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SIAHAAN, BERTHA NERPY
Universitas Mandiri Bina Prestasi
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Edukasi Literasi Digital dalam Menghadapi Dampak E-Commerce Bagi Generasi Z di SMA Kristen Yeolin Pniel: Dampak E-Commerce Terhadap Gen Z Pada SMA Kristen Yeolin Pniel Duma Lasmaria Siagian; Meri Nova Br Sipahutar; Ratna Wati Simbolon; Bertha Nerpy Siahaan; Ade Linhar P; Abdillah
JURNAL ABDIMAS MADUMA Vol. 5 No. 3 (2026): JULI 2026
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/jam.v5i3.713

Abstract

Perkembangan e-commerce telah mengubah pola transaksi masyarakat, khususnya di kalangan Generasi Z yang sangat akrab dengan teknologi digital. Kemudahan akses, beragam promosi, dan pengaruh media sosial mendorong meningkatnya aktivitas belanja daring, namun juga berpotensi menimbulkan perilaku konsumtif, rendahnya literasi keuangan, serta risiko penipuan dan penyalahgunaan data pribadi. Kondisi tersebut menunjukkan pentingnya edukasi mengenai penggunaan e-commerce secara bijak dan bertanggung jawab. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman siswa SMA Kristen Yeolin Pniel mengenai pemanfaatan e-commerce secara aman, cerdas, dan produktif. Kegiatan diikuti oleh 33 siswa yang memperoleh materi melalui metode ceramah, diskusi interaktif, dan sesi tanya jawab mengenai literasi digital, literasi keuangan, keamanan transaksi daring, serta peluang kewirausahaan digital. Efektivitas kegiatan dievaluasi menggunakan pretest dan posttest. Hasil evaluasi menunjukkan bahwa rata-rata nilai peserta meningkat dari 53,18 pada pretest menjadi 81,06 pada posttest atau mengalami peningkatan sebesar 52,4%. Hasil tersebut menunjukkan bahwa kegiatan edukasi mampu meningkatkan pemahaman siswa mengenai penggunaan e-commerce secara bijak, termasuk dalam menjaga keamanan transaksi digital, mengelola perilaku konsumsi, dan memanfaatkan e-commerce sebagai peluang berwirausaha. Kata Kunci : e-commerce; Generasi Z; literasi digital; literasi keuangan; kewirausahaan digital.
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
Co-Authors Abdillah Ade Linhar P Ade Linhar P. Afrida Yanti Surbakti Ali Syah Putra Anugrah Zai Bambang Christoffer Banjarnahor, Saut Maruli Duma Lasmaria Siagian Eddy Eddy Eddy Eddy Gunawan Edward Harnjo Erina Alimin Erina Alimin Erni Dewi Munte Ewin Susanti Halawa Felix Leonardi Harlen Silalahi Ika Julianti Silveria Br Pandiangan Lennaria L. Tarigan Marice Hotnauli Simbolon Meri Nova Br Sipahutar Meri Nova Marito Monang Tarigan Pasaribu, Maranata Pinondang Hutapea Putri Fadillah Hadi Mirsa Ratna Wati Simbolon Sartana Sartana Sartana, Sartana SILALAHI, DUMARIANI Simbolon, Fauzi Haris Simbolon, Ratna Wati Sinaga, Sarman Vikarma Jaya Halawa Wanra Tarigan