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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Business Preneur : Jurnal Ilmu Administrasi Bisnis JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pajak dan Bisnis (Journal of Tax and Business) Journal of Governance Risk Management Compliance and Sustainability Sanskara Manajemen dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Multidisciplinary Indonesian Center Journal Indonesia Economic Journal Sinergi : Jurnal Ilmiah Multidisiplin Indonesian Journal of Social Science and Education
Yoki Oktorian Sukardi
International Women University, Bandung, Indonesia
Religion Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND INFLUENCER CREDIBILITY ON PURCHASING DECISIONS AZARINE PRODUCT SKINCARE THAT INDICATE OVERCLAIMS (SURVEY ON FOLLOWERS OF THE TIKTOK @DOCTORDETECTIVE ACCOUNT) Humairoh, Amanda; Sukardi, Yoki Oktorian
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.31989

Abstract

The purpose of this study is to analyze the influence of influencer credibility and electronic word-of-mouth (E-WOM) on exaggerated claims made by consumers of Azarine skin care products, with a focus on followers of the TikTok account @DokterDetektif. The research method used is quantitative with a survey method. Data was collected through a questionnaire distributed to 100 respondents who are active TikTok users and have used Azarine products. The research results using SPSS Version 2.7 indicate that E-WOM has a positive and significant impact on Purchase Decisions, with a t-test value of approximately 3.886 (p < 0.001). Additionally, Influencer Credibility has a significant impact on Purchase Decisions with a t-test value of approximately 3.300 (p < 0.001). Furthermore, the F-test indicates that E-WOM and influencer credibility together have a significant impact on sales, with an F-test value of approximately 18.540 (p < 0.001). This study makes a significant contribution to understanding the digital landscape, particularly in the context of skin care products, and highlights the importance of transparency and credibility in influencing consumer behavior. It is hoped that the results of this study can serve as a guide for companies seeking to develop more effective marketing strategies Keywords: Electronic Word of Mouth, Influencer Credibility, Purchase Decision, Overclaim, Skincare.
Analisis Transformasi Digital dalam Proses pencatatan Pesanan Konsumen (Studi Kasus Website TFA Intergrated System Di PT. TFA Manasek Internasional Bandung) Pitriyani, Astri; Sukardi, Yoki Oktorian
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.33020

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas transformasi digital yang dilakukan oleh PT TFA Manasek Internasional melalui implementasi situs web TFA Integrated System dalam pencatatan pesanan konsumen. Transformasi digital dianggap penting untuk meningkatkan efisiensi, mempercepat alur kerja, dan menjaga akurasi layanan di industri ziarah. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan perangkat lunak NVivo 12 untuk menemukan tema dan pola utama dari hasil penelitian. Hasil menunjukkan bahwa penerapan sistem digital dapat mempercepat proses pendaftaran, meminimalkan kesalahan pencatatan, dan meningkatkan transparansi laporan. Namun, efektivitas implementasi belum sepenuhnya optimal akibat keterbatasan literasi digital dan kesiapan sumber daya manusia. Melalui teori manajemen perubahan Kurt Lewin, diketahui bahwa perusahaan masih berada pada tahap perubahan ke pembekuan ulang, yang menunjukkan bahwa proses adaptasi masih berlangsung. Selain itu, berdasarkan kerangka kerja Model Penerimaan Teknologi (TAM), faktor kemudahan penggunaan yang dirasakan dan kegunaan yang dirasakan mempengaruhi penerimaan sistem oleh pengguna internal. Temuan ini menegaskan bahwa faktor teknologi dan kesiapan manusia memainkan peran penting dalam kesuksesan transformasi digital. Penelitian ini menyimpulkan bahwa implementasi TFA Integrated System cukup efektif serta berpotensi besar meningkatkan kualitas layanan dan efisiensi operasional. Untuk meraih efektivitas maksimal, perusahaan disarankan meningkatkan pelatihan, mengembangkan fitur sistem sesuai kebutuhan, serta memperkuat adaptasi karyawan terhadap budaya kerja digital.
PENGUKURAN KEPUASAN PELANGGAN FACEBOOK MARKETPLACE DI KOTA BANDUNG DENGAN PENDEKATAN EXPECTANCY THEORY DAN E-SERVQUAL Ahmad Abdilah Shodiqin; Yoki Oktorian Sukardi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9507

