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Analisis Daya Tarik, Persepsi Pembeli Dan Pemasaran Terhadap Ekowisata Kuliner Nasi Boranan Lamongan Abid Muhtarom
Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Vol. 4 No. 2 (2019)
Publisher : Program Studi Akuntansi - STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.635 KB) | DOI: 10.51289/peta.v4i2.380

Abstract

Lamongan merupakan kota kuliner di Provinsi Jawa Timur, Nasi Boranan merupakan potensi kuliner dari sekian banyak kuliner yang lain. Banyaknya penjual kuliner yang berada di kabupaten lamongan yang penjualnya hanpir setiap hari merupakan nasi boranan. Metodelogi penelitian ini mengunakan jenis penelitian kualitatif diskriptif dan pengumpulan data observasi, wawancara dan quisioner.yang terdiri dari konsumen dan penjual nasi boranan seluruh Kabupaten Lamongan. Hasil penelitian daya Tarik, persepsi pembeli dan pemasaran berpengaruh secara simultan terhadap ekowisata kuliner nasi boranan lamongan. Kata kunci: Daya Tarik, Persepsi Pembeli, Pemasaran, Ekowisata Kuliner Dan Nasi Boranan.
ANALISIS PEMASARAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN ( STUDI KASUS DI UD. LUPY BAKERY LAMONGAN) Fetri dia Ayu Lestari; Abid Muhtarom; Septyan Budy Cahyo; Henny Mahmudah
SENTRALISASI Vol. 7 No. 1 (2018): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v7i1.94

Abstract

Perkembangan dunia ilmu pengetahuan dan teknologi pada saat ini mengalami kemajuan yang sangat pesat. Sebagai akibatnya banyak bermunculan perusahaan baru dan selanjutnya persaingan tidak dapat dihindari. Berhasil tidaknya suatu perusahaan dalam pencapaian tujuan tergantung pada manajemen yang ada dalam perusahaan. Metode analisis yang digunakan adalah metode kuantitatif dengan menggunakan uji validitas, uji reliabilitas, uji regresi linier berganda, uji korelasi, koefisien determinasi, uji F dan uji t. Berdasarkan hasil uji validitas menunjukan bahwa koefisien lebih besar dari r tabel dan dinyatakan valid, pada uji reliabilitas mempunyai koefisien alpha yang cukup besar dari 0,6 dan dinyatakan reliabel. Perhitungan regresi linier berganda diperoleh persamaan Y = 0,013 + 0,798X1 + 0,274X2  ̶  0,129X3,  uji F menunjukan nilai F = 105635,3 dengan signifikansi sebesar 0,00<0,05 dan secara parsial uji t dari variabel X1 sebesar 8,013, X2 sebesar 2,744 dan X3 sebesar -1,278. Untuk itu dapat disimpulkan bahwa secara parsial dari ketiga variabel bebas yang mempunyai pengaruh paling dominan terhadap kepuasan konsumen di UD. Lupy Bakery Lamongan adalah pemasaran (X1).
DETERMINASI PELATIHAN, MOTIVASI, GAJI, DAN KOMPENSASI UNTUK PRODUKSI (STUDI KASUS PADA CV ANUGRAH WALET INDONESIA) Andika Arianto; Abid Muhtarom; Haris Bashory Ismail; Ruswaji Ruswaji; Henny Mahmudah
SENTRALISASI Vol. 7 No. 2 (2018): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v7i2.150

Abstract

Studied, salary has a dominant influence on productivity in CV. Anugrah Walet Indonesia. Economic growth in Indonesia is very rapid and causes the competition of the market is getting tighter. This study aims to determine the determination of training, motivation, salary, and compensation for CV production. Anugrah Walet Indonesia.This research uses descriptive method, in qualitative form using Probability Sampling technique. The sample of this research is 40 employees. This research uses validity test, reability, classical assumption, multiple linear regression, coefficient of determination, t test, and f test. This study uses EVIEWS 9 program. Partially there is significant influence between training, motivation, salary, and compensation to production at CV. Grace swallowed Indonesia. Simultaneously there is a significant influence between training, motivation, salary, and compensation on production in CV. Grace swallowed Indonesia. Among the 4 independent variables salary has a dominant influence on productivity on CV. Anugrah Walet Indonesia
Pengaruh Marketing Mix (4P) Terhadap Keputusan Pembelian Dimediasi Kepuasan Konsumen Pada Usaha UMKM Achmad Dzikrulloh; Abid Muhtarom; Moh Muklis Sulaeman; Moh Heru Budi Santoso
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2648

