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All Journal Jurnal Ilmiah Manajemen Kesatuan
Bertha Nerpy Siahaan
Universitas Mandiri Bina Prestasi
Economics, Econometrics & Finance Social Sciences

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Determinants of Consumer Buying Interest in Traditional Retail Stores in Medan Afrida Yanti Surbakti; Bertha Nerpy Siahaan; Sarman Sinaga; Monang Tarigan; Ika Julianti Silveria Br Pandiangan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2845

Abstract

This study aims to analyze the effect of price, location, product quality, and service quality on consumer purchasing interest in purchasing basic necessities. Data were collected through a questionnaire method distributed to 120 respondents who shopped at a Medan grocery store. Sample selection was carried out using a simple random sampling technique to obtain respondents' responses related to the research variables. Furthermore, the data were analyzed quantitatively using validity tests, reliability, multiple linear regression analysis, F test, t test, and determination coefficient analysis (R²). The results of hypothesis testing using the t test showed that the three independent variables (price, location, product quality, and service quality) had a significance value of less than 0.05, namely price of 0.001, location of 0.001, product quality of 0.581, and service quality of 0.001. Meanwhile, the results of the F test indicated that simultaneously, the variables price, location, product quality, and service quality had a significant effect on consumer purchasing interest with a significance level of 0.001. Based on the results of the determination coefficient analysis, it was found that 65.1% of the variation in consumer purchasing interest can be explained by the variables of price, location, product quality, and service quality, while the remaining 34.9% is influenced by other factors not included in this study. Keywords : Price, Location, Product, Service, Purchase Interest
Factors Affecting Public Interest In Applying For Loans To Bank: Case Study on Furniture Entrepreneurs in Medan City Lennaria Lusia Tarigan; Erni Dewi Munte; Bertha Nerpy Siahaan; Duma Lasmaria Siagian; Vikarma Jaya Halawa
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2950

Abstract

In daily life, borrowing through financial institutions such as banks is a common activity. This study aims to examine the influence of perceived ease of use, perceived risk, privacy, trust, and perceived benefits on public interest in applying for bank loans. The study population consisted of 2,785 furniture entrepreneurs in Medan City, with 104 respondents selected through purposive sampling. Primary data were collected via questionnaires, supported by secondary data from relevant literature. Data analysis was conducted using Partial Least Squares (PLS) to assess relationships among variables. The findings reveal that perceived ease of use, privacy, trust, and perceived benefits significantly influence interest in borrowing from banks, while perceived risk does not show a significant effect. These results provide valuable insights for future research and contribute to the understanding of financial behavior, particularly in the context of entrepreneurial financing decisions. Keywords: perceived ease of use, risk, privacy, trust, perceived benefits, borrowing interest
Co-Authors Afrida Yanti Surbakti Duma Lasmaria Siagian Erni Dewi Munte Ika Julianti Silveria Br Pandiangan Lennaria Lusia Tarigan Monang Tarigan Sarman Sinaga Vikarma Jaya Halawa