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Putriana, Marissa
Universitas Islam Negeri Sultan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Digital Marketing, Desain Produk, dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Pada Distro Kedai Oblong Jambi) Rika Hubbina; Agustina Mutia; Marissa Putriana
Journal of Student Research Vol 1 No 5 (2023): September: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1768

Abstract

Dalam Islam setiap kegiatan bisnis harus taat pada dua prinsip, yaitu taat pada aturan atau tatanan moral yang ditetapkan Allah SWT. Dan empati, mensyukuri rahmat dan ciptaan Allah dengan cara menahan diri dari tindakan yang merugikan orang lain dan mencegah penyebaran praktik yang tidak etis. Digital marketing di Distro Kedai Oblong Jambi sudah bagus mereka mengenalkan distro mereka melalui media social seperti instagram tetapi pemilihan lokasinya kurang strategis karena berada didalam perumahan yang letaknya tidak dipinggir jalan. Sedangkan desain dan kualitas produk, telah berkembang dengan berbagai macam motif dengan kualitas yang bagus, namun hasil penjualan fluktuatif padahal seharusnya jika semua indikator produk tersebut telah diterapkan dapat mendorong minat konsumen untuk membeli produk sehingga menaikkan hasil penjualan. Penelitian in bertujuan untuk mengetahui pengaruh digital marketing, desain produk dan kualitas produk terhadap keputusan pembelian pada Distro Kedai Oblong Jambi. Metode penelitian yang digunakan kuantitatif deskriptif sampel yang diambil sebanyak 61 responden dengan menggunakan teknik non probability yakni teknik sampel aksidental yaitu teknik penentuan sampel berdasarkan kebetulan, siapa saja yang secara kebetulan atau insidental bertemu dengan peneliti. Hasil penelitian ini menyatakan bahwa digital marketing dan desain produk tidak berpengaruh positif terhadap keputusan pembelian. Sedangkan kualitas produk berpengaruh positif terhadap keputusan pembelian.
Strategi Penghimpunan Dana Zakat, Infak, dan Sedekah Pada Masjid Nurul Huda Desa Pemusiran Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur Firdayani Fatlisa; Habriyanto; Marissa Putriana
Journal of Student Research Vol 1 No 6 (2023): November: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i6.1803

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Penghimpunan Dana ZIS Pada Masjid Nurul Huda Desa Pmusiran Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur. Penelitian ini menggunakan penelitian kualitatif deskriptif dengan mengumpulkan data melalui Wawancara, Observasi, serta dokumentasi sebagai pelengkap data. Penelitian ini dilakukan dengan penelitian langsung dilapangan serta wawancara langsung dengan pihak Masjid Nurul Huda. Hasil dari penelitian ini menunjukkan bahwa dengan penghimpunan dana ZIS yang dilakukan di Masjid Nurul Huda desa Pemusiran Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur masih belum optimal. Bisa dilihat dari perolehan dana ZIS yang mengalami penurunan dari tahun 2017 sampai 2022. Hal ini disebabkan karena kurangnya kesadaran masyarakat dalam berkewajiban membayar zakat dan tidak adanya sosialisasi untuk menambah pemahaman masyarakat tentang pentingnya membayar zakat.
Pengaruh Likuiditas dan Solvabilitas terhadap Kinerja Keuangan (Studi pada Perusahaan Tambang Sektor Batu Bara yang Terdaftar di Daftar Efek Syariah Tahun 2018–2022) Silfi Afrianti; Usdeldi; Marissa Putriana
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20274

Abstract

The ratio of liquidity and solvency is the most dominant ratio seen by investors in assessing the financial condition of a company, because this second analysis is considered a simple form of analysis but is good for recommendations. This study aims to determine the effect of liquidity and solvency on financial performance in mining companies in the coal sector that are registered on the sharia securities list for 2018 – 2022. The number of samples in this study were 8 companies and used a purposive sampling technique. Statistical methods using multiple linear analysis, t test, F test, and analysis of the coefficient of determination. The results showed that solvency has a significant effect on financial performance, while liquidity has no significant effect on financial performance. By using the F test it is known that liquidity and solvency have a simultaneous influence on financial performance. Calculation of the coefficient of determination shows that all independent variables are 0.560 or 56%, meaning that financial performance can be explained by liquidity and solvency of 56%, while 44% can be explained by other factors such as company size, asset management, and others.
Pengaruh Perputaran Kas, Perputaran Piutang, Dan Perputaran Persediaan Terhadap Profitabilitas Dengan Likuiditas Sebagai Variabel Intervening Tsari Bunga Hariri; Titin Agustin Nengsih; Marissa Putriana
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2023): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i4.273