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in the Indonesian economy, both in terms of the jobs created and in terms of the number of businesses. One of them is the SME welding workshop located in Dermolemahbang Village, Sarirejo District, Lamongan Regency, namely UD. Bakri Welding Workshop is a welding workshop that produces rice planting equipment in Dermolemahbang Village, Sarirejo District, Lamongan Regency. UD. Bakri Welding Workshop is a welding workshop business that has been established since 2010. The products produced by UD. Welding Bakri is a rice planting tool, which is a tool for planting rice seeds, this tool is very easy to use, and also more durable compared to rice planting equipment products sold in the market, because this tool is made of iron and tools made in the market are still using plastic. This research method uses quantitative methods using a Likert scale and the population used or taken is all consumers from UD. Las Bakri Lamongan, with a sample of 130 respondents. And by using the SEM research analysis method with the Smart-PLS version 3.2.7. The tests used in this study are the outer model test, mediation test and hypotheses.
Analysis of Factors Affecting The Interest of Using Financial Technology (Fintech) Abid Muhtarom; Inka Alda Putri Wahyulicha; Evi Fitrotun Najiah; Ruswaji Ruswaji; Lilik Nurkholidah; Uzlifatul Masruroh Isnawati; Luluk Nur Azizah
Jurnal Ekonomi Vol 29 No 02 (2020): [Jurnal STEI Ekonomi - JEMI] Vol. 29 No. 02 (Desember - 2020)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v29i2.284

Abstract

- Research has been conducted on the perception of usability, the perception of the speech, the perception of comfort, risk and confidence in the interest in using financial technology in the economics Faculty of Islamic University of Lamongan. This research aims to know the perception of usability, perception of the speech, perception of comfort, risk and confidence in the interest of using financial technology in economics Faculty of Islamic University of Lamongan. This study used quantitative approach using Survey research type. The sampling technique used is purposive sampling, the population in this research is the economics faculty student of the Islamic University of Lamongan school year 2019-2020, So that the selected sample as much as 95 students were counted from the Slovin formula. The analysis is done by spreading a poll or questionnaire online then conducted partial and simultaneous tests using independent sample T-Test with significant value 0,05. A partial test has been performed and produced tCount Greater than the ttable (X1 = 1,466<1,66216. X2 = 0,819>1,66216. X3 = 1,150<1,66216, X4 = -0,556<1,66216, X5 = 3,446<1,66216). So it can be known that the perception of usability, perception of benefits, perception of comfort, and risk does not have the influence of inopportune interest in using financial technology while the trust variable has partial influence on interest Using financial technology. And simultaneous testing has been conducted, produced FCount Greater than the Ftable (10,853>2,32). So it can be known that the perception of usability, the perception of ease, perception of comfort, risk and trust have a simultaneous influence on interest in using financial technology.
Analisis modal usaha, karakteristik entrepreneur, pemanfaatan teknologi, dan strategi pemasaran terhadap perkembangan umkm dimediasi kepuasan konsumen Abid Muhtarom; Dhita Dhora Damayanti; Sherlyna Alyazana Salsabila
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 8 No. 1 (2022): Jurnal Pendidikan, Sains Sosial, dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v8i1.447

