahan semakin ketat, sehingga perusahaan perlu memiliki strategi pemasaran yang tepat untuk mempertahankan dan meningkatkan volume penjualan. Indutri Peruahan Kota Sukabumi menghadapi tantangan serius berupa penurunan penjualan yang cukup signifikan akibat strategi pemasaran yang kurang optimal. Penelitian ini bertujuan untuk menganalisis dan menjelaskan strategi pemasaran yang digunakan perusahaan dalam meningkatkan volume penjualan, khususnya terkait perencanaan, implementasi, serta kendala yang dihadapi. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dokumentasi, dan forum diskusi kelompok (FGD). Lokasi penelitian berfokus pada Indutri Peruahan Kota Sukabumi, dengan tujuh informan kunci meliputi direktur utama, direktur pemasaran, direktur keuangan, manajer logistik, manajer pelaksana, serta manajer pengawas. Analisis data dilakukan menggunakan triangulasi untuk memperoleh kesimpulan yang valid. Hasil penelitian menunjukkan bahwa perencanaan strategi sudah melibatkan konsultan ahli, tetapi belum didukung analisis SWOT. Implementasi strategi menggunakan pendekatan 4P (produk, harga, tempat, promosi), tetapi masih menghadapi kendala promosi dari pesaing. Data penjualan menunjukkan penurunan tajam pada Tahun 2024, yang menegaskan pentingnya perbaikan strategi pemasaran.
Co-Authors , Galih Respati Abydh Oktora Ade Manggala Hardianto, Ade Manggala Ade Manggala Hardiyanto Agung Rachmat Raharja Akbar, Tri Sanatha Wahyu Alita Agustina Angga Cahya Lesmana Angga Pramudianto Angga Pramudianto Angge Firizkiansah Azzahra, Ghefira Nuramalia Bahtiar Usman Ce Gunawan Deasy Aseanty Dina Destiani Dola Ramalinda Elian Saputri, Donna Falahah . Fani Ananda Prisilia Febrianti, Intan Rieke Fitrah Rumaisa Galih Irianto Saputro Galih Raspati Gea Sabrina Heryani Kusuma Imanita Septian Rusdianti Irgi Fauzan Istikomah Istikomah Jayadi Jayadi Jayadi Jayadi Kusumah, Raden Minda LUTHFIA NISA RAMADHANI M Afrizal Maulana Mareta, Fazriana Mariati Tirta Wiyata Maulana, M Afrizal Mia Rahmiati Mochamad Afrizal Maulana Mohammad Afrizal Maulana Muhamad Rihan Hidayat Muhammad Zakaria Kautsar Mulfi Sandi Yuda Mulfi Sandi Yuda MULFI YUDA Novitasari, Yuli Panji Muhamad Bekti R. Bagus Wahyudiono Revilla Dwiayu Nastiti Montiaque Reza, Yolandita Angga Rieka Mulya Pratiwi Rinaldi Tanjung Rismawati Rismawati Rizkiana Muharam, Ilham Shandi Handrian Juhaeri Sinta Puspitasari Sucipto, Bambang Susilawati, Susilawati Tezar Firmansayah Ependi Tiny Rahayu Tri Sanatha Wahyu Akbar Uwen Abdul Faqih Wijayanti, Wiwi Willy Arafah Winarni, Riani Yohanes Argo Sudarga Yuli Novitasari Yuningsih , Yuyun Yuniati Yuningsih, Yuyun Yuniati Yuyun Yuniati Yuningsih Zahafirah, Nida Salma Ziyadi Ali Ikrom Ziyadi Ali Ikromi