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All Journal Jurnal Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Agricultural Science and Technology Societa: Jurnal Ilmu-Ilmu Agribisnis Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Ilmiah Management Agribisnis (Jimanggis) Jurnal Agribis Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events Jurnal Ilmu Pertanian Kelingi Jurnal Citra Agritama Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Wahyuni, Nenny
Musi Rawas University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Journal : Journal of Tourism and Economic

 1 
What motivates Generation Z to travel independently? Preliminary Research of solo travellers Suci Sandi Wachyuni; Nenny Wahyuni; Kadek Wiweka
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a4

Abstract

Nowadays, the segmentation of solo travel in the tourism market is growing faster than other categories of travel, particularly among those classified as Generation Z. However, few studies have examined solitary travel experiences and motivation. Therefore, the purpose of this study is to determine Generation Z's motivations for solo travel. This research employs a quantitative survey method with a Likert scale and a quantitative approach. In this investigation, 30 young people participated as respondents. The technique applied to data analysis is descriptive statistical analysis. According to the findings of this study, the majority of Generation Z solo travelers are female, work as students, and have traveled solo 1-2 times. The results of the study also indicate that the primary tourist motivation for solo travel is to enjoy the destination's tourist attractions. Furthermore, they consider various factors such as value for money, looking for an inspiration, interaction with local citizens, healing purposes, the influence of social media, and self-actualization. This study's findings can be adopted by destination managers to develop recommendations for responding to the necessities of Generation Z tourists, the largest proportion of tourists at this time.
The Study of the Kangen Yogyakarta Market from the Viewpoint of a Traveler Experiencing the Culinary Festival Suci Sandi Wachyuni; Kadek Wiweka; Mohammad Rizky Ferdinandsyah; Nenny Wahyuni
Journal of Tourism and Economic Vol. 6 No. 2 (2023): Edisi 12 Des 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n2a8

Abstract

Culinary is intricately connected to the creation of processed foods and beverages that are characteristic of a certain region. In Indonesia, a diverse range of gastronomic delights with distinct flavors may be found from Sabang to Merauke. Nevertheless, the swift advancement of technology in the culinary domain has led to novel breakthroughs in the creation of food and drink items, which have the potential to alter the presence of traditional local cuisine. In order to prevent the marginalization of local cuisine, several strategies are implemented to promote it, one of which is organizing a festival. Every year, Yogyakarta has a Pasar Kangen Festival. This festival has the capacity to "revive" or "showcase" the presence of local cuisine and enhance the economic status of micro, small, and medium enterprises (MSMEs). This study employed a quantitative descriptive-analytic approach, utilizing Google Forms questionnaires to collect data from a sample size of 50 respondents. This study aims to assess the perception of individuals who have attended the Yogyakarta Pasar Kangen Festival regarding local food. The study population consisted of tourists who were visiting Yogyakarta, whereas the sample specifically included visitors who had visited the Pasar Kangen Festival. The findings of this survey suggest a prevailing public interest in visiting the Pasar Kangen as a whole. Moreover, the primary factors that attract visitors are the diverse culinary offerings and the distinctive local cuisine. Their primary incentive for visiting the Pasar Kangen is self-driven and external factors from the gratification they derive from the experience. The beauty and main draw of the Pasar Kangen Festival lies in its diverse and distinctive gastronomic offerings. The research aims to elucidate the theoretical implications by examining tourists' impression of festival events. The practical implication is to offer valuable information to the event manager and destination in order to enhance their focus on the diverse and distinctive food offerings at the festival, ultimately leading to increased tourist satisfaction.
Do Culinary Preferences Vary Across Generations? Yogyakarta Experiences Suci Sandi Wachyuni; Nenny Wahyuni; Shinta Teviningrum; Kadek Wiweka; Murhadi
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5mmy2c28

Abstract

The purpose of this research is to determine the culinary preferences of tourists in each generation, namely generation X, generation Y, and generation Z in Yogyakarta. Each generation has significant characteristic differences, as well as their culinary preferences. Generation X likes the practical nature of making consecutive visits to one restaurant that they think suits their taste. Generation Y tends to choose classy food with a fairly expensive price range which is in accordance with those who are at the peak of their careers. Generation Z will choose food by placing an order on an online application because of the high amount of using gadgets. To find out more about culinary preferences, a demographic segment analysis was carried out in each generation using quantitative research on data collection through library research and questionnaire surveys. Therefore, this research is expected to provide understanding and knowledge to readers regarding the culinary preferences that tourists are interested in each generation group, namely Y Generation, and Z Generation.
Co-Authors Ahmad Wasmi Annisa Rahmawati Asmawih Edric Maulana Entas, Derinta Firdinan Wahyudi Hamzah Hasyim Heriyanto Heriyanto Heru Suheryadi Indah Yuliana Kadek Wiweka Laura Dwi Pratiwi Lioe Lyly Soemarni Lyly Soemarni May Shiska Puspitasari Meli Juliansi Misnaniarti Misnaniarti Mohammad Rizky Ferdinandsyah Muhammad Amin Arigo Saci Murhadi Murhadi Mutiara Shafira Nathaniel Ni Made Dwiyana Rasuma Putri Nicko Gana Saputra Ningsih, Very Yarda Noviyanto Noviyanto Noviyanto Nur Alam Fajar Raihan Eka Putra Reza Imani Syawal Shinta Teviningrum Suci Sandi Wachyuni Suryati, Nila Teviningrum, Shinta Thasya Ayunda Putri Yaasir, Muhammad Hilmi Yenny, Marya Zaini Amin