Abstract

This research aims to determine and test the effect of cash turnover, accounts receivable turnover and inventory turnover on profitability with liquidity as an intervening variable, case studies in plastic and packaging sub-sector companies listed on the IDX for the 2019 – 2022 research year. This research is a quantitative study using secondary data, namely financial report data in the form of balance sheets, income statements, and cash flow reports. The variables used include cash turnover, accounts receivable turnover, and inventory turnover as independent variables while profitability as the dependent variable and liquidity as intervening variables. For the profitability variable, the research uses the Return On Asset ratio, while the liquidity variable uses the current ratio. The sample companies used were 11 companies listed on the IDX in the plastics and packaging subsector. This research method is quantitative (classical assumption test: normality test, multicollinearity test, heteroscedasticity test) and multiple linear regression analysis. While testing the hypothesis using path analysis.The results of this study are that there is only one variable that influences profitability, namely the cash turnover variable. Meanwhile, in the liquidity variable, there are two influential variables, namely the cash turnover variable and the profitability variable.
Sistem Pembayaran Gaji Karyawan PT. Sawit Sinar Agung Persada Menurut Perspektif Ekonomi Syariah Ridho Alfarizi; Agustina Mutia; Marissa Putriana
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.211

Abstract

Salary is a term that we often find in business relationships between employees and companies. The term is a form of remuneration from the company to employees, but with different criteria. We often hear that salaries are used by private or state companies to their permanent employees and are paid within a certain period of time. Employee payroll is a form of compensation given to employees. The compensation is financial in nature and is the main form of compensation available to employees. Because the salary received by employees functions as a support for their survival, namely to fulfill clothing, food, shelter, education and others. In Islamic economics, the determination of workers' wages strongly adheres to the principles of justice and adequacy. The main principle of justice lies in the clarity of the contract (transaction) and commitment on the basis of willingness to do so (from the person in the contract). Contracts in work transactions are contracts that occur between workers and employers, so that before workers are hired, it must be clear how the wages will be received by workers. The wage includes the amount of wages and the procedure for paying wages. Therefore, in an agreement must accommodate workers' payers with the part they should receive according to their work. This study tries to show how the employee salary payment system at PT. Sinar Agung Persada according to the perspective of Islamic economics. The form of this research is field research, is descriptive qualitative, using interviews, documentation, and observation to collect data. In accordance with the DSN MUI Fatwa No.09/DSN-MUI/iv/2000 which stipulates the pillars of Ijarah, the salary payment system at PT. Sinar Agung Persada in Pulau Pandan village in general. In terms of the ijarah requirements, they are not fulfilled, because in the salary payment system for employees of PT. In Sawit Sinar Agung Persada, there is an element of displeasure with employees related to the existence of dependent salaries and contract discrepancies related to the amount of salary paid by the company to employees based on research findings. However, if viewed from a proper perspective, it means that there is enough clothing, food, shelter, payment of salaries for employees of PT. SawitSinar Agung Persada can be said to be feasible, because the basic needs, in the form of clothing, food, boards for the employees are fulfilled with the salary they get in accordance with the sharia economy.
PENGARUH DANA PIHAK KETIGA DAN PEMBIAYAAN MURABAHAH TERHADAP LABA BERSIH PT. BCA SYARIAH TAHUN 2014-2021 Weni Ayuni Galuh Permatasari; Maulana Yusuf; Marissa Putriana
MARGIN: Journal of Islamic Banking Vol 3 No 1 (2023): MARGIN JOURNAL OF ISLAMIC BANKING
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/margin.v3i1.1393