Abstract

This study was conducted to answer three research questions, namely: (1) what is the current level of satisfaction among Facebook Marketplace users in Bandung; (2) what factors shape satisfaction according to EDT theory; and (3) what dimensions most significantly influence Facebook Marketplace user satisfaction according to e-servqual theory. This study applied a qualitative approach, in which data were collected through interviews, observations, and documentation. This study revealed the following proportions: (1) The current satisfaction level of Facebook Marketplace users in Bandung is determined by customer perceptions of the ease of use of the platform, trust, transaction security, and experience of interaction with sellers. (2) Facebook Marketplace user satisfaction is formed from Expectations, Perceived Performance, and Disconfirmation, and (3) Facebook Marketplace user satisfaction is influenced by the factors of Efficiency, System Availability, Fulfillment, and Privacy and Security. Finally, the dimensions of efficiency and fulfillment are the most dominant factors in influencing the level of customer satisfaction with Facebook Marketplace in Bandung..
Efektivitas Pelayanan Berbasis Whatsapp dalam Menyebarluaskan Informasi Obat kepada Pasien di Puskesmas Pembantu Desa Sukamanah Tasya Nurhalisa; Yoki Oktorian Sukardi
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.632

Abstract

Pelayanan informasi obat memegang peran krusial dalam menjamin penggunaan obat yang aman dan tepat oleh pasien. Seiring perkembangan teknologi, Puskesmas Pembantu (Pustu) Desa Sukamanah mengadopsi aplikasi WhatsApp sebagai media penyampaian informasi yang cepat, mudah digunakan, dan luas jangkauannya. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelayanan berbasis WhatsApp dalam menyebarkan informasi obat serta mengidentifikasi faktor pendukung dan penghambatnya dari perspektif pasien dan tenaga kesehatan Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa penggunaan WhatsApp terbukti efisien dan direspons positif oleh pasien, terutama bagi mereka yang memiliki hambatan geografis atau fisik untuk datang langsung ke Pustu. Kendala utama yang ditemukan adalah masalah jaringan internet dan rendahnya literasi digital pada pasien lansia. Petugas mengatasinya dengan strategi adaptif seperti penggunaan pesan suara (voice note) dan melibatkan keluarga pasien. Untuk menganalisis posisi strategis layanan, penelitian ini menggunakan analisis Matriks SWOT. Hasil analisis Matriks SWOT menempatkan layanan pada Kuadran I (Agresif). Hal ini mengindikasikan bahwa layanan memiliki Kekuatan Internal yang tinggi, terutama pada familiaritas WhatsApp dan komitmen petugas, untuk memanfaatkan Peluang Eksternal, yaitu tingginya kebutuhan akan layanan kesehatan digital. Faktor-faktor ini secara signifikan berkontribusi pada peningkatan efektivitas pelayanan. Kesimpulannya,efektivitas pelayanan informasi obat berbasis WhatsApp cukup tinggi dalam meningkatkan pemahaman, keterjangkauan, dan aksesibilitas pasien di wilayah pedesaan. Inovasi ini dapat menjadi model komunikasi kesehatan yang relevan. Direkomendasikan pengembangan pedoman komunikasi digital dan kolaborasi lintas sektor untuk memperkuat keberlanjutan layanan.
Analysis of Factors Affecting Net Interest Margin in Foreign Banking Companies' Operations in Indonesia Yoki Oktorian Sukardi; Evi Sofiati; Nurjamilah Nurjamilah
Journal of Governance Risk Management Compliance and Sustainability Vol. 6 No. 1 (2026): April Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jgrcs.v6i1.3164