Abstract

Permasalahan perekonomian merupakan hal yang perlu difikirkan bagi semua orang, apalagi pada era 4.0. Maka, perlu adanya sebuah kontribusi yang dapat membawa perekonomian menjadi lebih baik salah satunya dengan mengembangkan UMKM. Jenis penelitian yaitu kuantitatif, populasi yang digunakan berjumlah 127 pelaku UMKM dan 127 konsumen. Penelitian ini menggunakan metode SEM alat SmartPLS. Hasil penelitian ini Variabel Modal Usaha (X1) dan Karakteristik Entrepreneur (X2) terhadap Perkembangan UMKM (Y) memiliki pengaruh negatif dan tidak signifikan. Variabel Pemanfaatan Teknologi (X3) terhadap Perkembangan UMKM (Y) memiliki pengaruh positif tetapi tidak signifikan. Variabel Strategi Pemasaran (X4) terhadap Perkembangan UMKM (Y) memiliki pengaruh positif dan signifikan. Dalam uji mediasi variabel Modal Usaha, Karakteristik Entrepreneur, Pemanfaatan Teknologi Terhadap Perkembangan UMKM Dimediasi Kepuasan Konsumen dinyatakan full mediation. Variabel Strategi Pemasaran Terhadap Perkembangan UMKM Dimediasi Kepuasan Konsumen dinyatakan parsial mediation
Analisis Sistem Pengendalian Internal Piutang Usaha dalam Meminimalkan Piutang Tak Tertagih pada CV. Sinar Surya Abadi Lamongan Abid Muhtarom; Noer Rafikah Zulyanti; Risma Dinda Amelia
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2702

Abstract

Pengendalian internal suatu perusahaan ialah sebuah skema perusahaan dan prosedur bisnis yang dipakai guna memberikan peningkatan pada keefektivan serta keefisiensi, melindungi kekayaan, menyajikan data yang tepat, mendukung kepatuhan terhadap aturan pengelolaan yang sudah ditetapi. Piutang ialah faktor paling utama, sebabnya perlunya pelayanan yag eksklusif, maka hal yang merugikan piutang tidak di tagih serta bisa dielakkan. Tujuan dari penelitian ini yakni: (1) sistem dalam mengendalikan secara internal piutang usaha yang diaplikasikan CV. Sinar Surya Abadi Lamongan serta (2) hal yang menghambat dalam penanganan secara internal piutang usaha untuk meminimalisir piutang tidak terbayarkan. Metodenya yang dipakai ialah descriptive qualitative yangmana berpopulasi dengan system penanganan internal utang usaha, dan bersampel yakni urutan piutang usaha 2018. Metode dalam mengumpulkan datanya yang dilaksanakan yakni interview, dokumentasi, observasi dan studi literatur. Serta jenis datanya yang dipakai yakni sekunder serta primer dengan menganalisis datanya menggunakan descriptive qualitative. Hasilnya yang telah diteliti memperlihtakan bahwasanya system penanganan internal pada piutang yang diterapkan dilakukan seefektif mungkin dan kendala yang menghambat yakni adanya jabatan yang merangkap atau tidak adanya memisahkan tugas yang diaplikasikan pada setiap bidang akuntansinya dengan penanganan internal, maka menyababkan input yang salah berulang kali tetap dirasakan oleh perusahaan tersebut serta tidak terdapatnya Tim yang dibentuk untuk menagih hutang oleh konsumennya Kata Kunci : Sistem Pengendalian Internal Atas Piutang, Piutang yang Tidak Tertagih
THE EFFECT OF PRODUCT KNOWLEGDE, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING AND PRICES ON CONSUMER BUYING INTEREST IN MEDIATION OF TRUST IN THE MARKETPLACE SHOPEE (STUDY AT MWCNU SUKODADI) Winda Listya Anggraini; Abid Muhtarom; Akhlis Priya Pambudy; Yuhronur Efendi; Deddi Nordiawan; Abdul Ghofur
Jurnal Cakrawala Ilmiah Vol. 1 No. 8: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.524 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i8.2028

