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Marga Raharja, Adyk
Universitas Maritim Raja Ali Haji
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Segmentasi Pelanggan Klinik Dokter Hewan Berbasis Algoritma K-Means dan Model RFM Rafi Dio; Meylia Vivi Putri; Dwila Sempi Yusiani; Andikha; Berta Erwin SLAM; Adyk Marga Raharja; Rifaldi Herikson
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1180

Abstract

This study aims to segment customers of a veterinary clinic using a combination of Recency, Frequency, Monetary (RFM) analysis and the K-Means clustering algorithm. Transactional data from December 2024 to April 2025 were processed to generate key customer features, followed by min-max normalization to ensure comparability across variables. The segmentation was conducted in AI Studio 2025, with cluster quality evaluated using cluster distance performance and Davies-Bouldin Index. The analysis resulted in four distinct customer segments: the majority were passive customers with low transaction frequency and spending, while a smaller group showed high purchasing activity and made a significant economic contribution. This study demonstrates the effectiveness of automated data mining tools in uncovering meaningful customer profiles in a veterinary service context. The results provide a practical basis for targeted marketing, customer retention strategies, and service improvement in veterinary clinics. This approach offers valuable insights for data-driven decision making and represents a novelty for veterinary service management in Indonesia. Keywords: Customer Segmentation, RFM Analysis, K-Means Clustering, Veterinary Clinic, Data Mining.
Co-Authors Amelia Hayati Andikha Andikha, Andikha Anton Hekso Yunianto Apriansyah, Firman Ari Andriyas Puji Aulia Agung Dermawan Aziis, Fauziah An Nisadiena Berta Erwin SLAM Cahyo Budi Santoso Dwi Ely Kurniawan Dwila Sempi Yusiani Dwila Sempi Yusiani Dwila Sempi Yusiani Eka Suswaini Epodius, Gabriel Alexander Fitriani Hakim, Muhammad Al Hekso Yunianto, Anton Hoki Apriyenson I Gusti Bagus Budi Dharma Manik, Agustina Sartika Yos Ekaristi Manurung, Reyaldi Panorangan Meylia Vivi Putri muhammad rizky, muhammad Muhd Ridho Baihaque Mujahidin1, Muhamad Nurhadi Nusyirwan, Deny Pane, Glenn Oriona Pasaribu, Tinawati Br Prayetno, Eko Prayetno, Eko Putri, Meylia Vivi Rafi Dio Rafi Dio Rifaldi Herikson Rifaldi Herikson Risandi Dwirama Putra Rusfa, Rusfa SLAM, Berta Erwin Sulaksana, Rahadi Meta Tri Suryati Syah, Ahmad Idham Tampubolon, Angel Debora Tonny Suhendra Verandi, Alde Vio Vivi , Putri Meylia Wardani, AAA Made Cahaya Yusuf Suharto