Abstract

This research aims to empirically examine the factors influencing Net Interest Margin (NIM) in foreign banking companies operating in Indonesia. The study is grounded in the banking intermediation theory, which explains how banks manage financial resources to optimize profitability, and the risk-return tradeoff theory, which highlights the balance between risk factors and financial performance. Factors affecting NIM include the Loan to Deposit Ratio (LDR), efficiency ratio calculated by the ratio of operational expenses to operational income (BOPO), credit risk proxied by the Non-Performing Loan (NPL) ratio, and Market Share (MS). The research period covers the year 2019.A purposive sampling method was used, selecting 25 foreign banking companies that met specific criteria. Hypothesis testing was conducted using multiple linear regression analysis with EViews 10. Based on the results of panel data analysis, the t-test shows that the Market Share (MS) variable has a positive but insignificant effect on NIM. The Loan to Deposit Ratio (LDR) and Non-Performing Loan (NPL) variables have negative and statistically insignificant effects on NIM, whereas the Efficiency Ratio (BOPO) has a positive and statistically significant effect on NIM. The F-test results indicate that LDR, BOPO, NPL, and MS simultaneously affect NIM, with a significance value of 0.014544 (p < 0.05). The adjusted R² test results show that the predictive ability of these four independent variables is 33.68%, while the remaining 66.32% is influenced by other variables outside the model.
PENGARUH ELECTRONIC WORD OF MOUTH  DAN KEMUDAHAN TRANSAKSI TERHADAP LOYALITAS PENGGUNA APLIKASI ACCESS BY KAI Survei Pada Pengguna Kereta Api Jarak Jauh Di Stasiun Bandung Susi Oktavia Hidayah; Yoki Oktorian Sukardi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i2.16818

Abstract

The purpose of this study is to determine how much influence Electronic Word of Mouth and transaction ease have in increasing the loyalty of Access by KAI application users. The research method used is a descriptive verification method with a quantitative approach. The research instrument is measured using a Likert scale. The population in this study was accessed by KAI application users who ordered long-distance train tickets at Bandung Station. The sampling technique used was purposive sampling, with the number of respondents who met the research criteria. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results of this study indicate that Electronic Word of Mouth partially has a significant effect on user loyalty of the Access application by KAI. Ease of transaction also has a significant partial effect on user loyalty. Simultaneously, both variables have a positive and significant effect on user loyalty of the Access application by KAI. This finding indicates that digital reviews and ease of transaction are important factors in building user loyalty towards application-based e-ticketing services. Keywords: EWOM; Ease of Transaction; User Loyalty; Transportation Sector; Management
THE EFFECT OF SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION Fiqri Syafrullah Meidigraha; Yoki Oktorian Sukardi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2084

Abstract

This study aims to analyze the effect of service quality and product quality on customer satisfaction for Daily Official Uniform Shirts (PDH) at PT Siso Extra Indonesia. The research employed a descriptive-verificative approach with a quantitative method. The population consisted of all customers of PT Siso Extra Indonesia during the period 2022–2024, totaling 383 customers, with a sample of 196 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression analysis. The results indicate that service quality has a positive and significant effect on customer satisfaction with a significance value of 0.007 (< 0.05). Product quality does not have a significant effect on customer satisfaction, as indicated by a significance value of 0.131 (> 0.05). Simultaneously, service quality and product quality have a significant effect on customer satisfaction with a significance value of 0.013 (< 0.05). The coefficient of determination (R²) of 0.044 shows that 4.4% of customer satisfaction is explained by service quality and product quality, while the remaining percentage is influenced by other factors outside the research model. The findings highlight that service quality plays a dominant role in enhancing customer satisfaction in institution-based garment industries.
THE IMPACT OF HUMAN RESOURCE COMPETENCE AND HOSPITAL MANAGEMENT INFORMATION SYSTEM (SIMRS) QUALITY ON THE EFFECTIVENESS OF ADMINISTRATIVE SERVICES AT MM INDRAMAYU HOSPITAL Agis Gisna Wahyuni; Yoki Oktorian Sukardi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2138