Abstract

The era of increasingly sophisticated technology, it causes a shift in consumer behavior, especially in shopping. Online shopping has now become a habit. There are factors that consumers consider, namely safety or inappropriate goods. In this study there is a novelty, namely more variables that are examined and the object of research. This research is a quantitative study that has a sample of 165 respondents and the data analysis used is the SEM method with the Smart PLS version 3.0 tool. The test used is the outer model test, the structural model, mediation and hypotheses. The results show that The validity test has an outer load mg value > 0.7 and an AVE value > 05 then it is declared valid. The reliability test shows a composive reliability value and Cronbach's alpha > 07 then it is said to be reliable. said Partial Mediation Online customer review variable (X2) on buying interest (Y) mediated by trust (Z) said Non Mediation Online customer rating variable (3) on buying interest (Y) mediated trust (Z) said Non Mediation Price variable (X4) on buying interest (Y) mediated by trust (Z) is said to be Partial Mediation Based on the analysis of the test results The hypothesis can be concluded that the product knowledge variable (X1). Online customer review (X2), online customer rating (X3) and price (X4) on bell interest (Y) simultaneously have a positive and significant effect
DETERMINASI VARIASI PRODUK KUALITAS PELAYANAN WORD OF MOUTH DAN LOKASI TERHADAP PENINGKATAN VOLUME PENJUALAN DIMEDIASI LOYALITAS PELANGGAN PADA TOKO OLEH-OLEH KHAS LAMONGAN HJ. FATIMAH: Analisis Metode-Partial -Least Square (PLS) – StructuralLEquation Modeling (SEM) Aulia Firdaus Surya Putri; Abid Muhtarom; Danu Kusbandono
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 1 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i1.299

Abstract

The development of foreign food businesses entering Indonesia has caused special foods originating from Indonesia to begin to lose their appeal, especially regional specialties, including the Lamongan Hj Fatimah Souvenir Shop business which sells Lamongan Regency specialties. This study used a quantitative method with a total sample of 300 respondents. This study uses SEM analysis using the Smart PLS application version 3.0 and the test tools used are the outer model, inner model, mediation test and hypothesis testing. The results of the research on the variable product variation (X1), service quality (X2), word of mouth (X3) and location (X4) on the increase in sales volume (Y) are mediated by customer loyalty (Z), namely from the validity test the value of outer loading > 0.7 and the number of AVE > 0.5 is declared valid, in the reliability test the value of composite reliability and corbanch's alpha > 0.7 is declared reliable. In the mediation test, the variables of service quality (X2) and location (X4) are stated to be partial mediation, while the variable product variation (X1) and word of mouth (X3) expressed full mediation. From the results of the hypothesis test the service quality variable (X2) and location (X4) have a positive and significant effect on increasing sales volume (Y), while the product variation variable (X1) and word of mouth (X3) have a negative and not significant effect on increasing sales volume ( Y)
ANALISIS HARGA, CITA RASA, LOKASI, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA USAHA WAKHID PENTOL Moh. Arief Zadana Rosyidi; Abid Muhtarom; Muhammad Chusnul Khitam
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 1 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i1.300

Abstract

The increasing development of UMKM in Indonesia from year to year has the effect of increasingly fierce competition between businesses. One of the businesses that is growing rapidly is the culinary field, because it is felt that the culinary business has more promising prospects. The purpose of this study is to determine the effect of price, taste, location, product quality and promotion on customer loyalty mediated by purchasing decisions. Using a quantitative approach with a sample of 315 respondents, with SEM analysis using the Smart PLS application version 3.0. by testing the outer model, inner model, mediation test and hypothesis testing. The results obtained in the validity test stated that the loading factor was ≥ 0.7 and the AVE value ≥ 0.5 so that it could be declared valid, in the composite reliability test and Cronbach's alpha ≥ 0.7 so it could be declared reliable. The results showed that price (X1) had a positive and significant effect on customer loyalty (Y), price (X1) had a positive and significant effect on purchasing decisions (Z), taste (X2) had a negative and significant effect on customer loyalty, taste taste (X2) has a positive and significant effect on purchasing decisions (Z), location (X3) has a positive and significant effect on customer loyalty (Y), location (X3) has a positive and insignificant effect on purchasing decisions (Z), product quality (X4) ) on customer loyalty (Y) has a negative and significant effect, product quality (X4) on purchasing decisions (Z) has a positive and significant effect, promotion (X5) has a positive and insignificant effect on customer loyalty (Y), promotion (X5) on decisions purchase (Z) has a negative and significant effect and purchase decision (Z) on customer loyalty (Y) has a positive and significant effect