Abstract

Penelitian ini dilakukan guna mencapai tujuan untuk mengetahui pengaruh dana pihak ketiga dan pembiayaan murabahah terhadap laba bersih PT.BCA Syariah 2014-2021. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kuantitatif berdasarkan runtun waktu (time series) dengan menggunakan data sekunder yang diperoleh dari website resmi www.bcasyariah.co.id dan www.ojk.go.id dan sampel yang digunakan sebanyak 32 sampel. Metode penarikan sampel menggunakan teknik purposive sampling. Analisis data menggunakan uji analisis regresi linier berganda, uji asumsi klasik dan uji hipotesis yang dibantu dengan SPSS 25. Hasil penelitian yang didapatkan dari penelitian ini dana pihak ketiga (X1) berpengaruh secara signifikan terhadap laba bersih (Y) yang dapat dibuktikan thitung> ttabel dan tstatistik< 0,05 ( 5,218 >1,697 dan 0,000 < 0,05). Pembiayaan murabahah (X2) tidak berpengaruh signifikan terhadap laba bersih (Y) yang dapat dibuktikan dengan thitung< ttabel dan tstatistik> 0,05 (-0,324 < 1,697 dan 0,748 > 0,05). Sedangkan dana pihak ketiga (X1) dan pembiayaan murabahah (X2) berpengaruh simultan terhadap laba bersih (Y) yang dapat dibuktikan dengan fhitung> ftabel dan fstatistik< 0,05 (16,370 > 3,328 dan 0,000 < 0,05 ) dengan pengaruh sebesar 49,8 % dan 50,2% dipengaruhi oleh variabel lain di luar penelitian.
PENGARUH TINGKAT PENDIDIKAN DAN PEMAHAMAN AKUNTANSI TERHADAP KUALITAS LAPORAN KEUANGAN (STUDI PADA UMKM DI DESA SUNGAI JAMBAT KECAMATAN SADU KABUPATEN TANJUNG JABUNG TIMUR) Sandi darmansyah; Usdeldi; Marissa Putriana
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 4 (2022): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.677 KB) | DOI: 10.55606/jekombis.v1i4.584

Abstract

Tujuan Penelitian ini untuk mengetahui apakah tingkat pendidikan dan pemahaman akuntansi secara parsial dan simultan mempengaruhi kualitas pelaporan keuangan UMKM Desa Sungai Jambat Kec. Sadu. Objek dari penelitian ini adalah mengambil sampel secara keseluruhan, yakni semua UMKM di Desa Sungai Jambat. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Jumlah Populasi sebanyak 90 orang. Teknik pengumpulan data menggunakan kuisioner. Data yang digunakan menggunakan data primer. Hasil penelitian ini menunjukkan bahwa Secara parsial Tingkat pendidikan berpengaruh positif signifikan terhadap kualitas laporan keuangan UMKM Desa Sungai Jambat Kec.Sadu. dan pemahaman akuntansi secara parsial berpengaruh positif signifikan terhadap kualitas laporan keuangan UMKM Desa Sungai Jambar Kec. Sadu. Secara simultan tingkat pendidikan dan pemahaman akuntansi berpengaruh positif signifikan terhadap kualitas laporan keuangan UMKM Desa Sungai Jambat Kec. Sadu. Uji determinasi pada output model summary dari analisis regresi linier berganda tepatnya pada kolom adjusted R2 yaitu sebesar sebesar 0,123. Dengan demikian menunjukkan bahwa variabel independen mempengaruhi variable dependen sebesar 12,3% Sedangkan sisanya 87,7% lainnya dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini. Penelitian ini dapat memberi pengetahuan tentang hasil penelitian yang telah dilakukan kepada pembaca sebagai referensi untuk penelitian selanjutnya.
Analisis Etos Kerja Islam Pada UMKM Rumah Produksi Olis Kota Jambi Suri Oktiana; Eja Armaz Hardi; Marissa Putriana
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.806

Abstract

ork ethic is one of the most important and influential components of enterprise or business. Competiton in the business currently very rapidtherefore businesses are required to improve the quality of human resources effectively and effeciently. According to Islam, work ethic is a Muslim’s belief that work is a form of worship that obtains the approval of Allah SWT. This research aims to describe the analysis of the Islamic work ethic in the Olis Production House MSMEs in Jambi City. The data collection technique in the research used the interview method from 9 respondents, consisting of the owner and all employees at the Olis Production House MSMe Jambi City.Data collection techniques use qualitative methods for primary and secondary data. The results of this research can be concluded that the Islamic work ethic at the Olis Production House MSME employees has implemented several work ethics in accordance with Islamic principles, namely by adopting an attitude of responsibility,working sincerely honestly, and having pure morals. However, there is also one Islamic work ethic that has been implemented by employees at the Olis Production House MSME, namely discipline and don’t value time.
PENGARUH AKUNTABILITAS DAN TRANSPARANSI PELAPORAN KEUANGAN TERHADAP KEPERCAYAAN MUZAKKI (STUDI KASUS PENGELOLAAN, FILANTROPI BADAN AMIL ZAKAT BMH KOTA JAMBI) Nuri Alam Siregar; Eja Armaz Hardi; Marissa Putriana
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 1 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i1.1130