Abstract

Hospital digital transformation requires human resource readiness and the quality of the Hospital Management Information System (SIMRS) for effective administrative services. In practice, the effectiveness of administrative services is still influenced by variations in employee competency and the quality of the system used. This study aims to analyze the influence of HR competency and SIMRS quality on the effectiveness of administrative services at MM Indramayu Hospital. This study uses a quantitative approach with a survey method. The study population included all non-medical support staff who use SIMRS, totaling 84 respondents, so a saturated sampling technique was used. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The analysis results show that HR competency has a positive and significant effect on the effectiveness of administrative services (t = 7.075; p < 0.05). SIMRS quality also has a positive and significant effect on the effectiveness of administrative services (t = 6.781; p < 0.05). Simultaneously, human resource competency and the quality of the Hospital Management Information System (MISRS) had a positive and significant effect on the effectiveness of administrative services (F = 28.257; p < 0.05) with a coefficient of determination (R²) of 0.411. This study concludes that improving the effectiveness of hospital administrative services requires synergy between adequate human resource competency and good quality of the SIMRS. Future research is recommended to examine other factors beyond the research model to gain a more comprehensive understanding
Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
ANALISIS KUALITAS LAYANAN: STUDI KASUS PADA LAYANAN KECANTIKAN DI BANDUNG BARAT Dina salsabila; Yoki oktorian Sukardi
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2367

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas layanan pada Klinik Marisa yang berlokasi di Kecamatan Cipongkor, Kabupaten Bandung Barat, serta mengidentifikasi aspek layanan yang paling berkaitan dengan kualitas layanan berdasarkan persepsi pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan SERVQUAL yang meliputi lima dimensi, yaitu Tangibles, Reliability, Responsiveness, Assurance, dan Empathy, serta didukung dengan analisis SWOT untuk merumuskan strategi peningkatan kualitas layanan. Hasil penelitian menunjukkan bahwa kualitas layanan secara umum dinilai baik, terutama pada dimensi Tangibles, Assurance, dan Empathy, dimana fasilitas klinik dinilai bersih dan cukup nyaman, staf berpenampilan rapi serta mampu memberikan penjelasan prosedur dengan jelas sehingga menumbuhkan rasa percaya pelanggan. Namun demikian, pada dimensi Reliability dan Responsiveness ma sih ditemukan kendala berupa ketidaktepatan waktu pelayanan, keterlambatan kehadiran dokter sesuai jadwal, serta lambatnya respons komunikasi kepada pelanggan. Penelitian ini menyimpulkan bahwa aspek layanan yang paling berkaitan dengan kualitas layanan adalah keandalan dan daya tanggap staf dalam memberikan pelayanan. Berdasarkan analisis SWOT, strategi yang direkomendasikan adalah strategi WO (Weakness-Opportunity) dan WT (Weakness-Threat), yaitu dengan meminimalkan kelemahan internal melalui perbaikan manajemen jadwal dan peningkatan respons komunikasi untuk memanfaatkan peluang pertumbuhan layanan kecantikan, serta meningkatkan konsistensi operasional dan standar pelayanan guna mengurangi dampak persaingan dan menjaga loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi pihak klinik dalam meningkatkan kualitas layanan
Co-Authors Affan Neskisyah Ramadhan Agis Gisna Wahyuni Agung Nur Rohmat Agus Nursikuwagus Ahmad Abdilah Shodiqin Ajeng Tasya Amelia Putri Anto Purwanto Apriyani, Anna Yulia Dadang Munandar Dina salsabila Evi Sofiati Farhadt Ripan Maulana Febby Andini Fiqri Syafrullah Meidigraha Fitri Annisa Rachmah Humairoh, Amanda Lingga, Azril Dafa Nawawi, Muhamad Nurjamilah Nurjamilah Nurjamilah Nurjanah, Isabela Oktavia Pitriyani, Astri Pramudya FR, Agung Raeni Dwi Santy Rengganis, Hanggita Putri Ayu Riyadi, Fadli Zaid Rizki Zulfikar Septia Patmawati Sidik, Rangga Siti Kurnia Rahayu Sopiana, Yane Sri Dewi Anggadini Sri Yeni Susi Oktavia Hidayah Syahrul Mauluddin Tasya Nurhalisa Umi Narimawati Wati Aris Astuti Yadi Mulyadi Rohman