Abstract

The research in this writing aims to discuss the effect of accountability and transparency of financial reporting on muzakki's trust in the Baitul Mal Hidayatulloh case study, in writing using quantitative research methods according to Sarmanu (2017) this method is to test the truth or falsity of a theory, to collect and analyze data by going through steps such as; observation, interviews, questionnaires and documentation. then the data collected is tested data. the results of this study indicate that; (1) the transparency of financial reports has a significant effect on the muzakki's trust in paying zakat in baitul maal Hidayatulloh. (2) accountability and transparency of financial reports together have an influence on the muzakki's trust in paying zakat in baitu maal hidayatullah. (3) financial openness a Social institutions are a must in this digital world, both in the form of print out laboratories or reports on the web and other digital media, because it creates strong confidence for benefactors that funds are properly managed.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Variasi Menu Terhadap Kepuasan Konsumen Di Warung UMKM Minas Syukur Kambang Waifa Nuraprilia; Sissah Sissah; Marissa Putriana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 4 (2023): November : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i4.428

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive businesses owned by individuals or business entities that meet the criteria for being a micro enterprise. In doing business, the goods sold must have consistency and quality that is in accordance with what is advertised. Assuming that his character is good, buyers will make repeat purchases more often at Minas Syukur Kambang. The quality of the products at Minas Syukur Kambang is good but the quality of service is still lacking because there are still many miscommunications. The menu variations are also good with various variations with different flavors, but sales results fluctuate even though if all the product indicators had been implemented, it could have encouraged consumer interest in buying the product, thereby increasing sales results. The research aims to determine the influence of product quality, service quality, menu variations on consumer satisfaction in the Minas Syukur Kambang UMKM. The research method uses a quantitative descriptive sample taken as many as 95 respondents using a simple random sampling technique, namely a random sampling technique, namely a sampling technique where all individuals in the population, either individually or together, are given the same opportunity to be selected as sample members. The results of this research state that product quality has a positive effect and service quality does not have a positive effect on consumer satisfaction. Meanwhile, menu variations have a positive effect on consumer satisfaction. Based on data analysis in this research, these variables are valid and reliable. In testing the classical assumptions, this research has a normal distribution, heteroscedasticity and multicollinearity do not occur.
Co-Authors ABDUL MANAF Addiarrahman Agustina Mutia Agustina Mutia Agustina Mutia Agustina Mutia Ali Akbar Ambok Pangiuk Anggraini, Suci Anisa Syafitri Asrita Rahayu Utari Aulia, Nisa Ayub Afriansyah Bulan, Defina Dwi Cahya Ningrum, Deskarina Dara Yuningsih, Nirmala Eja Armaz Hardi Elyanti Rosmanidar Elyanti Rosmanidar Elyanti Rosmanidar Elyanti Rosmanidar, Elyanti Eri Nofriza Fathiyah Fathiyah Fauzan Ramli Firdawati Firdawati Firdayani Fatlisa Firdayani Fatlisa Galuh Permatasari, Weni Ayuni Habriyanto Habriyanto Habriyanto Habriyanto Habriyanto Habriyanto Juli Marni M Juliana, Rina Kasmita, Rela Khairun Najwa Lica Oktavinela Lina Permata Sari M. Nazori Maulana Yusuf Maulana Yusuf Melliani, Safna Mellya Embun Baining Melvy Aulia Putri Nasution Muslifatul Minanda Ningsih, Nurul Widhiya Novit nazri Nurhabiba, Nurhabiba Nuri Alam Siregar Nurkhayati, Ayu Pelita Hati Harapan Jaya Qosim, Maulana Rafidah Rafidah Rahmi, Hafifatul Aulya Ridho Alfarizi Rika Hubbina Rika Hubbina Rita Mulyani Rusliani, Hansen Salsabila Dhiva Hauri Sandi darmansyah Sandi darmansyah Sherliny Widya Silfi Afrianti Sissah Sissah siti rahmah Suri Oktiana Susi Artati Titin Agustin Nengsih Tsari Bunga Hariri Usdeldi Usdeldi, Usdeldi Utami, Iftitah Venny Junica Utami Waifa Nuraprilia Weni Ayuni Galuh Permatasari Yenti Yon Sudarso Youdhi Prayogo